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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Black Swift Group, LLC3,700$618.6K0.14%−180−4.6%Reduced
Brass Tax Wealth Management, Inc3,703$619.0K0.13%−2,928−44.2%Reduced
Lakeridge Wealth Management LLC3,703$619.0K0.34%+18+0.5%Added
Foundation Wealth Management, LLC3,703$619.2K0.47%−167−4.3%Reduced
Lorne Steinberg Wealth Management Inc.3,709$620.1K0.18%−100−2.6%Reduced
Holistic Planning, LLC3,712$620.6K0.26%−47−1.3%Reduced
Pinnacle Wealth Management Group, Inc.3,714$620.9K0.39%00.0%Unchanged
Security National Bank of So Dak3,717$621.4K0.35%00.0%Unchanged
Element Capital Management LLC3,720$621.9K0.03%−2,005−35.0%Reduced
Spreng Capital Management, Inc.3,720$621.9K0.29%−1,172−24.0%Reduced
Caldwell Sutter Capital, Inc.3,721$622.2K0.29%−242−6.1%Reduced
Bienville Capital Management, LLC3,729$623.5K0.16%00.0%Unchanged
Merkkuri Wealth Advisors LLC3,735$624.6K0.51%+11+0.3%Added
Northwest Financial Advisors3,737$624.9K0.50%−41−1.1%Reduced
Bridge Advisory, LLC3,743$625.8K0.30%+33+0.9%Added
Hapanowicz & Associates Financial Services, Inc3,753$627.5K0.32%−350−8.5%Reduced
Crescent Grove Advisors, LLC3,766$629.6K0.06%−39−1.0%Reduced
Wealth Group, Ltd.3,767$630.0K0.42%−138−3.5%Reduced
Financial Management Professionals, Inc.3,769$630.0K0.08%−63−1.6%Reduced
BOK Financial Private Wealth, Inc.3,771$630.5K0.05%+815+27.6%Added
Field & Main Bank3,775$631.1K0.22%−75−1.9%Reduced
Hudock, Inc.3,788$633.4K0.11%−58−1.5%Reduced
Brave Warrior Advisors, LLC3,790$633.6K0.01%00.0%Unchanged
Whitaker-Myers Wealth Managers, LTD.3,792$634.0K0.21%+557+17.2%Added
Seven Springs Wealth Group, LLC3,796$634.7K0.23%+775+25.7%Added
Hoxton Planning & Management, LLC3,801$635.5K0.25%+109+3.0%Added
Arbor Investment Advisors, LLC3,814$637.7K0.08%−522−12.0%Reduced
Riverwater Partners LLC3,823$639.6K0.32%−105−2.7%Reduced
Hofer & Associates. Inc3,830$640.3K0.44%+10+0.3%Added
Beirne Wealth Consulting Services, LLC3,831$640.5K0.22%+10.0%Added
Lakeshore Financial Planning, Inc.3,832$640.8K0.28%+142+3.8%Added
Hoertkorn Richard Charles3,834$641.0K0.28%−1,332−25.8%Reduced
High Note Wealth, LLC3,835$641.2K0.18%−127−3.2%Reduced
Consilio Wealth Advisors, LLC3,843$642.5K0.26%−64−1.6%Reduced
Del-Sette Capital Management, LLC3,845$642.9K0.50%−301−7.3%Reduced
Sonoma Private Wealth LLC3,852$644.0K1.00%−242−5.9%Reduced
Phillips Financial Management, LLC3,852$644.0K0.05%+61+1.6%Added
Cynosure Management, LLC3,861$645.5K0.09%+1,158+42.8%Added
Bluesphere Advisors, LLC3,875$647.8K0.32%+900+30.3%Added
Firethorn Wealth Partners, LLC3,875$647.9K0.33%+497+14.7%Added
Cadent Capital Advisors, LLC3,879$648.5K0.22%+2+0.1%Added
Garrett Investment Advisors LLC3,882$649.0K0.07%+650+20.1%Added
Prosperitas Financial LLC3,889$650.2K0.35%+18+0.5%Added
Investment Research & Advisory Group, Inc.3,891$650.5K0.28%00.0%Unchanged
Ellenbecker Investment Group3,891$650.6K0.12%+154+4.1%Added
Kooman & Associates3,905$652.9K0.24%+4+0.1%Added
ERn Financial, LLC3,921$655.5K0.10%−3−0.1%Reduced
Peterson Wealth Services3,926$656.4K0.21%+3+0.1%Added
Hilltop National Bank3,927$656.6K0.20%−184−4.5%Reduced
Register Financial Advisors LLC3,928$656.8K0.34%−66−1.7%Reduced
Aviso Wealth Management3,930$657.1K0.36%+139+3.7%Added
Basepoint Wealth LLC3,939$658.6K0.49%+39+1.0%Added
Angeles Investment Advisors, LLC3,943$659.2K0.03%00.0%Unchanged
TriaGen Wealth Management LLC3,943$659.2K0.22%+2+0.1%Added
Forza Wealth Management, LLC3,949$660.2K0.30%+469+13.5%Added
Novare Capital Management LLC3,960$662.1K0.06%−35−0.9%Reduced
Trust Co of Virginia3,965$662.9K0.06%−337−7.8%Reduced
Asset Advisors Investment Management, LLC3,967$663.2K0.07%+1,293+48.4%Added
Prescott Group Capital Management, L.L.C.4,000$663.4K0.10%00.0%Unchanged
GQG Partners LLC3,975$664.6K0.00%−9,674,634−100.0%Reduced
Philip James Wealth Mangement, LLC3,976$664.7K0.08%+760+23.6%Added
SOA Wealth Advisors, LLC.3,978$665.1K0.13%+4+0.1%Added
Piscataqua Savings Bank3,983$665.9K0.57%+130+3.4%Added
Tortoise Investment Management, LLC3,985$666.3K0.07%−77−1.9%Reduced
MKT Advisors LLC3,984$666.6K0.31%+40+1.0%Added
Ullmann Financial Group, Inc.3,994$667.7K0.09%+821+25.9%Added
Flynn Zito Capital Management, LLC3,995$668.0K0.32%+10.0%Added
Horan Capital Advisors, LLC.4,002$669.1K0.22%00.0%Unchanged
Stillwater Capital Advisors, LLC4,004$669.4K0.09%+4,004New
Hohimer Wealth Management, LLC4,012$670.8K0.14%−2,909−42.0%Reduced
Swisher Financial Concepts, Inc.4,030$671.0K0.42%00.0%Unchanged
Fingerlakes Wealth Management, Inc.4,018$671.8K0.56%+5+0.1%Added
Collective Family Office LLC4,018$671.8K0.18%−124−3.0%Reduced
Westhampton Capital, LLC4,020$672.1K0.34%00.0%Unchanged
D. Scott Neal, Inc.4,020$672.1K0.36%+20+0.5%Added
Mycio Wealth Partners, LLC4,027$673.3K0.15%00.0%Unchanged
Biltmore Wealth Management, LLC4,030$673.8K0.28%00.0%Unchanged
Sageworth Trust Co of South Dakota4,040$675.4K0.86%00.0%Unchanged
One + One Wealth Management, LLC4,042$675.8K0.40%+312+8.4%Added
Crew Capital Management, Ltd.4,055$678.0K0.54%−1,219−23.1%Reduced
Alliance Wealth Management Group4,060$678.8K0.18%+150+3.8%Added
Naples Money Management LLC4,061$679.0K0.57%00.0%Unchanged
Capital Investment Counsel, LLC4,073$681.0K0.12%+73+1.8%Added
Ariston Services Group4,075$681.3K0.59%00.0%Unchanged
Malaga Cove Capital, LLC4,078$681.8K0.27%00.0%Unchanged
Elite Life Management LLC4,085$683.0K2.23%−9−0.2%Reduced
GW&K Investment Management, LLC4,084$683.0K0.01%+402+10.9%Added
Meridian Wealth Partners, LLC4,087$683.3K0.11%−278−6.4%Reduced
Hallmark Capital Management Inc4,088$683.5K0.05%−165−3.9%Reduced
Coppell Advisory Solutions LLC4,139$684.2K0.10%−191,140−97.9%Reduced
Montz Harcus Wealth Management LLC4,098$685.1K0.40%+12+0.3%Added
Bell & Brown Wealth Advisors, LLC4,098$685.2K0.27%+20.0%Added
Towarzystwo Funduszy Inwestycyjnych Pzu SA4,100$685.5K0.25%+290+7.6%Added
Portland Global Advisors LLC4,103$686.0K0.09%00.0%Unchanged
Lineweaver Wealth Advisors, LLC4,103$686.2K0.13%−74−1.8%Reduced
Independent Wealth Network Inc.4,118$688.4K0.30%+89+2.2%Added
Armstrong Advisory Group, Inc4,118$688.5K0.06%+113+2.8%Added
Voisard Asset Management Group, Inc.4,145$693.0K0.29%+58+1.4%Added
44 Wealth Management LLC4,217$693.6K0.24%+4,217New
Safeguard Financial, LLC4,152$694.1K0.16%+148+3.7%Added