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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,092
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,728 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
WealthCare Investment Partners, LLC1,570$258.0K0.11%+88+5.9%Added
Adamsbrown Wealth Consultants LLC1,544$258.2K0.09%00.0%Unchanged
US Financial Advisors, LLC1,546$258.5K0.08%+12+0.8%Added
EMC Capital Management37,771$259.0K0.21%−67,369−64.1%Reduced
Standard Family Office LLC1,550$259.1K0.31%00.0%Unchanged
Columbus Macro, LLC1,573$259.9K0.09%00.0%Unchanged
Birchbrook, Inc.1,555$260.1K0.14%00.0%Unchanged
Unison Asset Management LLC1,557$260.3K0.12%−79−4.8%Reduced
Stansberry Asset Management, LLC1,557$260.3K0.03%+127+8.9%Added
Arrien Investments, Inc.1,558$260.5K0.19%−114−6.8%Reduced
Surience Private Wealth LLC1,560$260.8K0.27%−20,305−92.9%Reduced
Texas Capital Bancshares Inc1,567$262.0K0.11%−100−6.0%Reduced
Beckerman Institutional, LLC1,567$262.0K0.22%+1,567New
Outlook Wealth Advisors, LLC1,568$262.2K0.08%+41+2.7%Added
FOCUS Wealth Advisors, LLC1,569$262.3K0.13%00.0%Unchanged
Arcus Capital Partners, LLC1,571$262.7K0.10%−1,699−52.0%Reduced
Landaas & Co1,576$263.0K0.07%00.0%Unchanged
Macroview Investment Management LLC1,574$263.1K0.26%+2+0.1%Added
Sym Financial Corp1,574$263.1K0.04%+83+5.6%Added
Passumpsic Savings Bank1,576$263.5K0.17%+1,576New
Continental Investors Services, Inc.1,568$264.1K0.54%+9+0.6%Added
Sharkey, Howes & Javer1,580$264.2K0.04%00.0%Unchanged
NVWM, LLC1,580$264.2K0.07%00.0%Unchanged
Mustard Seed Financial, LLC1,580$264.2K0.22%00.0%Unchanged
Lincoln Capital Corp1,585$265.0K0.11%−5−0.3%Reduced
FreeGulliver LLC1,592$266.2K0.16%+1,592New
SK Wealth Management, LLC1,374$266.5K0.14%+1,374New
Cooke & Bieler LP1,600$267.5K0.00%00.0%Unchanged
Selway Asset Management1,600$267.5K0.10%00.0%Unchanged
Cassady Schiller Wealth Management, LLC1,600$267.6K0.10%00.0%Unchanged
Rock Point Advisors, LLC1,601$267.7K0.07%00.0%Unchanged
Sage Capital Advisors,llc1,603$268.0K0.07%+20+1.3%Added
Nvest Financial, LLC1,605$268.4K0.15%−337−17.4%Reduced
Clark Financial Services Group Inc1,609$269.0K0.24%+276+20.7%Added
Iron Financial, LLC1,611$269.4K0.15%00.0%Unchanged
Wheelhouse Advisory Group LLC1,614$269.8K0.17%−194−10.7%Reduced
Darrow Company, Inc.1,620$270.9K0.16%00.0%Unchanged
Arista Wealth Management, LLC1,622$271.3K0.07%+461+39.7%Added
Henrickson Nauta Wealth Advisors, Inc.1,623$271.3K0.11%+43+2.7%Added
Painted Porch Advisors LLC1,626$271.8K0.14%+280+20.8%Added
Gray Wealth Management Inc.1,630$272.6K0.11%+7+0.4%Added
Kelly Financial Services LLC1,640$274.2K0.10%−22−1.3%Reduced
Widmann Financial Services, Inc.1,640$274.2K0.21%−60−3.5%Reduced
Sicart Associates LLC1,640$274.2K0.10%00.0%Unchanged
Ascent Wealth Partners, LLC1,646$275.2K0.04%00.0%Unchanged
DHJJ Financial Advisors, Ltd.1,651$276.0K0.11%−1−0.1%Reduced
OneAscent Wealth Management LLC1,654$277.0K0.11%−7−0.4%Reduced
Harvest Management LLC1,660$277.5K0.15%00.0%Unchanged
Melfa Wealth Management, LLC1,664$278.2K0.18%+4+0.2%Added
Granite Group Advisors, LLC1,670$279.2K0.18%−65−3.7%Reduced
Triumph Capital Management1,678$280.5K0.10%+238+16.5%Added
Oak Harvest Investment Services1,687$282.1K0.04%−76−4.3%Reduced
Keeler & Nadler Financial Planning & Wealth Management1,689$282.4K0.14%00.0%Unchanged
First Fiduciary Investment Counsel, Inc.1,690$283.0K0.06%+200+13.4%Added
GDS Wealth Management1,693$283.1K0.03%00.0%Unchanged
Leelyn Smith, LLC1,696$283.6K0.05%00.0%Unchanged
AllSquare Wealth Management LLC1,700$284.2K0.16%−200−10.5%Reduced
Account Management LLC1,700$284.2K0.34%00.0%Unchanged
Uncommon Cents Investing LLC1,700$284.2K0.08%00.0%Unchanged
Mitchell & Pahl Private Wealth, LLC1,700$284.2K0.13%+1,700New
Smart Money Group LLC1,649$284.7K0.10%+62+3.9%Added
Azzad Asset Management Inc1,703$284.7K0.03%+19+1.1%Added
Human Investing LLC1,708$285.5K0.05%−93−5.2%Reduced
Sagace Wealth Management LLC1,718$285.8K0.22%−229−11.8%Reduced
New Millennium Group LLC1,710$286.0K0.18%−20−1.2%Reduced
McRae Capital Management Inc1,712$286.2K0.06%−1,140−40.0%Reduced
Phoenix Wealth Advisors1,720$287.6K0.13%−1,000−36.8%Reduced
Prosperity Wealth Management, Inc.1,724$288.2K0.12%00.0%Unchanged
Northwest Quadrant Wealth Management, LLC1,724$288.3K0.07%+2+0.1%Added
Capasso Planning Partners LLC1,724$288.3K0.09%−210−10.9%Reduced
Clarity Capital Partners LLC1,736$290.2K0.17%−971−35.9%Reduced
Michael B. Yongue1,740$290.9K0.23%00.0%Unchanged
Advantage Trust Co1,740$290.9K0.20%00.0%Unchanged
Bank & Trust Co1,740$290.9K0.24%00.0%Unchanged
Hillman Capital Management, Inc.1,741$291.1K0.10%−30−1.7%Reduced
A. D. Beadell Investment Counsel, Inc.1,750$292.0K0.23%00.0%Unchanged
Cedrus LLC1,748$292.2K0.11%+75+4.5%Added
Prepared Retirement Institute LLC1,749$292.4K0.18%−10−0.6%Reduced
RS Crum Inc.1,753$293.1K0.07%00.0%Unchanged
Higgins & Schmidt Wealth Strategies LLC1,758$294.0K0.19%−2−0.1%Reduced
PFG Private Wealth Management, LLC1,760$294.3K0.17%00.0%Unchanged
Bridgewealth Advisory Group, LLC1,769$295.8K0.11%−16−0.9%Reduced
GAM Holding AG1,772$296.3K0.02%−10,769−85.9%Reduced
Great Lakes Retirement, Inc.1,772$296.3K0.04%+358+25.3%Added
Quaker Wealth Management, LLC1,773$296.4K0.11%+1,773New
Echo45 Advisors LLC1,786$296.9K0.19%−131−6.8%Reduced
Wells Trecaso Financial Group, LLC1,777$297.1K0.10%+37+2.1%Added
Barry Investment Advisors, LLC1,785$298.4K0.09%−578−24.5%Reduced
Pittenger & Anderson Inc1,788$298.9K0.01%+500+38.8%Added
Courage Miller Partners, LLC1,789$299.1K0.10%00.0%Unchanged
Campion Asset Management LLC1,790$299.3K0.22%00.0%Unchanged
MontVue Capital Management, Inc.1,790$299.3K0.23%00.0%Unchanged
Strategic Wealth Designers1,786$300.8K0.03%−64−3.5%Reduced
Puzo Michael J1,800$300.9K0.08%−20−1.1%Reduced
Samjo Management, LLC1,800$300.9K0.10%00.0%Unchanged
Glass Wealth Management Co LLC1,800$300.9K0.17%+40+2.3%Added
Millington Financial Advisors, LLC1,801$301.1K0.19%00.0%Unchanged
Cannon Wealth Management Services, LLC1,804$301.7K0.28%+1,804New
Western Financial Corp1,806$301.9K0.17%+44+2.5%Added
Northern Financial Advisors Inc1,806$302.0K0.23%−60−3.2%Reduced