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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2024

Institutional positions in Alphabet Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,959
+91 vs. Q4 2023
Shares held
3.35B
−33.0M (−1.0%) vs. Q4 2023
Total value
$509.9B
+$33.2B (+7.0%) vs. Q4 2023
New holders
219
1,510 more added
Sold out
128
1,694 more reduced

55 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,959 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2024: $509.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2023.

Institutions holding GOOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Cozad Asset Management Inc14,794$2.25M0.23%+476+3.3%Added
Forbes J M & Co LLP14,910$2.27M0.25%00.0%Unchanged
Invst, LLC14,509$2.27M0.27%−36−0.2%Reduced
Stelac Advisory Services LLC14,937$2.27M1.07%+1,310+9.6%Added
Pinnacle Bancorp, Inc.14,955$2.28M0.67%+30+0.2%Added
Westshore Wealth, LLC15,077$2.28M0.95%+180+1.2%Added
Penserra Capital Management LLC15,046$2.29M0.03%−20,421−57.6%Reduced
Affinity Capital Advisors, LLC15,053$2.29M0.51%+121+0.8%Added
White Pine Capital LLC13,946$2.30M0.87%−500−3.5%Reduced
BTG Pactual Global Asset Management Ltd15,090$2.30M0.74%+15,090New
Azimuth Capital Investment Management LLC15,095$2.30M0.09%−420−2.7%Reduced
Sand Hill Global Advisors, LLC15,111$2.30M0.11%+30+0.2%Added
Embree Financial Group15,147$2.31M0.45%+325+2.2%Added
Aua Capital Management, LLC15,221$2.32M1.34%−660−4.2%Reduced
Aviance Capital Partners, LLC15,240$2.32M0.34%+7,979+109.9%Added
Alley Investment Management Company, LLC15,251$2.32M0.32%−365−2.3%Reduced
Arlington Trust Co LLC15,291$2.33M0.60%−609−3.8%Reduced
Park National Corp15,297$2.33M0.09%+2,485+19.4%Added
Charter Research & Investment Group, Inc.15,305$2.33M1.85%−300−1.9%Reduced
Bedel Financial Consulting, Inc.15,364$2.34M0.37%+194+1.3%Added
Front Row Advisors LLC15,366$2.34M0.87%+547+3.7%Added
Callan Capital, LLC15,372$2.34M0.21%−1,373−8.2%Reduced
Edgestream Partners, L.P.15,376$2.34M0.12%−9,579−38.4%Reduced
Amarillo National Bank15,380$2.34M0.44%00.0%Unchanged
Principal Street Partners, LLC13,773$2.34M0.44%+180+1.3%Added
Cyrus J. Lawrence, LLC15,400$2.34M0.52%+15,400New
Concord Wealth Partners15,400$2.34M0.42%+3,403+28.4%Added
Objectivity Squared, LLC14,887$2.35M2.06%+5,766+63.2%Added
Shira Ridge Wealth Management15,430$2.35M1.34%00.0%Unchanged
Elevated Capital Advisors, LLC15,470$2.36M0.67%+589+4.0%Added
ZRC Wealth Management, LLC15,493$2.36M1.18%−814−5.0%Reduced
Kathmere Capital Management, LLC15,521$2.36M0.27%+3,434+28.4%Added
TSFG, LLC15,525$2.36M0.60%−508−3.2%Reduced
Regatta Capital Group, LLC15,534$2.37M0.53%−374−2.4%Reduced
Northside Capital Management, LLC15,546$2.37M0.42%+20+0.1%Added
RiverPark Advisors, LLC15,552$2.37M1.95%−1,205−7.2%Reduced
Journey Advisory Group, LLC15,552$2.37M0.29%+479+3.2%Added
MV Capital Management, Inc.15,560$2.37M0.27%−1,425−8.4%Reduced
Ameliora Wealth Management Ltd.15,581$2.37M1.08%+520+3.5%Added
Zions Bancorporation, N.A.15,716$2.39M0.18%+444+2.9%Added
Newman Dignan & Sheerar, Inc.15,717$2.39M0.64%−397−2.5%Reduced
4J Wealth Management LLC15,718$2.39M2.07%−600−3.7%Reduced
Traphagen Investment Advisors LLC15,785$2.40M0.26%+422+2.7%Added
Te Ahumairangi Investment Management Ltd15,798$2.40M0.42%−360−2.2%Reduced
Redwood Wealth Management Group, LLC15,798$2.41M2.55%+13+0.1%Added
Winthrop Advisory Group LLC15,834$2.41M0.35%−355−2.2%Reduced
Ipswich Investment Management Co., Inc.15,836$2.41M0.56%−50.0%Reduced
JFS Wealth Advisors, LLC15,836$2.41M0.19%−288−1.8%Reduced
Enterprise Bank & Trust Co15,855$2.41M0.83%−1,356−7.9%Reduced
Kiley Juergens Wealth Management, LLC15,857$2.41M0.75%−158−1.0%Reduced
SOL Capital Management CO15,864$2.42M0.30%−50−0.3%Reduced
Journey Strategic Wealth LLC15,875$2.42M0.11%+2,512+18.8%Added
Fca Corp15,886$2.42M0.78%+1,246+8.5%Added
Soltis Investment Advisors LLC15,948$2.43M0.27%−553−3.4%Reduced
Ted Buchan & Co15,971$2.43M1.49%+598+3.9%Added
Klingman & Associates, LLC15,987$2.43M0.17%−326−2.0%Reduced
Laird Norton Trust Company, LLC16,005$2.44M0.33%00.0%Unchanged
Greenwood Capital Associates LLC16,015$2.44M0.32%+1,009+6.7%Added
Crane Advisory, LLC16,055$2.44M0.49%+16,055New
Advisor OS, LLC16,131$2.46M0.28%−1,317−7.5%Reduced
Guild Investment Management, Inc.16,140$2.46M3.14%−1,616−9.1%Reduced
Parisi Gray Wealth Management16,160$2.46M0.92%−124−0.8%Reduced
Trillium Asset Management, LLC16,166$2.46M0.06%−284−1.7%Reduced
Allegheny Financial Group LTD16,168$2.46M0.76%−1,938−10.7%Reduced
Covenant Asset Management, LLC16,180$2.46M0.60%−160−1.0%Reduced
Great Point Wealth Advisors, LLC16,180$2.46M0.57%00.0%Unchanged
G2 Capital Management, LLC16,200$2.47M0.79%−1,420−8.1%Reduced
Magnus Financial Group LLC16,203$2.47M0.29%+797+5.2%Added
Herold Advisors, Inc.16,214$2.47M0.60%+365+2.3%Added
Yost Capital Management, LP16,225$2.47M3.82%+1,275+8.5%Added
Whalerock Point Partners, LLC16,262$2.48M0.68%−60−0.4%Reduced
FinTrust Capital Advisors, LLC16,296$2.48M0.48%−2,985−15.5%Reduced
Draper Asset Management, LLC16,066$2.48M2.17%−132−0.8%Reduced
Signal Advisors Wealth, LLC16,343$2.49M0.62%+472+3.0%Added
WNY Asset Management, LLC16,347$2.49M0.38%−316−1.9%Reduced
Cypress Wealth Services, LLC16,402$2.50M0.58%+586+3.7%Added
Pure Financial Advisors, Inc.16,409$2.50M0.08%−1,498−8.4%Reduced
Nilsine Partners, LLC16,444$2.50M0.34%−633−3.7%Reduced
JBF Capital, Inc.16,500$2.51M0.41%+4,800+41.0%Added
Retirement Planning Co of New England, Inc.16,509$2.51M1.38%−7,240−30.5%Reduced
HTLF Bank16,511$2.51M0.29%−31−0.2%Reduced
Gryphon Financial Partners LLC16,512$2.51M0.42%+2,952+21.8%Added
Change Path, LLC16,530$2.52M0.10%+4,809+41.0%Added
Concentrum Wealth Management16,538$2.52M1.16%+98+0.6%Added
Wealth Architects, LLC16,564$2.52M0.33%+77+0.5%Added
Opes Wealth Management LLC16,575$2.52M0.58%−14−0.1%Reduced
Certified Advisory Corp16,594$2.53M0.35%−558−3.3%Reduced
Hunter Associates Investment Management LLC16,639$2.53M0.43%+3,245+24.2%Added
Gilman Hill Asset Management, LLC16,620$2.53M0.45%−820−4.7%Reduced
Terry L. Blaker16,629$2.53M0.19%−740−4.3%Reduced
CM Wealth Advisors LLC14,653$2.53M0.72%+4,755+48.0%Added
Atlantic Trust, LLC16,654$2.54M0.66%−5,073−23.3%Reduced
Atlantic Union Bankshares Corp16,663$2.54M0.21%−1,098−6.2%Reduced
Lindsell Train LtdSuperinvestorLindsell Train16,850$2.54M0.05%00.0%Unchanged
Patton Albertson Miller Group, LLC16,705$2.54M0.38%−60−0.4%Reduced
Montecito Bank & Trust16,730$2.55M0.51%−25−0.1%Reduced
Magnolia Capital Management Ltd16,740$2.55M2.16%+350+2.1%Added
Argent Capital Management LLC16,750$2.55M0.07%00.0%Unchanged
Parcion Private Wealth LLC16,761$2.55M0.22%+101+0.6%Added
Nottingham Advisors, Inc.16,765$2.55M0.31%−57−0.3%Reduced