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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2023

Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,649
+102 vs. Q2 2023
Shares held
3.43B
−28.3M (−0.8%) vs. Q2 2023
Total value
$451.5B
+$33.6B (+8.1%) vs. Q2 2023
New holders
193
1,317 more added
Sold out
91
1,554 more reduced

45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,649 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2023: $451.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.

Institutions holding GOOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
FSA Wealth Management LLC4,381$577.6K0.32%+41+0.9%Added
Arbor Trust Wealth Advisors, LLC4,385$578.2K0.38%−280−6.0%Reduced
Driehaus Capital Management LLC4,386$578.3K0.01%+271+6.6%Added
Sterling Group Wealth Management, LLC4,398$579.9K0.55%−16−0.4%Reduced
Perritt Capital Management Inc4,410$581.5K0.34%00.0%Unchanged
Del-Sette Capital Management, LLC4,411$581.6K0.57%−1,106−20.0%Reduced
Greenhouse Wealth Management, LLC4,440$585.4K0.53%00.0%Unchanged
EPG Wealth Management LLC4,440$585.4K0.18%+15+0.3%Added
Paul Damon & Associates, Inc.4,443$585.8K0.39%−67−1.5%Reduced
First United Bank Trust4,445$586.1K0.27%00.0%Unchanged
Perkins Coie Trust Co4,449$586.6K0.17%−881−16.5%Reduced
Terril Brothers, Inc.4,460$588.1K0.28%00.0%Unchanged
Tompkins Financial Corp4,463$588.4K0.09%−2,320−34.2%Reduced
Autumn Glory Partners, LLC4,465$588.7K0.36%00.0%Unchanged
Wiley Bros.-Aintree Capital, LLC4,476$590.2K0.28%00.0%Unchanged
Prosperitas Financial LLC4,480$590.7K0.46%+4,480New
Murphy, Middleton, Hinkle & Parker, Inc.4,491$592.1K0.38%−1,353−23.2%Reduced
Old North State Trust, LLC4,510$595.0K0.46%−100−2.2%Reduced
Twin Lakes Capital Management, LLC4,520$596.0K0.44%00.0%Unchanged
Navis Wealth Advisors, LLC4,520$596.0K0.86%00.0%Unchanged
S.A. Mason LLC4,520$596.0K0.43%+20+0.4%Added
Curated Wealth Partners LLC4,520$596.0K0.11%−507−10.1%Reduced
Luts & Greenleigh Group, Inc4,522$596.2K0.74%−131−2.8%Reduced
Cornerstone Wealth Group, LLC4,522$596.2K0.11%+387+9.4%Added
All Terrain Financial Advisors, LLC4,527$596.9K0.30%−75−1.6%Reduced
LCM Capital Management Inc4,531$597.4K0.49%00.0%Unchanged
Spartan Planning & Wealth Management4,533$597.7K0.70%+4,533New
Requisite Capital Management, LLC4,540$598.6K0.15%+1,880+70.7%Added
Alliance Wealth Advisors, LLC4,542$598.9K0.43%+16+0.4%Added
FRG Family Wealth Advisors LLC4,550$599.9K0.14%−20−0.4%Reduced
Hutchens & Kramer Investment Management Group, LLC4,443$600.6K0.48%+204+4.8%Added
CWS Financial Advisors, LLC4,559$601.1K0.24%00.0%Unchanged
Encompass Wealth Advisors, LLC4,575$603.2K0.20%+82+1.8%Added
GeoWealth Management, LLC4,577$604.0K0.07%+23+0.5%Added
Tortoise Investment Management, LLC4,585$604.5K0.09%+5+0.1%Added
Private Ocean, LLC4,590$605.2K0.08%−2,460−34.9%Reduced
NatWest Group plc4,603$606.9K0.32%−4,500−49.4%Reduced
Valley National Advisers Inc4,601$607.0K0.11%+151+3.4%Added
Glass Jacobson Investment Advisors llc4,607$607.4K0.28%−26−0.6%Reduced
Aries Wealth Management4,329$608.2K0.24%+112+2.7%Added
ASB Consultores, LLC4,618$608.9K0.24%+2,435+111.5%Added
Cherrydale Wealth Management, LLC4,638$611.5K0.36%00.0%Unchanged
Milestone Investment Advisors LLC4,640$611.8K0.17%+4,640New
Signature Wealth Management Partners, LLC4,660$614.4K0.60%00.0%Unchanged
V2 Financial group LLC4,660$614.4K0.46%00.0%Unchanged
Aletheian Wealth Advisors LLC4,661$614.6K0.47%−54−1.1%Reduced
Allred Capital Management, LLC4,669$615.6K0.31%−19−0.4%Reduced
One Charles Private Wealth Services, LLC4,669$615.6K0.36%+4+0.1%Added
Meridian Investment Counsel Inc.4,671$615.8K0.23%+40+0.9%Added
Arbor Investment Advisors, LLC4,679$617.0K0.11%00.0%Unchanged
Sound Income Strategies, LLC4,694$618.9K0.05%+418+9.8%Added
Lineweaver Wealth Advisors, LLC4,696$619.2K0.18%−3−0.1%Reduced
Warther Private Wealth, LLC4,700$619.7K0.41%−1,507−24.3%Reduced
Consilium Wealth Advisory, LLC4,705$620.4K0.43%00.0%Unchanged
Quad-Cities Investment Group, LLC4,708$620.8K0.42%−250−5.0%Reduced
Towerpoint Wealth, LLC4,723$622.7K0.37%−6−0.1%Reduced
Olistico Wealth, LLC4,725$623.0K0.56%−100−2.1%Reduced
Centennial Bank4,740$625.0K0.43%00.0%Unchanged
Family Asset Management, LLC4,743$625.4K0.46%+10.0%Added
Amica Retiree Medical Trust4,749$626.0K0.74%00.0%Unchanged
UMA Financial Services, Inc.4,491$626.5K0.16%+81+1.8%Added
Wade Financial Advisory, Inc4,760$627.6K0.27%00.0%Unchanged
Bridge Advisory, LLC4,760$627.6K0.22%+7+0.1%Added
Zuckerman Investment Group, LLC4,765$628.3K0.09%+75+1.6%Added
Prosperity Financial Group, Inc.4,775$629.6K0.52%+146+3.2%Added
Fiduciary Alliance LLC4,784$630.8K0.15%−587−10.9%Reduced
Strategy Asset Managers LLC4,789$631.4K0.17%+1,640+52.1%Added
Martin Capital Advisors, LLP4,790$631.6K0.61%00.0%Unchanged
Argent Advisors, Inc.4,793$632.0K0.29%−147−3.0%Reduced
Redhawk Wealth Advisors, Inc.4,796$632.4K0.21%+172+3.7%Added
Tacita Capital Inc4,800$632.9K0.49%00.0%Unchanged
Sitrin Capital Management LLC4,800$632.9K0.40%00.0%Unchanged
Kearns & Associates LLC4,800$632.9K0.60%00.0%Unchanged
OneAscent Financial Services LLC4,813$635.0K0.17%+1,392+40.7%Added
Facet Wealth, Inc.5,079$636.4K0.03%+1,278+33.6%Added
JGP Wealth Management, LLC4,831$637.0K0.11%−101−2.0%Reduced
Sonoma Private Wealth LLC4,831$637.0K1.16%+46+1.0%Added
Hallmark Capital Management Inc4,840$638.2K0.05%−672−12.2%Reduced
Howard Financial Services, Ltd.4,861$640.9K0.15%+669+16.0%Added
Independence Bank of Kentucky4,863$641.2K0.27%−60−1.2%Reduced
Saturna Capital CORP4,883$643.8K0.01%+250+5.4%Added
MPS Loria Financial Planners, LLC4,900$646.1K0.25%00.0%Unchanged
LJI Wealth Management, LLC4,903$646.5K0.19%+786+19.1%Added
Waterloo Capital, L.P.4,915$648.1K0.19%+1,340+37.5%Added
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors4,922$649.0K0.09%+640+14.9%Added
Greatmark Investment Partners, Inc.4,935$650.7K0.12%00.0%Unchanged
Groesbeck Investment Management Corp4,940$651.0K0.99%00.0%Unchanged
RKL Wealth Management LLC4,939$651.2K0.08%+72+1.5%Added
Lee Financial Co4,942$651.6K0.12%00.0%Unchanged
Bedell Frazier Investment Counseling, LLC4,945$652.0K0.20%+1,175+31.2%Added
Auxier Asset Management4,954$653.2K0.11%+234+5.0%Added
Morling Financial Advisors, LLC4,959$653.8K0.65%−21−0.4%Reduced
Martin Investment Management, LLC4,969$655.2K0.20%−60−1.2%Reduced
West Michigan Advisors, LLC4,973$655.7K0.35%−5−0.1%Reduced
Retirement Planning Group4,976$656.1K0.07%−28−0.6%Reduced
ForthRight Wealth Management, LLC4,979$656.5K0.28%00.0%Unchanged
Stillwater Capital Advisors, LLC4,985$657.3K0.12%−645−11.5%Reduced
ICW Investment Advisors LLC4,988$657.7K0.35%+440+9.7%Added
Jump Financial, LLC4,993$658.3K0.02%+4,993New
Pacific Center for Financial Services5,020$661.9K0.22%+500+11.1%Added