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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,092
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,728 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Orion Investment Co2,450$409.6K0.16%+50+2.1%Added
Able Wealth Management LLC2,451$409.9K0.31%00.0%Unchanged
Sterling Financial Group, Inc.2,469$412.8K0.18%−120−4.6%Reduced
WealthTrust Asset Management, LLC2,470$413.0K0.31%+2,470New
Grant Street Asset Management, Inc.2,470$413.0K0.12%+40+1.6%Added
Archer Investment Corp2,471$413.1K0.11%−92−3.6%Reduced
Element Wealth, LLC2,472$413.3K0.22%+275+12.5%Added
Colonial River Wealth Management, LLC2,472$413.3K0.21%+346+16.3%Added
Pring Turner Capital Group Inc2,474$413.6K0.26%−30−1.2%Reduced
NCP Inc.2,476$413.8K0.24%00.0%Unchanged
Villere St Denis J & Co LLC2,476$414.0K0.03%00.0%Unchanged
River Street Advisors LLC2,476$414.0K0.22%00.0%Unchanged
Umpqua Bank2,477$414.1K0.15%00.0%Unchanged
Hill Investment Group Partners, LLC2,245$414.2K0.06%−137−5.8%Reduced
Northstar Advisory Group, LLC2,482$415.0K0.22%00.0%Unchanged
Prudent Investors Network2,488$416.0K0.13%+1,041+71.9%Added
Foster Group, Inc.2,493$416.8K0.02%−82−3.2%Reduced
Hanlon Investment Management, Inc.2,499$417.8K0.12%+199+8.7%Added
Ardsley Advisory Partners LP2,500$418.0K0.08%−24,000−90.6%Reduced
McDonald Capital Investors Inc2,500$418.0K0.03%00.0%Unchanged
Pacitti Group Inc.2,502$418.4K0.20%+243+10.8%Added
Ambassador Advisors, LLC2,517$420.8K0.07%−3,643−59.1%Reduced
Security Financial Services, INC.2,518$421.0K0.09%+64+2.6%Added
G&S Capital LLC2,519$421.2K0.18%−13,799−84.6%Reduced
Family Firm, Inc.2,525$422.2K0.09%−69−2.7%Reduced
Coastline Trust Co2,535$423.8K0.05%−20−0.8%Reduced
Verity & Verity, LLC2,535$423.8K0.04%00.0%Unchanged
David J Yvars Group2,537$424.2K0.26%00.0%Unchanged
TTP Investments, Inc.2,541$424.8K0.15%+2+0.1%Added
Spirit of America Management Corp2,550$426.3K0.08%+300+13.3%Added
Guinness Atkinson Asset Management Inc2,560$428.0K0.21%+256+11.1%Added
WestHill Financial Advisors, Inc.2,561$428.1K0.10%+40+1.6%Added
White Lighthouse Investment Management Inc.2,566$429.0K0.08%00.0%Unchanged
Kiely Wealth Advisory Group, Inc.2,340$429.1K0.27%00.0%Unchanged
Boltwood Capital Management2,575$430.5K0.13%+100+4.0%Added
Flossbach Von Storch AG2,577$430.8K0.00%−455−15.0%Reduced
BCS Wealth Management2,578$431.0K0.18%−209−7.5%Reduced
Partners in Financial Planning2,578$431.1K0.09%00.0%Unchanged
Total Clarity Wealth Management, Inc.2,583$431.9K0.14%+2+0.1%Added
Warwick Investment Management, Inc.2,584$432.0K0.10%−53−2.0%Reduced
Petix & Botte Co2,590$433.0K0.12%00.0%Unchanged
Kaydan Wealth Management, Inc.2,593$433.5K0.13%−76−2.8%Reduced
Cottonwood Capital Advisors, LLC2,594$433.6K0.32%+10.0%Added
Stage Harbor Financial, LLC2,636$433.7K0.39%−189−6.7%Reduced
tru Independence LLC2,594$433.7K0.13%+143+5.8%Added
MB, Levis & Associates, LLC2,597$434.3K0.21%00.0%Unchanged
Youngs Advisory Group, Inc.2,599$434.6K0.18%−150−5.5%Reduced
Auour Investments LLC2,540$434.7K0.16%00.0%Unchanged
WESPAC Advisors, LLC2,602$435.0K0.32%+121+4.9%Added
Clearwater Capital Advisors, LLC2,608$436.0K0.04%+167+6.8%Added
TKG Advisors, LLC2,617$437.6K0.22%−24,286−90.3%Reduced
Keystone Wealth Services, LLC2,628$439.3K0.12%+67+2.6%Added
N.E.W. Advisory Services LLC2,631$439.8K0.04%+11+0.4%Added
Capital City Trust Co2,632$440.0K0.11%+492+23.0%Added
Altus Wealth Group LLC2,634$440.4K0.19%+10.0%Added
ABLE Financial Group, LLC2,636$440.7K0.14%−746−22.1%Reduced
ShoreHaven Wealth Partners, LLC2,636$440.8K0.21%−400−13.2%Reduced
Cherry Creek Investment Advisors, Inc.2,637$440.9K0.23%−37−1.4%Reduced
Clifford Group, LLC2,639$441.2K0.34%00.0%Unchanged
Empire Financial Management Company, LLC2,640$441.4K0.14%00.0%Unchanged
Plotkin Financial Advisors, LLC2,640$441.4K0.26%00.0%Unchanged
Talon Private Wealth, LLC2,647$442.5K0.09%+2,647New
Maiden Cove Capital, LLC2,669$446.2K0.70%+337+14.5%Added
Goodman Advisory Group, LLC2,674$447.1K0.13%+61+2.3%Added
Betterment LLC2,679$448.0K0.00%+187+7.5%Added
Mayport, LLC2,680$448.1K0.14%−290−9.8%Reduced
McElhenny Sheffield Capital Management, LLC2,680$448.1K0.15%−62−2.3%Reduced
Spectrum Asset Management, Inc. (NB/CA)2,695$450.6K0.19%+660+32.4%Added
Mascoma Wealth Management LLC2,703$451.9K0.11%00.0%Unchanged
Bank Ozk2,704$452.1K0.19%00.0%Unchanged
Saxony Capital Management, LLC2,709$452.9K0.41%−66−2.4%Reduced
Founders Financial Securities LLC2,710$453.1K0.04%−1,925−41.5%Reduced
Florida Financial Advisors, LLC2,711$453.3K0.23%+1,071+65.3%Added
Integral Investment Advisors, Inc.2,718$454.4K0.15%00.0%Unchanged
Syntegra Private Wealth Group, LLC2,718$454.4K0.05%+58+2.2%Added
Indie Asset Partners, LLC2,723$455.3K0.34%+10.0%Added
Great Oak Capital Partners, LLC2,703$455.6K0.16%−272−9.1%Reduced
Biondo Investment Advisors, LLC2,730$456.4K0.06%+89+3.4%Added
Wendell David Associates Inc2,731$457.0K0.04%+880+47.5%Added
One Wealth Management Investment & Advisory Services, LLC2,737$457.7K0.80%−15,284−84.8%Reduced
Lecap Asset Management Ltd2,743$458.6K0.10%−885−24.4%Reduced
Austin Asset Management Co Inc2,744$458.8K0.09%+610+28.6%Added
Birchcreek Wealth Management, LLC2,745$458.9K0.30%−400−12.7%Reduced
New Insight Wealth Advisors2,746$459.2K0.24%+325+13.4%Added
Silverlake Wealth Management LLC2,753$460.2K0.18%00.0%Unchanged
Bogart Wealth, LLC2,753$460.3K0.02%−378−12.1%Reduced
Goldstone Financial Group, LLC2,755$460.6K0.08%+20+0.7%Added
Full Sail Capital, LLC2,763$461.9K0.03%00.0%Unchanged
Pacific Sun Financial Corp2,773$463.6K0.26%+127+4.8%Added
Commonwealth Financial Services, LLC2,753$463.7K0.09%−20−0.7%Reduced
Flagstone Financial Management2,776$464.2K0.16%00.0%Unchanged
Fonville Wealth Management LLC2,781$465.0K0.16%+959+52.6%Added
Accelerate Investment Advisors LLC2,782$465.1K0.45%+2,782New
Juncture Wealth Strategies, LLC2,782$465.1K0.18%00.0%Unchanged
Colton Groome Financial Advisors, LLC2,790$466.5K0.17%−155−5.3%Reduced
Acropolis Investment Management, LLC2,792$466.8K0.03%+2,792New
Diametric Capital, LP2,800$468.1K0.23%+2,800New
Stone House Investment Management, LLC2,801$468.3K0.10%+108+4.0%Added
Discipline Wealth Solutions, LLC2,803$468.6K0.25%+2,803New
Family Wealth Group, LLC2,803$468.7K0.41%+272+10.7%Added