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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,091 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
New World Advisors LLC6,898$1.15M0.30%−1,436−17.2%Reduced
Grassi Investment Management6,900$1.15M0.10%00.0%Unchanged
Private Management Group Inc6,909$1.16M0.04%+20+0.3%Added
Kaye Capital Management6,911$1.16M0.46%+7+0.1%Added
MTM Investment Management, LLC6,858$1.16M0.45%−177−2.5%Reduced
Autumn Glory Partners, LLC6,927$1.16M0.45%+2,462+55.1%Added
Select Asset Management & Trust6,932$1.16M0.43%00.0%Unchanged
Meritage Portfolio Management6,931$1.16M0.07%+302+4.6%Added
Retirement Income Solutions, Inc6,934$1.16M0.26%−135−1.9%Reduced
Strategic Advisors LLC6,957$1.16M0.22%+6+0.1%Added
Watershed Private Wealth LLC6,959$1.16M0.46%−155−2.2%Reduced
Patrick Mauro Investment Advisor, INC.6,972$1.17M0.61%+322+4.8%Added
Krane Funds Advisors LLC6,986$1.17M0.04%+5,317+318.6%Added
Castleark Management LLC7,000$1.17M0.05%00.0%Unchanged
PBMares Wealth Management LLC7,002$1.17M0.24%+245+3.6%Added
Fi3 FINANCIAL ADVISORS, LLC7,044$1.18M0.47%+2,485+54.5%Added
Mathes Company, Inc.7,051$1.18M0.42%−1,235−14.9%Reduced
Cladis Investment Advisory, LLC7,055$1.18M0.82%+250+3.7%Added
Taylor Hoffman Capital Management LLC6,834$1.18M0.45%+6,834New
Lountzis Asset Management, LLC7,060$1.18M0.49%+340+5.1%Added
Next Capital Management LLC7,073$1.18M0.48%−316−4.3%Reduced
Kraft, Davis & Associates, LLC6,747$1.18M0.35%−5−0.1%Reduced
GW Henssler & Associates Ltd7,092$1.19M0.07%+154+2.2%Added
West Branch Capital LLC7,096$1.19M0.41%+24+0.3%Added
Howard Wealth Management, LLC7,101$1.19M0.69%+10.0%Added
Viewpoint Capital Management LLC7,193$1.19M0.66%+1,012+16.4%Added
Legacy Private Trust Co.7,114$1.19M0.08%+76+1.1%Added
AA Financial Advisors, LLC7,147$1.19M0.35%+982+15.9%Added
Gries Financial LLC7,147$1.19M0.22%+1,212+20.4%Added
Smallwood Wealth Investment Management, LLC7,151$1.20M0.85%−349−4.7%Reduced
Wealth Advisors of Iowa, LLC7,155$1.20M0.61%−3,126−30.4%Reduced
McMorgan & Co LLC7,165$1.20M0.18%00.0%Unchanged
Exchange Bank7,165$1.20M0.98%+41+0.6%Added
Sound Income Strategies, LLC7,166$1.20M0.08%−1,475−17.1%Reduced
Guardian Wealth Advisors, LLC7,176$1.20M0.13%+10.0%Added
Sigma Investment Counselors Inc7,191$1.20M0.07%−8−0.1%Reduced
New Vernon Investment Management LLC7,200$1.20M1.30%00.0%Unchanged
Weil Company, Inc.7,216$1.21M0.40%+20.0%Added
Absher Wealth Management, LLC7,216$1.21M0.16%−162−2.2%Reduced
Family Management Corp7,225$1.21M0.20%+273+3.9%Added
Kennebec Savings Bank7,225$1.21M1.19%+7,225New
Fairscale Capital, LLC7,228$1.21M1.06%00.0%Unchanged
Ethos Financial Group, LLC7,247$1.21M0.20%−312−4.1%Reduced
Pin Oak Investment Advisors Inc7,250$1.21M1.10%−195−2.6%Reduced
EPIQ Capital Group, LLC7,253$1.21M0.35%+84+1.2%Added
Elyxium Wealth, LLC7,255$1.21M0.67%+7,255New
Ariadne Wealth Management, LP6,657$1.21M0.66%+6,657New
Xcel Wealth Management, LLC7,260$1.21M0.36%00.0%Unchanged
Kolinsky Wealth Management, LLC7,261$1.21M0.79%−79−1.1%Reduced
Fiduciary Family Office, LLC7,271$1.22M0.40%00.0%Unchanged
SC&H Financial Advisors, Inc.7,272$1.22M0.27%+20.0%Added
DDFG, Inc7,275$1.22M0.35%00.0%Unchanged
Blueprint Investment Partners LLC7,286$1.22M0.22%−6,628−47.6%Reduced
Core Wealth Partners LLC7,288$1.22M0.74%+6+0.1%Added
Kozak & Associates, Inc.7,308$1.22M0.29%+427+6.2%Added
Matthew Goff Investment Advisor, LLC7,291$1.22M0.23%−399−5.2%Reduced
Palisades Hudson Asset Management, L.P.7,288$1.22M0.51%+208+2.9%Added
BIP Wealth, LLC7,305$1.22M0.08%−199−2.7%Reduced
Cutler Investment Counsel LLC7,314$1.22M0.15%+40+0.5%Added
Financial Futures Ltd Liability Co.7,323$1.22M0.70%−165−2.2%Reduced
Eqis Capital Management, Inc.7,327$1.22M0.10%−1,110−13.2%Reduced
KKM Financial LLC7,360$1.23M0.61%00.0%Unchanged
Investment Partners, Ltd.7,370$1.23M0.51%+10.0%Added
Torray LLC7,389$1.24M0.17%−359−4.6%Reduced
Founders Financial Alliance, LLC7,402$1.24M0.34%−425−5.4%Reduced
Wolverine Trading, LLC7,497$1.24M0.03%−325,454−97.7%Reduced
Bellevue Asset Management, LLC7,413$1.24M0.64%00.0%Unchanged
United Community Bank7,422$1.24M0.48%−3,207−30.2%Reduced
Ballast Advisors LLC7,429$1.24M0.38%−502−6.3%Reduced
Adalta Capital Management LLC7,435$1.24M0.64%00.0%Unchanged
Eads & Heald Wealth Management7,444$1.24M0.59%−604−7.5%Reduced
L.M. Kohn & Company7,444$1.24M0.32%+70+0.9%Added
Etesian Wealth Advisors, Inc.7,444$1.24M0.56%+334+4.7%Added
Harbor Advisory Corp7,450$1.25M0.41%00.0%Unchanged
Cim, LLC7,453$1.25M0.18%00.0%Unchanged
Madrona Financial Services, LLC7,455$1.25M0.35%+78+1.1%Added
Key Financial Inc7,460$1.25M0.28%+80+1.1%Added
Asset Management Group, Inc.7,466$1.25M0.22%−241−3.1%Reduced
Custom Index Systems, LLC7,469$1.25M0.68%+1,306+21.2%Added
Veracity Capital LLC7,472$1.25M0.48%+5+0.1%Added
First Business Financial Services, Inc.7,476$1.25M0.13%+86+1.2%Added
Benchmark Investment Advisors LLC7,500$1.25M0.89%+3,500+87.5%Added
Fortress Wealth Group, LLC7,469$1.26M0.62%+120+1.6%Added
Single Point Partners, LLC7,525$1.26M2.01%−378−4.8%Reduced
Cascade Investment Group, Inc.7,537$1.26M0.92%−166−2.2%Reduced
Twin City Private Wealth, LLC7,549$1.26M1.09%+2,303+43.9%Added
Perissos Private Wealth Management, LLC7,549$1.26M1.01%+324+4.5%Added
Hazlett, Burt & Watson, Inc.7,555$1.26M0.58%+227+3.1%Added
Element Pointe Advisors, LLC7,560$1.26M0.31%00.0%Unchanged
Ledgewood Wealth Advisors, LLC7,572$1.27M0.85%+400+5.6%Added
Cook Wealth Management Group LLC7,190$1.27M0.64%−152−2.1%Reduced
Annex Advisory Services, LLC7,577$1.27M0.04%−12−0.2%Reduced
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors7,583$1.27M0.11%+586+8.4%Added
Sloy Dahl & Holst, LLC7,596$1.27M0.22%+56+0.7%Added
Citizens Business Bank7,605$1.27M0.26%+80+1.1%Added
Almanack Investment Partners, LLC.7,618$1.27M0.20%−401−5.0%Reduced
Investment Advisory Group, LLC7,628$1.28M0.44%+25+0.3%Added
49 Wealth Management, LLC7,642$1.28M0.21%+538+7.6%Added
Lauer Wealth, LLC7,774$1.28M0.99%−276−3.4%Reduced
apricus wealth, LLC7,650$1.28M0.84%00.0%Unchanged