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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2023

Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,649
+102 vs. Q2 2023
Shares held
3.43B
−28.3M (−0.8%) vs. Q2 2023
Total value
$451.5B
+$33.6B (+8.1%) vs. Q2 2023
New holders
193
1,317 more added
Sold out
91
1,554 more reduced

45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,649 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2023: $451.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.

Institutions holding GOOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Wealth Advisors of Iowa, LLC6,789$895.1K0.63%+3,729+121.9%Added
Carmel Capital Partners, LLC6,794$895.8K0.40%+13+0.2%Added
Summit Wealth Group, LLC6,804$897.0K0.80%00.0%Unchanged
Kades & Cheifetz LLC6,817$898.8K0.71%−330−4.6%Reduced
Arnhold LLC6,820$899.2K0.11%00.0%Unchanged
ICONIQ Capital, LLC6,830$900.5K0.02%+49+0.7%Added
Private Management Group Inc6,840$901.9K0.04%+370+5.7%Added
Fermata Advisors, LLC6,852$903.4K0.25%+2,983+77.1%Added
Kraft, Davis & Associates, LLC6,777$903.5K0.34%+65+1.0%Added
Eubel Brady & Suttman Asset Management Inc6,856$904.0K0.13%−2,162−24.0%Reduced
Kaye Capital Management6,898$909.5K0.42%00.0%Unchanged
Brave Warrior Advisors, LLC6,900$909.8K0.02%00.0%Unchanged
Wealth Advisors, Inc.6,900$909.8K0.41%00.0%Unchanged
Providence Wealth Advisors, LLC6,794$910.7K1.02%+205+3.1%Added
Integrity Financial Corp6,914$911.6K0.69%+121+1.8%Added
Financial Security Advisor, Inc.6,917$912.0K0.42%+6,917New
Pin Oak Investment Advisors Inc6,929$914.0K1.03%+6,929New
Legacy Private Trust Co.6,948$916.1K0.08%+2,667+62.3%Added
BluePath Capital Management, LLC6,955$917.0K0.84%+6,955New
American Trust Investment Advisors, LLC6,956$917.1K0.51%−65−0.9%Reduced
Strategic Financial Concepts, LLC6,965$918.3K0.31%+12+0.2%Added
Heartwood Wealth Advisors LLC6,978$920.0K0.14%−39−0.6%Reduced
Key Financial Inc6,980$920.3K0.31%−600−7.9%Reduced
Howard Wealth Management, LLC6,980$920.3K0.85%00.0%Unchanged
Greenwich Wealth Management LLC6,984$921.0K0.10%−592−7.8%Reduced
Foster Victor Wealth Advisors, LLC6,643$921.6K0.11%−459−6.5%Reduced
Castleark Management LLC7,000$923.0K0.05%00.0%Unchanged
Asset Allocation & Management Company, LLC7,000$923.0K0.55%00.0%Unchanged
Family Management Corp7,002$923.2K0.21%+13+0.2%Added
Sebold Capital Management, Inc.7,026$926.4K0.76%−327−4.4%Reduced
Investment Partners, Ltd.7,036$927.7K0.49%+340+5.1%Added
Covenant Partners, LLC7,042$928.5K0.34%+7,042New
Livforsakringsbolaget Skandia, Omsesidigt7,051$929.5K0.10%00.0%Unchanged
GW Henssler & Associates Ltd7,051$929.7K0.06%+300+4.4%Added
Taylor Hoffman Wealth Management7,061$931.0K0.48%00.0%Unchanged
Sigma Investment Counselors Inc7,067$931.8K0.07%−440−5.9%Reduced
Dixon Mitchell Investment Counsel Inc.7,070$932.2K0.06%+150+2.2%Added
Corundum Trust Company, INC7,080$933.5K2.79%00.0%Unchanged
Fairhaven Wealth Management, LLC7,089$934.7K0.37%00.0%Unchanged
InTrack Investment Management Inc7,100$936.2K0.82%+363+5.4%Added
Palisades Hudson Asset Management, L.P.7,100$937.0K0.51%00.0%Unchanged
Retirement Guys Formula LLC7,118$938.5K0.65%+1,416+24.8%Added
Stonebridge Financial Planning Group, LLC7,143$941.8K0.60%00.0%Unchanged
First Business Financial Services, Inc.7,148$942.5K0.12%+528+8.0%Added
Smallwood Wealth Investment Management, LLC7,155$943.4K0.86%00.0%Unchanged
Westwood Wealth Management7,160$944.0K0.74%00.0%Unchanged
Silver Oak Securities, Inc7,180$946.7K0.21%−2,996−29.4%Reduced
Castle Wealth Management LLC7,182$946.9K0.67%+113+1.6%Added
Financial Sense Advisors, Inc.7,185$947.3K0.41%+3,325+86.1%Added
New Vernon Investment Management LLC7,200$949.3K1.45%00.0%Unchanged
Benedetti & Gucer, Inc.7,209$950.5K0.52%+25+0.3%Added
Palisade Asset Management, LLC7,211$950.8K0.12%−99−1.4%Reduced
Investmark Advisory Group LLC7,213$951.0K0.64%−17−0.2%Reduced
NFP Retirement, Inc.7,218$951.7K0.18%−300−4.0%Reduced
Centurion Wealth Management LLC7,224$952.5K0.47%+268+3.9%Added
Absher Wealth Management, LLC7,226$952.7K0.16%+114+1.6%Added
Etesian Wealth Advisors, Inc.7,226$952.7K0.64%−212−2.9%Reduced
SC&H Financial Advisors, Inc.7,229$953.1K0.32%00.0%Unchanged
9258 Wealth Management, LLC7,229$953.1K0.19%−353−4.7%Reduced
Torray LLC7,238$954.3K0.17%+111+1.6%Added
Madrona Financial Services, LLC7,255$956.6K0.44%−340−4.5%Reduced
Jones Financial Companies LLLP7,257$956.8K0.00%−530−6.8%Reduced
Tranquilli Financial Advisor LLC7,260$957.2K0.69%−772−9.6%Reduced
Aurora Private Wealth, Inc.7,286$961.0K1.06%+48+0.7%Added
Green Harvest Asset Management LLC7,290$961.2K0.04%−143−1.9%Reduced
Peak Financial Management, Inc.7,328$966.2K0.35%−385−5.0%Reduced
Insight Advisors, LLC7,329$966.3K0.22%+22+0.3%Added
Burton Enright Welch7,344$968.3K0.30%−122−1.6%Reduced
Washington Trust Bank7,359$970.3K0.10%+1,826+33.0%Added
Horan Capital Advisors, LLC.7,368$971.5K0.39%−1,120−13.2%Reduced
Kowal Investment Group, LLC7,386$973.8K0.26%−162−2.1%Reduced
Guardian Wealth Advisors, LLC7,387$974.0K0.17%−485−6.2%Reduced
Renasant Bank7,396$975.2K0.82%−159−2.1%Reduced
Cutler Investment Counsel LLC7,417$977.9K0.15%+157+2.2%Added
Coyle Financial Counsel LLC7,422$978.6K0.41%−516−6.5%Reduced
Matthew Goff Investment Advisor, LLC7,430$979.6K0.24%00.0%Unchanged
Wisconsin Capital Management LLC7,440$981.0K0.65%−400−5.1%Reduced
Berkshire Bank7,459$983.5K0.28%+150+2.1%Added
Select Asset Management & Trust7,471$985.0K0.57%+1,200+19.1%Added
apricus wealth, LLC7,115$986.0K0.86%−285−3.9%Reduced
Grassi Investment Management7,500$989.0K0.11%+200+2.7%Added
Northwest Capital Management Inc7,505$989.5K0.38%−20−0.3%Reduced
Hemenway Trust Co LLC7,505$989.5K0.10%+5+0.1%Added
Strategic Advisors LLC7,526$992.3K0.20%−1,640−17.9%Reduced
AAFMAA Wealth Management & Trust LLC7,527$992.4K0.92%+818+12.2%Added
Column Capital Advisors, LLC7,528$992.6K0.15%−743−9.0%Reduced
Black Diamond Financial, LLC7,535$993.5K0.31%+240+3.3%Added
Claybrook Capital, LLC7,540$994.1K0.57%+250+3.4%Added
Knightsbridge Asset Management, LLC7,566$998.0K0.31%00.0%Unchanged
Almanack Investment Partners, LLC.7,575$998.8K0.19%+1,335+21.4%Added
Investment Advisory Group, LLC7,578$999.1K0.52%+82+1.1%Added
Compton Wealth Advisory Group, LLC7,580$999.4K0.34%00.0%Unchanged
ICA Group Wealth Management, LLC7,593$1.00M0.28%−321−4.1%Reduced
Focused Wealth Management, Inc7,600$1.00M0.18%−30.0%Reduced
Omnia Family Wealth, LLC7,600$1.00M0.62%00.0%Unchanged
Mainsail Financial Group, LLC7,427$1.00M0.91%−766−9.3%Reduced
Zhang Financial LLC7,632$1.01M0.10%−259−3.3%Reduced
American State Bank (Iowa)7,640$1.01M0.72%−290−3.7%Reduced
First Pacific Financial7,642$1.01M0.45%−388−4.8%Reduced
Park Edge Advisors, LLC7,642$1.01M0.36%+4,382+134.4%Added