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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,924
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,584 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,924 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Watershed Private Wealth LLC7,214$1.02M0.56%+1,060+17.2%Added
Tranquilli Financial Advisor LLC7,217$1.02M0.72%−43−0.6%Reduced
First Dallas Securities Inc.7,240$1.02M0.53%+6,740+1,348.0%Added
Madrona Financial Services, LLC7,255$1.02M0.40%00.0%Unchanged
Absher Wealth Management, LLC7,259$1.02M0.15%+33+0.5%Added
Keating Wealth Management LLC7,260$1.02M0.71%+7,260New
Aviance Capital Partners, LLC7,261$1.02M0.22%−518−6.7%Reduced
apricus wealth, LLC7,265$1.02M0.78%+150+2.1%Added
Bourgeon Capital Management LLC7,268$1.02M0.23%+600+9.0%Added
Kaye Capital Management6,898$1.03M0.46%00.0%Unchanged
L.M. Kohn & Company7,286$1.03M0.33%+600+9.0%Added
Sage Investment Advisers LLC7,301$1.03M1.25%+7,301New
KLR Investment Advisors, LLC7,307$1.03M0.74%00.0%Unchanged
IPG Investment Advisors LLC7,309$1.03M0.21%−7,242−49.8%Reduced
Signature Wealth Management Group7,323$1.03M0.48%+7,323New
American State Bank (Iowa)7,330$1.03M0.66%−310−4.1%Reduced
Smallwood Wealth Investment Management, LLC7,340$1.03M0.86%+185+2.6%Added
Turtle Creek Wealth Advisors, LLC7,344$1.03M0.30%+7,344New
Trivest Advisors Ltd7,350$1.04M0.05%−62,650−89.5%Reduced
NFP Retirement, Inc.7,354$1.04M0.18%+136+1.9%Added
KKM Financial LLC7,360$1.04M0.65%+7,360New
Eagle Rock Investment Company, LLC7,380$1.04M0.21%−1,500−16.9%Reduced
Schonfeld Strategic Advisors LLC7,381$1.04M0.01%+5,215+240.8%Added
Kraft, Davis & Associates, LLC6,777$1.04M0.31%00.0%Unchanged
Financial Sense Advisors, Inc.7,385$1.04M0.39%+200+2.8%Added
Investmark Advisory Group LLC7,395$1.04M0.61%+182+2.5%Added
Centurion Wealth Management LLC7,407$1.04M0.45%+183+2.5%Added
Matthew Goff Investment Advisor, LLC7,430$1.05M0.23%00.0%Unchanged
Kavar Capital Partners Group, LLC7,432$1.05M0.12%+3,716+100.0%Added
DDFG, Inc7,440$1.05M0.35%−840−10.1%Reduced
Wisconsin Capital Management LLC7,440$1.05M0.62%00.0%Unchanged
InTrack Investment Management Inc7,443$1.05M0.79%+343+4.8%Added
Investment Partners, Ltd.7,446$1.05M0.52%+410+5.8%Added
Psagot Value Holdings Ltd. / (Israel)7,442$1.05M0.47%−740−9.0%Reduced
Cutler Investment Counsel LLC7,461$1.05M0.15%+44+0.6%Added
Fortitude Family Office, LLC7,468$1.05M0.78%+7,468New
Select Asset Management & Trust7,471$1.05M0.52%00.0%Unchanged
Investment Advisory Group, LLC7,487$1.06M0.48%−91−1.2%Reduced
First Business Financial Services, Inc.7,490$1.06M0.12%+342+4.8%Added
Citizens Business Bank7,528$1.06M0.23%+1,828+32.1%Added
Darwin Advisors, LLC7,535$1.06M0.28%−571−7.0%Reduced
Almanack Investment Partners, LLC.7,550$1.06M0.20%−25−0.3%Reduced
Xcel Wealth Management, LLC7,560$1.07M0.37%−682−8.3%Reduced
Eqis Capital Management, Inc.7,566$1.07M0.09%−1,277−14.4%Reduced
Kanawha Capital Management LLC7,570$1.07M0.10%−100−1.3%Reduced
BluePath Capital Management, LLC7,424$1.07M0.94%+469+6.7%Added
Compton Wealth Advisory Group, LLC7,580$1.07M0.34%00.0%Unchanged
First Financial Bankshares Inc7,584$1.07M0.03%+7,584New
Central Valley Advisors, LLC7,596$1.07M0.63%+7,596New
Aurora Private Wealth, Inc.7,596$1.07M1.01%+310+4.3%Added
Coyle Financial Counsel LLC7,602$1.07M0.41%+180+2.4%Added
Gallagher Fiduciary Advisors, LLC7,604$1.07M0.04%+4,280+128.8%Added
Knightsbridge Asset Management, LLC7,606$1.07M0.30%+40+0.5%Added
Creative Financial Designs Inc7,649$1.08M0.11%−500−6.1%Reduced
Adalta Capital Management LLC7,655$1.08M0.65%−700−8.4%Reduced
Torray LLC7,693$1.08M0.18%+455+6.3%Added
Physicians Financial Services, Inc.7,700$1.08M0.41%−47−0.6%Reduced
Ethos Financial Group, LLC7,705$1.09M0.23%+2,167+39.1%Added
Green Harvest Asset Management LLC7,717$1.09M0.03%+427+5.9%Added
Steele Capital Management, Inc.7,754$1.09M0.07%+7,754New
Signature Resources Capital Management, LLC7,759$1.09M1.00%+7,759New
WealthShield Partners, LLC7,767$1.09M0.18%+97+1.3%Added
First Financial Bank - Trust Division7,767$1.09M0.11%−361−4.4%Reduced
Founders Financial Alliance, LLC7,768$1.09M0.42%+6+0.1%Added
Ledgewood Wealth Advisors, LLC7,772$1.10M1.01%+7,772New
Harbor Advisory Corp7,825$1.10M0.39%00.0%Unchanged
Wealthstream Advisors, Inc.7,843$1.11M0.46%+1,390+21.5%Added
RWM Asset Management, LLC8,023$1.11M0.21%−11−0.1%Reduced
E&G Advisors, LP7,869$1.11M0.39%+127+1.6%Added
Cim, LLC7,643$1.11M0.17%−36−0.5%Reduced
JSF Financial, LLC7,893$1.11M0.39%−652−7.6%Reduced
Wallace Capital Management Inc.7,920$1.12M0.17%00.0%Unchanged
Spartan Planning & Wealth Management7,920$1.12M1.19%+3,387+74.7%Added
Park Edge Advisors, LLC7,929$1.12M0.39%+287+3.8%Added
Quantum Financial Advisors, LLC7,935$1.12M0.27%−67−0.8%Reduced
Stockman Wealth Management, Inc.7,935$1.12M0.22%+290+3.8%Added
Hardy Reed LLC7,941$1.12M0.15%−120−1.5%Reduced
Focused Wealth Management, Inc7,945$1.12M0.18%+345+4.5%Added
Retirement Guys Formula LLC7,945$1.12M0.60%+827+11.6%Added
Palisade Asset Management, LLC7,946$1.12M0.12%+735+10.2%Added
Financial Futures Ltd Liability Co.7,955$1.12M0.84%+3,941+98.2%Added
Element Pointe Advisors, LLC7,960$1.12M0.32%−93−1.2%Reduced
One Day In July LLC7,968$1.12M0.17%−283−3.4%Reduced
KRS Capital Management, LLC7,980$1.12M1.05%00.0%Unchanged
Pasadena Private Wealth, LLC7,983$1.13M0.27%+252+3.3%Added
Opinicus Capital, Inc.7,991$1.13M1.15%+7,991New
Twelve Points Wealth Management LLC7,992$1.13M0.53%−127−1.6%Reduced
Bellevue Asset Management, LLC8,000$1.13M1.00%−220−2.7%Reduced
Legal Advantage Investments, Inc.8,000$1.13M0.68%00.0%Unchanged
Sunpointe, LLC8,047$1.13M1.44%+8,047New
Lantern Wealth Advisors, LLC8,059$1.14M0.89%+8,059New
MJP Associates Inc8,064$1.14M0.30%+99+1.2%Added
Silvia McColl Wealth Management, LLC8,103$1.14M1.03%+23+0.3%Added
Omnia Family Wealth, LLC8,114$1.14M0.59%+514+6.8%Added
Zuckerman Investment Group, LLC8,115$1.14M0.15%+3,350+70.3%Added
Emfo, LLC8,121$1.14M1.06%00.0%Unchanged
Montag & Caldwell, LLC8,124$1.14M0.20%−676−7.7%Reduced
Hemenway Trust Co LLC8,125$1.15M0.11%+620+8.3%Added
Black Diamond Financial, LLC8,127$1.15M0.31%+592+7.9%Added
Redhawk Wealth Advisors, Inc.8,134$1.15M0.22%+3,338+69.6%Added