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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,092
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,728 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Manchester Financial Inc2,106$352.1K0.08%+19+0.9%Added
WMG Financial Advisors, LLC2,112$352.3K0.16%+399+23.3%Added
W Advisors, LLC2,109$352.6K0.22%+14+0.7%Added
Matrix Private Capital Group LLC2,110$352.8K0.20%00.0%Unchanged
Winthrop Capital Management, LLC2,112$353.0K0.17%−120−5.4%Reduced
LifePro Asset Management2,114$353.4K0.22%+2,114New
Thrive Capital Management, LLC2,115$353.7K0.17%−222−9.5%Reduced
First PREMIER Bank2,121$354.0K0.09%+1,200+130.3%Added
McGuire Investment Group, LLC2,125$355.3K0.05%+580+37.5%Added
Lebenthal Global Advisors, LLC2,125$355.3K0.07%+690+48.1%Added
Keb Asset Management, LLC2,126$355.4K0.11%−69−3.1%Reduced
Athena Investment Management2,131$356.3K0.20%00.0%Unchanged
Golden Road Advisors LLC2,135$357.0K0.28%+17+0.8%Added
Dynamic Technology Lab Private Ltd2,137$357.0K0.04%−3,333−60.9%Reduced
Planning Center, Inc.2,140$357.8K0.04%00.0%Unchanged
Horizon Bancorp Inc2,146$359.0K0.17%−529−19.8%Reduced
Heartland Bank & Trust Co2,152$359.8K0.19%+27+1.3%Added
ODonnell Financial Services, LLC2,152$359.8K0.15%00.0%Unchanged
Selective Wealth Management, Inc.2,178$360.9K0.15%+368+20.3%Added
Lansing Street Advisors2,174$363.5K0.13%+3+0.1%Added
Convergence Financial, LLC2,176$363.8K0.08%+43+2.0%Added
Arbor Wealth Advisors LLC2,180$364.5K0.33%+2,180New
Horst & Graben Wealth Management LLC2,182$364.9K0.07%+301+16.0%Added
PVG Asset Management Corp2,184$365.1K1.47%+2,184New
Edge Wealth Management LLC2,185$365.3K0.07%00.0%Unchanged
Dividend Assets Capital, LLC2,192$366.5K0.07%−228−9.4%Reduced
Alta Wealth Advisors LLC2,194$366.8K0.17%−27−1.2%Reduced
Newport Capital Group, LLC2,195$367.0K0.27%−38−1.7%Reduced
Eldridge Investment Advisors, Inc.2,193$367.0K0.09%−255−10.4%Reduced
Scarborough Advisors, LLC2,199$367.5K0.06%00.0%Unchanged
Phocas Financial Corp.2,200$367.8K0.05%00.0%Unchanged
Blodgett Wealth Advisors, LLC2,200$367.8K0.31%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC2,200$367.8K0.11%00.0%Unchanged
Provenance Wealth Advisors, LLC2,200$367.8K0.05%+1,120+103.7%Added
Thompson Investment Management, Inc.2,207$369.0K0.05%−173−7.3%Reduced
Invera Wealth Advisors, LLC2,052$369.3K0.37%00.0%Unchanged
Conestoga Capital Advisors, LLC2,210$369.5K0.01%−400−15.3%Reduced
Measured Wealth Private Client Group, LLC2,215$370.3K0.12%−186−7.7%Reduced
PCG Wealth Advisors, LLC2,219$371.1K0.14%+339+18.0%Added
Bay Rivers Group2,220$371.2K0.18%00.0%Unchanged
WFA of San Diego, LLC2,227$372.3K0.31%00.0%Unchanged
Legacy Financial Strategies, LLC2,237$374.0K0.08%+1,060+90.1%Added
New Century Financial Group, LLC2,237$374.0K0.14%+139+6.6%Added
Black Point Wealth Management2,241$374.7K0.43%−8,499−79.1%Reduced
Wealthquest Corp2,238$376.9K0.03%−330−12.9%Reduced
Obsidian Personal Planning Solutions LLC2,187$377.7K0.20%00.0%Unchanged
Bond & Devick Financial Network, Inc.2,260$377.8K0.16%00.0%Unchanged
Biechele Royce Advisors2,259$378.0K0.12%00.0%Unchanged
Holistic Financial Partners2,269$379.4K0.18%+138+6.5%Added
Fidelity D & D Bancorp Inc2,277$380.7K0.25%−80−3.4%Reduced
Cypress Financial Planning LLC2,277$380.7K0.14%+690+43.5%Added
Stegent Equity Advisors, Inc.2,280$381.2K0.42%00.0%Unchanged
Spinnaker Investment Group, LLC2,280$381.2K0.09%−100−4.2%Reduced
RiverGlades Family Offices LLC2,290$382.9K0.27%00.0%Unchanged
Leslie Global Wealth, LLC2,291$383.0K0.19%+554+31.9%Added
Aspire Wealth Management Corp2,293$383.4K0.21%+10.0%Added
Blue Square Asset Management, LLC2,300$384.5K0.21%00.0%Unchanged
Mattern Wealth Management LLC2,300$384.5K0.08%00.0%Unchanged
My Personal CFO, LLC2,302$384.8K0.21%−144−5.9%Reduced
Powell Investment Advisors, LLC2,315$387.0K0.18%−240−9.4%Reduced
Marathon Trading Investment Management LLC2,316$387.2K0.18%+549+31.1%Added
CWS Financial Advisors, LLC2,316$387.3K0.14%+178+8.3%Added
Cornerstone Planning Group LLC2,266$387.8K0.10%+10+0.4%Added
Community Bank of Raymore2,330$389.6K0.29%00.0%Unchanged
Zimmermann Investment Management & Planning LLC2,330$389.6K0.12%+328+16.4%Added
Horan Securities, Inc.2,335$390.4K0.15%+28+1.2%Added
GPM Growth Investors, Inc.2,336$390.6K0.16%−355−13.2%Reduced
Core Wealth Advisors, Inc.2,341$391.4K0.13%+25+1.1%Added
Globeflex Capital L P2,350$392.9K0.04%00.0%Unchanged
Harmony Asset Management LLC2,350$392.9K0.14%+360+18.1%Added
Adams Wealth Management2,355$393.7K0.08%−50−2.1%Reduced
CacheTech Inc.2,355$393.7K0.08%−50−2.1%Reduced
Financial Advisory Corp2,357$394.0K0.15%+1,109+88.9%Added
Earnest Partners LLC2,357$394.1K0.00%+55+2.4%Added
Clarity Capital Advisors, LLC2,359$394.4K0.28%−53−2.2%Reduced
Johnson Financial Group, LLC2,360$394.6K0.05%+60+2.6%Added
Rollins Financial Advisors, LLC2,369$396.0K0.07%+231+10.8%Added
Milestone Asset Management, LLC2,370$396.2K0.09%+2,370New
Beacon Bridge Wealth Partners, LLC2,371$396.4K0.17%00.0%Unchanged
Brightwater Advisory LLC2,379$397.7K0.29%−40−1.7%Reduced
Union Savings Bank2,380$397.9K0.20%+20+0.8%Added
Invenio Wealth Partners LLC2,380$397.9K0.17%00.0%Unchanged
Ruedi Wealth Management, Inc.2,388$399.3K0.14%−127−5.0%Reduced
Moser Wealth Advisors, LLC2,390$399.6K0.21%00.0%Unchanged
Summit Wealth Partners, LLC2,391$399.7K0.08%+101+4.4%Added
Riverstone Advisors, LLC2,400$401.3K0.23%−180−7.0%Reduced
Ashford Capital Management Inc2,400$401.3K0.05%−50−2.0%Reduced
PACK Private Wealth, LLC2,400$401.3K0.23%00.0%Unchanged
West Financial Advisors, LLC2,403$401.8K0.08%+403+20.2%Added
Cooper/Haims Advisors, LLC2,407$402.4K0.22%−2,211−47.9%Reduced
Integris Wealth Management, LLC2,411$403.1K0.11%+520+27.5%Added
Advanced Asset Management Advisors Inc2,200$403.5K0.11%00.0%Unchanged
Builder Investment Group Inc2,420$404.6K0.11%00.0%Unchanged
CSS LLC2,420$404.6K0.02%00.0%Unchanged
King Wealth2,421$405.0K0.06%−19−0.8%Reduced
Annapolis Financial Services, LLC2,424$405.2K0.12%+4+0.2%Added
Capital Square, LLC2,424$405.4K0.25%−25−1.0%Reduced
Sageworth Trust Co2,427$405.8K0.02%−208−7.9%Reduced
Missouri Trust & Investment Co2,428$405.9K0.14%−35−1.4%Reduced
Churchill Management Corp2,445$408.7K0.00%+155+6.8%Added