Skip to main content

Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,092
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,728 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Tanglewood Legacy Advisors, LLC1,300$217.3K0.10%00.0%Unchanged
American Planning Services, Inc.1,306$218.4K0.17%00.0%Unchanged
Sugarloaf Wealth Management, LLC1,312$219.3K0.04%−53−3.9%Reduced
Coston, McIsaac & Partners1,317$220.0K0.06%+86+7.0%Added
HighMark Wealth Management LLC1,319$220.5K0.12%−14−1.1%Reduced
Miller Investment Management, LP1,320$220.7K0.02%00.0%Unchanged
Heritage Wealth Management, Inc.1,324$221.4K0.20%+11+0.8%Added
Omega Financial Group, LLC1,327$221.8K0.08%−733−35.6%Reduced
Redwood Investment Management, LLC1,327$222.0K0.02%+9+0.7%Added
First Financial Corp1,332$222.7K0.11%00.0%Unchanged
Allen Wealth Management, LLC1,332$222.7K0.15%+80+6.4%Added
Cheviot Value Management, LLC1,335$223.2K0.04%−60−4.3%Reduced
Diversified Portfolios, Inc.1,336$223.4K0.03%+16+1.2%Added
Spectrum Strategic Capital Management, LLC1,340$224.0K0.15%00.0%Unchanged
American Institute for Advanced Investment Management, LLP1,340$224.1K0.16%00.0%Unchanged
SMART Wealth LLC1,341$224.3K0.09%−226−14.4%Reduced
Kirtland Hills Capital Management, LLC1,349$225.5K0.12%00.0%Unchanged
Alpha Financial Partners, LLC1,350$225.6K0.16%−2,067−60.5%Reduced
Ehrlich Financial Group1,350$225.6K0.16%+1+0.1%Added
Cascades Capital Asset Management, LLC1,351$225.8K0.12%+1,351New
Chase Investment Counsel Corp1,353$226.0K0.08%+110+8.8%Added
High Falls Advisors, Inc1,360$227.4K0.05%+50+3.8%Added
Level Financial Advisors, Inc.1,360$227.4K0.09%+1,360New
Sugar Maple Asset Management, LLC1,372$229.4K0.20%+83+6.4%Added
Nia Impact Advisors, LLC1,373$229.6K0.08%+148+12.1%Added
Sentinus, LLC7,122$229.6K0.09%−1,202−14.4%Reduced
Frazier Financial Advisors, LLC1,376$230.1K0.18%+107+8.4%Added
Valued Retirements, Inc.1,378$230.4K0.32%00.0%Unchanged
KFA Private Wealth Group, LLC1,379$230.5K0.11%−191−12.2%Reduced
ACT Advisors, LLC.1,388$232.0K0.11%−122−8.1%Reduced
B.O.S.S. Retirement Advisors, LLC1,389$232.2K0.05%+1,389New
Strategic Family Wealth Counselors, L.L.C.1,389$232.3K0.08%+254+22.4%Added
Foundry Financial Group, Inc.1,395$233.2K0.15%−20−1.4%Reduced
Abbot Financial Management, Inc.1,396$233.5K0.12%00.0%Unchanged
Sentinel Pension Advisors Inc1,397$233.6K0.05%−200−12.5%Reduced
Tenon Financial LLC1,398$233.7K0.15%−35−2.4%Reduced
Vectors Research Management, LLC1,400$234.0K0.07%00.0%Unchanged
SWAN Capital LLC1,400$234.1K0.12%−210−13.0%Reduced
Old West Investment Management, LLC1,400$234.1K0.09%00.0%Unchanged
St. Johns Investment Management Company, LLC1,400$234.1K0.11%00.0%Unchanged
Bright Financial Advisors, Inc.1,400$234.1K0.15%+1,400New
Flower City Capital1,410$235.7K0.14%−151−9.7%Reduced
Old Second National Bank of Aurora1,410$235.7K0.06%−30−2.1%Reduced
GoalVest Advisory LLC1,411$235.9K0.07%+259+22.5%Added
Aspire Capital Advisors LLC1,413$236.2K0.07%−43−3.0%Reduced
KilterHowling LLC1,417$237.0K0.15%+1+0.1%Added
Vannoy Advisory Group, Inc.1,419$237.2K0.17%00.0%Unchanged
Global Assets Advisory, LLC1,409$237.3K0.13%+1,409New
Davis-Rea Ltd.1,420$237.4K0.10%00.0%Unchanged
Lifeworks Advisors, LLC1,420$237.4K0.05%+87+6.5%Added
O'Connor Financial Group LLC1,424$238.1K0.13%−10−0.7%Reduced
Armbruster Capital Management, Inc.1,425$238.2K0.05%00.0%Unchanged
Traction Financial Partners, LLC1,431$239.2K0.19%00.0%Unchanged
Bear Mountain Capital, Inc.1,436$239.7K0.09%−275−16.1%Reduced
Beacon Financial Planning, Inc1,434$239.7K0.15%+1+0.1%Added
Butensky & Cohen Financial Security, Inc1,446$241.8K0.07%+111+8.3%Added
BluePath Capital Management, LLC1,446$241.8K0.15%−2,515−63.5%Reduced
Verus Financial Partners, Inc.1,441$242.7K0.03%+43+3.1%Added
TNF LLC1,476$242.9K0.09%00.0%Unchanged
GenWealth Group, Inc.1,455$243.3K0.06%+160+12.4%Added
Cannon Financial Strategists, Inc.1,459$243.9K0.04%00.0%Unchanged
Weybosset Research & Management LLC1,460$244.0K0.08%−100−6.4%Reduced
Acorn Financial Advisory Services Inc1,461$244.3K0.04%−32−2.1%Reduced
Bullseye Investment Management, LLC1,353$245.3K0.14%−412−23.3%Reduced
Affinity Wealth Management LLC1,470$245.8K0.04%00.0%Unchanged
Zega Financial, LLC1,472$246.1K0.08%00.0%Unchanged
LVZ Advisors, Inc.1,478$247.1K0.03%+45+3.1%Added
Gordian Advisors LLC1,479$247.3K0.20%+111+8.1%Added
Capital Wealth Management, LLC1,480$247.4K0.11%+1,480New
Cookson Peirce & Co Inc1,480$247.4K0.01%+37+2.6%Added
Weinberger Asset Management, Inc1,482$247.8K0.11%−94−6.0%Reduced
Riverpoint Wealth Management Holdings, LLC1,489$248.9K0.06%+2+0.1%Added
Oliver Luxxe Assets LLC1,492$249.4K0.04%+16+1.1%Added
Vista Private Wealth Partners. LLC1,493$249.6K0.09%−649−30.3%Reduced
Arcadia Wealth Management, LLC1,494$249.8K0.13%+137+10.1%Added
Brickley Wealth Management1,495$249.9K0.05%−53−3.4%Reduced
W.H. Cornerstone Investments Inc.1,497$250.0K0.17%−122−7.5%Reduced
Petra Financial Advisors Inc1,497$250.3K0.17%+1,497New
Private Wealth Management Group, LLC1,499$250.7K0.10%+27+1.8%Added
Fluent Financial, LLC1,500$250.8K0.12%−32−2.1%Reduced
Eisler Capital (US) LLC1,500$250.8K0.05%00.0%Unchanged
Lakewood Asset Management LLC1,502$251.1K0.17%−428−22.2%Reduced
O'Keefe Stevens Advisory, Inc.1,502$251.1K0.08%+197+15.1%Added
Boston Standard Wealth Management, LLC1,509$252.0K0.05%+43+2.9%Added
Retirement Solution Inc.1,507$252.0K0.06%+1,507New
Maltin Wealth Management, Inc.1,511$252.6K0.12%+2+0.1%Added
KC Investment Advisors, LLC1,513$253.0K0.11%+276+22.3%Added
Avaii Wealth Management, LLC1,515$253.3K0.13%+204+15.6%Added
Resurgent Financial Advisors LLC1,516$253.5K0.15%00.0%Unchanged
Meritas Wealth Management, LLC1,516$253.5K0.16%+66+4.6%Added
Meixler Investment Management, Ltd.1,518$253.8K0.19%−201−11.7%Reduced
Harfst & Associates, Inc.1,520$254.1K0.06%00.0%Unchanged
Willner & Heller, LLC1,522$254.5K0.23%+331+27.8%Added
International Private Wealth Advisors LLC1,524$254.8K0.37%−884−36.7%Reduced
Fortem Financial Group, LLC1,529$255.6K0.10%−81−5.0%Reduced
Wealthcare Capital Management LLC1,533$256.3K0.03%+40+2.7%Added
Total Investment Management Inc1,534$256.5K0.03%+41+2.7%Added
TLWM1,535$256.6K0.05%00.0%Unchanged
E Fund Management (Hong Kong) Co., Ltd.1,536$257.0K0.15%+375+32.3%Added
Beacon Investment Advisors LLC1,542$257.9K0.12%00.0%Unchanged