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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2023

Institutional positions in Alphabet Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,493
+135 vs. Q4 2022
Shares held
3.52B
−113.6M (−3.1%) vs. Q4 2022
Total value
$364.9B
+$43.1B (+13.4%) vs. Q4 2022
New holders
257
1,332 more added
Sold out
122
1,437 more reduced

75 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,493 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2023: $364.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2022.

Institutions holding GOOG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Sonata Capital Group Inc5,100$530.0K0.29%00.0%Unchanged
Jones Financial Companies LLLP5,105$530.9K0.00%−754−12.9%Reduced
Bullseye Investment Management, LLC5,106$531.0K0.39%−27,245−84.2%Reduced
Wilson & Boucher Capital Management, LLC5,110$531.4K0.51%−250−4.7%Reduced
Towerpoint Wealth, LLC5,116$532.1K0.30%+50+1.0%Added
Acima Private Wealth, LLC5,124$532.9K0.26%+1,504+41.5%Added
Cladis Investment Advisory, LLC5,130$533.5K0.48%+1,930+60.3%Added
Riverwater Partners LLC5,131$533.6K0.49%+506+10.9%Added
Cornerstone Wealth Group, LLC5,135$534.0K0.09%−10.0%Reduced
Aberdeen Wealth Management LLC5,140$534.6K0.40%00.0%Unchanged
Oxford Financial Group Ltd5,153$535.9K0.06%+838+19.4%Added
LGL Partners, LLC5,200$540.8K0.09%00.0%Unchanged
CoreFirst Bank & Trust5,220$542.9K0.40%−300−5.4%Reduced
Latitude Advisors, LLC5,233$544.2K0.39%+185+3.7%Added
Kavar Capital Partners Group, LLC5,236$544.5K0.12%00.0%Unchanged
Wagner Wealth Management, LLC5,248$545.8K0.25%+229+4.6%Added
Three Bridge Wealth Advisors, LLC5,260$547.0K0.25%00.0%Unchanged
Global Strategic Investment Solutions, LLC5,263$547.4K0.08%+522+11.0%Added
Safeguard Investment Advisory Group, LLC5,274$548.5K0.26%+385+7.9%Added
City Holding Co5,296$550.8K0.10%+44+0.8%Added
Inceptionr LLC5,296$550.8K0.18%+5,296New
Financial & Tax Architects, LLC5,297$550.9K0.18%+339+6.8%Added
SFG Wealth Management, LLC.5,325$553.8K0.61%+320+6.4%Added
Spotlight Asset Group, Inc.5,460$554.0K0.55%+5,460New
Perkins Coie Trust Co5,330$554.3K0.17%+350+7.0%Added
Augustine Asset Management Inc5,343$555.7K0.28%+5,343New
Addison Advisors LLC5,355$556.9K0.31%+433+8.8%Added
Firestone Capital Management5,360$557.4K0.20%−180−3.2%Reduced
Fragasso Group Inc.5,377$559.2K0.06%+8+0.1%Added
World Equity Group, Inc.35,512$562.2K0.10%+29,919+534.9%Added
Arbor Trust Wealth Advisors, LLC5,415$563.2K0.37%+600+12.5%Added
ForthRight Wealth Management, LLC5,420$563.7K0.26%+5,420New
Prossimo Advisors, LLC5,440$566.0K1.38%00.0%Unchanged
High Note Wealth, LLC5,443$566.1K0.23%−321−5.6%Reduced
Trellis Advisors, LLC5,458$567.6K0.27%+41+0.8%Added
FSB Premier Wealth Management, Inc.5,464$568.3K0.32%−1,661−23.3%Reduced
Kathmere Capital Management, LLC5,466$568.5K0.09%+692+14.5%Added
Kolinsky Wealth Management, LLC5,475$569.0K0.60%−454−7.7%Reduced
Courage Capital Management LLC5,500$572.0K1.37%−5,000−47.6%Reduced
Hallmark Capital Management Inc5,512$573.2K0.05%00.0%Unchanged
Del-Sette Capital Management, LLC5,517$573.8K0.57%−9,016−62.0%Reduced
PBMares Wealth Management LLC5,517$573.8K0.21%+47+0.9%Added
West Branch Capital LLC5,528$574.9K0.32%−100−1.8%Reduced
Provence Wealth Management Group5,548$577.0K0.38%+554+11.1%Added
Granite FO LLC5,340$577.9K0.36%+850+18.9%Added
Portfolio Strategies, Inc.5,560$578.2K0.11%00.0%Unchanged
Stillwater Capital Advisors, LLC5,570$579.3K0.11%−1,020−15.5%Reduced
NinePointTwo Capital5,580$580.0K0.22%−160−2.8%Reduced
Capital Advisors Wealth Management, LLC5,580$580.3K0.16%−180−3.1%Reduced
Glen Eagle Advisors, LLC5,586$581.0K0.15%−159−2.8%Reduced
Round Rock Advisors, LLC5,589$581.3K0.22%−571−9.3%Reduced
Brick & Kyle, Associates5,600$582.0K0.33%00.0%Unchanged
Weil Company, Inc.5,620$584.5K0.27%00.0%Unchanged
KFA Private Wealth Group, LLC5,621$584.6K0.27%−515−8.4%Reduced
Townsend Asset Management Corp5,632$585.7K0.30%+22+0.4%Added
Cardinal Strategic Wealth Guidance5,635$586.0K0.27%−65−1.1%Reduced
Cape Ann Savings Bank5,647$587.3K0.41%+500+9.7%Added
Alta Capital Management LLC5,650$587.6K0.04%−450−7.4%Reduced
Yoder Wealth Management, Inc.5,658$588.4K0.49%+5,658New
Financial Council Asset Management Inc5,660$588.6K0.48%00.0%Unchanged
TFC Financial Management5,660$588.6K0.15%+2,100+59.0%Added
Wills Financial Group, Inc.5,660$588.6K0.32%00.0%Unchanged
Finer Wealth Management, Inc.5,669$589.5K0.50%+165+3.0%Added
Sentinus, LLC5,698$592.6K0.20%+1,239+27.8%Added
Reston Wealth Management LLC5,702$593.0K0.31%−1,000−14.9%Reduced
Dougherty Wealth Advisers LLC5,720$594.9K0.90%00.0%Unchanged
Stony Point Wealth Management Inc.5,725$595.4K0.31%−200−3.4%Reduced
Legacy Capital Group California, Inc.5,736$596.5K0.29%+5,736New
REDW Wealth LLC5,741$597.1K0.19%+851+17.4%Added
WD Rutherford LLC5,745$597.5K0.42%−1,125−16.4%Reduced
Harrell Investment Partners, LLC6,280$598.5K0.21%00.0%Unchanged
Founders Financial Securities LLC5,761$599.1K0.09%+3,366+140.5%Added
Cahill Financial Advisors Inc5,767$599.8K0.11%+32+0.6%Added
Stelac Advisory Services LLC5,775$600.6K0.26%+648+12.6%Added
McLean Asset Management Corp5,781$601.2K0.25%−488−7.8%Reduced
BIP Wealth, LLC5,576$602.3K0.07%+5,576New
Vista Investment Management5,792$602.4K0.32%−517−8.2%Reduced
Fortis Capital Advisors, LLC5,800$603.2K0.32%−1,695−22.6%Reduced
Aft, Forsyth & Company, Inc.5,800$603.2K0.47%00.0%Unchanged
Notis-McConarty Edward5,800$603.2K0.24%00.0%Unchanged
Unionview, LLC5,800$603.2K0.57%00.0%Unchanged
Goldstein Advisors, LLC5,805$603.7K0.13%−365−5.9%Reduced
Opal Wealth Advisors, LLC5,817$605.0K0.35%+81+1.4%Added
Scissortail Wealth Management, LLC5,820$605.3K0.55%−10,910−65.2%Reduced
Truvestments Capital LLC5,820$605.3K0.32%−216−3.6%Reduced
Heartwood Wealth Advisors LLC5,823$605.6K0.09%+661+12.8%Added
Yarger Wealth Strategies, LLC5,844$607.8K0.67%00.0%Unchanged
Murphy, Middleton, Hinkle & Parker, Inc.5,867$610.2K0.38%00.0%Unchanged
Providence First Trust Co5,870$610.5K0.35%00.0%Unchanged
Cahaba Wealth Management, Inc.5,876$611.1K0.07%−700−10.6%Reduced
AlphaQ Advisors LLC5,880$611.5K0.52%−35−0.6%Reduced
Hexagon Capital Partners LLC5,881$611.6K0.17%−500−7.8%Reduced
Virtue Capital Management, LLC5,856$611.6K0.10%−2,330−28.5%Reduced
Bedell Frazier Investment Counseling, LLC5,891$612.6K0.18%−49−0.8%Reduced
Merlin Capital LLC5,902$613.8K2.23%−80−1.3%Reduced
Keebeck Wealth Management, LLC5,903$613.9K0.10%−62−1.0%Reduced
Lodestar Private Asset Management LLC5,920$615.7K0.11%00.0%Unchanged
Seed Wealth Management, Inc.5,920$615.7K0.70%00.0%Unchanged
Merriman Wealth Management, LLC5,931$616.8K0.03%−456−7.1%Reduced
Argent Advisors, Inc.5,940$617.8K0.29%+150+2.6%Added