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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,091 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Clarus Group, Inc.10,869$1.82M0.77%−418−3.7%Reduced
CKW Financial Group10,800$1.82M0.22%−400−3.6%Reduced
Private Capital Management LLC10,883$1.82M0.33%+970+9.8%Added
Breakwater Capital Group10,908$1.82M0.37%−322−2.9%Reduced
Whalen Wealth Management Inc.10,919$1.83M1.29%+1,347+14.1%Added
Options Solutions, LLC10,948$1.83M0.88%−183−1.6%Reduced
Trust Co of Oklahoma10,949$1.83M0.59%−1,037−8.7%Reduced
Revolve Wealth Partners, LLC10,954$1.83M0.28%+1,182+12.1%Added
Independent Investors Inc10,960$1.83M0.37%00.0%Unchanged
Townsend & Associates, Inc11,256$1.85M0.19%−136−1.2%Reduced
Emprise Bank11,083$1.85M1.07%−432−3.8%Reduced
Independent Solutions Wealth Management, LLC11,083$1.85M0.42%−245−2.2%Reduced
Wallace Advisory Group, LLC10,104$1.85M1.36%−210−2.0%Reduced
Crestline Management, LP11,100$1.86M0.11%+11,100New
Pure Portfolios Holdings LLC11,104$1.86M0.70%+11,104New
Monticello Wealth Management, LLC11,106$1.86M0.16%00.0%Unchanged
Heartwood Wealth Advisors LLC11,180$1.87M0.21%−550−4.7%Reduced
Family Capital Trust Co11,180$1.87M0.60%00.0%Unchanged
25 LLC11,195$1.87M0.81%+81+0.7%Added
Liberty Wealth Management LLC11,270$1.88M0.32%+76+0.7%Added
High Net Worth Advisory Group LLC11,270$1.88M0.53%−570−4.8%Reduced
Founders Capital Management11,276$1.89M1.15%+565+5.3%Added
Marino, Stram & Associates LLC11,309$1.89M0.42%−499−4.2%Reduced
Ameliora Wealth Management Ltd.11,330$1.89M0.79%−2,950−20.7%Reduced
First Financial Bankshares Inc11,416$1.91M0.04%−204−1.8%Reduced
Cross Staff Investments Inc11,441$1.91M1.48%−400−3.4%Reduced
Worth Financial Advisory Group, LLC11,441$1.91M1.12%−88−0.8%Reduced
Palumbo Wealth Management LLC11,465$1.92M0.75%+12+0.1%Added
X-Square Capital, LLC11,465$1.92M0.84%+331+3.0%Added
New England Research & Management, Inc.11,515$1.93M0.90%+21+0.2%Added
Money Concepts Capital Corp11,514$1.93M0.15%+602+5.5%Added
Garrison Point Advisors, LLC11,520$1.93M1.19%00.0%Unchanged
Donaldson Capital Management, LLC11,529$1.93M0.07%−1,091−8.6%Reduced
NFP Retirement, Inc.11,535$1.93M0.16%+85+0.7%Added
TRUE Private Wealth Advisors11,550$1.93M0.23%−4,522−28.1%Reduced
Waycross Investment Management Co11,558$1.93M1.78%−1,263−9.9%Reduced
Horizon Wealth Management, LLC11,564$1.93M0.39%−345−2.9%Reduced
Peregrine Asset Advisers, Inc.11,566$1.93M0.67%+99+0.9%Added
Nemes Rush Group LLC12,710$1.94M0.28%−289−2.2%Reduced
CM Wealth Advisors LLC11,578$1.94M0.63%+9,598+484.7%Added
J. W. Coons Advisors, LLC11,580$1.94M0.48%00.0%Unchanged
Alexander Labrunerie & Co., Inc.11,582$1.94M0.89%−107−0.9%Reduced
Annis Gardner Whiting Capital Advisors, LLC11,633$1.94M0.55%−978−7.8%Reduced
Cypress Capital, LLC11,651$1.95M0.50%+270+2.4%Added
Morris Retirement Advisors, LLC11,686$1.95M1.07%+713+6.5%Added
Alley Investment Management Company, LLC11,694$1.96M0.25%−55−0.5%Reduced
Barton Investment Management11,700$1.96M0.24%00.0%Unchanged
Rosenberg Matthew Hamilton11,724$1.96M0.51%+358+3.1%Added
Wellspring Financial Advisors, LLC11,753$1.96M0.23%−88−0.7%Reduced
Aire Advisors, LLC11,754$1.97M0.43%−30.0%Reduced
RFP Financial Group LLC11,758$1.97M0.64%−2,464−17.3%Reduced
Buckhead Capital Management LLC11,761$1.97M0.62%+287+2.5%Added
Semmax Financial Advisors Inc.10,729$1.97M0.54%+554+5.4%Added
Coyle Financial Counsel LLC10,726$1.97M0.69%+2,989+38.6%Added
Greenup Street Wealth Management LLC11,773$1.97M0.41%+2,055+21.1%Added
First National Bank & Trust Co of Newtown11,800$1.97M0.38%00.0%Unchanged
CORDA Investment Management, LLC.11,874$1.99M0.15%−50.0%Reduced
NorthStar Asset Management LLC11,888$1.99M1.33%+34+0.3%Added
ORG Wealth Partners, LLC11,895$1.99M0.66%+11,895New
Kingfisher Capital LLC11,898$1.99M0.46%+744+6.7%Added
Burney Co11,898$1.99M0.07%−4,275−26.4%Reduced
Welch Group, LLC11,939$2.00M0.09%−201−1.7%Reduced
Clark Capital Management Group, Inc.11,945$2.00M0.01%+56+0.5%Added
Childress Capital Advisors, LLC11,951$2.00M0.54%−358−2.9%Reduced
First Western Trust Bank11,957$2.00M0.09%−169−1.4%Reduced
Farmers & Merchants Trust Co of Long Beach11,958$2.00M0.49%−30−0.3%Reduced
Godshalk Welsh Capital Management, Inc.11,975$2.00M1.27%−600−4.8%Reduced
Ervin Investment Management, LLC11,976$2.00M1.28%−92−0.8%Reduced
Barbara Oil Co.12,000$2.01M0.82%00.0%Unchanged
Artemis Wealth Advisors, LLC12,005$2.01M0.35%+315+2.7%Added
BLB&B Advisors, LLC12,017$2.01M0.10%−68−0.6%Reduced
Falcon Wealth Planning12,046$2.01M0.24%−30.0%Reduced
Twin Peaks Wealth Advisors, LLC12,048$2.01M0.93%+96+0.8%Added
Accurate Wealth Management, LLC12,088$2.02M0.41%−479−3.8%Reduced
LVM Capital Management Ltd11,060$2.03M0.23%00.0%Unchanged
Diversified, LLC12,148$2.03M0.22%00.0%Unchanged
Diversified Enterprises, LLC12,148$2.03M0.22%+12,148New
Satovsky Asset Management LLC12,168$2.03M0.46%+15+0.1%Added
Carlton Hofferkamp & Jenks Wealth Management, LLC11,932$2.04M0.78%−60−0.5%Reduced
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors12,191$2.04M0.31%−1,266−9.4%Reduced
Hunter Perkins Capital Management, LLC12,200$2.04M0.41%−600−4.7%Reduced
Tennessee Valley Asset Management Partners12,210$2.04M0.34%−84−0.7%Reduced
West Coast Financial LLC12,215$2.04M0.22%−180−1.5%Reduced
Baader Bank INC12,469$2.05M0.17%+5,738+85.2%Added
Penserra Capital Management LLC12,240$2.05M0.04%+147+1.2%Added
USA Financial Portformulas Corp12,249$2.05M0.32%−755−5.8%Reduced
Savvy Advisors, Inc.12,256$2.05M0.42%+3,322+37.2%Added
Brandywine Oak Private Wealth LLC12,261$2.05M0.20%+50+0.4%Added
Little House Capital LLC12,262$2.05M0.59%00.0%Unchanged
Hollow Brook Wealth Management LLC12,270$2.05M0.61%+560+4.8%Added
Lavaca Capital LLC12,280$2.05M0.98%00.0%Unchanged
Uhlmann Price Securities, LLC12,284$2.05M1.63%+12,284New
Bourgeon Capital Management LLC12,290$2.05M0.40%−194−1.6%Reduced
Invst, LLC12,323$2.06M0.25%−2,085−14.5%Reduced
D'Orazio & Associates, Inc.12,417$2.08M0.30%−560−4.3%Reduced
Secure Asset Management, LLC12,443$2.08M0.35%+2,392+23.8%Added
Eagle Rock Investment Company, LLC12,460$2.08M0.35%+5,320+74.5%Added
Trust Investment Advisors12,473$2.09M1.33%−341−2.7%Reduced
Fort Pitt Capital Group, LLC12,475$2.09M0.06%+30+0.2%Added
Latash Investments, LLC12,480$2.09M1.92%00.0%Unchanged