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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,091 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Werba Rubin Papier Wealth Management8,564$1.43M0.34%+631+8.0%Added
First Interstate Bank8,571$1.43M0.09%+64+0.8%Added
HT Partners LLC8,575$1.43M0.51%−75−0.9%Reduced
Town & Country Bank & Trust CO dba First Bankers Trust CO8,588$1.44M0.55%+5+0.1%Added
Hummer Financial Advisory Services Inc8,600$1.44M1.13%00.0%Unchanged
CTC Alternative Strategies, Ltd.8,600$1.44M1.80%+8,600New
Boston Mountain Money Management Inc8,615$1.44M0.84%−343−3.8%Reduced
Legacy Wealth Management, LLC8,623$1.44M0.53%−140−1.6%Reduced
Focused Wealth Management, Inc8,624$1.44M0.20%+517+6.4%Added
Integrity Financial Corp8,628$1.44M0.85%−217−2.5%Reduced
Trust Co of the South8,637$1.44M0.31%+1,270+17.2%Added
Brasada Capital Management, LP8,631$1.44M0.25%00.0%Unchanged
Quantbot Technologies LP8,642$1.44M0.06%+8,642New
LWM Advisory Services, LLC8,653$1.45M1.07%+345+4.2%Added
Values Added Financial LLC8,669$1.45M0.91%+40+0.5%Added
Keebeck Wealth Management, LLC8,682$1.45M0.21%+109+1.3%Added
Burke & Herbert Bank & Trust Co8,684$1.45M0.34%−134−1.5%Reduced
Opinicus Capital, Inc.8,686$1.45M1.16%+84+1.0%Added
Outfitter Financial LLC8,690$1.45M1.20%−435−4.8%Reduced
American Trust8,703$1.46M0.12%−400−4.4%Reduced
Sentinel Trust Co Lba8,721$1.46M0.17%00.0%Unchanged
First Pacific Financial8,733$1.46M0.34%+598+7.4%Added
Meridian Investment Counsel Inc.8,743$1.46M0.44%−20−0.2%Reduced
Mitchell Sinkler & Starr13,452$1.46M0.37%+8,142+153.3%Added
FFG Partners, LLC8,752$1.46M0.56%−304−3.4%Reduced
Auxano Advisors, LLC8,759$1.46M0.38%+170+2.0%Added
Private Client Services, LLC8,762$1.46M0.79%−5,370−38.0%Reduced
Summit Financial Wealth Advisors, LLC8,780$1.47M0.28%00.0%Unchanged
McAdam, LLC8,785$1.47M0.08%+807+10.1%Added
Engineers Gate Manager LP8,792$1.47M0.03%−72,948−89.2%Reduced
Zions Bancorporation, N.A.8,803$1.47M0.11%−1,686−16.1%Reduced
Arvest Bank Trust Division8,817$1.47M0.08%+8,817New
Investmark Advisory Group LLC8,817$1.47M0.72%+67+0.8%Added
Cetera Trust Company, N.A8,818$1.47M0.90%00.0%Unchanged
Avantax Planning Partners, Inc.8,829$1.48M0.05%−2,966−25.1%Reduced
Capital Planning Advisors, LLC8,829$1.48M0.22%−460−5.0%Reduced
Investment Partners Asset Management, Inc.8,850$1.48M1.21%+115+1.3%Added
LWMG, LLC8,852$1.48M0.28%−76−0.9%Reduced
Aurora Private Wealth, Inc.8,850$1.48M1.16%+210+2.4%Added
Capital Advisors, Ltd. LLC8,872$1.48M0.18%−18−0.2%Reduced
Texas Capital Bank Wealth Management Services Inc8,878$1.48M0.15%+1,751+24.6%Added
Blankinship & Foster, LLC8,889$1.49M0.36%−675−7.1%Reduced
MBM Wealth Consultants, LLC8,891$1.49M0.47%+581+7.0%Added
Centurion Wealth Management LLC8,903$1.49M0.47%+8,903New
Hartline Investment Corp8,920$1.49M0.19%00.0%Unchanged
Copperwynd Financial, LLC8,921$1.49M0.45%+1,721+23.9%Added
Eagle Bay Advisors LLC8,936$1.49M0.57%−562−5.9%Reduced
Bernardo Wealth Planning LLC9,095$1.50M0.36%+107+1.2%Added
Fulcrum Capital LLC8,953$1.50M0.33%−106,467−92.2%Reduced
Heritage Wealth Management, Inc.8,959$1.50M0.49%−51−0.6%Reduced
Marietta Investment Partners LLC8,976$1.50M0.32%00.0%Unchanged
Compton Wealth Advisory Group, LLC8,986$1.50M0.38%00.0%Unchanged
Headinvest, LLC9,001$1.50M0.28%−35−0.4%Reduced
Eagle Strategies LLC9,003$1.51M0.27%−167−1.8%Reduced
Steigerwald, Gordon & Koch Inc.9,003$1.51M0.16%−10−0.1%Reduced
REAP Financial Group, LLC9,005$1.51M0.37%+2,887+47.2%Added
US Asset Management LLC8,379$1.51M1.34%−164−1.9%Reduced
MJP Associates Inc9,045$1.51M0.29%−523−5.5%Reduced
Unique Wealth Strategies, LLC9,071$1.52M0.65%−498−5.2%Reduced
Castleview Partners, LLC9,098$1.52M0.88%−1,331−12.8%Reduced
Enterprise Financial Services Corp9,100$1.52M0.89%−231−2.5%Reduced
Horizon Investment Services, LLC9,145$1.53M0.65%00.0%Unchanged
Sentry LLC9,149$1.53M0.29%+429+4.9%Added
Pointe Capital Management LLC9,179$1.53M0.90%+394+4.5%Added
Marco Investment Management LLC9,188$1.54M0.13%−40−0.4%Reduced
Seelaus Asset Management LLC9,194$1.54M1.41%+3,000+48.4%Added
Gill Capital Partners, LLC9,194$1.54M0.55%+228+2.5%Added
Alterna Wealth Management, Inc9,206$1.54M1.38%−2,157−19.0%Reduced
American National Bank9,224$1.54M0.18%00.0%Unchanged
Legacy Bridge, LLC9,250$1.55M0.83%−495−5.1%Reduced
American Money Management, LLC9,262$1.55M0.31%−779−7.8%Reduced
Atlas Capital Advisors LLC9,270$1.55M0.24%−22,570−70.9%Reduced
Ogorek Anthony Joseph9,276$1.55M0.53%−453−4.7%Reduced
Peak Asset Management, LLC9,297$1.55M0.29%−71−0.8%Reduced
Washington Capital Management Inc9,300$1.55M1.20%−100−1.1%Reduced
Truvestments Capital LLC9,315$1.56M0.42%+1,350+16.9%Added
Oak Asset Management, LLC9,320$1.56M0.55%00.0%Unchanged
Horizon Investments, LLC9,323$1.56M0.04%+41+0.4%Added
Correct Capital Wealth Management9,332$1.56M0.35%+414+4.6%Added
Kesler, Norman & Wride, LLC9,336$1.56M0.31%+3,133+50.5%Added
Wealthstream Advisors, Inc.9,352$1.56M0.28%+220+2.4%Added
Silverleafe Capital Partners, LLC9,366$1.57M0.55%−1,056−10.1%Reduced
Old Mission Investment Co LLC9,376$1.57M0.48%−40.0%Reduced
Capstone Investment Advisors, LLC9,380$1.57M0.03%−17,753−65.4%Reduced
Cable Hill Partners, LLC9,380$1.57M0.15%+573+6.5%Added
Plancorp, LLC9,382$1.57M0.06%+89+1.0%Added
HHM Wealth Advisors, LLC9,389$1.57M0.22%+81+0.9%Added
Meridian Financial Partners LLC9,399$1.57M0.79%+136+1.5%Added
Sawyer & Company, Inc9,405$1.57M0.58%−385−3.9%Reduced
Green Harvest Asset Management LLC9,438$1.58M0.03%+1,761+22.9%Added
Searle & Co.9,472$1.58M0.40%−644−6.4%Reduced
Independence Bank of Kentucky9,496$1.59M0.34%+585+6.6%Added
Skylands Capital, LLC9,500$1.59M0.22%00.0%Unchanged
Midland Wealth Advisors LLC9,510$1.59M0.09%−3,096−24.6%Reduced
Mainsail Financial Group, LLC9,813$1.60M0.95%+1,117+12.8%Added
Oxford Financial Group Ltd9,588$1.60M0.10%−4,236−30.6%Reduced
Elmwood Wealth Management, Inc.9,595$1.60M0.66%−75−0.8%Reduced
Concord Asset Management, LLC9,605$1.61M0.36%+118+1.2%Added
Game Creek Capital, LP9,625$1.61M0.87%−500−4.9%Reduced
Myecfo, LLC9,628$1.61M0.87%+55+0.6%Added