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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,523
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,651 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,523 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Darwin Advisors, LLC4,307$820.3K0.28%−2,159−33.4%Reduced
Mitchell Sinkler & Starr4,310$820.8K0.22%−9,142−68.0%Reduced
Topsail Wealth Management, LLC4,314$821.6K0.18%+4,314New
Blueshift Asset Management, LLC4,317$822.1K0.30%+4,317New
Murphy, Middleton, Hinkle & Parker, Inc.4,319$822.5K0.46%−30−0.7%Reduced
Tortoise Investment Management, LLC4,319$822.5K0.09%+334+8.4%Added
UMA Financial Services, Inc.4,323$823.2K0.14%−98−2.2%Reduced
Iams Wealth Management, LLC4,325$823.7K0.38%−407−8.6%Reduced
Harvest Investment Services, LLC4,329$824.4K0.20%+138+3.3%Added
IFG Advisors, LLC4,336$825.7K0.16%+30+0.7%Added
Variant Private Wealth, LLC4,340$826.4K0.79%+4,340New
Blue Bell Private Wealth Management, LLC4,341$826.7K0.16%−15−0.3%Reduced
PFW Advisors LLC4,345$827.5K0.25%+4,345New
44 Wealth Management LLC4,346$827.7K0.32%+129+3.1%Added
Armstrong, Fleming & Moore, Inc4,360$830.3K0.50%−2,000−31.4%Reduced
Twelve Points Wealth Management LLC4,383$834.7K0.24%−1,389−24.1%Reduced
All Terrain Financial Advisors, LLC4,387$835.5K0.33%+10.0%Added
GSG Advisors LLC4,389$835.9K0.26%+10.0%Added
Altiora Financial Group, LLC4,390$836.0K0.18%+150+3.5%Added
Motive Wealth Advisors4,396$837.2K0.45%+442+11.2%Added
LeClair Wealth Partners LLC4,403$838.5K0.56%+4,403New
Valicenti Advisory Services Inc4,409$840.0K0.21%+45+1.0%Added
Safeguard Investment Advisory Group, LLC4,424$842.8K0.23%+181+4.3%Added
Martin Investment Management, LLC4,426$842.9K0.23%−243−5.2%Reduced
Howard Bailey Securities, LLC4,427$843.1K0.31%+36+0.8%Added
Glass Jacobson Investment Advisors llc4,455$848.4K0.28%−25−0.6%Reduced
Terril Brothers, Inc.4,460$849.4K0.26%00.0%Unchanged
Ritter Daniher Financial Advisory LLC4,462$849.7K0.24%+99+2.3%Added
Resources Management Corp4,465$850.0K0.12%−5−0.1%Reduced
Key Client Fiduciary Advisors, LLC4,470$851.2K0.38%+110+2.5%Added
TFC Financial Management4,476$852.4K0.13%00.0%Unchanged
Black Swift Group, LLC4,479$853.0K0.18%+779+21.1%Added
Sterling Group Wealth Management, LLC4,480$853.2K0.44%+64+1.4%Added
Hutchens & Kramer Investment Management Group, LLC4,491$855.3K0.46%−234−5.0%Reduced
Breakthru Advisory Services, LLC4,491$855.3K0.77%+4,491New
Blue Zone Wealth Advisors, LLC4,492$855.5K0.25%+30+0.7%Added
FRG Family Wealth Advisors LLC4,495$856.0K0.16%−40−0.9%Reduced
Brick & Kyle, Associates4,501$857.0K0.36%00.0%Unchanged
Orrstown Financial Services Inc4,506$858.1K0.23%−500−10.0%Reduced
KWMG, LLC4,514$859.6K0.09%+140+3.2%Added
Twin Focus Capital Partners, LLC4,515$859.8K0.13%00.0%Unchanged
SilverOak Wealth Management LLC4,515$859.8K0.18%+35+0.8%Added
Twin Lakes Capital Management, LLC4,529$862.6K0.55%+20.0%Added
Tacita Capital Inc4,535$863.6K0.62%+140+3.2%Added
Independent Wealth Network Inc.4,544$865.4K0.35%+426+10.3%Added
Dempze Nancy E4,545$865.5K0.50%00.0%Unchanged
Greenhouse Wealth Management, LLC4,565$869.3K0.57%+10.0%Added
Dogwood Wealth Management LLC4,568$869.9K0.46%+35+0.8%Added
Calton & Associates, Inc.4,570$870.3K0.38%+1,045+29.6%Added
Vista Investment Management4,570$870.4K0.33%−44−1.0%Reduced
Wilkins Investment Counsel Inc4,573$870.9K0.13%00.0%Unchanged
Baron Wealth Management LLC4,575$871.3K0.41%+205+4.7%Added
Renasant Bank4,581$872.4K0.57%−98−2.1%Reduced
Frederick Financial Consultants, LLC4,595$875.0K0.70%+4,595New
Navis Wealth Advisors, LLC4,602$876.4K0.96%−128−2.7%Reduced
Gitterman Wealth Management, LLC4,604$876.8K0.37%+114+2.5%Added
Waterfront Wealth Inc.4,606$877.2K0.21%+374+8.8%Added
Olistico Wealth, LLC4,613$878.4K0.51%+10.0%Added
Drake & Associates, LLC4,694$878.5K0.25%+183+4.1%Added
Thompson David Blair4,625$880.8K0.64%+4,625New
Trilogy Capital Inc.4,631$881.9K0.05%+347+8.1%Added
Angeles Investment Advisors, LLC4,631$881.9K0.04%+688+17.4%Added
Seven Springs Wealth Group, LLC4,637$883.1K0.33%+841+22.2%Added
Luts & Greenleigh Group, Inc4,640$883.7K0.87%−99−2.1%Reduced
17 Capital Partners, LLC4,641$883.8K0.56%00.0%Unchanged
Dougherty Wealth Advisers LLC4,644$884.4K0.69%00.0%Unchanged
Cherrydale Wealth Management, LLC4,647$884.9K0.34%+3+0.1%Added
Facet Wealth, Inc.4,734$886.0K0.02%−1,238−20.7%Reduced
Encompass Wealth Advisors, LLC4,669$889.1K0.36%+407+9.5%Added
Novare Capital Management LLC4,675$890.3K0.07%+715+18.1%Added
IPG Investment Advisors LLC4,692$893.5K0.20%00.0%Unchanged
Cape Ann Savings Bank4,697$894.4K0.53%−250−5.1%Reduced
Armstrong Advisory Group, Inc4,697$894.5K0.07%+579+14.1%Added
LifeWealth Investments, LLC4,699$894.9K0.59%+4,699New
Blalock Williams, LLC4,705$896.0K1.04%+4,705New
LifeGoal Wealth Advisors4,706$896.2K0.97%+4,706New
Capital Insight Partners, LLC4,711$897.2K0.16%−552−10.5%Reduced
Coerente Capital Management4,725$899.8K0.17%−150−3.1%Reduced
Ballast, Inc.4,736$901.9K0.26%+114+2.5%Added
Private Portfolio Partners LLC4,742$903.2K0.17%−9−0.2%Reduced
ForthRight Wealth Management, LLC4,759$906.3K0.30%00.0%Unchanged
Cerro Pacific Wealth Advisors LLC5,428$907.5K0.30%+13+0.2%Added
Perkins Coie Trust Co4,786$911.4K0.20%−175−3.5%Reduced
First County Bank4,786$911.4K0.51%−694−12.7%Reduced
Opal Wealth Advisors, LLC4,786$911.4K0.27%+552+13.0%Added
WealthCollab, LLC4,791$912.4K0.58%+1,545+47.6%Added
Panoramic Capital Partners, LLC4,792$912.6K0.80%+4,792New
Kearns & Associates LLC4,800$914.1K0.59%00.0%Unchanged
Towarzystwo Funduszy Inwestycyjnych Pzu SA4,800$914.1K0.30%+700+17.1%Added
Community Bank of Raymore4,809$915.8K0.72%+2,479+106.4%Added
Ewa, LLC4,814$916.9K0.34%−211−4.2%Reduced
Consilium Wealth Advisory, LLC4,821$918.0K0.44%−10.0%Reduced
Vance Wealth, Inc.4,828$919.5K0.36%+1,239+34.5%Added
JGP Wealth Management, LLC4,840$921.7K0.12%−87−1.8%Reduced
Keynote Financial Services LLC4,845$922.7K0.71%−25−0.5%Reduced
RMR Capital Management, LLC4,860$925.5K0.69%00.0%Unchanged
Requisite Capital Management, LLC4,870$927.4K0.19%+4,870New
SFG Wealth Management, LLC.4,871$927.6K0.49%−88−1.8%Reduced
Bedell Frazier Investment Counseling, LLC4,878$928.9K0.23%+30+0.6%Added
Sage Private Wealth Group, LLC4,879$929.2K0.70%+113+2.4%Added