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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,923
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,583 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,924 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Legacy Wealth Management, LLC9,163$1.29M0.62%00.0%Unchanged
JJJ Advisors Inc.9,175$1.29M0.31%+565+6.6%Added
Ionic Capital Management LLC9,193$1.30M0.62%+3,654+66.0%Added
Westmount Partners, LLC9,194$1.30M0.53%−158−1.7%Reduced
Horizon Investment Services, LLC9,203$1.30M0.70%−33−0.4%Reduced
Founders Financial Securities LLC9,211$1.30M0.14%+6,663+261.5%Added
Texas Capital Bank Wealth Management Services Inc9,220$1.30M0.15%+230+2.6%Added
Capital Advisory Group Advisory Services, LLC9,230$1.30M0.70%−133−1.4%Reduced
First Personal Financial Services9,235$1.30M0.32%−496−5.1%Reduced
Washburn Capital Management, Inc.9,240$1.30M0.98%+60+0.7%Added
Motco9,248$1.30M0.08%00.0%Unchanged
American National Bank9,265$1.31M0.21%00.0%Unchanged
Gill Capital Partners, LLC9,265$1.31M0.55%+712+8.3%Added
Institutional & Family Asset Management, LLC9,299$1.31M0.22%−596−6.0%Reduced
Exchange Bank9,308$1.31M1.14%−482−4.9%Reduced
Wallace Advisory Group, LLC9,956$1.31M1.03%−386−3.7%Reduced
AXS Investments LLC9,328$1.31M0.32%+258+2.8%Added
Eads & Heald Wealth Management9,349$1.32M0.63%−59−0.6%Reduced
Eagle Strategies LLC9,372$1.32M0.28%00.0%Unchanged
Hill Island Financial LLC9,380$1.32M0.45%+696+8.0%Added
Healthcare of Ontario Pension Plan Trust Fund9,389$1.32M0.00%−147,116−94.0%Reduced
Morris Retirement Advisors, LLC9,417$1.33M0.87%+7,174+319.8%Added
Morton Capital Management LLC9,429$1.33M0.39%+124+1.3%Added
jvl associates llc9,433$1.33M0.60%+15+0.2%Added
Oak Asset Management, LLC9,440$1.33M0.53%00.0%Unchanged
Horizon Kinetics Asset Management LLC9,445$1.33M0.03%+242+2.6%Added
Keel Point, LLC9,465$1.33M0.16%−677−6.7%Reduced
Venturi Wealth Management, LLC9,489$1.34M0.09%−1,086−10.3%Reduced
Values Added Financial LLC9,492$1.34M1.09%−2,026−17.6%Reduced
Washington Capital Management Inc9,500$1.34M1.15%00.0%Unchanged
Skylands Capital, LLC9,500$1.34M0.20%00.0%Unchanged
Revolve Wealth Partners, LLC9,503$1.34M0.26%+21+0.2%Added
Eudaimonia Partners, LLC9,509$1.34M0.35%−3,178−25.0%Reduced
Mitchell Sinkler & Starr9,510$1.34M0.24%+4,210+79.4%Added
Blankinship & Foster, LLC9,517$1.34M0.38%−123−1.3%Reduced
Private Capital Management LLC9,535$1.34M0.33%+210+2.3%Added
Financial Advisory Group9,540$1.34M0.25%00.0%Unchanged
City State Bank9,545$1.34M0.67%+545+6.1%Added
Chapin Davis, Inc.9,565$1.35M0.57%00.0%Unchanged
Virtue Capital Management, LLC9,840$1.35M0.27%−33−0.3%Reduced
Ogorek Anthony Joseph9,589$1.35M0.49%+541+6.0%Added
Arcataur Capital Management LLC9,591$1.35M0.51%−129−1.3%Reduced
L & S Advisors Inc9,607$1.35M0.16%00.0%Unchanged
Kozak & Associates, Inc.9,437$1.36M0.43%+25+0.3%Added
Tyche Wealth Partners LLC9,648$1.36M0.33%+9,648New
Concord Asset Management, LLC9,649$1.36M0.40%+607+6.7%Added
Meridian Financial Partners LLC9,387$1.36M1.40%00.0%Unchanged
Buckley Wealth Management, LLC9,670$1.36M0.47%00.0%Unchanged
Fulcrum Capital LLC9,677$1.36M0.35%−269−2.7%Reduced
New Republic Capital, LLC9,735$1.37M0.98%+687+7.6%Added
SFM, LLC9,738$1.37M1.13%+9,738New
Enterprise Financial Services Corp9,742$1.37M0.84%+880+9.9%Added
Gs Investments, Inc.9,745$1.37M0.72%−100−1.0%Reduced
Pointe Capital Management LLC9,767$1.38M0.96%+410+4.4%Added
American Trust9,809$1.38M0.10%−444−4.3%Reduced
Stablepoint Partners, LLC9,810$1.38M0.35%+9,810New
Sandbox Financial Partners, LLC9,814$1.38M0.65%+20.0%Added
Stonebrook Private Inc.9,819$1.38M0.46%+9,819New
Bulltick Wealth Management, LLC9,820$1.38M0.32%+56+0.6%Added
Headinvest, LLC9,824$1.38M0.29%−400−3.9%Reduced
Castleview Partners, LLC9,827$1.38M0.97%−149−1.5%Reduced
MBM Wealth Consultants, LLC8,945$1.39M0.52%+133+1.5%Added
Cantor Fitzgerald, L. P.9,843$1.39M0.30%−172,413−94.6%Reduced
Granger Management LLC9,880$1.39M0.51%00.0%Unchanged
Legacy Financial Group, Inc.9,880$1.39M0.61%−566−5.4%Reduced
Cascade Investment Group, Inc.9,883$1.39M1.12%−4,945−33.3%Reduced
Advisor Resource Council9,893$1.39M0.16%−9,183−48.1%Reduced
CM Wealth Advisors LLC9,898$1.39M0.60%+9,898New
LWMG, LLC9,903$1.40M0.34%+14+0.1%Added
Summit X, LLC9,937$1.40M0.40%+1,353+15.8%Added
REAP Financial Group, LLC9,938$1.40M0.41%+9,938New
Capital Planning Advisors, LLC9,944$1.40M0.26%−23−0.2%Reduced
Sterling Investment Counsel, LLC9,978$1.41M0.72%−30−0.3%Reduced
Monumental Financial Group Inc.9,989$1.41M0.84%−85−0.8%Reduced
Zhang Financial LLC9,992$1.41M0.12%+2,360+30.9%Added
Money Concepts Capital Corp9,994$1.41M0.13%−185−1.8%Reduced
Rheos Capital Works Inc.10,000$1.41M0.08%+10,000New
Harbert Fund Advisors, Inc.10,000$1.41M0.97%−32,500−76.5%Reduced
Ameraudi Asset Management, Inc.10,000$1.41M0.62%00.0%Unchanged
Quattro Financial Advisors LLC141$1.41M0.50%+141New
Red Spruce Capital, LLC10,018$1.41M0.72%−280−2.7%Reduced
Legacy Capital Group California, Inc.10,021$1.41M0.55%+111+1.1%Added
Magnolia Capital Advisors LLC9,241$1.41M1.03%+267+3.0%Added
First Command Advisory Services, Inc.10,042$1.42M0.02%−91−0.9%Reduced
Tennessee Valley Asset Management Partners10,044$1.42M0.38%−6−0.1%Reduced
Smith Shellnut Wilson LLC10,060$1.42M0.81%00.0%Unchanged
Quotient Wealth Partners, LLC10,061$1.42M0.05%+10,061New
Coastline Trust Co10,075$1.42M0.19%00.0%Unchanged
Fortitude Advisory Group L.L.C.10,156$1.43M0.87%−43−0.4%Reduced
Trevian Wealth Management LLC10,171$1.43M1.12%−275−2.6%Reduced
Wealth Management Associates, Inc.10,179$1.43M0.76%+225+2.3%Added
Jump Financial, LLC10,181$1.43M0.05%+5,188+103.9%Added
CAP Partners, LLC10,205$1.44M1.42%+10,205New
First National Corp10,210$1.44M0.35%+114+1.1%Added
PCA Investment Advisory Services Inc.10,241$1.44M0.95%+10.0%Added
Pacific Sage Partners, LLC10,250$1.44M0.40%−10−0.1%Reduced
United Bank10,258$1.45M0.18%−376−3.5%Reduced
Dearborn Partners LLC10,263$1.45M0.05%−160−1.5%Reduced
Pennsylvania Capital Management Inc10,280$1.45M0.57%−16,791−62.0%Reduced
Eagle Bay Advisors LLC10,283$1.45M0.92%+5,007+94.9%Added