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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2024

Institutional positions in Alphabet Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,960
+91 vs. Q4 2023
Shares held
3.35B
−33.0M (−1.0%) vs. Q4 2023
Total value
$509.9B
+$33.2B (+7.0%) vs. Q4 2023
New holders
219
1,510 more added
Sold out
128
1,695 more reduced

55 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,960 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2024: $509.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2023.

Institutions holding GOOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Samalin Investment Counsel, LLC2,677$407.6K0.19%−92−3.3%Reduced
Syntegra Private Wealth Group, LLC2,680$408.1K0.05%+490+22.4%Added
ShoreHaven Wealth Partners, LLC2,683$408.6K0.22%+109+4.2%Added
Stone House Investment Management, LLC2,692$409.9K0.10%+1,905+242.1%Added
Youngs Advisory Group, Inc.2,709$412.5K0.18%00.0%Unchanged
Addison Capital Co2,709$412.5K0.20%+938+53.0%Added
Total Clarity Wealth Management, Inc.2,713$413.1K0.14%−98−3.5%Reduced
Camden National Bank2,731$415.8K0.07%−381−12.2%Reduced
Clifford Group, LLC2,739$417.0K0.34%−202−6.9%Reduced
Thompson Davis & Co., Inc.2,739$417.0K0.28%+6+0.2%Added
McElhenny Sheffield Capital Management, LLC2,742$417.5K0.15%00.0%Unchanged
Family Wealth Group, LLC2,743$417.6K0.45%+51+1.9%Added
Bank Ozk2,744$417.8K0.19%−65−2.3%Reduced
Benchmark Financial Wealth Advisors, LLC2,749$418.6K0.16%+237+9.4%Added
Silverlake Wealth Management LLC2,762$420.5K0.21%−68−2.4%Reduced
Whitaker-Myers Wealth Managers, LTD.2,768$421.4K0.18%+2,768New
Cherry Creek Investment Advisors, Inc.2,771$421.9K0.23%+10.0%Added
Flagstone Financial Management2,771$421.9K0.16%−573−17.1%Reduced
McDonald Capital Investors Inc2,775$422.5K0.03%00.0%Unchanged
Ullmann Financial Group, Inc.2,778$423.0K0.06%−356−11.4%Reduced
Juncture Wealth Strategies, LLC2,782$423.6K0.18%00.0%Unchanged
BCS Wealth Management2,787$424.0K0.14%+289+11.6%Added
Northstar Advisory Group, LLC2,482$425.9K0.26%−335−11.9%Reduced
Goodman Advisory Group, LLC2,798$426.0K0.14%−515−15.5%Reduced
Baader Bank INC2,800$426.3K0.03%−9,562−77.3%Reduced
Farmers Trust Co2,809$427.7K0.09%+15+0.5%Added
Summit Financial Strategies, Inc.2,811$428.0K0.06%+61+2.2%Added
LaSalle St. Investment Advisors, LLC2,921$429.0K0.24%+417+16.7%Added
BlueChip Wealth Advisors LLC2,818$429.1K0.28%−978−25.8%Reduced
ABLE Financial Group, LLC2,818$429.1K0.17%−218−7.2%Reduced
Marshall & Sullivan Inc2,829$430.7K0.21%−266−8.6%Reduced
Financial Insights, Inc.2,829$430.7K0.12%+189+7.2%Added
Red Tortoise LLC2,840$432.4K0.24%00.0%Unchanged
Vance Wealth, Inc.2,842$432.7K0.17%+18+0.6%Added
One Degree Advisors Inc2,840$433.0K0.22%00.0%Unchanged
McRae Capital Management Inc2,852$434.2K0.10%00.0%Unchanged
EPIQ Capital Group, LLC2,854$434.6K0.17%+2,854New
HC Advisors, LLC2,862$435.8K0.21%+360+14.4%Added
Roble, Belko & Company, Inc2,865$436.0K0.07%−980−25.5%Reduced
Prentice Wealth Management LLC2,865$436.2K0.15%00.0%Unchanged
Whelan Financial2,866$436.4K0.20%+668+30.4%Added
Root Financial Partners, LLC2,875$437.7K0.13%+1,081+60.3%Added
NDVR, Inc.2,881$438.7K0.42%+329+12.9%Added
Integral Investment Advisors, Inc.2,888$438.8K0.18%+248+9.4%Added
Advisors Management Group Inc2,886$439.0K0.11%−57−1.9%Reduced
Somerville Kurt F2,888$439.7K0.08%+25+0.9%Added
William Blair Investment Management, LLC2,889$439.9K0.00%−55−1.9%Reduced
Access Financial Services, Inc.2,893$440.5K0.20%+425+17.2%Added
BOK Financial Private Wealth, Inc.2,900$441.6K0.03%−55−1.9%Reduced
Charles Schwab Trust Co2,900$441.6K0.04%00.0%Unchanged
Activest Wealth Management2,904$442.2K0.21%−579−16.6%Reduced
BEAM Asset Management, LLC2,905$442.3K0.27%+2,905New
Williams & Novak, LLC3,140$442.5K0.50%00.0%Unchanged
Allen Mooney & Barnes Investment Advisors LLC2,769$445.2K0.09%+119+4.5%Added
Beaton Management Co. Inc.2,927$446.0K0.24%00.0%Unchanged
Flaharty Asset Management, LLC2,935$446.9K0.07%−223−7.1%Reduced
Altus Wealth Management, LLC2,935$446.9K0.24%−120−3.9%Reduced
Envoi LLC2,942$447.9K1.06%+2,942New
Abound Wealth Management2,947$448.8K0.17%+85+3.0%Added
Pflug Koory, LLC2,949$449.0K0.22%+9+0.3%Added
Up Strategic Wealth Investment Advisors LLC2,950$449.2K0.73%00.0%Unchanged
Great Oak Capital Partners, LLC2,954$449.8K0.20%−10.0%Reduced
Full Sail Capital, LLC2,957$450.2K0.03%+547+22.7%Added
McMahon Financial Advisors, LLC2,960$450.7K0.12%−41−1.4%Reduced
Trust Co2,960$450.7K0.06%00.0%Unchanged
One + One Wealth Management, LLC2,960$450.7K0.26%00.0%Unchanged
Colton Groome Financial Advisors, LLC2,966$451.6K0.18%+26+0.9%Added
Edmonds Duncan Registered Investment Advisors, LLC2,968$451.9K0.11%−200−6.3%Reduced
Stage Harbor Financial, LLC2,970$452.2K0.41%+7+0.2%Added
Mayport, LLC2,970$452.2K0.17%+320+12.1%Added
Ratio Wealth Group2,970$452.2K0.08%+10+0.3%Added
Alpha Financial Partners, LLC2,971$452.4K0.41%+16+0.5%Added
Lockerman Financial Group, Inc.2,971$452.4K0.87%00.0%Unchanged
Anderson Hoagland & Co2,870$452.4K0.05%+1,394+94.4%Added
Vigilare Wealth Management2,973$452.7K0.22%−967−24.5%Reduced
LFA - Lugano Financial Advisors SA2,980$453.7K0.33%00.0%Unchanged
Buttonwood Financial Advisors Inc.2,992$455.6K0.21%00.0%Unchanged
Durante & Waters, LLC3,000$456.8K0.42%00.0%Unchanged
Union Investments & Development Ltd.3,000$456.8K2.08%00.0%Unchanged
Whitener Capital Management, Inc.3,000$456.8K0.15%+60+2.0%Added
Sutton Place Investors LLC3,008$458.0K0.23%+3,008New
Coppell Advisory Solutions Corp.3,020$459.8K0.09%+3,020New
Seven Springs Wealth Group, LLC3,021$460.0K0.18%00.0%Unchanged
Flossbach Von Storch AG3,032$461.7K0.00%00.0%Unchanged
Kensington Investment Counsel, LLC3,035$462.1K0.21%+320+11.8%Added
Shearwater Capital LLC3,040$462.9K0.34%00.0%Unchanged
Unique Wealth, LLC3,062$463.0K0.13%−12−0.4%Reduced
Philip James Wealth Mangement, LLC3,048$464.1K0.33%+93+3.1%Added
Archvest Wealth Advisors, Inc.2,969$464.6K0.33%00.0%Unchanged
Tarbox Family Office, Inc.3,055$465.2K0.08%−10.0%Reduced
First City Capital Management, Inc.3,056$465.3K0.26%−20−0.7%Reduced
Oxford Wealth Group, LLC3,058$465.6K0.42%+3,058New
New Capital Management LP3,060$465.9K0.14%00.0%Unchanged
Paulson Wealth Management Inc.3,060$465.9K0.14%00.0%Unchanged
Strait & Sound Wealth Management LLC2,898$466.0K0.26%+61+2.2%Added
Brown Miller Wealth Management, LLC3,067$467.0K0.21%−5−0.2%Reduced
Strategic Investment Advisors3,073$467.9K0.06%+854+38.5%Added
Truepoint, Inc.3,081$469.1K0.01%−410−11.7%Reduced
Arq Wealth Advisors, LLC3,083$469.4K0.20%+1,108+56.1%Added
Jackson, Grant Investment Advisers, Inc.3,085$469.7K0.19%−150−4.6%Reduced