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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Gateway Wealth Partners, LLC3,222$538.8K0.15%+739+29.8%Added
Greystone Financial Group, LLC3,227$539.5K0.10%00.0%Unchanged
BNC Wealth Management, LLC3,231$540.2K0.20%00.0%Unchanged
Redwood Financial Network Corp3,240$541.7K0.42%−340−9.5%Reduced
Private Wealth Group, LLC3,240$541.7K0.27%−500−13.4%Reduced
Weaver Consulting Group3,243$542.2K0.17%−53−1.6%Reduced
Wilkinson Global Asset Management LLC3,245$542.5K0.03%00.0%Unchanged
WealthCollab, LLC3,246$542.7K0.36%−14−0.4%Reduced
Beacon Harbor Wealth Advisors, Inc.3,249$543.0K0.13%+44+1.4%Added
EdgeRock Capital LLC3,251$543.6K0.38%+199+6.5%Added
Marion Wealth Management3,256$544.4K0.15%+26+0.8%Added
Wharton Business Group, LLC3,260$545.0K0.02%−128−3.8%Reduced
Meridian Financial, LLC3,260$545.0K0.36%00.0%Unchanged
5th Street Advisors, LLC3,260$545.0K0.27%+3,260New
Durante & Waters, LLC3,265$545.9K0.46%00.0%Unchanged
HTG Investment Advisors, Inc.3,267$546.2K0.26%00.0%Unchanged
KFG Wealth Management, LLC3,269$546.5K0.12%−54−1.6%Reduced
Peachtree Investment Partners, LLC3,269$546.6K0.21%−38−1.1%Reduced
First City Capital Management, Inc.3,276$547.7K0.28%+220+7.2%Added
Cohen Investment Advisors LLC3,277$547.9K0.33%−769−19.0%Reduced
Strong Tower Advisory Services3,280$548.4K0.15%+18+0.6%Added
Tempus Wealth Planning, LLC3,282$548.7K0.20%−19−0.6%Reduced
Seascape Capital Management3,292$550.0K0.20%+19+0.6%Added
Letson Investment Management, Inc.3,291$550.2K0.22%+10.0%Added
Paul Damon & Associates, Inc.3,298$551.4K0.36%−181−5.2%Reduced
Profit Investment Management, LLC3,306$552.7K0.43%−248−7.0%Reduced
Mosaic Financial Group, LLC3,308$553.0K0.39%00.0%Unchanged
JT Stratford LLC3,309$553.2K0.09%−20−0.6%Reduced
Vertex Planning Partners, LLC3,314$554.1K0.13%−28−0.8%Reduced
Nepsis, Inc.3,316$554.4K0.13%−120,020−97.3%Reduced
Court Place Advisors, LLC3,320$555.1K0.16%00.0%Unchanged
CVA Family Office, LLC3,320$555.1K0.09%00.0%Unchanged
Menard Financial Group LLC3,320$555.1K0.37%+554+20.0%Added
WR Wealth Planners, LLC3,321$555.3K0.15%+33+1.0%Added
Willis Johnson & Associates, Inc.3,323$555.6K0.04%−71−2.1%Reduced
Rockbridge Investment Management, LCC3,342$558.7K0.07%+200+6.4%Added
Integrated Capital Management, LLC3,348$560.0K0.30%+3,348New
Legacy Capital Wealth Partners, LLC3,352$560.4K0.11%+68+2.1%Added
Hurlow Wealth Management Group, Inc.3,362$562.1K0.18%00.0%Unchanged
Sutton Place Investors LLC3,365$562.6K0.34%+358+11.9%Added
Up Strategic Wealth Investment Advisors LLC3,368$563.1K0.63%+258+8.3%Added
Trustco Bank Corp N Y3,370$563.4K0.57%−75−2.2%Reduced
Unique Wealth, LLC3,375$563.6K0.13%+76+2.3%Added
Presilium Private Wealth, LLC3,378$564.8K0.13%+40+1.2%Added
Sensible Money, LLC3,378$564.8K0.25%00.0%Unchanged
Gradient Capital Advisors, LLC3,382$565.5K0.19%−179−5.0%Reduced
Grey Fox Wealth Advisors, LLC3,383$565.6K0.16%+10.0%Added
Leonard Rickey Investment Advisors P.L.L.C.3,402$568.7K0.13%+197+6.1%Added
B & T Capital Management DBA Alpha Capital Management3,425$572.6K0.11%00.0%Unchanged
Blackhawk Capital Partners LLC.3,440$575.2K0.31%+3,440New
O'Dell Group, LLC3,453$577.3K0.13%+4+0.1%Added
LifeSteps Financial, Inc.3,456$577.8K0.45%00.0%Unchanged
FMB Wealth Management3,457$578.0K0.33%−110−3.1%Reduced
Wealthgarden F.S. LLC3,457$578.0K0.56%+8+0.2%Added
Pitti Group Wealth Management, LLC4,103$578.2K0.63%00.0%Unchanged
First Dallas Securities Inc.3,460$578.5K0.24%−3,820−52.5%Reduced
Code Waechter LLC3,465$579.0K0.55%+3,465New
Lynx Investment Advisory3,463$579.1K0.42%+246+7.6%Added
Kelman-Lazarov, Inc.3,469$580.0K0.10%00.0%Unchanged
Diligent Investors, LLC3,470$580.2K0.13%+969+38.7%Added
NatWest Group plc3,475$581.0K0.17%00.0%Unchanged
Smith & Howard Wealth Management, LLC3,484$582.5K0.16%−23−0.7%Reduced
Well Done, LLC3,491$583.7K0.11%+112+3.3%Added
Instrumental Wealth, LLC3,512$584.2K0.57%+148+4.4%Added
Mezzasalma Advisors, LLC3,497$584.7K0.23%+77+2.3%Added
Investment Advisory Services Inc3,498$584.9K0.21%−138−3.8%Reduced
Jupiter Wealth Management LLC3,500$585.2K0.30%00.0%Unchanged
Hutchinson Capital Management3,501$585.3K0.11%+9+0.3%Added
Buttonwood Financial Advisors Inc.3,508$586.4K0.26%+204+6.2%Added
Arq Wealth Advisors, LLC3,564$588.5K0.22%+48+1.4%Added
Calton & Associates, Inc.3,525$589.4K0.23%−1,285−26.7%Reduced
Dover Advisors, LLC3,528$589.8K0.33%+250+7.6%Added
Tobias Financial Advisors, Inc.3,529$590.0K0.12%−70−1.9%Reduced
Benchmark Financial Wealth Advisors, LLC3,532$590.5K0.20%+752+27.1%Added
Aspen Investment Management Inc3,535$591.0K0.28%+351+11.0%Added
Hobbs Group Advisors, LLC3,544$592.5K0.21%+162+4.8%Added
Kidder Stephen W3,550$593.5K0.18%00.0%Unchanged
Pathway Financial Advisers, LLC3,558$594.9K0.27%−154−4.1%Reduced
Monument Capital Management3,564$595.9K0.16%−109−3.0%Reduced
Hara Capital LLC3,570$596.9K0.37%00.0%Unchanged
Fortune Financial Advisors, LLC3,571$597.1K0.54%+2+0.1%Added
Covestor Ltd3,590$600.0K0.38%−169−4.5%Reduced
Vance Wealth, Inc.3,589$600.0K0.23%+618+20.8%Added
Operose Advisors LLC3,590$600.2K0.19%+80+2.3%Added
Precedent Wealth Partners, LLC3,592$600.5K0.20%−22−0.6%Reduced
Spectrum Wealth Counsel, LLC3,604$602.6K0.07%00.0%Unchanged
Centennial Bank3,615$604.4K0.28%−1,075−22.9%Reduced
Marquette Asset Management, LLC3,620$605.2K0.10%00.0%Unchanged
OMC Financial Services LTD3,304$606.0K0.29%00.0%Unchanged
Northern Capital Management, Inc.3,647$609.8K0.39%00.0%Unchanged
Hourglass Capital, LLC3,650$610.2K0.17%−126−3.3%Reduced
Commons Capital, LLC3,657$611.5K0.67%+2+0.1%Added
Brophy Wealth Management, LLC3,660$611.9K0.22%+3,660New
BlueChip Wealth Advisors LLC3,664$612.7K0.32%−92−2.4%Reduced
Ifrah Financial Services, Inc.3,667$613.0K0.17%−89−2.4%Reduced
Pathway Financial Advisors LLC3,680$615.3K0.16%+60+1.7%Added
Strategic Investment Solutions, Inc.3,681$615.6K0.18%+532+16.9%Added
Pine Harbor Wealth Management, LLC3,682$615.8K0.31%00.0%Unchanged
Old North State Trust, LLC3,690$617.0K0.50%00.0%Unchanged
Intergy Private Wealth, LLC3,694$617.7K0.24%+156+4.4%Added