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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Allen Mooney & Barnes Investment Advisors LLC4,157$695.1K0.12%+964+30.2%Added
WealthTrust Axiom LLC4,160$695.5K0.21%−200−4.6%Reduced
Towercrest Capital Management4,171$697.3K0.11%+150+3.7%Added
Battery Global Advisors, LLC4,176$698.2K0.38%+4,176New
Beacon Financial Advisory LLC4,179$698.7K0.24%−195−4.5%Reduced
Valley Forge Investment Consultants Inc Adv4,180$698.9K0.24%+22+0.5%Added
Quad-Cities Investment Group, LLC4,190$700.5K0.35%−39−0.9%Reduced
Harvest Investment Services, LLC4,191$700.7K0.22%+881+26.6%Added
Sterling Wealth Management, Inc.4,197$701.7K0.26%+2,225+112.8%Added
Summa Corp.4,200$702.2K0.34%−542−11.4%Reduced
Perritt Capital Management Inc4,204$702.9K0.36%+372+9.7%Added
Allred Capital Management, LLC4,209$703.8K0.28%−70−1.6%Reduced
Priebe Wealth Holdings LLC4,218$705.2K0.51%−7−0.2%Reduced
Accel Wealth Management4,223$706.0K0.26%−141−3.2%Reduced
Alliance Wealth Advisors, LLC4,226$706.5K0.41%+51+1.2%Added
Opal Wealth Advisors, LLC4,234$707.9K0.22%−450−9.6%Reduced
Trueblood Wealth Management, LLC4,236$708.2K0.36%+3+0.1%Added
Altiora Financial Group, LLC4,240$708.9K0.16%00.0%Unchanged
Safeguard Investment Advisory Group, LLC4,243$709.6K0.20%−423−9.1%Reduced
Ti-Trust, Inc4,245$709.7K0.51%00.0%Unchanged
May Barnhard Investments LLC4,253$711.1K0.35%+11+0.3%Added
Encompass Wealth Advisors, LLC4,262$712.5K0.18%−127−2.9%Reduced
RTD Financial Advisors, Inc.4,266$713.2K0.09%+286+7.2%Added
Red Wave Investments LLC4,270$713.9K0.25%00.0%Unchanged
Planned Solutions, Inc.4,273$714.4K0.29%+200+4.9%Added
Charles Schwab Trust Co4,280$715.6K0.06%+73+1.7%Added
Tompkins Financial Corp4,283$716.1K0.07%00.0%Unchanged
Trilogy Capital Inc.4,284$716.2K0.04%+150+3.6%Added
FSA Wealth Management LLC4,293$717.7K0.29%+4,293New
Per Stirling Capital Management, LLC.4,298$718.6K0.10%+1,017+31.0%Added
Capital Advisory Group Advisory Services, LLC4,300$718.9K0.29%−5,298−55.2%Reduced
V2 Financial group LLC4,300$718.9K0.46%00.0%Unchanged
Kuhn & Co Investment Counsel4,303$719.4K0.61%00.0%Unchanged
IFG Advisors, LLC4,306$719.9K0.15%00.0%Unchanged
Value Aligned Research Advisors, LLC4,308$720.3K0.19%+2,538+143.4%Added
Waterfront Wealth Inc.4,232$722.2K0.18%+941+28.6%Added
OMNI 360 Wealth, Inc.4,324$722.9K0.50%+110+2.6%Added
Howard Financial Services, Ltd.4,336$724.9K0.10%+108+2.6%Added
Motive Wealth Advisors3,954$725.2K0.44%00.0%Unchanged
Schonfeld Strategic Advisors LLC4,340$725.6K0.01%−47,499−91.6%Reduced
Murphy, Middleton, Hinkle & Parker, Inc.4,349$727.1K0.39%+261+6.4%Added
BOCHK Asset Management Ltd4,350$727.3K0.22%−45,850−91.3%Reduced
Blue Bell Private Wealth Management, LLC4,356$728.3K0.14%+25+0.6%Added
Key Client Fiduciary Advisors, LLC4,360$728.9K0.33%+565+14.9%Added
Ritter Daniher Financial Advisory LLC4,363$729.5K0.21%00.0%Unchanged
Rockport Wealth LLC4,365$729.8K0.19%00.0%Unchanged
Valicenti Advisory Services Inc4,364$730.0K0.19%00.0%Unchanged
Baron Wealth Management LLC4,370$730.6K0.35%−253−5.5%Reduced
KWMG, LLC4,374$731.3K0.07%+3+0.1%Added
Summit Wealth Group, LLC4,376$732.0K0.21%−11−0.3%Reduced
Paragon Financial Partners, Inc.4,380$732.2K0.54%+10.0%Added
All Terrain Financial Advisors, LLC4,386$733.3K0.28%−143−3.2%Reduced
Maxwell Wealth Strategies Inc.4,279$733.5K0.31%00.0%Unchanged
Howard Bailey Securities, LLC4,391$734.1K0.28%+4,391New
Tacita Capital Inc4,395$734.8K0.48%00.0%Unchanged
UMA Financial Services, Inc.4,421$737.8K0.13%−197−4.3%Reduced
Sterling Group Wealth Management, LLC4,416$738.3K0.39%00.0%Unchanged
GSG Advisors LLC4,388$739.1K0.24%−3,628−45.3%Reduced
RFG Holdings, Inc.4,428$741.0K0.26%+487+12.4%Added
Tradewinds Capital Management, LLC4,445$743.2K0.20%00.0%Unchanged
Terril Brothers, Inc.4,460$745.7K0.25%00.0%Unchanged
Blue Zone Wealth Advisors, LLC4,462$746.0K0.23%+100+2.3%Added
Resources Management Corp4,470$747.0K0.10%+30+0.7%Added
Amica Retiree Medical Trust4,476$748.0K0.62%+4,476New
TFC Financial Management4,476$748.3K0.12%−1,313−22.7%Reduced
FDx Advisors, Inc.4,477$749.0K0.20%−224−4.8%Reduced
SilverOak Wealth Management LLC4,480$749.0K0.17%00.0%Unchanged
Wade Financial Advisory, Inc4,480$749.0K0.25%00.0%Unchanged
Glass Jacobson Investment Advisors llc4,480$749.0K0.25%+9+0.2%Added
Prosperity Financial Group, Inc.4,483$749.4K0.42%+10+0.2%Added
Objective Capital Management, LLC4,486$750.1K0.44%+4,486New
City Holding Co4,489$750.5K0.10%00.0%Unchanged
Gitterman Wealth Management, LLC4,490$750.7K0.31%00.0%Unchanged
Mindset Wealth Management, LLC4,499$752.2K0.31%+4,499New
Drake & Associates, LLC4,511$754.2K0.24%+387+9.4%Added
Heritage Wealth Partners, LLC4,512$754.3K0.89%−1,911−29.8%Reduced
Twin Focus Capital Partners, LLC4,515$754.9K0.12%00.0%Unchanged
Bank of Stockton4,523$756.2K0.23%−10.0%Reduced
Twin Lakes Capital Management, LLC4,527$756.8K0.49%+4+0.1%Added
Thompson Davis & Co., Inc.4,531$757.6K0.56%+546+13.7%Added
Dogwood Wealth Management LLC4,533$757.8K0.44%+660+17.0%Added
FRG Family Wealth Advisors LLC4,535$758.2K0.14%00.0%Unchanged
Dempze Nancy E4,545$759.9K0.42%+2,100+85.9%Added
Allstate Corp4,554$761.4K0.07%−12,223−72.9%Reduced
Greenhouse Wealth Management, LLC4,564$763.1K0.51%00.0%Unchanged
Wilkins Investment Counsel Inc4,573$764.6K0.11%+700+18.1%Added
Brick & Kyle, Associates4,501$766.0K0.33%+10.0%Added
Integrity Wealth Solutions LLC4,591$767.5K0.45%+612+15.4%Added
Olistico Wealth, LLC4,612$771.2K0.47%+6+0.1%Added
Vista Investment Management4,614$771.5K0.29%−119−2.5%Reduced
Ballast, Inc.4,622$772.8K0.22%−385−7.7%Reduced
17 Capital Partners, LLC4,641$775.9K0.50%00.0%Unchanged
Dougherty Wealth Advisers LLC4,644$776.4K0.62%00.0%Unchanged
Cherrydale Wealth Management, LLC4,644$776.4K0.32%+3+0.1%Added
J.Safra Asset Management Corp4,702$777.2K0.07%+1,585+50.9%Added
Main Management ETF Advisors, LLC4,656$778.0K0.04%+4,656New
One River Asset Management, LLC4,707$778.0K0.88%−3,851−45.0%Reduced
Martin Investment Management, LLC4,669$780.6K0.19%−95−2.0%Reduced
West Michigan Advisors, LLC4,677$781.9K0.24%−543−10.4%Reduced
Carson Advisory Inc.4,678$782.2K0.49%+2,422+107.4%Added