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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2024

Institutional positions in Alphabet Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,960
+91 vs. Q4 2023
Shares held
3.35B
−33.0M (−1.0%) vs. Q4 2023
Total value
$509.9B
+$33.2B (+7.0%) vs. Q4 2023
New holders
219
1,510 more added
Sold out
128
1,695 more reduced

55 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,960 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2024: $509.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2023.

Institutions holding GOOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Prosperity Wealth Management, Inc.1,724$262.5K0.12%+1,724New
Wells Trecaso Financial Group, LLC1,726$262.8K0.09%+12+0.7%Added
Lane & Associates LLC1,728$263.1K0.17%+168+10.8%Added
John G Ullman & Associates Inc1,735$264.2K0.04%+185+11.9%Added
Meixler Investment Management, Ltd.1,739$264.8K0.20%+1,739New
Michael B. Yongue1,740$264.9K0.23%00.0%Unchanged
Advantage Trust Co1,740$264.9K0.20%00.0%Unchanged
A. D. Beadell Investment Counsel, Inc.1,750$266.0K0.23%−225−11.4%Reduced
WorthPointe, LLC1,756$267.4K0.13%+13+0.7%Added
Higgins & Schmidt Wealth Strategies LLC1,758$267.7K0.20%+125+7.7%Added
PFG Private Wealth Management, LLC1,760$268.0K0.17%00.0%Unchanged
Glass Wealth Management Co LLC1,760$268.0K0.16%+1,760New
McClarren Financial Advisors, Inc.1,754$268.0K0.19%00.0%Unchanged
Shilanski & Associates, Inc.1,761$268.1K0.09%+92+5.5%Added
Wheelhouse Advisory Group LLC1,765$268.7K0.21%+18+1.0%Added
Bullseye Investment Management, LLC1,765$268.7K0.16%−405−18.7%Reduced
Northwest Quadrant Wealth Management, LLC1,770$269.5K0.07%00.0%Unchanged
First Financial Corp1,773$270.0K0.14%−2,454−58.1%Reduced
Granite Group Advisors, LLC1,780$271.0K0.18%+30+1.7%Added
D.B. Root & Company, LLC1,781$271.2K0.09%−1,401−44.0%Reduced
Wormser Freres Gestion1,694$271.9K0.19%−225−11.7%Reduced
Smart Money Group LLC1,652$272.0K0.11%+1,652New
Courage Miller Partners, LLC1,789$272.4K0.09%+29+1.6%Added
Campion Asset Management LLC1,790$272.5K0.21%00.0%Unchanged
Massachusetts Wealth Management1,790$272.5K0.19%+100+5.9%Added
First Fiduciary Investment Counsel, Inc.1,790$273.0K0.06%−390−17.9%Reduced
Prostatis Group LLC1,794$273.1K0.10%−163−8.3%Reduced
Biltmore Wealth Management, LLC1,940$273.4K0.13%00.0%Unchanged
GAM Holding AG1,797$273.6K0.02%−21−1.2%Reduced
Vannoy Advisory Group, Inc.1,799$273.9K0.21%−415−18.7%Reduced
Millington Financial Advisors, LLC1,800$274.1K0.20%00.0%Unchanged
IvyRock Asset Management (HK) Ltd1,800$274.1K0.13%+1,800New
Waterway Wealth Management, LLC1,800$274.1K0.12%+1,800New
GoalVest Advisory LLC1,804$274.7K0.09%+252+16.2%Added
Cook Wealth Management Group LLC1,632$274.9K0.17%−535−24.7%Reduced
Heritage Investment Group, Inc.1,809$275.0K0.06%+85+4.9%Added
IMZ Advisory Inc1,810$275.6K0.14%00.0%Unchanged
Leelyn Smith, LLC1,816$276.5K0.06%+120+7.1%Added
Puzo Michael J1,820$277.1K0.08%−40−2.2%Reduced
ERTS Wealth Advisors, LLC1,820$277.1K0.06%00.0%Unchanged
Epic Trust Investment Advisors, LLC1,820$277.1K0.34%00.0%Unchanged
White Lighthouse Investment Management Inc.1,822$277.4K0.06%+266+17.1%Added
PCG Wealth Advisors, LLC1,823$277.6K0.13%+100+5.8%Added
Madden Securities Corp1,823$277.6K0.13%−24,587−93.1%Reduced
New Millennium Group LLC1,830$278.6K0.21%−1−0.1%Reduced
KC Investment Advisors, LLC1,834$279.2K0.14%+51+2.9%Added
Stuart Chaussee & Associates, Inc.1,835$279.4K0.08%+15+0.8%Added
Wendell David Associates Inc1,851$282.0K0.03%+211+12.9%Added
Westover Capital Advisors, LLC1,860$283.2K0.08%00.0%Unchanged
Delos Wealth Advisors, LLC1,861$283.4K0.32%+31+1.7%Added
Alpha Financial Advisors, LLC1,862$283.5K0.13%+3+0.2%Added
Pinnacle Family Advisors, LLC1,865$284.0K0.15%−100−5.1%Reduced
Foster Group, Inc.1,865$284.0K0.01%−143−7.1%Reduced
Rockport Wealth LLC1,865$284.0K0.19%+1,865New
Gray Wealth Management Inc.1,872$285.1K0.13%+140+8.1%Added
Powell Investment Advisors, LLC1,880$286.2K0.15%00.0%Unchanged
Horst & Graben Wealth Management LLC1,880$286.2K0.06%00.0%Unchanged
Insight Inv LLC1,880$286.2K0.25%00.0%Unchanged
Provenance Wealth Advisors, LLC1,880$286.2K0.04%+900+91.8%Added
Vista Private Wealth Partners. LLC1,870$286.5K0.11%−36−1.9%Reduced
Oakmont Corp1,884$286.9K0.07%00.0%Unchanged
Cypress Point Wealth Management, LLC1,889$287.6K0.15%+111+6.2%Added
Integris Wealth Management, LLC1,891$287.9K0.08%−200−9.6%Reduced
Hayek Kallen Investment Management1,890$288.0K0.11%00.0%Unchanged
Houlihan Financial Resource Group, Ltd.1,891$288.0K0.13%00.0%Unchanged
Benjamin Edwards Inc1,892$288.0K0.06%+169+9.8%Added
Acorn Wealth Advisors, LLC1,893$288.2K0.15%00.0%Unchanged
Capstone Financial Advisors, Inc.1,895$288.6K0.02%+120+6.8%Added
River Street Advisors LLC1,896$288.7K0.19%+51+2.8%Added
TrueWealth Advisors, LLC1,897$288.8K0.11%+1,897New
Western Financial Corp1,898$289.0K0.18%+1,898New
Duncan Williams Asset Management, LLC1,898$289.0K0.26%+1,898New
OneAscent Wealth Management LLC1,896$289.0K0.11%+1,896New
AllSquare Wealth Management LLC1,900$289.3K0.17%00.0%Unchanged
Aspen Wealth Strategies, LLC1,902$289.6K0.20%−200−9.5%Reduced
Sprinkle Financial Consultants LLC1,905$290.1K0.25%−145−7.1%Reduced
Pring Turner Capital Group Inc1,907$290.4K0.21%+37+2.0%Added
Jackson Thornton Asset Management, LLC1,913$291.3K0.05%−25−1.3%Reduced
Quaker Wealth Management, LLC1,913$291.3K0.12%+55+3.0%Added
Mason Investment Advisory Services, Inc.1,920$292.3K0.02%−1,060−35.6%Reduced
RW Investment Management LLC1,924$292.9K0.04%+44+2.3%Added
RIA Advisory Group LLC1,927$293.4K0.12%−16−0.8%Reduced
ETF Store, Inc.1,929$293.7K0.17%+351+22.2%Added
Selective Wealth Management, Inc.1,866$294.2K0.13%+328+21.3%Added
West Wealth Group, LLC1,940$295.4K0.11%00.0%Unchanged
Nabity-Jensen Investment Management Inc1,945$296.1K0.24%00.0%Unchanged
Nvest Financial, LLC1,947$296.5K0.20%−15−0.8%Reduced
CoreFirst Bank & Trust1,960$298.4K0.19%−1,290−39.7%Reduced
Sterling Wealth Management, Inc.1,972$300.3K0.15%00.0%Unchanged
Harmony Asset Management LLC1,980$301.5K0.12%−3,545−64.2%Reduced
MBA Advisors LLC1,980$301.5K0.16%00.0%Unchanged
Smart Portfolios, LLC1,984$302.1K0.32%−60−2.9%Reduced
Richmond Brothers, Inc.1,984$302.1K0.56%−11−0.6%Reduced
Churchill Management Corp1,987$302.5K0.00%−295−12.9%Reduced
Matrix Private Capital Group LLC1,990$303.0K0.21%−20−1.0%Reduced
Sterling Financial Planning, Inc.1,991$303.1K0.12%−100−4.8%Reduced
SWAN Capital LLC2,000$304.5K0.17%−40−2.0%Reduced
EJF Capital LLC2,000$304.5K0.21%00.0%Unchanged
Camelot Portfolios, LLC2,000$304.5K0.30%00.0%Unchanged
Roth Financial Partners LLC2,000$304.5K0.13%00.0%Unchanged