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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2024

Institutional positions in Alphabet Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,960
+91 vs. Q4 2023
Shares held
3.35B
−33.0M (−1.0%) vs. Q4 2023
Total value
$509.9B
+$33.2B (+7.0%) vs. Q4 2023
New holders
219
1,510 more added
Sold out
128
1,695 more reduced

55 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,960 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2024: $509.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2023.

Institutions holding GOOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
WMG Financial Advisors, LLC1,465$222.7K0.13%+1,465New
Edge Wealth Management LLC1,465$223.1K0.05%+25+1.7%Added
Affinity Wealth Management LLC1,468$223.5K0.04%−420−22.2%Reduced
Wealthcare Capital Management LLC1,469$223.7K0.02%−188−11.3%Reduced
Rock Point Advisors, LLC1,478$225.0K0.07%−550−27.1%Reduced
Total Investment Management Inc1,484$226.0K0.03%−282−16.0%Reduced
Florida Financial Advisors, LLC1,489$226.8K0.17%+1,489New
Financial Alternatives, Inc1,490$226.9K0.18%00.0%Unchanged
Wrenne Financial Planning LLC1,494$227.5K0.17%+13+0.9%Added
Oliver Lagore Vanvalin Investment Group1,494$227.5K0.07%+762+104.1%Added
Riverpoint Wealth Management Holdings, LLC1,497$227.9K0.06%00.0%Unchanged
Fonville Wealth Management LLC1,500$228.4K0.10%00.0%Unchanged
Fluent Financial, LLC1,500$228.4K0.13%00.0%Unchanged
K2 Principal Fund, L.P.1,500$228.4K0.05%+1,500New
Boulder Wealth Advisors, LLC1,503$228.8K0.14%+1,503New
Oceanside Advisors LLC1,505$229.2K0.19%+1,505New
Maltin Wealth Management, Inc.1,507$229.5K0.13%−108−6.7%Reduced
Kirtland Hills Capital Management, LLC1,349$231.2K0.20%+1,349New
Harfst & Associates, Inc.1,520$231.4K0.05%00.0%Unchanged
FSA Advisors, Inc.1,525$232.2K0.25%−142−8.5%Reduced
CMG Global Holdings, LLC1,527$232.6K0.16%+10+0.7%Added
Acorn Financial Advisory Services Inc1,528$232.7K0.04%−765−33.4%Reduced
Lutz Financial Services LLC1,531$233.1K0.02%−31−2.0%Reduced
Resurgent Financial Advisors LLC1,534$233.6K0.12%−5−0.3%Reduced
TLWM1,535$233.7K0.05%00.0%Unchanged
Beacon Investment Advisors LLC1,541$234.6K0.13%00.0%Unchanged
Trilogy Capital Inc.1,542$234.8K0.01%+17+1.1%Added
Adamsbrown Wealth Consultants LLC1,543$234.9K0.10%00.0%Unchanged
Coordinated Financial Services, Inc.1,544$235.1K0.21%+1,544New
McGuire Investment Group, LLC1,545$235.2K0.03%−230−13.0%Reduced
Brickley Wealth Management1,548$235.7K0.05%00.0%Unchanged
Standard Family Office LLC1,550$236.0K0.32%+1,550New
Vantage Consulting Group Inc1,551$236.2K0.15%+27+1.8%Added
Helen Stephens Group, LLC1,551$236.2K0.09%+91+6.2%Added
Aspire Capital Advisors LLC1,553$236.5K0.08%+1,553New
Birchbrook, Inc.1,555$236.8K0.14%−10−0.6%Reduced
Mountain Capital Investment Advisors, Inc1,502$237.4K0.07%+1,502New
Surience Private Wealth LLC1,560$237.5K0.22%00.0%Unchanged
TNF LLC1,476$237.8K0.09%+1,476New
Private Wealth Management Group, LLC1,567$238.6K0.11%+227+16.9%Added
GDS Wealth Management1,568$238.7K0.03%−327−17.3%Reduced
Clear Rock Advisors, LLC1,570$239.0K0.10%00.0%Unchanged
Columbus Macro, LLC1,573$239.5K0.09%00.0%Unchanged
Petix & Botte Co1,580$240.6K0.06%−1,580−50.0%Reduced
NVWM, LLC1,580$240.6K0.07%−230−12.7%Reduced
Mustard Seed Financial, LLC1,580$240.6K0.24%00.0%Unchanged
Sharkey, Howes & Javer1,580$240.6K0.04%00.0%Unchanged
Convergence Financial, LLC1,580$240.6K0.10%+1,580New
Sage Capital Advisors,llc1,583$241.0K0.07%+90+6.0%Added
Melfa Wealth Management, LLC1,585$241.3K0.17%+1,585New
Continental Investors Services, Inc.1,548$242.3K0.57%+8+0.5%Added
Israel Discount Bank of New York1,600$243.6K0.30%−75−4.5%Reduced
Cooke & Bieler LP1,600$243.6K0.00%00.0%Unchanged
Selway Asset Management1,600$243.6K0.10%00.0%Unchanged
Tempus Wealth Planning, LLC1,600$243.6K0.11%00.0%Unchanged
Traction Financial Partners, LLC1,431$243.7K0.19%−44−3.0%Reduced
Beacon Financial Planning, Inc1,604$244.2K0.17%−64−3.8%Reduced
KWMG, LLC1,608$244.8K0.03%−73−4.3%Reduced
Iron Financial, LLC1,610$245.1K0.14%00.0%Unchanged
Triumph Capital Management1,567$245.2K0.10%+1,567New
Paragon Private Wealth Management, LLC1,611$245.3K0.15%−105−6.1%Reduced
W.H. Cornerstone Investments Inc.1,617$246.0K0.18%00.0%Unchanged
Asset Advisors Investment Management, LLC1,620$246.7K0.03%−5−0.3%Reduced
Darrow Company, Inc.1,620$246.7K0.16%+1,620New
Tidemark, LLC1,624$247.3K0.14%+786+93.8%Added
Sentinel Pension Advisors Inc1,627$247.7K0.05%00.0%Unchanged
Betterment LLC1,630$248.0K0.00%+1,630New
Azzad Asset Management Inc1,631$248.4K0.03%+1,631New
Kelly Financial Services LLC1,632$248.5K0.10%+124+8.2%Added
Petra Financial Advisors Inc1,724$248.6K0.18%+1,724New
Sicart Associates LLC1,640$249.7K0.09%00.0%Unchanged
Flower City Capital1,640$249.7K0.17%−100−5.7%Reduced
Madison Wealth Partners, Inc1,641$249.9K0.09%−97−5.6%Reduced
Stansberry Asset Management, LLC1,642$250.0K0.03%+1,642New
Ascent Wealth Partners, LLC1,646$250.6K0.04%00.0%Unchanged
Bridgewealth Advisory Group, LLC1,646$250.6K0.12%+1,646New
Coombe, Bender & Co LLC1,647$250.8K0.15%+140+9.3%Added
WPWealth LLP1,648$250.9K0.06%+29+1.8%Added
DHJJ Financial Advisors, Ltd.1,658$252.4K0.11%−15−0.9%Reduced
Harvest Management LLC1,660$252.8K0.22%00.0%Unchanged
Hyperion Partners, LLC1,660$252.8K0.19%00.0%Unchanged
Presidio Capital Management, LLC1,667$253.8K0.19%00.0%Unchanged
Boston Standard Wealth Management, LLC1,665$254.0K0.06%+1,665New
Hamilton Capital, LLC1,685$256.6K0.02%+145+9.4%Added
MSH Capital Advisors LLC1,687$256.8K0.09%−94−5.3%Reduced
Keeler & Nadler Financial Planning & Wealth Management1,688$257.0K0.15%00.0%Unchanged
Schonfeld Strategic Advisors LLC1,692$257.6K0.00%−5,689−77.1%Reduced
Fortem Financial Group, LLC1,696$258.2K0.11%00.0%Unchanged
WFA Asset Management Corp1,697$258.4K0.14%00.0%Unchanged
Account Management LLC1,700$258.8K0.28%00.0%Unchanged
Uncommon Cents Investing LLC1,700$258.8K0.08%00.0%Unchanged
Widmann Financial Services, Inc.1,700$258.8K0.22%00.0%Unchanged
United Advisor Group, LLC1,700$258.8K0.10%+1,700New
Prepared Retirement Institute LLC1,704$259.5K0.19%−1,156−40.4%Reduced
Campbell Wealth Management1,710$260.0K0.03%+1,710New
Macroview Investment Management LLC1,710$260.4K0.29%00.0%Unchanged
Austin Asset Management Co Inc1,712$260.7K0.06%−320−15.7%Reduced
Henrickson Nauta Wealth Advisors, Inc.1,655$260.9K0.12%−15−0.9%Reduced
Phoenix Wealth Advisors1,720$261.9K0.16%−40−2.3%Reduced
Human Investing LLC1,722$262.2K0.05%−12−0.7%Reduced