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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2024

Institutional positions in Alphabet Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,959
+91 vs. Q4 2023
Shares held
3.35B
−33.0M (−1.0%) vs. Q4 2023
Total value
$509.9B
+$33.2B (+7.0%) vs. Q4 2023
New holders
219
1,510 more added
Sold out
128
1,694 more reduced

55 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,960 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2024: $509.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2023.

Institutions holding GOOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
HHM Wealth Advisors, LLC8,814$1.34M0.22%−292−3.2%Reduced
Davidson Trust Co8,824$1.34M0.78%00.0%Unchanged
AXS Investments LLC8,832$1.34M0.32%−496−5.3%Reduced
TFB Advisors LLC8,123$1.34M0.49%+2,643+48.2%Added
US Asset Management LLC8,845$1.35M1.21%−245−2.7%Reduced
Veracity Capital LLC8,882$1.35M0.53%−1,715−16.2%Reduced
Compton Wealth Advisory Group, LLC8,920$1.36M0.37%+1,340+17.7%Added
Monetary Management Group Inc8,935$1.36M0.38%+300+3.5%Added
Capital Advisory Group Advisory Services, LLC8,940$1.36M0.65%−290−3.1%Reduced
Legacy Wealth Management, LLC8,943$1.36M0.61%−220−2.4%Reduced
RWM Asset Management, LLC8,949$1.36M0.24%+926+11.5%Added
Turtle Creek Wealth Advisors, LLC8,953$1.36M0.33%+1,609+21.9%Added
LWMG, LLC8,954$1.36M0.31%−949−9.6%Reduced
Steigerwald, Gordon & Koch Inc.8,963$1.36M0.17%−60−0.7%Reduced
FFG Partners, LLC8,973$1.37M0.59%−6,087−40.4%Reduced
American National Bank8,986$1.37M0.18%−279−3.0%Reduced
Bernardo Wealth Planning LLC8,986$1.37M0.38%+25+0.3%Added
FirstPurpose Wealth LLC8,699$1.37M0.50%−86−1.0%Reduced
Gladius Capital Management LP9,014$1.37M1.35%+9,014New
Brasada Capital Management, LP9,031$1.38M0.25%−3,894−30.1%Reduced
Plancorp, LLC9,043$1.38M0.06%+711+8.5%Added
Lauer Wealth, LLC8,569$1.38M1.20%00.0%Unchanged
FSB Premier Wealth Management, Inc.9,059$1.38M0.64%+831+10.1%Added
SFM, LLC9,065$1.38M1.05%−673−6.9%Reduced
Boston Mountain Money Management Inc9,075$1.38M0.95%+9,075New
Seven Post Investment Office LP9,080$1.38M0.34%00.0%Unchanged
VCI Wealth Management LLC9,088$1.38M0.94%+6,514+253.1%Added
Venturi Wealth Management, LLC9,103$1.39M0.09%−386−4.1%Reduced
Oxford Financial Group Ltd9,122$1.39M0.10%+373+4.3%Added
First Personal Financial Services9,125$1.39M0.32%−110−1.2%Reduced
Virtue Capital Management, LLC8,738$1.39M0.25%−1,102−11.2%Reduced
REAP Financial Group, LLC9,146$1.39M0.38%−792−8.0%Reduced
Sentry LLC9,149$1.39M0.26%00.0%Unchanged
Horizon Investment Services, LLC9,160$1.39M0.68%−43−0.5%Reduced
MBM Wealth Consultants, LLC9,163$1.40M0.49%+218+2.4%Added
Colorado Capital Management, Inc.9,191$1.40M0.81%+9,191New
Outfitter Financial LLC9,215$1.40M1.15%−3,300−26.4%Reduced
GSG Advisors LLC9,015$1.41M0.52%−58−0.6%Reduced
Canvas Wealth Advisors, LLC8,998$1.41M0.47%+417+4.9%Added
LWM Advisory Services, LLC9,295$1.42M1.13%+766+9.0%Added
Retirement Guys Formula LLC9,310$1.42M0.69%+1,365+17.2%Added
Westmount Partners, LLC9,357$1.42M0.51%+163+1.8%Added
Valley Brook Capital Group9,358$1.42M1.14%+645+7.4%Added
Concord Asset Management, LLC9,362$1.43M0.38%−287−3.0%Reduced
Capital Planning Advisors, LLC9,366$1.43M0.25%−578−5.8%Reduced
JJJ Advisors Inc.9,373$1.43M0.30%+198+2.2%Added
Fulcrum Capital LLC9,377$1.43M0.34%−300−3.1%Reduced
Old Mission Investment Co LLC9,386$1.43M0.47%+570+6.5%Added
Silverleafe Capital Partners, LLC9,387$1.43M0.57%+6,089+184.6%Added
Washington Capital Management Inc9,400$1.43M1.16%−100−1.1%Reduced
Wallace Advisory Group, LLC10,180$1.43M1.08%+224+2.2%Added
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors9,430$1.44M0.17%+3,439+57.4%Added
Oak Asset Management, LLC9,440$1.44M0.54%00.0%Unchanged
United Bank9,445$1.44M0.17%−813−7.9%Reduced
Crawford Investment Counsel Inc9,446$1.44M0.03%+345+3.8%Added
First National Corp10,210$1.44M0.35%00.0%Unchanged
Enterprise Financial Services Corp9,485$1.44M0.87%−257−2.6%Reduced
First Financial Bankshares Inc9,486$1.44M0.03%+1,902+25.1%Added
Atlas Capital Advisors LLC9,500$1.45M0.23%−22,640−70.4%Reduced
Skylands Capital, LLC9,500$1.45M0.20%00.0%Unchanged
Palumbo Wealth Management LLC9,502$1.45M0.65%+914+10.6%Added
Eudaimonia Partners, LLC9,509$1.45M0.34%00.0%Unchanged
L & S Advisors Inc9,512$1.45M0.16%−95−1.0%Reduced
jvl associates llc9,521$1.45M0.60%+88+0.9%Added
Unique Wealth Strategies, LLC9,569$1.46M0.71%+1,061+12.5%Added
Coastline Trust Co9,575$1.46M0.18%−500−5.0%Reduced
Monumental Financial Group Inc.9,581$1.46M0.78%−408−4.1%Reduced
Professional Financial Advisors, LLC9,584$1.46M0.42%−842−8.1%Reduced
Keystone Financial Services9,588$1.46M0.64%−2,869−23.0%Reduced
Ogorek Anthony Joseph9,589$1.46M0.51%00.0%Unchanged
Blankinship & Foster, LLC9,597$1.46M0.38%+80+0.8%Added
Summit X, LLC9,596$1.46M0.37%−341−3.4%Reduced
QVR LLC9,603$1.46M0.25%+9,603New
Financial Advisory Group9,607$1.46M0.26%+67+0.7%Added
Meridian Financial Partners LLC9,393$1.47M1.88%+6+0.1%Added
Cascade Investment Group, Inc.9,623$1.47M1.10%−260−2.6%Reduced
Highview Capital Management LLC9,625$1.47M0.66%−1,184−11.0%Reduced
SageView Advisory Group, LLC9,665$1.47M0.09%−2,963−23.5%Reduced
Hill Island Financial LLC9,665$1.47M0.49%+285+3.0%Added
Kapstone Financial Advisors LLC9,672$1.47M1.00%+182+1.9%Added
Tyche Wealth Partners LLC9,687$1.47M0.36%+39+0.4%Added
Private Capital Management LLC9,688$1.48M0.32%+153+1.6%Added
Advisory Resource Group9,690$1.48M0.34%+4,346+81.3%Added
Gill Capital Partners, LLC8,965$1.48M0.60%−300−3.2%Reduced
Wiley Bros.-Aintree Capital, LLC9,697$1.48M0.20%+4,087+72.9%Added
Aldebaran Financial Inc.9,700$1.48M2.21%−630−6.1%Reduced
Headinvest, LLC9,704$1.48M0.29%−120−1.2%Reduced
World Equity Group, Inc.9,708$1.48M0.30%+2,791+40.3%Added
Legacy Bridge, LLC9,715$1.48M0.87%−3,755−27.9%Reduced
Coastal Bridge Advisors, LLC9,730$1.48M0.34%−3,180−24.6%Reduced
Baker Boyer National Bank9,732$1.48M0.51%−957−9.0%Reduced
MJP Associates Inc9,741$1.48M0.32%+1,677+20.8%Added
Elmwood Wealth Management, Inc.9,745$1.48M0.64%+752+8.4%Added
Gs Investments, Inc.9,755$1.49M0.72%+10+0.1%Added
Callan Family Office, LLC9,758$1.49M0.35%−2,869−22.7%Reduced
Morton Capital Management LLC9,758$1.49M0.40%+329+3.5%Added
Delap Wealth Advisory, LLC9,763$1.49M0.60%+9,763New
Peak Asset Management, LLC9,767$1.49M0.29%+1,463+17.6%Added
Dearborn Partners LLC9,768$1.49M0.06%−495−4.8%Reduced
Stonebrook Private Inc.9,768$1.49M0.43%−51−0.5%Reduced