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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,924
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,584 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,924 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Root Financial Partners, LLC1,794$252.8K0.09%+1,794New
Hedges Asset Management LLC1,800$253.7K0.20%00.0%Unchanged
Millington Financial Advisors, LLC1,800$253.7K0.20%00.0%Unchanged
NVWM, LLC1,810$255.1K0.08%−1,023−36.1%Reduced
Mizuho Markets Americas LLC1,816$255.9K0.01%+1,816New
GAM Holding AG1,818$256.1K0.02%−1−0.1%Reduced
Shoker Investment Counsel, Inc.1,820$256.5K0.10%00.0%Unchanged
Stuart Chaussee & Associates, Inc.1,820$256.5K0.07%00.0%Unchanged
ERTS Wealth Advisors, LLC1,820$256.5K0.06%00.0%Unchanged
Epic Trust Investment Advisors, LLC1,820$256.5K0.34%00.0%Unchanged
IMZ Advisory Inc1,810$256.6K0.14%+1,810New
Delos Wealth Advisors, LLC1,830$257.9K0.38%−60−3.2%Reduced
New Millennium Group LLC1,831$258.0K0.23%−8,972−83.1%Reduced
River Street Advisors LLC1,845$260.0K0.21%+1,845New
Quaker Wealth Management, LLC1,858$261.8K0.12%−60−3.1%Reduced
Secure Asset Management, LLC1,859$262.0K0.07%+200+12.1%Added
Alpha Financial Advisors, LLC1,859$262.0K0.13%+1,859New
Puzo Michael J1,860$262.1K0.08%00.0%Unchanged
Westover Capital Advisors, LLC1,860$262.1K0.09%+60+3.3%Added
Pring Turner Capital Group Inc1,870$263.5K0.20%−70−3.6%Reduced
Vista Private Wealth Partners. LLC1,906$264.1K0.14%−408−17.6%Reduced
Family Investment Center, Inc.1,875$264.2K0.13%+1,875New
Foster Group, Inc.2,008$264.8K0.02%00.0%Unchanged
Insight Inv LLC1,880$264.9K0.26%00.0%Unchanged
Powell Investment Advisors, LLC1,880$264.9K0.15%00.0%Unchanged
Horst & Graben Wealth Management LLC1,880$264.9K0.06%00.0%Unchanged
Lynx Capital Group Ltd1,880$264.9K0.20%+1,880New
RW Investment Management LLC1,880$264.9K0.04%−60−3.1%Reduced
Oakmont Corp1,884$265.5K0.07%−55−2.8%Reduced
Hayek Kallen Investment Management1,890$266.0K0.11%−130−6.4%Reduced
Houlihan Financial Resource Group, Ltd.1,891$266.0K0.13%00.0%Unchanged
Affinity Wealth Management LLC1,888$266.1K0.05%+1,888New
Acorn Wealth Advisors, LLC1,893$266.8K0.16%00.0%Unchanged
GDS Wealth Management1,895$267.1K0.04%−76−3.9%Reduced
Tobias Financial Advisors, Inc.1,899$267.6K0.07%+47+2.5%Added
AllSquare Wealth Management LLC1,900$267.8K0.16%−20−1.0%Reduced
Pingora Partners LLC1,900$267.8K0.24%+1,900New
Wormser Freres Gestion1,919$270.2K0.22%+1,919New
Jackson Thornton Asset Management, LLC1,938$273.1K0.05%−142−6.8%Reduced
Capital Performance Advisors LLP1,939$273.3K0.12%+1,939New
Richard P Slaughter Associates Inc1,940$273.4K0.07%−240−11.0%Reduced
Resource Consulting Group Inc1,940$273.4K0.05%00.0%Unchanged
Biltmore Wealth Management, LLC1,940$273.4K0.13%00.0%Unchanged
West Wealth Group, LLC1,940$273.4K0.11%+134+7.4%Added
RIA Advisory Group LLC1,943$273.8K0.13%+51+2.7%Added
Nabity-Jensen Investment Management Inc1,945$274.1K0.25%+1,945New
Prostatis Group LLC1,957$275.8K0.12%+96+5.2%Added
Nvest Financial, LLC1,962$276.6K0.22%+46+2.4%Added
Pinnacle Family Advisors, LLC1,965$276.9K0.16%+15+0.8%Added
Sterling Wealth Management, Inc.1,972$277.9K0.16%+1,972New
A. D. Beadell Investment Counsel, Inc.1,975$278.0K0.26%−100−4.8%Reduced
Planning Center, Inc.1,975$278.3K0.06%−1,305−39.8%Reduced
Arq Wealth Advisors, LLC1,975$278.3K0.17%+1,975New
Bond & Devick Financial Network, Inc.1,980$279.0K0.16%00.0%Unchanged
MBA Advisors LLC1,980$279.0K0.16%00.0%Unchanged
JPL Wealth Management, LLC1,981$279.2K0.20%+1,981New
FNY Investment Advisers, LLC2,000$281.0K0.31%−1,000−33.3%Reduced
Richmond Brothers, Inc.1,995$281.2K0.49%+15+0.8%Added
EJF Capital LLC2,000$281.9K0.15%00.0%Unchanged
Camelot Portfolios, LLC2,000$281.9K0.17%00.0%Unchanged
Johnson Financial Group, LLC2,000$281.9K0.04%00.0%Unchanged
Roth Financial Partners LLC2,000$281.9K0.14%00.0%Unchanged
West Financial Advisors, LLC2,000$281.9K0.06%00.0%Unchanged
Samjo Management, LLC2,000$281.9K0.10%+2,000New
Matrix Private Capital Group LLC2,010$283.3K0.21%−241−10.7%Reduced
Manhattan West Asset Management, LLC2,013$283.7K0.08%−13−0.6%Reduced
RE Dickinson Investment Advisors, LLC2,018$284.0K0.19%−140−6.5%Reduced
Diligent Investors, LLC2,017$284.3K0.08%+80+4.1%Added
Braun-Bostich & Associates Inc.2,017$284.3K0.26%+2,017New
Triad Investment Management2,020$284.7K0.37%00.0%Unchanged
Alliance Wealth Management Group2,020$284.7K0.09%+2,020New
NWK Group, Inc.2,022$285.0K0.15%−6−0.3%Reduced
Cooper/Haims Advisors, LLC2,022$285.0K0.16%00.0%Unchanged
Rock Point Advisors, LLC2,028$285.8K0.09%−30−1.5%Reduced
Lansing Street Advisors2,029$285.9K0.15%+2,029New
Austin Asset Management Co Inc2,032$286.4K0.08%−20−1.0%Reduced
Acorns Advisers, LLC2,037$287.0K0.00%+2,037New
SWAN Capital LLC2,040$287.5K0.18%00.0%Unchanged
Terra Nova Asset Management LLC2,041$287.6K0.25%00.0%Unchanged
Cornerstone Planning Group LLC2,044$288.1K0.10%+1,293+172.2%Added
Sprinkle Financial Consultants LLC2,050$288.9K0.29%+2,050New
Bridgefront Capital, LLC2,050$288.9K0.22%−2,210−51.9%Reduced
360 Financial, Inc.2,050$288.9K0.13%+2,050New
Iams Wealth Management, LLC2,058$290.0K0.19%−1,410−40.7%Reduced
Wealthquest Corp2,059$290.2K0.03%00.0%Unchanged
Barnett & Company, Inc.2,060$290.3K0.22%00.0%Unchanged
Libra Wealth LLC2,060$290.3K0.14%00.0%Unchanged
Clarity Capital Partners LLC2,063$290.7K0.21%+2,063New
Templeton & Phillips Capital Management, LLC2,064$290.9K0.30%00.0%Unchanged
Taylor Financial Group, Inc.2,070$291.7K0.24%+2,070New
Summit Place Financial Advisors, LLC2,074$292.3K0.19%−46−2.2%Reduced
Rollins Financial Advisors, LLC2,074$292.3K0.06%+2,074New
Atlas Wealth Partners, LLC1,905$293.0K1.62%00.0%Unchanged
Columbia Trust Co 010120162,087$294.1K0.13%00.0%Unchanged
Integris Wealth Management, LLC2,091$294.7K0.09%00.0%Unchanged
Sterling Financial Planning, Inc.2,091$294.7K0.13%00.0%Unchanged
Zimmermann Investment Management & Planning LLC2,092$294.8K0.12%00.0%Unchanged
Financial Network Wealth Advisors LLC2,095$295.2K0.31%+2,095New
Alta Wealth Advisors LLC2,096$295.4K0.16%−350−14.3%Reduced
Aspen Wealth Strategies, LLC2,102$296.2K0.22%00.0%Unchanged