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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2023

Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,649
+102 vs. Q2 2023
Shares held
3.43B
−28.3M (−0.8%) vs. Q2 2023
Total value
$451.5B
+$33.6B (+8.1%) vs. Q2 2023
New holders
193
1,317 more added
Sold out
91
1,554 more reduced

45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,649 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2023: $451.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.

Institutions holding GOOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Bank Ozk2,769$365.1K0.20%−711−20.4%Reduced
Cherry Creek Investment Advisors, Inc.2,770$365.2K0.25%−60−2.1%Reduced
Goodman Advisory Group, LLC2,774$365.8K0.14%+89+3.3%Added
McDonald Capital Investors Inc2,775$365.9K0.03%00.0%Unchanged
Horizon Bancorp Inc2,777$366.0K0.23%+1,910+220.3%Added
Somerville Kurt F2,778$366.3K0.07%+408+17.2%Added
Juncture Wealth Strategies, LLC2,782$366.8K0.18%00.0%Unchanged
Golden State Equity Partners2,796$368.7K0.10%+48+1.7%Added
LaSalle St. Investment Advisors, LLC2,799$369.0K0.18%+360+14.8%Added
Schrum Private Wealth Management LLC2,800$369.2K0.42%00.0%Unchanged
McElhenny Sheffield Capital Management, LLC2,808$370.2K0.19%+66+2.4%Added
Acorn Financial Advisory Services Inc2,780$370.8K0.07%00.0%Unchanged
Northstar Advisory Group, LLC2,817$371.4K0.27%+2+0.1%Added
N.E.W. Advisory Services LLC2,817$371.4K0.05%+2,817New
Strait & Sound Wealth Management LLC2,818$371.6K0.32%−50−1.7%Reduced
Union Savings Bank2,827$372.7K0.23%00.0%Unchanged
USA Financial Portformulas Corp2,829$373.0K0.56%+2,709+2,257.5%Added
NVWM, LLC2,833$373.7K0.12%+5+0.2%Added
Red Tortoise LLC2,840$374.5K0.25%00.0%Unchanged
Wealth Advisory Solutions, LLC2,840$374.5K0.07%+2,840New
Key Bridge Compliance, LLC2,840$374.5K0.12%+2,840New
Jupiter Wealth Management LLC2,800$375.4K0.24%+800+40.0%Added
McRae Capital Management Inc2,852$376.0K0.11%+2+0.1%Added
Keb Asset Management, LLC2,870$378.4K0.16%00.0%Unchanged
Alpha Financial Partners, LLC2,876$379.2K0.44%−1,650−36.5%Reduced
Dimension Capital Management LLC2,875$379.3K0.09%−11,953−80.6%Reduced
Global Wealth Management Investment Advisory, Inc.2,880$379.7K0.11%−120−4.0%Reduced
Cardinal Point Capital Management, ULC2,882$380.0K0.10%+2,882New
Hudock, Inc.2,883$380.1K0.09%+299+11.6%Added
National Wealth Management Group, LLC2,888$380.8K0.41%−207−6.7%Reduced
Retirement Group, LLC2,895$381.7K0.16%+400+16.0%Added
Charles Schwab Trust Co2,900$382.4K0.04%−188−6.1%Reduced
Capital Square, LLC2,767$385.4K0.52%−290−9.5%Reduced
Beaton Management Co. Inc.2,927$386.0K0.25%+57+2.0%Added
WorthPointe, LLC2,930$386.3K0.23%+888+43.5%Added
Pflug Koory, LLC2,940$387.6K0.22%−65−2.2%Reduced
Whitener Capital Management, Inc.2,940$387.6K0.16%00.0%Unchanged
Smith Anglin Financial, LLC2,954$389.5K0.05%−420−12.4%Reduced
Peachtree Investment Partners, LLC2,956$389.7K0.20%+1,800+155.7%Added
Trust Co2,960$390.3K0.06%−100−3.3%Reduced
One + One Wealth Management, LLC2,960$390.3K0.25%00.0%Unchanged
Ratio Wealth Group2,960$390.3K0.10%00.0%Unchanged
Covestor Ltd2,967$391.0K0.30%−330−10.0%Reduced
LFA - Lugano Financial Advisors SA2,980$392.9K0.34%−2,000−40.2%Reduced
Buttonwood Financial Advisors Inc.2,992$394.5K0.25%+542+22.1%Added
FNY Investment Advisers, LLC3,000$395.0K0.24%−1,715−36.4%Reduced
Ashford Capital Management Inc3,000$395.6K0.06%−283−8.6%Reduced
AIMZ Investment Advisors, LLC3,000$395.6K0.18%00.0%Unchanged
Union Investments & Development Ltd.3,000$395.6K0.21%00.0%Unchanged
Lockerman Financial Group, Inc.3,000$395.6K1.06%00.0%Unchanged
Element Wealth, LLC3,001$395.7K0.29%+32+1.1%Added
Family Firm, Inc.3,006$396.3K0.11%−20−0.7%Reduced
Invenio Wealth Partners LLC3,010$396.9K0.36%−330−9.9%Reduced
Ayalon Holdings Ltd.3,025$399.0K0.17%00.0%Unchanged
GW&K Investment Management, LLC3,032$400.0K0.00%+1,060+53.8%Added
Fountainhead AM, LLC3,035$400.2K0.14%+841+38.3%Added
Bogart Wealth, LLC3,039$400.7K0.02%+177+6.2%Added
Halbert Hargrove Global Advisors, LLC3,040$400.8K0.03%−145−4.6%Reduced
Shearwater Capital LLC3,040$400.8K0.36%00.0%Unchanged
Carmel Capital Management L.L.C.3,040$400.8K0.23%+3,040New
EdgeRock Capital LLC3,047$401.7K0.24%+1,020+50.3%Added
Measured Wealth Private Client Group, LLC3,050$402.1K0.16%−200−6.2%Reduced
Tarbox Family Office, Inc.3,059$403.3K0.08%−11−0.4%Reduced
New Capital Management LP3,060$403.5K0.14%+3,060New
Brown Miller Wealth Management, LLC3,061$403.6K0.23%−19−0.6%Reduced
Werba Rubin Papier Wealth Management3,061$403.6K0.14%−2,932−48.9%Reduced
Advisors Management Group Inc3,063$404.0K0.12%+60+2.0%Added
Archvest Wealth Advisors, Inc.3,066$404.3K0.33%00.0%Unchanged
Next Capital Management LLC3,075$405.4K0.18%−25−0.8%Reduced
Compass Financial Group, INC3,075$405.4K0.12%00.0%Unchanged
MEMBERS Trust Co3,048$405.8K0.01%−150−4.7%Reduced
Advanced Research Investment Solutions, LLC3,079$406.0K0.26%+241+8.5%Added
American Financial Advisors, LLC3,084$406.6K0.06%00.0%Unchanged
Johnson Bixby & Associates, LLC3,089$407.3K0.08%00.0%Unchanged
Beech Hill Advisors, Inc.3,100$408.7K0.21%−196−5.9%Reduced
Marshall & Sullivan Inc3,100$408.7K0.24%00.0%Unchanged
Blue Investment Partners LLC3,100$408.7K0.33%00.0%Unchanged
Conestoga Capital Advisors, LLC3,105$409.4K0.01%−35−1.1%Reduced
William Blair Investment Management, LLC3,111$410.2K0.00%+644+26.1%Added
Silverleafe Capital Partners, LLC3,115$410.7K0.21%+175+6.0%Added
Hoxton Planning & Management, LLC3,119$411.0K0.27%−93−2.9%Reduced
Farmers Trust Co3,120$411.4K0.09%00.0%Unchanged
Joseph P. Lucia & Associates, LLC3,120$411.4K0.29%00.0%Unchanged
MSH Capital Advisors LLC3,121$411.4K0.16%−537−14.7%Reduced
Cambridge Advisors Inc.3,123$411.8K0.11%−83−2.6%Reduced
Instrumental Wealth, LLC2,921$411.8K0.48%+408+16.2%Added
Arrien Investments, Inc.3,132$413.0K0.39%−159−4.8%Reduced
tru Independence LLC3,150$415.3K0.14%−750−19.2%Reduced
Rockingstone Advisors LLC3,154$415.9K0.23%+323+11.4%Added
Petix & Botte Co3,160$416.6K0.13%00.0%Unchanged
Integral Investment Advisors, Inc.3,160$416.6K0.29%+520+19.7%Added
McDaniel Terry & Co3,166$417.0K0.04%00.0%Unchanged
Edmonds Duncan Registered Investment Advisors, LLC3,168$417.7K0.12%00.0%Unchanged
Windsor Group LTD3,170$418.0K0.08%00.0%Unchanged
Silverlake Wealth Management LLC3,173$418.4K0.23%+838+35.9%Added
Jacobsen Capital Management3,177$418.9K0.23%+920+40.8%Added
Collective Family Office LLC3,181$419.4K0.16%+3,181New
D.B. Root & Company, LLC3,184$419.8K0.16%+8+0.3%Added
Boyar Asset Management Inc.3,190$420.6K0.33%−65−2.0%Reduced
Beacon Harbor Wealth Advisors, Inc.3,205$423.0K0.14%+3,205New