Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2024
Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,524
- +509 vs. Q3 2024
- Shares held
- 3.28B
- +16.2M (+0.5%) vs. Q3 2024
- Total value
- $624.2B
- +$79.2B (+14.5%) vs. Q3 2024
- New holders
- 595
- 1,652 more added
- Sold out
- 86
- 1,724 more reduced
77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Code Waechter LLC | 2,812 | $535.5K | 0.47% | −653−18.8% | Reduced |
| Empire Financial Management Company, LLC | 2,812 | $535.5K | 0.17% | +172+6.5% | Added |
| Access Financial Services, Inc. | 2,813 | $535.7K | 0.24% | −80−2.8% | Reduced |
| Betterment LLC | 2,816 | $536.0K | 0.00% | +137+5.1% | Added |
| New Insight Wealth Advisors | 2,822 | $537.4K | 0.27% | +76+2.8% | Added |
| Genesee Capital Advisors, LLC | 2,823 | $537.7K | 0.25% | −59−2.0% | Reduced |
| Altus Wealth Management, LLC | 2,835 | $539.9K | 0.24% | −100−3.4% | Reduced |
| Excalibur Management Corp | 2,838 | $540.5K | 0.21% | +6+0.2% | Added |
| Pacific Sun Financial Corp | 2,838 | $540.5K | 0.29% | +65+2.3% | Added |
| Red Tortoise LLC | 2,840 | $540.9K | 0.28% | 00.0% | Unchanged |
| Transce3nd, LLC | 2,840 | $542.1K | 0.18% | +2,840 | New |
| Parkside Advisors LLC | 2,850 | $542.8K | 0.13% | 00.0% | Unchanged |
| Strait & Sound Wealth Management LLC | 2,852 | $543.1K | 0.25% | −41−1.4% | Reduced |
| Westfuller Advisors, LLC | 2,864 | $545.4K | 0.35% | −37−1.3% | Reduced |
| Founders Financial Securities LLC | 2,866 | $545.7K | 0.05% | +156+5.8% | Added |
| Roble, Belko & Company, Inc | 2,865 | $546.0K | 0.09% | 00.0% | Unchanged |
| Silverlake Wealth Management LLC | 2,872 | $546.9K | 0.21% | +119+4.3% | Added |
| TPG Advisors LLC | 2,880 | $548.5K | 0.43% | −20−0.7% | Reduced |
| Birchcreek Wealth Management, LLC | 2,880 | $548.5K | 0.34% | +135+4.9% | Added |
| Fonville Wealth Management LLC | 2,882 | $548.8K | 0.18% | +101+3.6% | Added |
| NWK Group, Inc. | 2,882 | $548.8K | 0.21% | −2−0.1% | Reduced |
| Eclectic Associates Inc | 2,888 | $550.0K | 0.16% | +78+2.8% | Added |
| Family Wealth Group, LLC | 2,890 | $550.3K | 0.43% | +87+3.1% | Added |
| Capital Performance Advisors LLP | 2,893 | $551.0K | 0.18% | +1,040+56.1% | Added |
| Altus Wealth Group LLC | 2,897 | $551.8K | 0.24% | +263+10.0% | Added |
| Northern Oak Wealth Management Inc | 2,900 | $552.3K | 0.07% | 00.0% | Unchanged |
| Index Fund Advisors, Inc. | 2,900 | $552.4K | 0.03% | 00.0% | Unchanged |
| Creekside Partners | 2,902 | $552.7K | 0.29% | 00.0% | Unchanged |
| Prentice Wealth Management LLC | 2,905 | $553.3K | 0.16% | +40+1.4% | Added |
| Financial Advisory Corp | 2,908 | $554.0K | 0.20% | +551+23.4% | Added |
| Swisher Financial Concepts, Inc. | 2,910 | $554.2K | 0.65% | −1,120−27.8% | Reduced |
| Acropolis Investment Management, LLC | 2,915 | $555.2K | 0.03% | +123+4.4% | Added |
| Beaton Management Co. Inc. | 2,927 | $557.0K | 0.29% | 00.0% | Unchanged |
| Saxon Interests, Inc. | 2,925 | $557.0K | 0.25% | 00.0% | Unchanged |
| Fortress Private Ledger, LLC | 2,942 | $560.2K | 0.34% | +2,942 | New |
| OLIO Financial Planning | 2,953 | $562.5K | 0.20% | +2,953 | New |
| McMahon Financial Advisors, LLC | 2,960 | $563.7K | 0.14% | 00.0% | Unchanged |
| Brueske Advisory Services, LLC | 2,960 | $563.7K | 0.50% | +2,960 | New |
| Flaharty Asset Management, LLC | 2,960 | $563.7K | 0.08% | +25+0.9% | Added |
| Profit Investment Management, LLC | 2,968 | $565.2K | 0.45% | −338−10.2% | Reduced |
| Lockerman Financial Group, Inc. | 2,971 | $565.8K | 0.96% | 00.0% | Unchanged |
| Puff Wealth Management, LLC | 2,973 | $566.1K | 0.99% | +2,973 | New |
| Strategic Investment Advisors | 2,974 | $566.4K | 0.06% | +41+1.4% | Added |
| Arjuna Capital | 2,976 | $566.8K | 0.15% | 00.0% | Unchanged |
| LFA - Lugano Financial Advisors SA | 2,980 | $567.5K | 0.37% | 00.0% | Unchanged |
| CVFG LLC | 2,980 | $567.5K | 0.52% | +2,980 | New |
| Strategic Investment Solutions, Inc. | 3,662 | $568.6K | 0.19% | −19−0.5% | Reduced |
| Benchmark Financial Wealth Advisors, LLC | 2,986 | $568.6K | 0.18% | −546−15.5% | Reduced |
| Samalin Investment Counsel, LLC | 2,993 | $570.1K | 0.24% | +188+6.7% | Added |
| Alpha Zero LLC | 2,999 | $571.1K | 0.44% | +2,999 | New |
| Advisors Management Group Inc | 3,004 | $572.0K | 0.14% | +10+0.3% | Added |
| Vista Investment Partners LLC | 3,008 | $572.9K | 0.18% | +180+6.4% | Added |
| Accelerate Investment Advisors LLC | 3,011 | $573.4K | 0.51% | +229+8.2% | Added |
| Cherry Tree Wealth Management, LLC | 3,017 | $574.5K | 0.14% | +150+5.2% | Added |
| Summit Financial Strategies, Inc. | 3,023 | $575.6K | 0.06% | −29−1.0% | Reduced |
| Cambridge Advisors Inc. | 3,023 | $575.8K | 0.13% | −100−3.2% | Reduced |
| Bravias Capital Group, LLC | 2,801 | $575.9K | 0.47% | +2,801 | New |
| Martingale Asset Management L P | 3,029 | $576.8K | 0.01% | +10+0.3% | Added |
| Shearwater Capital LLC | 3,040 | $578.9K | 0.39% | 00.0% | Unchanged |
| Trust Co | 3,043 | $579.5K | 0.07% | 00.0% | Unchanged |
| Notis-McConarty Edward | 3,050 | $580.8K | 0.28% | 00.0% | Unchanged |
| Brown Miller Wealth Management, LLC | 3,054 | $581.6K | 0.22% | −72−2.3% | Reduced |
| Aviso Wealth Management | 3,060 | $582.7K | 0.30% | −870−22.1% | Reduced |
| New Capital Management LP | 3,060 | $582.7K | 0.17% | 00.0% | Unchanged |
| JB Capital LLC | 3,063 | $583.4K | 0.03% | +9+0.3% | Added |
| Well Done, LLC | 3,491 | $583.7K | 0.11% | 00.0% | Unchanged |
| Strategic Family Wealth Counselors, L.L.C. | 3,068 | $584.4K | 0.19% | +1,679+120.9% | Added |
| Oxford Wealth Group, LLC | 3,069 | $584.5K | 0.38% | +111+3.8% | Added |
| Total Wealth Planning & Management, Inc. | 3,075 | $585.6K | 0.58% | +3,075 | New |
| Paulson Wealth Management Inc. | 3,076 | $585.8K | 0.16% | +16+0.5% | Added |
| Hager Investment Management Services, LLC | 3,081 | $586.7K | 0.37% | +3,081 | New |
| May Hill Capital, LLC | 3,081 | $586.7K | 0.23% | +3,081 | New |
| LPWM LLC | 3,084 | $587.3K | 0.19% | 00.0% | Unchanged |
| Jackson, Grant Investment Advisers, Inc. | 3,086 | $587.6K | 0.23% | +10.0% | Added |
| Real Talk Capital, LLC | 3,087 | $587.9K | 0.77% | +3,087 | New |
| Johnson Bixby & Associates, LLC | 3,089 | $588.3K | 0.09% | 00.0% | Unchanged |
| Tarbox Family Office, Inc. | 3,092 | $588.8K | 0.10% | +39+1.3% | Added |
| Lazari Capital Management, Inc. | 3,094 | $589.2K | 0.23% | +166+5.7% | Added |
| HRC Wealth Management, LLC | 3,099 | $590.1K | 0.35% | +3,099 | New |
| Whitener Capital Management, Inc. | 3,100 | $590.4K | 0.17% | −100−3.1% | Reduced |
| REDW Wealth LLC | 3,101 | $590.6K | 0.21% | −3,200−50.8% | Reduced |
| Weaver Consulting Group | 3,101 | $590.6K | 0.18% | −142−4.4% | Reduced |
| Thompson Davis & Co., Inc. | 3,101 | $590.6K | 0.38% | −1,430−31.6% | Reduced |
| Archvest Wealth Advisors, Inc. | 3,103 | $591.0K | 0.43% | −72−2.3% | Reduced |
| BIP Alliance, LLC | 3,109 | $592.1K | 0.25% | +3,109 | New |
| American Financial Advisors, LLC | 3,110 | $592.2K | 0.08% | +13+0.4% | Added |
| Hamilton Capital, LLC | 3,112 | $592.6K | 0.05% | +243+8.5% | Added |
| Florida Financial Advisors, LLC | 3,115 | $593.2K | 0.26% | +404+14.9% | Added |
| Gradient Capital Advisors, LLC | 3,121 | $594.3K | 0.19% | −261−7.7% | Reduced |
| Richmond Investment Services, LLC | 3,123 | $594.7K | 0.33% | +3,123 | New |
| Acima Private Wealth, LLC | 3,124 | $594.9K | 0.20% | 00.0% | Unchanged |
| CFS Investment Advisory Services, LLC | 3,124 | $595.0K | 0.05% | 00.0% | Unchanged |
| Wendell David Associates Inc | 3,124 | $595.0K | 0.06% | +393+14.4% | Added |
| Wealth Advisory Solutions, LLC | 3,125 | $595.1K | 0.17% | +170+5.8% | Added |
| Front Street Capital Management, Inc. | 3,130 | $596.0K | 0.10% | +2,000+177.0% | Added |
| Hurlow Wealth Management Group, Inc. | 3,135 | $597.0K | 0.19% | −227−6.8% | Reduced |
| Astra Wealth Partners LLC | 3,135 | $597.0K | 0.56% | +3,135 | New |
| Camden National Bank | 3,140 | $598.0K | 0.09% | 00.0% | Unchanged |
| Williams & Novak, LLC | 3,140 | $598.0K | 0.58% | 00.0% | Unchanged |
| Terra Nova Asset Management LLC | 3,142 | $598.4K | 0.46% | +10.0% | Added |