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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,924
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,584 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,924 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Kaydan Wealth Management, Inc.2,789$393.1K0.16%+1,147+69.9%Added
Farmers Trust Co2,794$393.8K0.08%−326−10.4%Reduced
Ashford Capital Management Inc2,800$394.6K0.05%−200−6.7%Reduced
Jupiter Wealth Management LLC2,800$394.6K0.23%00.0%Unchanged
Capital Investment Counsel, LLC2,800$394.6K0.15%+2,800New
Bank Ozk2,809$395.9K0.19%+40+1.4%Added
Total Clarity Wealth Management, Inc.2,811$396.2K0.16%+572+25.5%Added
Guinness Atkinson Asset Management Inc2,816$396.9K0.20%−512−15.4%Reduced
Northstar Advisory Group, LLC2,817$397.0K0.24%00.0%Unchanged
Global Wealth Management Investment Advisory, Inc.2,820$397.4K0.10%−60−2.1%Reduced
Vance Wealth, Inc.2,824$398.0K0.17%−475−14.4%Reduced
Commonwealth Financial Services, LLC2,825$398.1K0.09%+60+2.2%Added
Silverlake Wealth Management LLC2,830$398.8K0.22%−343−10.8%Reduced
Red Tortoise LLC2,840$400.2K0.23%00.0%Unchanged
McRae Capital Management Inc2,852$401.9K0.10%00.0%Unchanged
Prepared Retirement Institute LLC2,860$403.1K0.30%+2,860New
Abound Wealth Management2,862$403.3K0.16%−532−15.7%Reduced
Somerville Kurt F2,863$403.5K0.08%+85+3.1%Added
Prentice Wealth Management LLC2,865$403.8K0.16%+240+9.1%Added
Covestor Ltd2,883$405.0K0.28%−84−2.8%Reduced
Strait & Sound Wealth Management LLC2,837$405.4K0.25%+19+0.7%Added
AIMZ Investment Advisors, LLC2,900$408.7K0.17%−100−3.3%Reduced
Charles Schwab Trust Co2,900$408.7K0.04%00.0%Unchanged
LPWM LLC2,984$410.0K0.16%+420+16.4%Added
Legacy Capital Wealth Partners, LLC2,796$410.8K0.12%−933−25.0%Reduced
One Degree Advisors Inc2,840$412.0K0.21%+2,840New
Beaton Management Co. Inc.2,927$413.0K0.25%00.0%Unchanged
Whitener Capital Management, Inc.2,940$414.3K0.15%00.0%Unchanged
Pflug Koory, LLC2,940$414.3K0.22%00.0%Unchanged
Colton Groome Financial Advisors, LLC2,940$414.3K0.18%+1,120+61.5%Added
Clifford Group, LLC2,941$414.5K0.38%+313+11.9%Added
FFT Wealth Management LLC2,941$414.5K0.04%+351+13.6%Added
William Blair Investment Management, LLC2,944$414.9K0.00%−167−5.4%Reduced
Advisors Management Group Inc2,943$415.0K0.11%−120−3.9%Reduced
Up Strategic Wealth Investment Advisors LLC2,950$415.7K0.76%+2,950New
Alpha Financial Partners, LLC2,955$416.4K0.41%+79+2.7%Added
Philip James Wealth Mangement, LLC2,955$416.4K0.32%+2,955New
Great Oak Capital Partners, LLC2,955$416.4K0.22%+2,955New
BOK Financial Private Wealth, Inc.2,955$416.4K0.03%+240+8.8%Added
Trust Co2,960$417.2K0.05%00.0%Unchanged
One + One Wealth Management, LLC2,960$417.2K0.25%00.0%Unchanged
Ratio Wealth Group2,960$417.2K0.09%00.0%Unchanged
Stage Harbor Financial, LLC2,963$417.6K0.40%+2,963New
Archvest Wealth Advisors, Inc.2,969$418.4K0.32%−97−3.2%Reduced
Lockerman Financial Group, Inc.2,971$418.7K0.97%−29−1.0%Reduced
LFA - Lugano Financial Advisors SA2,980$420.0K0.33%00.0%Unchanged
Mason Investment Advisory Services, Inc.2,980$420.0K0.03%+300+11.2%Added
Buttonwood Financial Advisors Inc.2,992$421.7K0.23%00.0%Unchanged
Hudock, Inc.2,993$421.8K0.09%+110+3.8%Added
Union Investments & Development Ltd.3,000$422.8K0.40%00.0%Unchanged
Durante & Waters, LLC3,000$422.8K0.41%+3,000New
McMahon Financial Advisors, LLC3,001$422.9K0.12%+3,001New
Paul Damon & Associates, Inc.3,007$423.8K0.30%−1,436−32.3%Reduced
Seven Springs Wealth Group, LLC3,021$425.8K0.19%+262+9.5%Added
Ayalon Holdings Ltd.3,025$426.0K0.15%00.0%Unchanged
My Personal CFO, LLC3,029$426.8K0.28%+3,029New
Flossbach Von Storch AG3,032$427.3K0.00%−448−12.9%Reduced
Willis Johnson & Associates, Inc.3,035$427.7K0.04%+495+19.5%Added
ABLE Financial Group, LLC3,036$427.9K0.18%+287+10.4%Added
Werba Rubin Papier Wealth Management3,038$428.2K0.15%−23−0.8%Reduced
Rockbridge Investment Management, LCC3,039$428.3K0.07%−210−6.5%Reduced
Shearwater Capital LLC3,040$428.4K0.34%00.0%Unchanged
Sunburst Financial Group, LLC3,042$428.7K0.13%−342−10.1%Reduced
Balanced Wealth Group LLC3,043$428.9K0.22%+3,043New
Conestoga Capital Advisors, LLC3,055$430.5K0.01%−50−1.6%Reduced
Altus Wealth Management, LLC3,055$430.5K0.26%+575+23.2%Added
Tarbox Family Office, Inc.3,056$430.7K0.08%−3−0.1%Reduced
Paulson Wealth Management Inc.3,060$431.2K0.14%−800−20.7%Reduced
New Capital Management LP3,060$431.2K0.14%00.0%Unchanged
Keb Asset Management, LLC3,070$432.7K0.16%+200+7.0%Added
Brown Miller Wealth Management, LLC3,072$432.9K0.22%+11+0.4%Added
Unique Wealth, LLC3,074$433.2K0.14%+540+21.3%Added
First City Capital Management, Inc.3,076$433.5K0.25%−250−7.5%Reduced
Smith & Howard Wealth Management, LLC3,083$434.5K0.15%−474−13.3%Reduced
Johnson Bixby & Associates, LLC3,089$435.3K0.08%00.0%Unchanged
Marshall & Sullivan Inc3,095$436.2K0.23%−5−0.2%Reduced
Gateway Wealth Partners, LLC3,096$436.3K0.18%−498−13.9%Reduced
Blue Investment Partners LLC3,100$436.9K0.28%00.0%Unchanged
Camden National Bank3,112$438.6K0.08%−386−11.0%Reduced
Compass Financial Group, INC3,115$439.0K0.12%+40+1.3%Added
Joseph P. Lucia & Associates, LLC3,120$439.7K0.27%00.0%Unchanged
Cambridge Advisors Inc.3,123$440.1K0.11%00.0%Unchanged
Caldwell Sutter Capital, Inc.3,127$440.7K0.22%+833+36.3%Added
Element Wealth, LLC3,128$440.8K0.28%+127+4.2%Added
TTP Investments, Inc.3,129$441.0K0.19%+600+23.7%Added
Ullmann Financial Group, Inc.3,134$441.7K0.07%+567+22.1%Added
Williams & Novak, LLC3,140$442.5K0.50%+3,140New
tru Independence LLC3,150$443.9K0.13%00.0%Unchanged
Financial Network Wealth Management LLC3,160$445.0K0.19%00.0%Unchanged
Flaharty Asset Management, LLC3,158$445.1K0.07%+498+18.7%Added
Smith Anglin Financial, LLC3,159$445.2K0.05%+205+6.9%Added
Petix & Botte Co3,160$445.3K0.13%00.0%Unchanged
McDaniel Terry & Co3,166$446.0K0.04%00.0%Unchanged
Edmonds Duncan Registered Investment Advisors, LLC3,168$446.4K0.12%00.0%Unchanged
Transamerica Financial Advisors, Inc.3,167$447.0K0.06%−674−17.5%Reduced
Aspen Investment Management Inc3,174$447.0K0.25%+484+18.0%Added
Beech Hill Advisors, Inc.3,180$448.2K0.22%+80+2.6%Added
Collective Family Office LLC3,181$448.3K0.16%00.0%Unchanged
D.B. Root & Company, LLC3,182$448.4K0.16%−2−0.1%Reduced
Vision Capital Management, Inc.3,182$448.4K0.07%+3,182New