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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,091 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
S.A. Mason LLC5,325$890.3K0.47%+80+1.5%Added
Riversedge Advisors, LLC5,327$890.5K0.20%+9+0.2%Added
Ewa, LLC5,025$891.1K0.32%+597+13.5%Added
Maia Wealth LLC5,416$891.2K0.22%+1,264+30.4%Added
Portfolio Strategies, Inc.5,336$892.1K0.12%00.0%Unchanged
Allen Capital Group, LLC5,354$895.2K0.11%+1,799+50.6%Added
Augustine Asset Management Inc5,358$895.8K0.31%+30+0.6%Added
RPS Advisory Solutions LLC5,370$897.9K0.64%−112−2.0%Reduced
Curated Wealth Partners LLC5,373$898.3K0.11%+800+17.5%Added
LJI Wealth Management, LLC5,374$898.5K0.18%00.0%Unchanged
Crown Wealth Group, LLC5,380$899.4K0.39%−194−3.5%Reduced
Lodestar Private Asset Management LLC5,393$901.7K0.11%00.0%Unchanged
Aberdeen Wealth Management LLC5,396$902.2K0.59%+256+5.0%Added
Cahaba Wealth Management, Inc.5,398$902.6K0.07%−25−0.5%Reduced
Addison Advisors LLC5,409$904.4K0.25%−278−4.9%Reduced
Granite FO LLC5,423$906.7K0.51%+23+0.4%Added
Elwood & Goetz Wealth Advisory Group, LLC5,430$907.8K0.22%+5,430New
Private Harbour Investment Management & Counsel, LLC5,440$909.5K0.96%−24−0.4%Reduced
Wealth Effects LLC5,446$910.5K0.32%−1,644−23.2%Reduced
Mowery & Schoenfeld Wealth Management, LLC5,446$910.6K1.44%+675+14.1%Added
McLean Asset Management Corp5,405$911.0K0.27%−82−1.5%Reduced
Thurston, Springer, Miller, Herd & Titak, Inc.5,452$911.6K0.25%+1,799+49.2%Added
Central Bank & Trust Co5,461$913.0K0.13%−144−2.6%Reduced
Peak Financial Management, Inc.5,463$913.4K0.27%+20+0.4%Added
South Street Advisors LLC5,465$913.7K0.14%+600+12.3%Added
Integrated Investment Consultants, LLC5,468$914.2K0.20%−51−0.9%Reduced
Unionview, LLC5,476$915.5K0.71%00.0%Unchanged
Blue Barn Wealth, LLC5,478$915.9K0.47%−775−12.4%Reduced
First County Bank5,480$916.2K0.45%+18+0.3%Added
Woodley Farra Manion Portfolio Management Inc5,482$916.6K0.05%00.0%Unchanged
Meadow Creek Wealth Advisors LLC5,497$919.0K0.73%+1,037+23.3%Added
Courage Capital Management LLC5,500$920.0K2.28%00.0%Unchanged
Sherbrooke Park Advisers LLC5,503$920.0K0.21%+5,503New
Jacobsen Capital Management5,510$921.2K0.39%−157−2.8%Reduced
Northstar Asset Management Inc5,526$923.9K0.23%+956+20.9%Added
VitalStone Financial, LLC5,535$925.3K0.63%+186+3.5%Added
Verum Partners LLC5,553$928.4K0.27%−42−0.8%Reduced
Finer Wealth Management, Inc.5,565$930.3K0.57%−4−0.1%Reduced
Berkshire Bank5,567$930.7K0.22%−153−2.7%Reduced
Cahill Financial Advisors Inc5,572$931.6K0.13%+44+0.8%Added
Golden State Equity Partners5,579$932.7K0.15%+966+20.9%Added
Morling Financial Advisors, LLC5,585$933.7K0.36%+549+10.9%Added
Lee Financial Co5,590$934.6K0.13%+574+11.4%Added
Cardinal Strategic Wealth Guidance5,595$935.4K0.31%+40+0.7%Added
Pinnacle West Asset Management, Inc.5,600$936.0K0.67%−75−1.3%Reduced
Harrell Investment Partners, LLC5,606$937.3K0.27%−284−4.8%Reduced
StoneCrest Wealth Management, Inc.5,607$937.4K0.68%−854−13.2%Reduced
Townsend Asset Management Corp5,610$937.9K0.35%−22−0.4%Reduced
Traveka Wealth, LLC5,618$939.3K0.48%+784+16.2%Added
Aft, Forsyth & Company, Inc.5,620$939.6K0.46%−20−0.4%Reduced
Prossimo Advisors, LLC5,621$940.0K0.69%+161+2.9%Added
LongView Wealth Management5,634$941.9K0.30%−284−4.8%Reduced
Clean Yield Group5,639$942.8K0.30%+260+4.8%Added
OneAscent Financial Services LLC5,645$944.0K0.68%−29−0.5%Reduced
LaSalle St. Investment Advisors, LLC5,654$945.0K0.37%+2,704+91.7%Added
Fragasso Group Inc.5,660$946.3K0.07%+123+2.2%Added
Yoder Wealth Management, Inc.5,664$947.0K0.57%+330+6.2%Added
Brooklyn FI, LLC5,673$948.4K0.33%−286−4.8%Reduced
American State Bank (Iowa)5,689$951.1K0.58%+14+0.2%Added
Rakuten Securities, Inc.5,699$952.8K0.41%−87−1.5%Reduced
ASB Consultores, LLC5,710$954.7K0.38%+119+2.1%Added
Central Asset Investments & Management Holdings (HK) Ltd5,712$955.0K1.27%−24,688−81.2%Reduced
Hengehold Capital Management LLC5,713$955.1K0.09%+741+14.9%Added
McKinley Carter Wealth Services, Inc.5,726$957.3K0.06%−12−0.2%Reduced
Stony Point Wealth Management Inc.5,727$957.5K0.40%+10.0%Added
Sonata Capital Group Inc5,732$958.0K0.40%−99−1.7%Reduced
Walled Lake Planning & Wealth Management, LLC5,736$959.0K0.36%−2,528−30.6%Reduced
Dodds Wealth, LLC5,882$959.8K0.32%−458−7.2%Reduced
Copley Financial Group, Inc.5,751$961.5K0.87%+5,751New
Twelve Points Wealth Management LLC5,772$965.0K0.30%−2,213−27.7%Reduced
Scissortail Wealth Management, LLC11$966.4K0.23%−5,769−99.8%Reduced
Argent Advisors, Inc.5,793$968.5K0.36%−150−2.5%Reduced
Kathleen S. Wright Associates Inc.5,940$972.8K0.40%00.0%Unchanged
Mainsail Asset Management, LLC5,829$974.5K0.72%+5+0.1%Added
Fortitude Advisory Group L.L.C.5,830$974.7K0.61%−332−5.4%Reduced
Navellier & Associates Inc5,830$974.7K0.13%−20−0.3%Reduced
Elk River Wealth Management, LLC5,833$975.2K0.18%+2,000+52.2%Added
Northwest Capital Management Inc5,833$975.3K0.35%−62−1.1%Reduced
Towerpoint Wealth, LLC5,842$976.7K0.46%+25+0.4%Added
Signal Advisors Wealth, LLC5,847$977.6K0.14%+4,502+334.7%Added
Capital Advisors Wealth Management, LLC5,864$980.4K0.18%−76−1.3%Reduced
Liberty One Investment Management, LLC5,867$981.0K0.10%−212−3.5%Reduced
Raab & Moskowitz Asset Management LLC5,869$981.3K0.25%−181−3.0%Reduced
Canandaigua National Trust Co of Florida5,876$982.4K0.84%+5,876New
Park Place Capital Corp5,877$982.6K0.28%+1,897+47.7%Added
Patron Partners Advisors, LLC5,903$986.9K0.55%−286−4.6%Reduced
EPG Wealth Management LLC5,913$988.6K0.25%+5,913Added
Horizon Kinetics Asset Management LLC5,916$989.1K0.01%−57−1.0%Reduced
Seed Wealth Management, Inc.5,920$989.8K0.79%00.0%Unchanged
Chaney Capital Management, Inc.5,926$990.7K0.56%+10.0%Added
Cerro Pacific Wealth Advisors LLC5,415$993.2K0.38%00.0%Unchanged
Guidance Capital, Inc6,055$999.3K0.31%−29−0.5%Reduced
Moseley Investment Management Inc5,987$1.00M0.40%+10+0.2%Added
Sitrin Capital Management LLC5,997$1.00M0.50%+1,197+24.9%Added
Bellevue Group AG6,000$1.00M0.02%00.0%Unchanged
Exchange Capital Management, Inc.6,001$1.00M0.16%−160−2.6%Reduced
Lantz Financial LLC6,021$1.01M0.27%−152−2.5%Reduced
DAGCO, Inc.6,027$1.01M0.41%00.0%Unchanged
McCarthy Asset Management, Inc.6,029$1.01M0.63%−280−4.4%Reduced
Berkeley Capital Partners, LLC6,032$1.01M0.29%+81+1.4%Added