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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,262 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q2 2024

Institutional positions in Alphabet Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,105
+198 vs. Q1 2024
Shares held
3.33B
−443.6K (0.0%) vs. Q1 2024
Total value
$611.1B
+$104.2B (+20.6%) vs. Q1 2024
New holders
267
1,558 more added
Sold out
69
1,778 more reduced

53 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 4,105 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,262 institutions
Value heldQ2 2024: $611.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,262$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q1 2024.

Institutions holding GOOG in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
McClarren Financial Advisors, Inc.1,650$3240.23%−104−5.9%Reduced
Gen-Wealth Partners Inc10$1.83K0.00%00.0%Unchanged
Creative Capital Management Investments LLC13$2.38K0.00%+13New
WestEnd Advisors, LLC52$9.54K0.00%−3−5.5%Reduced
FPC Investment Advisory, Inc.58$10.6K0.01%00.0%Unchanged
Advisor Resource Council18,798$10.8K0.02%−105−0.6%Reduced
C M Bidwell & Associates Ltd60$11.0K0.01%00.0%Unchanged
Redmont Wealth Advisors LLC60$11.0K0.02%00.0%Unchanged
Chris Bulman Inc64$11.7K0.01%+64New
Richardson Capital Management LLC84$15.4K0.01%00.0%Unchanged
Bruce G. Allen Investments, LLC92$16.9K0.01%−32−25.8%Reduced
Horrell Capital Management, Inc.100$18.0K0.01%00.0%Unchanged
Lion Point Capital, LP100$18.3K0.06%00.0%Unchanged
Bull Oak Capital, LLC100$18.3K0.01%00.0%Unchanged
Robbins Farley LLC100$18.3K0.01%00.0%Unchanged
Pineridge Advisors LLC100$18.3K0.01%00.0%Unchanged
Avenir Tech Ltd100$18.3K0.00%+100New
Eukles Asset Management102$18.7K0.01%00.0%Unchanged
Elequin Capital LP102$18.7K0.00%+102New
Longfellow Investment Management Co LLC110$20.2K0.01%00.0%Unchanged
NewSquare Capital LLC120$22.0K0.00%−140−53.8%Reduced
CGC Financial Services, LLC128$23.5K0.01%00.0%Unchanged
Sanctuary Wealth Management, L.L.C.134$24.6K0.02%+34+34.0%Added
Wunderlich Capital Managemnt140$25.7K0.01%00.0%Unchanged
Fairman Group, LLC140$25.7K0.03%00.0%Unchanged
Hoey Investments, Inc160$29.3K0.01%+160New
Caitlin John, LLC165$30.3K0.02%+20+13.8%Added
Quest Partners LLC168$30.8K0.00%−181−51.9%Reduced
Cedar Wealth Management, LLC174$31.9K0.01%00.0%Unchanged
Partnership Wealth Management, LLC180$33.0K0.02%00.0%Unchanged
Abich Financial Wealth Management LLC186$34.1K0.02%+184+9,200.0%Added
Bare Financial Services, Inc200$34.6K0.02%00.0%Unchanged
Morton Brown Family Wealth, LLC200$35.8K0.01%00.0%Unchanged
Guardian Wealth Management, Inc.199$36.5K0.03%00.0%Unchanged
Colony Family Offices, LLC200$36.7K0.01%−2−1.0%Reduced
Equitec Proprietary Markets, LLC200$36.7K0.28%00.0%Unchanged
Carolina Wealth Advisors, LLC200$36.7K0.02%00.0%Unchanged
CBIZ Investment Advisory Services, LLC200$36.7K0.00%00.0%Unchanged
Maryland Capital Advisors Inc.200$36.7K0.02%00.0%Unchanged
Trivant Custom Portfolio Group, LLC200$36.7K0.02%00.0%Unchanged
Robinswood Financial LLC200$36.7K0.01%+40+25.0%Added
SWS Partners200$36.7K0.01%+200New
1620 Investment Advisors, Inc.204$37.4K0.03%+204New
Tucker Asset Management LLC207$38.0K0.01%+92+80.0%Added
Evergreen Private Wealth LLC211$38.7K0.02%00.0%Unchanged
HWG Holdings LP219$40.2K0.01%+219New
Dakota Community Bank & Trust NA220$40.4K0.22%00.0%Unchanged
True Wealth Design, LLC223$40.9K0.01%+37+19.9%Added
Slocum, Gordon & Co LLP240$44.0K0.03%+240New
Old Point Trust & Financial Services N A240$44.0K0.02%00.0%Unchanged
Clear Investment Research, LLC245$44.9K0.06%00.0%Unchanged
Hoese & Co LLP260$45.2K0.04%+100+62.5%Added
Horizon Financial Services, LLC253$46.4K0.03%00.0%Unchanged
Iron Horse Wealth Management, LLC260$47.7K0.02%+260New
Family CFO Inc280$51.4K0.03%00.0%Unchanged
Legend Financial Advisors, Inc.280$51.4K0.04%+280New
Clear Street Markets LLC288$53.0K0.02%+288New
Cultivar Capital, Inc.290$53.3K0.04%+290New
ZynergyRetirementPlanningLLC299$54.8K0.04%+299New
Lowe Wealth Advisors, LLC300$55.0K0.03%00.0%Unchanged
Richardson Financial Services Inc.302$55.4K0.04%−9−2.9%Reduced
EnRich Financial Partners LLC307$56.3K0.02%+7+2.3%Added
Essex Investment Management Co LLC320$58.7K0.01%00.0%Unchanged
Fairfield Financial Advisors, LTD360$66.1K0.02%+360New
Hillsdale Investment Management Inc.365$66.9K0.01%+35+10.6%Added
Horizons Wealth Management380$68.2K0.05%−40−9.5%Reduced
Fairway Wealth LLC380$69.7K0.04%+380New
Chesapeake Asset Management LLC415$76.2K0.07%−80−16.2%Reduced
Cedar Mountain Advisors, LLC426$78.1K0.02%00.0%Unchanged
Friedenthal Financial440$80.8K0.05%00.0%Unchanged
IAG Wealth Partners, LLC461$84.6K0.02%−29−5.9%Reduced
Wetzel Investment Advisors, Inc.575$87.5K0.05%00.0%Unchanged
Vermillion & White Wealth Management Group, LLC480$88.0K0.07%00.0%Unchanged
Morris Financial Concepts, Inc.480$88.0K0.04%00.0%Unchanged
Kings Path Partners LLC480$88.0K0.04%+480New
JDM Financial Group LLC483$88.6K0.06%00.0%Unchanged
Keener Financial Planning LLC500$91.0K0.06%00.0%Unchanged
Financial Connections Group, Inc.500$91.0K0.05%+260+108.3%Added
Avondale Wealth Management500$91.7K0.06%−250−33.3%Reduced
Peoples Bank500$91.7K0.07%−100−16.7%Reduced
Studio Investment Management LLC507$93.0K0.02%+140+38.1%Added
HBC Financial Services, PLLC550$94.0K0.06%+80+17.0%Added
DecisionPoint Financial, LLC545$94.4K0.03%+20+3.8%Added
MidAtlantic Capital Management, Inc.523$95.9K0.08%−56−9.7%Reduced
Cranbrook Wealth Management, LLC525$96.3K0.02%−45−7.9%Reduced
Stephens Consulting, LLC539$98.9K0.03%+207+62.3%Added
ESL Trust Services, LLC540$99.0K0.02%−25−4.4%Reduced
Westchester Capital Management, Inc.540$99.0K0.03%00.0%Unchanged
Avion Wealth559$102.0K0.03%−100−15.2%Reduced
New England Capital Financial Advisors LLC558$102.4K0.06%00.0%Unchanged
MeadowBrook Investment Advisors LLC560$102.7K0.10%00.0%Unchanged
Proffitt & Goodson Inc567$104.0K0.02%−60−9.6%Reduced
DiNuzzo Private Wealth, Inc.574$105.3K0.01%+241+72.4%Added
Kessler Investment Group, LLC580$106.4K0.06%00.0%Unchanged
University of Texas/Texas Am Investment Managment Co599$109.9K0.02%−599−50.0%Reduced
POM Investment Strategies, LLC600$110.1K0.09%00.0%Unchanged
FSC Wealth Advisors, LLC600$110.1K0.08%00.0%Unchanged
Aspect Partners, LLC611$112.1K0.07%+20+3.4%Added
TruNorth Capital Management, LLC612$112.3K0.04%00.0%Unchanged
Rogco, LP623$114.3K0.05%−103−14.2%Reduced