Skip to main content

Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,924
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,584 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,924 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Grant Street Asset Management, Inc.2,429$342.3K0.12%00.0%Unchanged
Wealthstar Advisors, LLC2,430$342.5K0.13%00.0%Unchanged
Cottonwood Capital Advisors, LLC2,439$343.7K0.28%+347+16.6%Added
Clarity Capital Advisors, LLC2,440$343.9K0.30%+2,440New
Family Firm, Inc.2,442$344.2K0.09%−564−18.8%Reduced
PACK Private Wealth, LLC2,444$344.4K0.23%−206−7.8%Reduced
WealthCollab, LLC2,444$344.4K0.27%+2,444New
Horizon Bancorp Inc2,449$345.0K0.17%−328−11.8%Reduced
Security Financial Services, INC.2,454$345.8K0.08%00.0%Unchanged
Revisor Wealth Management LLC2,462$347.0K0.40%+2,462New
Avid Wealth Partners LLC2,462$347.0K0.34%+2,462New
Goldstone Financial Group, LLC2,467$347.7K0.09%+30+1.2%Added
Access Financial Services, Inc.2,468$347.8K0.18%00.0%Unchanged
Adams Wealth Management2,475$348.7K0.10%−1,044−29.7%Reduced
Dempze Nancy E2,475$348.8K0.29%00.0%Unchanged
Abundance Wealth Counselors2,473$349.0K0.09%−37−1.5%Reduced
JFG Wealth Management, LLC2,480$349.5K0.10%+2,480New
Savvy Advisors, Inc.2,493$351.3K0.34%+2,493New
WestHill Financial Advisors, Inc.2,494$351.5K0.09%+8+0.3%Added
Retirement Group, LLC2,495$351.6K0.14%−400−13.8%Reduced
BCS Wealth Management2,498$352.0K0.13%−141−5.3%Reduced
Ground Swell Capital, LLC2,499$352.2K1.30%+2,499New
Index Fund Advisors, Inc.2,500$352.3K0.02%−3,360−57.3%Reduced
Earnest Partners LLC2,500$352.3K0.00%00.0%Unchanged
Key Client Fiduciary Advisors, LLC2,501$352.4K0.21%+45+1.8%Added
HC Advisors, LLC2,502$352.6K0.20%00.0%Unchanged
Cambridge Financial Group, LLC2,502$352.6K0.18%+2,502New
LaSalle St. Investment Advisors, LLC2,504$352.9K0.24%−295−10.5%Reduced
Benchmark Financial Wealth Advisors, LLC2,512$354.0K0.15%+172+7.4%Added
GenTrust, LLC2,512$354.0K0.02%−110−4.2%Reduced
Interchange Capital Partners, LLC2,512$354.0K0.27%−1,529−37.8%Reduced
Alethea Capital Management, LLC2,515$354.4K0.41%−35−1.4%Reduced
Howard Capital Management Inc.2,524$355.7K0.04%00.0%Unchanged
Nalls Sherbakoff Group, LLC2,525$355.8K0.32%00.0%Unchanged
Signature Estate & Investment Advisors LLC2,520$356.0K0.01%+195+8.4%Added
Apella Capital, LLC2,592$357.8K0.02%+60+2.4%Added
Carmel Capital Management L.L.C.2,540$358.0K0.17%−500−16.4%Reduced
Ruedi Wealth Management, Inc.2,540$358.0K0.17%00.0%Unchanged
Catalyst Capital Advisors LLC2,540$358.0K0.01%+514+25.4%Added
Villere St Denis J & Co LLC2,540$358.0K0.03%+840+49.4%Added
Running Point Capital Advisors, LLC2,541$358.1K0.17%−90−3.4%Reduced
Motive Wealth Advisors2,541$358.1K0.41%−854−25.2%Reduced
Clearwater Capital Advisors, LLC2,551$359.5K0.04%+10+0.4%Added
Kiely Wealth Advisory Group, Inc.2,340$359.7K0.21%+2,340New
NDVR, Inc.2,552$359.7K0.43%+2,552New
Saxon Interests, Inc.2,557$360.4K0.18%−19,479−88.4%Reduced
David J Yvars Group2,557$360.4K0.29%00.0%Unchanged
Wescott Financial Advisory Group, LLC2,558$360.5K0.05%00.0%Unchanged
Unison Asset Management LLC2,559$360.6K0.21%00.0%Unchanged
Keystone Wealth Services, LLC2,560$360.7K0.12%+53+2.1%Added
Partners in Financial Planning2,560$360.8K0.08%00.0%Unchanged
SilverOak Wealth Management LLC2,560$360.8K0.10%+2,560New
Trust Co of Kansas2,562$361.0K0.20%−119−4.4%Reduced
AlphaStar Capital Management, LLC2,564$361.3K0.03%+318+14.2%Added
N.E.W. Advisory Services LLC2,565$361.5K0.04%−252−8.9%Reduced
GPM Growth Investors, Inc.2,572$362.5K0.17%+150+6.2%Added
ShoreHaven Wealth Partners, LLC2,574$362.8K0.22%+50+2.0%Added
VCI Wealth Management LLC2,574$362.8K0.22%+2,574New
Traverso Chambers Private Wealth Management, LLC2,580$363.6K0.09%00.0%Unchanged
Sterling Financial Group, Inc.2,589$364.9K0.22%+384+17.4%Added
MB, Levis & Associates, LLC2,596$365.9K0.21%00.0%Unchanged
Leonard Rickey Investment Advisors P.L.L.C.2,601$366.5K0.11%+58+2.3%Added
Plotkin Financial Advisors, LLC2,607$367.4K0.28%−84−3.1%Reduced
Wayfinding Financial, LLC2,612$368.0K0.25%+381+17.1%Added
Lecap Asset Management Ltd2,617$368.8K0.13%+2,617New
Cadinha & Co LLC2,621$369.4K0.06%+20+0.8%Added
Integral Investment Advisors, Inc.2,640$372.1K0.24%−520−16.5%Reduced
Financial Insights, Inc.2,640$372.1K0.12%00.0%Unchanged
Holistic Financial Partners2,647$373.0K0.22%00.0%Unchanged
Mayport, LLC2,650$373.5K0.17%−50−1.9%Reduced
Allen Mooney & Barnes Investment Advisors LLC2,650$373.5K0.07%00.0%Unchanged
Novare Capital Management LLC2,660$374.9K0.04%−30−1.1%Reduced
Harvest Investment Services, LLC2,663$375.3K0.17%+253+10.5%Added
Archer Investment Corp2,665$375.6K0.12%+149+5.9%Added
Mascoma Wealth Management LLC2,670$376.3K0.11%00.0%Unchanged
Monument Group Wealth Advisors, LLC2,671$376.4K0.32%+2,671New
Robinson Smith Wealth Advisors LLC2,672$376.6K0.37%+2,672New
Northern Capital Management, Inc.2,679$377.6K0.34%+467+21.1%Added
CVA Family Office, LLC2,680$377.7K0.07%00.0%Unchanged
Altus Wealth Group LLC2,682$378.0K0.21%+12+0.4%Added
Auour Investments LLC2,545$378.4K0.15%+5+0.2%Added
Verity & Verity, LLC2,685$378.4K0.04%+150+5.9%Added
Family Wealth Group, LLC2,692$379.4K0.47%+2,692New
FinDec Wealth Services, Inc.2,700$380.5K0.25%+190+7.6%Added
Youngs Advisory Group, Inc.2,709$381.8K0.19%+82+3.1%Added
Kensington Investment Counsel, LLC2,715$382.6K0.20%00.0%Unchanged
Thompson Davis & Co., Inc.2,733$385.2K0.33%+2,733New
Burt Wealth Advisors2,737$385.8K0.11%00.0%Unchanged
McElhenny Sheffield Capital Management, LLC2,742$386.4K0.16%−66−2.4%Reduced
Levy Wealth Management Group, LLC2,747$387.1K0.11%00.0%Unchanged
Summit Financial Strategies, Inc.2,750$387.6K0.06%00.0%Unchanged
Alesco Advisors LLC2,756$388.4K0.01%+300+12.2%Added
Horan Securities, Inc.2,760$388.9K0.20%+2,760New
Capital Square, LLC2,767$390.0K0.44%00.0%Unchanged
Saxony Capital Management, LLC2,768$390.1K0.52%+2,768New
Samalin Investment Counsel, LLC2,769$390.4K0.20%+85+3.2%Added
Cherry Creek Investment Advisors, Inc.2,770$390.4K0.24%00.0%Unchanged
McDonald Capital Investors Inc2,775$391.1K0.03%00.0%Unchanged
Juncture Wealth Strategies, LLC2,782$392.1K0.18%00.0%Unchanged
Arrien Investments, Inc.2,786$392.6K0.34%−346−11.0%Reduced