Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q1 2024
Institutional positions in Alphabet Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,960
- +91 vs. Q4 2023
- Shares held
- 3.35B
- −33.0M (−1.0%) vs. Q4 2023
- Total value
- $509.9B
- +$33.2B (+7.0%) vs. Q4 2023
- New holders
- 219
- 1,510 more added
- Sold out
- 128
- 1,695 more reduced
55 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| LRI Investments, LLC | 3,088 | $470.2K | 0.12% | +3,088 | New |
| Johnson Bixby & Associates, LLC | 3,089 | $470.3K | 0.08% | 00.0% | Unchanged |
| Wealth Advisory Solutions, LLC | 3,099 | $471.9K | 0.12% | +879+39.6% | Added |
| Blue Investment Partners LLC | 3,100 | $472.0K | 0.25% | 00.0% | Unchanged |
| Compass Financial Group, INC | 3,115 | $474.3K | 0.11% | 00.0% | Unchanged |
| Willis Johnson & Associates, Inc. | 3,116 | $474.3K | 0.04% | +81+2.7% | Added |
| Cambridge Advisors Inc. | 3,123 | $475.5K | 0.11% | 00.0% | Unchanged |
| Acima Private Wealth, LLC | 3,124 | $475.7K | 0.18% | −2,000−39.0% | Reduced |
| Wayfinding Financial, LLC | 2,793 | $478.0K | 0.28% | +181+6.9% | Added |
| Terra Nova Asset Management LLC | 3,141 | $478.2K | 0.38% | +1,100+53.9% | Added |
| Rockbridge Investment Management, LCC | 3,142 | $478.4K | 0.07% | +103+3.4% | Added |
| Cynosure Management, LLC | 3,147 | $479.2K | 0.09% | −13,694−81.3% | Reduced |
| tru Independence LLC | 3,150 | $479.6K | 0.14% | 00.0% | Unchanged |
| Beech Hill Advisors, Inc. | 3,160 | $481.1K | 0.20% | −20−0.6% | Reduced |
| Aspen Investment Management Inc | 3,174 | $483.0K | 0.25% | 00.0% | Unchanged |
| KFG Wealth Management, LLC | 3,177 | $483.7K | 0.20% | +3,177 | New |
| Maripau Wealth Management LLC | 3,180 | $484.2K | 0.36% | −352−10.0% | Reduced |
| Vision Capital Management, Inc. | 3,182 | $484.5K | 0.07% | 00.0% | Unchanged |
| Sunburst Financial Group, LLC | 3,099 | $485.0K | 0.14% | +57+1.9% | Added |
| Boyar Asset Management Inc. | 3,190 | $485.7K | 0.32% | 00.0% | Unchanged |
| LPWM LLC | 3,084 | $486.2K | 0.18% | +100+3.4% | Added |
| AlphaQ Advisors LLC | 3,200 | $487.2K | 0.29% | −210−6.2% | Reduced |
| Centiva Capital, LP | 3,203 | $487.7K | 0.03% | −35,950−91.8% | Reduced |
| Beacon Harbor Wealth Advisors, Inc. | 3,205 | $488.0K | 0.13% | 00.0% | Unchanged |
| Northstar Asset Management Inc | 3,220 | $490.3K | 0.09% | −40−1.2% | Reduced |
| Smith Anglin Financial, LLC | 3,223 | $490.7K | 0.05% | +64+2.0% | Added |
| Vertex Planning Partners, LLC | 3,228 | $491.5K | 0.14% | −291−8.3% | Reduced |
| Winthrop Capital Management, LLC | 3,232 | $492.0K | 0.23% | 00.0% | Unchanged |
| Marion Wealth Management | 3,235 | $492.6K | 0.15% | +20+0.6% | Added |
| First National Bank Sioux Falls | 3,240 | $493.3K | 0.27% | 00.0% | Unchanged |
| E Fund Management (Hong Kong) Co., Ltd. | 3,245 | $494.0K | 0.32% | +3,245 | New |
| Global Wealth Management Investment Advisory, Inc. | 3,246 | $494.2K | 0.12% | +426+15.1% | Added |
| PSI Advisors, LLC | 3,248 | $494.5K | 0.18% | −10−0.3% | Reduced |
| Wharton Business Group, LLC | 3,260 | $496.0K | 0.02% | 00.0% | Unchanged |
| Cassady Schiller Wealth Management, LLC | 3,260 | $496.3K | 0.22% | +1,800+123.3% | Added |
| Meridian Financial, LLC | 3,260 | $496.4K | 0.37% | 00.0% | Unchanged |
| Key Client Fiduciary Advisors, LLC | 3,264 | $496.9K | 0.26% | +763+30.5% | Added |
| HTG Investment Advisors, Inc. | 3,267 | $497.4K | 0.29% | −200−5.8% | Reduced |
| Bogart Wealth, LLC | 3,281 | $499.6K | 0.03% | −6−0.2% | Reduced |
| Letson Investment Management, Inc. | 3,289 | $500.8K | 0.21% | 00.0% | Unchanged |
| OMC Financial Services LTD | 3,300 | $502.0K | 0.26% | +3,300 | New |
| MGO Private Wealth, LLC | 3,301 | $502.6K | 0.32% | +1,730+110.1% | Added |
| Peachtree Investment Partners, LLC | 3,306 | $503.3K | 0.20% | +1,050+46.5% | Added |
| Operose Advisors LLC | 3,306 | $503.4K | 0.17% | −343−9.4% | Reduced |
| Seascape Capital Management | 3,311 | $504.0K | 0.19% | −294−8.2% | Reduced |
| Mosaic Financial Group, LLC | 3,308 | $504.0K | 0.40% | +3,308 | New |
| Per Stirling Capital Management, LLC. | 3,317 | $505.0K | 0.08% | −640−16.2% | Reduced |
| Kesler, Norman & Wride, LLC | 3,318 | $505.2K | 0.11% | +38+1.2% | Added |
| CVA Family Office, LLC | 3,320 | $505.5K | 0.09% | +640+23.9% | Added |
| Voisard Asset Management Group, Inc. | 3,327 | $506.5K | 0.29% | 00.0% | Unchanged |
| Harvest Investment Services, LLC | 3,329 | $506.9K | 0.20% | +666+25.0% | Added |
| My Personal CFO, LLC | 3,330 | $506.9K | 0.29% | +301+9.9% | Added |
| Eclectic Associates Inc | 3,330 | $507.0K | 0.23% | −161−4.6% | Reduced |
| Presilium Private Wealth, LLC | 3,338 | $508.2K | 0.13% | −190−5.4% | Reduced |
| Clark Asset Management, LLC | 3,342 | $508.8K | 0.16% | +3,342 | New |
| Hurlow Wealth Management Group, Inc. | 3,343 | $509.0K | 0.18% | −8−0.2% | Reduced |
| Westend Capital Management, LLC | 3,348 | $509.8K | 0.20% | +3,348 | New |
| Keb Asset Management, LLC | 3,350 | $510.1K | 0.17% | +280+9.1% | Added |
| Phillips Financial Management, LLC | 3,355 | $510.8K | 0.04% | −107−3.1% | Reduced |
| Garrett Investment Advisors LLC | 3,356 | $511.0K | 0.06% | −274−7.5% | Reduced |
| Firethorn Wealth Partners, LLC | 3,371 | $513.3K | 0.30% | +1,142+51.2% | Added |
| Outlook Wealth Advisors, LLC | 3,380 | $514.6K | 0.16% | +1,254+59.0% | Added |
| Acorns Advisers, LLC | 3,382 | $515.0K | 0.01% | +1,345+66.0% | Added |
| GW&K Investment Management, LLC | 3,388 | $516.0K | 0.00% | −46−1.3% | Reduced |
| Joseph P. Lucia & Associates, LLC | 3,390 | $516.2K | 0.28% | +270+8.7% | Added |
| Intergy Private Wealth, LLC | 3,393 | $516.6K | 0.21% | +63+1.9% | Added |
| STAR Financial Bank | 3,408 | $518.9K | 0.44% | −245−6.7% | Reduced |
| Precedent Wealth Partners, LLC | 3,417 | $520.3K | 0.22% | 00.0% | Unchanged |
| Paul Damon & Associates, Inc. | 3,419 | $520.6K | 0.36% | +412+13.7% | Added |
| Allen Capital Group, LLC | 3,421 | $520.9K | 0.08% | −297−8.0% | Reduced |
| Flynn Zito Capital Management, LLC | 3,422 | $521.0K | 0.27% | +1,105+47.7% | Added |
| Hutchinson Capital Management | 3,428 | $521.9K | 0.11% | +7+0.2% | Added |
| Balanced Wealth Group LLC | 3,043 | $522.1K | 0.23% | 00.0% | Unchanged |
| Burt Wealth Advisors | 3,429 | $522.1K | 0.13% | +692+25.3% | Added |
| National Wealth Management Group, LLC | 3,432 | $522.6K | 0.41% | −86−2.4% | Reduced |
| Hoxton Planning & Management, LLC | 3,440 | $523.8K | 0.25% | −104−2.9% | Reduced |
| Trustco Bank Corp N Y | 3,445 | $524.5K | 0.55% | 00.0% | Unchanged |
| O'Dell Group, LLC | 3,449 | $525.1K | 0.13% | 00.0% | Unchanged |
| LifeSteps Financial, Inc. | 3,456 | $526.2K | 0.40% | 00.0% | Unchanged |
| Beacon Financial Advisory LLC | 3,474 | $529.0K | 0.26% | +190+5.8% | Added |
| NatWest Group plc | 3,475 | $529.1K | 0.20% | −1,128−24.5% | Reduced |
| Forza Wealth Management, LLC | 3,480 | $529.9K | 0.28% | −1,400−28.7% | Reduced |
| Grey Fox Wealth Advisors, LLC | 3,480 | $529.9K | 0.20% | −196−5.3% | Reduced |
| Schneider Downs Wealth Management Advisors, LP | 3,484 | $530.5K | 0.12% | +3,484 | New |
| Capital Investment Counsel, LLC | 3,500 | $532.9K | 0.11% | +700+25.0% | Added |
| TCWP LLC | 3,502 | $533.2K | 1.42% | −94−2.6% | Reduced |
| Monument Capital Management | 3,517 | $535.5K | 0.15% | +188+5.6% | Added |
| American Financial Advisors, LLC | 3,518 | $535.6K | 0.08% | +203+6.1% | Added |
| B & T Capital Management DBA Alpha Capital Management | 3,523 | $536.4K | 0.10% | −382−9.8% | Reduced |
| Smith & Howard Wealth Management, LLC | 3,523 | $536.4K | 0.17% | +440+14.3% | Added |
| Northern Oak Wealth Management Inc | 3,530 | $537.5K | 0.06% | −200−5.4% | Reduced |
| Schrum Private Wealth Management LLC | 3,535 | $538.2K | 0.49% | +1,180+50.1% | Added |
| TriaGen Wealth Management LLC | 3,541 | $539.2K | 0.22% | −799−18.4% | Reduced |
| Eagle Wealth Strategies LLC | 3,447 | $539.5K | 0.44% | −26−0.7% | Reduced |
| Parkside Advisors LLC | 3,550 | $540.5K | 0.14% | 00.0% | Unchanged |
| Redwood Financial Network Corp | 3,565 | $542.8K | 0.47% | 00.0% | Unchanged |
| Gradient Capital Advisors, LLC | 3,579 | $544.9K | 0.20% | −40−1.1% | Reduced |
| Investment Advisory Services Inc | 3,579 | $544.9K | 0.20% | +194+5.7% | Added |
| Belmont Capital, LLC | 3,580 | $545.1K | 0.15% | +3,220+894.4% | Added |
| Sensible Money, LLC | 3,588 | $546.2K | 0.29% | −200−5.3% | Reduced |