Skip to main content

Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,523
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,651 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Vertex Planning Partners, LLC3,483$663.3K0.15%+169+5.1%Added
Smith & Howard Wealth Management, LLC3,484$663.5K0.19%00.0%Unchanged
Allen Mooney & Barnes Investment Advisors LLC3,484$663.6K0.11%−673−16.2%Reduced
Wealth Group, Ltd.3,491$665.0K0.43%−276−7.3%Reduced
Mezzasalma Advisors, LLC3,497$666.0K0.21%00.0%Unchanged
Blue Sky Capital Consultants Group, Inc.3,499$666.4K0.40%+3,499New
OMNI 360 Wealth, Inc.3,499$666.4K0.44%−825−19.1%Reduced
Jupiter Wealth Management LLC3,500$666.5K0.33%00.0%Unchanged
Garland Capital Management Inc3,500$666.5K0.55%+3,500New
Ring Mountain Capital, LLC3,501$666.7K0.45%+3,501New
Buttonwood Financial Advisors Inc.3,506$667.6K0.29%−2−0.1%Reduced
Alpha Financial Partners, LLC3,515$669.5K0.53%+2,165+160.4%Added
Hara Capital LLC3,525$671.3K0.43%−45−1.3%Reduced
Paradigm Asset Management Co LLC3,530$672.3K0.18%−1,500−29.8%Reduced
Schrum Private Wealth Management LLC3,531$672.4K0.57%−1,179−25.0%Reduced
Garrett Investment Advisors LLC3,532$672.6K0.07%−350−9.0%Reduced
Victory Financial Group, LLC3,537$673.6K0.18%+3,537New
Centennial Bank3,540$674.2K0.32%−75−2.1%Reduced
Hutchinson Capital Management3,555$677.0K0.13%+54+1.5%Added
Unique Wealth, LLC3,563$678.6K0.14%+188+5.6%Added
International Private Wealth Advisors LLC3,564$678.7K0.68%+2,040+133.9%Added
Monument Capital Management3,565$678.9K0.19%+10.0%Added
Investment Advisory Services Inc3,566$679.1K0.24%+68+1.9%Added
Fortune Financial Advisors, LLC3,569$679.7K0.62%−2−0.1%Reduced
Hilltop National Bank3,571$680.1K0.20%−356−9.1%Reduced
Blackhawk Capital Partners LLC.3,587$683.1K0.35%+147+4.3%Added
Aspen Investment Management Inc3,595$685.0K0.32%+60+1.7%Added
Wade Financial Advisory, Inc3,601$685.8K0.23%−879−19.6%Reduced
MPWM Advisory Solutions, LLC3,602$686.0K0.50%+3,602New
Spectrum Wealth Counsel, LLC3,604$686.3K0.08%00.0%Unchanged
Lakeridge Wealth Management LLC3,605$686.5K0.35%−98−2.6%Reduced
Kidder Stephen W3,608$687.1K0.21%+58+1.6%Added
Resolute Partners Group3,611$687.8K0.14%+3,611New
Founders Grove Wealth Partners, LLC3,616$688.6K0.20%+3,616New
Kestra Investment Management, LLC3,617$688.8K0.03%+468+14.9%Added
Pring Turner Capital Group Inc3,617$688.8K0.46%+1,143+46.2%Added
Legacy Capital Wealth Partners, LLC3,619$689.3K0.17%+267+8.0%Added
Brass Tax Wealth Management, Inc3,630$691.3K0.15%−73−2.0%Reduced
Future You Wealth LLC3,630$691.3K0.49%+3,630New
Hapanowicz & Associates Financial Services, Inc3,632$691.7K0.35%−121−3.2%Reduced
Sylvest Advisors, LLC3,640$693.2K0.43%+3,640New
PEAK6 LLC3,646$694.4K0.03%+3,646New
Northern Capital Management, Inc.3,647$694.6K0.43%00.0%Unchanged
Lynx Investment Advisory3,666$698.1K0.48%+203+5.9%Added
Security National Bank of So Dak3,667$698.3K0.39%−50−1.3%Reduced
EdgeRock Capital LLC3,668$698.6K0.46%+417+12.8%Added
Vision Financial Markets LLC3,670$699.0K0.75%+3,670New
Ewing Morris & Co. Investment Partners Ltd.3,672$699.3K0.24%+3,672New
Ascent Capital Management, LLC3,680$700.8K0.72%+3,680New
Pine Harbor Wealth Management, LLC3,683$701.5K0.28%+10.0%Added
Pathway Financial Advisers, LLC3,688$702.3K0.24%+130+3.7%Added
Virtue Capital Management, LLC3,689$702.5K0.14%−4,644−55.7%Reduced
Summa Corp.3,700$704.6K0.35%−500−11.9%Reduced
Foundation Wealth Management, LLC3,703$705.3K0.55%00.0%Unchanged
Blake Schutter Theil Wealth Advisors, LLC3,707$706.0K0.75%−3,982−51.8%Reduced
Lorne Steinberg Wealth Management Inc.3,709$706.3K0.20%00.0%Unchanged
High Note Wealth, LLC3,711$706.7K0.18%−124−3.2%Reduced
Pinnacle Wealth Management Group, Inc.3,714$707.3K0.44%00.0%Unchanged
Abundance Wealth Counselors3,718$708.0K0.15%+673+22.1%Added
Momentous Wealth Management, Inc.3,718$708.1K0.59%+3,718New
Bienville Capital Management, LLC3,729$710.2K0.17%00.0%Unchanged
Grange Capital, LLC3,738$711.9K0.75%+3,738New
Merkkuri Wealth Advisors LLC3,742$712.7K0.56%+7+0.2%Added
Gateway Wealth Partners, LLC3,747$713.6K0.18%+525+16.3%Added
Basepoint Wealth LLC3,754$714.9K0.57%−185−4.7%Reduced
Morey & Quinn Wealth Partners, LLC3,756$715.3K0.61%+3,756New
Commons Capital, LLC3,759$715.8K0.65%+102+2.8%Added
Hoertkorn Richard Charles3,759$715.9K0.29%−75−2.0%Reduced
Whitaker-Myers Wealth Managers, LTD.3,760$716.1K0.21%−32−0.8%Reduced
Abc Arbitrage SA3,767$717.4K0.10%+3,767New
Riverbend Wealth Management, LLC3,764$717.5K0.64%+3,764New
Pathway Financial Advisors LLC3,770$718.0K0.17%+90+2.4%Added
City Holding Co3,774$718.7K0.10%−715−15.9%Reduced
Field & Main Bank3,775$718.9K0.25%00.0%Unchanged
Fox Run Management, L.L.C.3,776$719.1K0.13%+3,776New
D. Scott Neal, Inc.3,778$719.5K0.39%−242−6.0%Reduced
Sutton Place Investors LLC3,780$719.9K0.42%+415+12.3%Added
NewSquare Capital LLC3,780$719.9K0.06%+3,660+3,050.0%Added
Pitti Group Wealth Management, LLC3,781$720.1K0.73%−322−7.8%Reduced
Mycio Wealth Partners, LLC3,782$720.2K0.17%−245−6.1%Reduced
Brave Warrior Advisors, LLC3,790$721.8K0.02%00.0%Unchanged
Foguth Wealth Management, LLC.3,598$726.4K0.19%+431+13.6%Added
Lakeshore Financial Planning, Inc.3,826$728.8K0.31%−6−0.2%Reduced
Hofer & Associates. Inc3,830$729.4K0.49%00.0%Unchanged
Beirne Wealth Consulting Services, LLC3,831$729.7K0.26%00.0%Unchanged
Prosperitas Financial LLC3,842$731.8K0.37%−47−1.2%Reduced
Consilio Wealth Advisors, LLC3,844$732.1K0.30%+10.0%Added
Asset Advisors Investment Management, LLC3,847$732.6K0.08%−120−3.0%Reduced
Summit Wealth Group, LLC3,847$733.0K0.21%−529−12.1%Reduced
Riverwater Partners LLC3,857$734.5K0.36%+34+0.9%Added
Financial Management Professionals, Inc.3,860$735.1K0.09%+91+2.4%Added
Rockport Wealth LLC3,865$736.1K0.33%−500−11.5%Reduced
Occudo Quantitative Strategies LP3,870$737.0K0.13%+3,870New
Bank of Jackson Hole Trust3,877$738.3K0.49%+3,877New
Firethorn Wealth Partners, LLC3,878$738.5K0.37%+3+0.1%Added
DecisionMap Wealth Management, LLC3,884$739.7K0.59%+3,884New
Investment Research & Advisory Group, Inc.3,891$741.0K0.31%00.0%Unchanged
Ellenbecker Investment Group3,893$741.5K0.13%+2+0.1%Added
Sonoma Private Wealth LLC3,898$742.3K1.20%+46+1.2%Added
Philip James Wealth Mangement, LLC3,910$744.6K0.10%−66−1.7%Reduced