Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2023
Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,649
- +102 vs. Q2 2023
- Shares held
- 3.43B
- −28.3M (−0.8%) vs. Q2 2023
- Total value
- $451.5B
- +$33.6B (+8.1%) vs. Q2 2023
- New holders
- 193
- 1,317 more added
- Sold out
- 91
- 1,554 more reduced
45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| White Lighthouse Investment Management Inc. | 2,361 | $311.3K | 0.08% | +613+35.1% | Added |
| Cook Wealth Management Group LLC | 2,530 | $312.3K | 0.24% | +2,530 | New |
| Eldridge Investment Advisors, Inc. | 2,388 | $315.0K | 0.10% | −372−13.5% | Reduced |
| Capital City Trust Co | 2,390 | $315.1K | 0.10% | +30+1.3% | Added |
| Harvest Investment Services, LLC | 2,410 | $317.8K | 0.20% | 00.0% | Unchanged |
| Advanced Asset Management Advisors Inc | 2,420 | $319.1K | 0.08% | 00.0% | Unchanged |
| CSS LLC | 2,420 | $319.1K | 0.03% | 00.0% | Unchanged |
| Builder Investment Group Inc | 2,420 | $319.1K | 0.13% | +400+19.8% | Added |
| GPM Growth Investors, Inc. | 2,422 | $319.3K | 0.17% | +62+2.6% | Added |
| Colonial River Wealth Management, LLC | 2,424 | $319.6K | 0.21% | −22−0.9% | Reduced |
| Grant Street Asset Management, Inc. | 2,429 | $320.3K | 0.13% | −540−18.2% | Reduced |
| Wealthstar Advisors, LLC | 2,430 | $320.4K | 0.14% | +160+7.0% | Added |
| BNC Wealth Management, LLC | 2,432 | $320.7K | 0.17% | +20+0.8% | Added |
| Goldstone Financial Group, LLC | 2,437 | $321.3K | 0.10% | −354−12.7% | Reduced |
| Activest Wealth Management | 2,438 | $321.4K | 0.20% | −7,462−75.4% | Reduced |
| Alta Wealth Advisors LLC | 2,446 | $322.5K | 0.20% | −23−0.9% | Reduced |
| Security Financial Services, INC. | 2,454 | $323.6K | 0.09% | 00.0% | Unchanged |
| Alesco Advisors LLC | 2,456 | $323.8K | 0.01% | 00.0% | Unchanged |
| Key Client Fiduciary Advisors, LLC | 2,456 | $323.9K | 0.20% | +168+7.3% | Added |
| Access Financial Services, Inc. | 2,468 | $325.4K | 0.19% | +2,468 | New |
| Newport Capital Group, LLC | 2,470 | $325.7K | 0.30% | −243−9.0% | Reduced |
| Rollins Financial | 2,474 | $326.2K | 0.08% | +393+18.9% | Added |
| Dempze Nancy E | 2,475 | $326.3K | 0.29% | 00.0% | Unchanged |
| Altus Wealth Management, LLC | 2,480 | $327.0K | 0.23% | −20−0.8% | Reduced |
| Lakewood Asset Management LLC | 2,484 | $327.5K | 0.27% | −16−0.6% | Reduced |
| WestHill Financial Advisors, Inc. | 2,486 | $327.8K | 0.10% | +78+3.2% | Added |
| Earnest Partners LLC | 2,500 | $329.6K | 0.00% | 00.0% | Unchanged |
| HC Advisors, LLC | 2,502 | $329.9K | 0.20% | 00.0% | Unchanged |
| Keystone Wealth Services, LLC | 2,507 | $330.5K | 0.13% | +20+0.8% | Added |
| Barry Investment Advisors, LLC | 2,507 | $330.7K | 0.12% | −65−2.5% | Reduced |
| Financial Insights, Inc. | 2,640 | $330.8K | 0.12% | −9−0.3% | Reduced |
| FinDec Wealth Services, Inc. | 2,510 | $330.9K | 0.24% | 00.0% | Unchanged |
| Abundance Wealth Counselors | 2,510 | $331.0K | 0.09% | −1,960−43.8% | Reduced |
| Archer Investment Corp | 2,516 | $331.7K | 0.12% | 00.0% | Unchanged |
| Howard Capital Management Inc. | 2,524 | $332.8K | 0.04% | −846−25.1% | Reduced |
| ShoreHaven Wealth Partners, LLC | 2,524 | $332.8K | 0.23% | +24+1.0% | Added |
| Nalls Sherbakoff Group, LLC | 2,525 | $332.9K | 0.32% | 00.0% | Unchanged |
| TTP Investments, Inc. | 2,529 | $333.4K | 0.22% | −226−8.2% | Reduced |
| Apella Capital, LLC | 2,532 | $333.8K | 0.02% | +177+7.5% | Added |
| Unique Wealth, LLC | 2,534 | $334.1K | 0.14% | +80+3.3% | Added |
| Verity & Verity, LLC | 2,535 | $334.2K | 0.04% | 00.0% | Unchanged |
| Willis Johnson & Associates, Inc. | 2,540 | $334.9K | 0.04% | −2,214−46.6% | Reduced |
| Ruedi Wealth Management, Inc. | 2,540 | $334.9K | 0.19% | +80+3.3% | Added |
| Clearwater Capital Advisors, LLC | 2,541 | $335.0K | 0.04% | +65+2.6% | Added |
| Leonard Rickey Investment Advisors P.L.L.C. | 2,543 | $335.3K | 0.11% | +106+4.3% | Added |
| Founders Financial Securities LLC | 2,548 | $336.0K | 0.04% | +619+32.1% | Added |
| Alethea Capital Management, LLC | 2,550 | $336.2K | 0.41% | −700−21.5% | Reduced |
| David J Yvars Group | 2,557 | $337.1K | 0.28% | 00.0% | Unchanged |
| Wescott Financial Advisory Group, LLC | 2,558 | $337.3K | 0.06% | +200+8.5% | Added |
| Unison Asset Management LLC | 2,559 | $337.4K | 0.22% | 00.0% | Unchanged |
| Innovis Asset Management LLC | 2,560 | $337.5K | 0.13% | 00.0% | Unchanged |
| Partners in Financial Planning | 2,560 | $337.5K | 0.09% | 00.0% | Unchanged |
| Ullmann Financial Group, Inc. | 2,567 | $338.5K | 0.06% | +234+10.0% | Added |
| Sage Private Wealth Group, LLC | 2,574 | $339.4K | 0.47% | +130+5.3% | Added |
| Traverso Chambers Private Wealth Management, LLC | 2,580 | $340.2K | 0.09% | 00.0% | Unchanged |
| Intergy Private Wealth, LLC | 2,581 | $340.3K | 0.17% | +133+5.4% | Added |
| FFT Wealth Management LLC | 2,590 | $341.5K | 0.04% | −590−18.6% | Reduced |
| MB, Levis & Associates, LLC | 2,596 | $342.3K | 0.22% | −3−0.1% | Reduced |
| Cadinha & Co LLC | 2,601 | $342.9K | 0.08% | −200−7.1% | Reduced |
| Bluesphere Advisors, LLC | 2,604 | $343.3K | 0.25% | 00.0% | Unchanged |
| GenTrust, LLC | 2,622 | $345.7K | 0.02% | +247+10.4% | Added |
| Raffa Wealth Management, LLC | 2,624 | $346.0K | 0.12% | −169−6.1% | Reduced |
| Prentice Wealth Management LLC | 2,625 | $346.1K | 0.16% | 00.0% | Unchanged |
| Youngs Advisory Group, Inc. | 2,627 | $346.4K | 0.19% | 00.0% | Unchanged |
| Clifford Group, LLC | 2,628 | $346.5K | 0.38% | −2−0.1% | Reduced |
| LPWM LLC | 2,564 | $346.6K | 0.16% | 00.0% | Unchanged |
| Running Point Capital Advisors, LLC | 2,631 | $346.9K | 0.20% | +70+2.7% | Added |
| Full Sail Capital, LLC | 2,635 | $347.4K | 0.03% | −195−6.9% | Reduced |
| BCS Wealth Management | 2,639 | $348.0K | 0.14% | −251−8.7% | Reduced |
| Holistic Financial Partners | 2,647 | $349.0K | 0.23% | +8+0.3% | Added |
| Allen Mooney & Barnes Investment Advisors LLC | 2,650 | $349.4K | 0.07% | +200+8.2% | Added |
| Strata Wealth Advisors, LLC | 2,657 | $350.3K | 0.17% | +2,657 | New |
| Flaharty Asset Management, LLC | 2,660 | $350.7K | 0.06% | 00.0% | Unchanged |
| Roble, Belko & Company, Inc | 2,665 | $351.0K | 0.07% | −50−1.8% | Reduced |
| Marotta Asset Management | 2,667 | $351.6K | 0.08% | −112−4.0% | Reduced |
| Altus Wealth Group LLC | 2,670 | $352.0K | 0.22% | −210−7.3% | Reduced |
| Mascoma Wealth Management LLC | 2,670 | $352.0K | 0.11% | +570+27.1% | Added |
| Epiq Partners, LLC | 2,671 | $352.2K | 0.27% | −840−23.9% | Reduced |
| Trust Co of Kansas | 2,681 | $353.0K | 0.23% | +298+12.5% | Added |
| CVA Family Office, LLC | 2,680 | $353.4K | 0.08% | −940−26.0% | Reduced |
| Mason Investment Advisory Services, Inc. | 2,680 | $353.4K | 0.03% | +308+13.0% | Added |
| Samalin Investment Counsel, LLC | 2,684 | $353.9K | 0.20% | +5+0.2% | Added |
| Aspen Investment Management Inc | 2,690 | $354.0K | 0.21% | 00.0% | Unchanged |
| Novare Capital Management LLC | 2,690 | $354.7K | 0.04% | 00.0% | Unchanged |
| Plotkin Financial Advisors, LLC | 2,691 | $354.8K | 0.31% | −63−2.3% | Reduced |
| Mayport, LLC | 2,700 | $356.0K | 0.20% | −200−6.9% | Reduced |
| Auour Investments LLC | 2,540 | $356.3K | 0.15% | 00.0% | Unchanged |
| Seascape Capital Management | 2,704 | $357.0K | 0.17% | +8+0.3% | Added |
| Private Portfolio Partners LLC | 2,713 | $357.7K | 0.09% | +60+2.3% | Added |
| BOK Financial Private Wealth, Inc. | 2,715 | $358.0K | 0.03% | +160+6.3% | Added |
| Kensington Investment Counsel, LLC | 2,715 | $358.0K | 0.22% | +2,715 | New |
| PACK Private Wealth, LLC | 2,650 | $358.2K | 0.27% | 00.0% | Unchanged |
| Two Sigma Securities, LLC | 2,729 | $359.8K | 0.02% | −3,921−59.0% | Reduced |
| Triad Financial Advisors, Inc. | 2,737 | $360.9K | 0.13% | +285+11.6% | Added |
| Burt Wealth Advisors | 2,737 | $360.9K | 0.11% | −734−21.1% | Reduced |
| Levy Wealth Management Group, LLC | 2,747 | $362.2K | 0.11% | 00.0% | Unchanged |
| ABLE Financial Group, LLC | 2,749 | $362.5K | 0.18% | −1,284−31.8% | Reduced |
| Summit Financial Strategies, Inc. | 2,750 | $362.6K | 0.07% | +300+12.2% | Added |
| Seven Springs Wealth Group, LLC | 2,759 | $363.8K | 0.17% | +112+4.2% | Added |
| Commonwealth Financial Services, LLC | 2,765 | $364.6K | 0.11% | +2,765 | New |