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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2023

Institutional positions in Alphabet Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,493
+135 vs. Q4 2022
Shares held
3.52B
−113.6M (−3.1%) vs. Q4 2022
Total value
$364.9B
+$43.1B (+13.4%) vs. Q4 2022
New holders
257
1,332 more added
Sold out
122
1,437 more reduced

75 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,493 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2023: $364.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2022.

Institutions holding GOOG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Grey Fox Wealth Advisors, LLC4,447$462.5K0.27%+198+4.7%Added
STAR Financial Bank4,449$462.7K0.45%−200−4.3%Reduced
Lineweaver Wealth Advisors, LLC4,451$462.9K0.14%+211+5.0%Added
Terril Brothers, Inc.4,460$463.8K0.22%00.0%Unchanged
Falcon Wealth Planning4,461$464.0K0.12%−663−12.9%Reduced
Hutchinson Capital Management4,468$464.7K0.12%+190+4.4%Added
Aletheian Wealth Advisors LLC4,482$466.1K0.41%+313+7.5%Added
S.A. Mason LLC4,500$468.0K0.34%−200−4.3%Reduced
LCM Capital Management Inc4,503$468.3K0.41%−37−0.8%Reduced
Paul Damon & Associates, Inc.4,510$469.0K0.32%+255+6.0%Added
Twin Lakes Capital Management, LLC4,520$470.1K0.35%00.0%Unchanged
Pacific Center for Financial Services4,520$470.1K0.16%+4,520New
Bridgefront Capital, LLC4,521$470.2K0.29%−1,198−20.9%Reduced
Aprio Wealth Management, LLC4,525$470.6K0.14%+4,525New
Davy Global Fund Management Ltd4,535$471.6K0.09%−3,046−40.2%Reduced
Abundance Wealth Counselors4,535$472.0K0.12%−235−4.9%Reduced
FRG Family Wealth Advisors LLC4,540$472.2K0.11%00.0%Unchanged
Prosperity Financial Group, Inc.4,544$472.6K0.48%−2,557−36.0%Reduced
Hutchens & Kramer Investment Management Group, LLC4,548$473.0K0.41%−1,014−18.2%Reduced
ICW Investment Advisors LLC4,548$473.0K0.27%+10+0.2%Added
Coastal Capital Group, Inc.4,549$473.1K0.11%−379−7.7%Reduced
Sterling Group Wealth Management, LLC4,587$477.0K0.45%+847+22.6%Added
Central Bank & Trust Co4,589$477.3K0.08%+311+7.3%Added
All Terrain Financial Advisors, LLC4,602$478.6K0.23%+325+7.6%Added
CWS Financial Advisors, LLC4,603$478.7K0.19%+4,446+2,831.8%Added
Well Done, LLC4,605$478.9K0.10%−352−7.1%Reduced
Old North State Trust, LLC4,610$479.0K0.33%+220+5.0%Added
Private Ocean, LLC4,610$479.4K0.06%−140−2.9%Reduced
Meridian Investment Counsel Inc.4,631$481.6K0.18%+171+3.8%Added
Cherrydale Wealth Management, LLC4,638$482.4K0.37%00.0%Unchanged
Milestone Investment Advisors LLC4,640$482.6K0.15%+4,640New
JJJ Advisors Inc.4,410$482.7K0.14%+24+0.5%Added
Bank of Stockton4,650$483.6K0.17%−20−0.4%Reduced
LJI Wealth Management, LLC4,651$483.7K0.15%+1,278+37.9%Added
V2 Financial group LLC4,660$484.6K0.35%00.0%Unchanged
Palumbo Wealth Management LLC4,670$485.7K0.32%+353+8.2%Added
Olistico Wealth, LLC4,680$486.7K0.47%00.0%Unchanged
Weaver Consulting Group4,682$486.9K0.22%−3−0.1%Reduced
Family Asset Management, LLC4,683$487.0K0.36%−43−0.9%Reduced
Blue Bell Private Wealth Management, LLC4,693$488.1K0.15%−243−4.9%Reduced
Legacy Financial Group, Inc.4,701$488.9K0.27%−164−3.4%Reduced
Ballast, Inc.4,702$489.0K0.20%+562+13.6%Added
Consilium Wealth Advisory, LLC4,705$489.3K0.42%00.0%Unchanged
Advisory Alpha, LLC4,706$489.4K0.03%+1,020+27.7%Added
Auxier Asset Management4,720$490.9K0.08%+100+2.2%Added
Canal Capital Management, LLC4,723$491.2K0.11%+743+18.7%Added
Bridge Advisory, LLC4,732$492.1K0.19%−7−0.1%Reduced
WJ Wealth Management, LLC4,740$493.0K0.33%−4,740−50.0%Reduced
One Charles Private Wealth Services, LLC4,740$493.0K0.31%00.0%Unchanged
Banco de Sabadell, S.A4,818$493.0K0.41%+1,722+55.6%Added
Luts & Greenleigh Group, Inc4,741$493.1K0.63%−61−1.3%Reduced
Amica Retiree Medical Trust4,749$494.0K0.52%+1,095+30.0%Added
Wade Financial Advisory, Inc4,760$494.8K0.21%00.0%Unchanged
Encompass Wealth Advisors, LLC4,773$496.4K0.17%−1,359−22.2%Reduced
Sonoma Private Wealth LLC4,773$496.4K0.99%+4,773New
G&S Capital LLC4,785$497.6K0.22%+4,785New
Martin Capital Advisors, LLP4,790$498.2K0.51%−400−7.7%Reduced
Tacita Capital Inc4,800$499.0K0.38%00.0%Unchanged
Sitrin Capital Management LLC4,800$499.2K0.30%00.0%Unchanged
Kearns & Associates LLC4,800$499.2K0.50%00.0%Unchanged
Presilium Private Wealth, LLC4,800$499.2K0.19%00.0%Unchanged
Signature Wealth Management Partners, LLC4,820$501.3K0.47%+640+15.3%Added
Clean Yield Group4,826$501.9K0.21%−520−9.7%Reduced
Crescent Grove Advisors, LLC4,840$503.4K0.06%+1,700+54.1%Added
Lee Financial Co4,842$503.6K0.09%−998−17.1%Reduced
Blueprint Investment Partners LLC4,857$505.1K0.12%+1,222+33.6%Added
Allred Capital Management, LLC4,863$505.8K0.27%−9−0.2%Reduced
RAM Investment Partners, LLC4,868$506.3K0.27%+105+2.2%Added
Advus Financial Partners, LLC4,870$506.5K0.21%−34−0.7%Reduced
Alpha Financial Partners, LLC4,896$509.2K0.57%00.0%Unchanged
MPS Loria Financial Planners, LLC4,900$509.6K0.21%+380+8.4%Added
Intelligence Driven Advisers, LLC4,860$510.1K0.09%−137−2.7%Reduced
Insight 2811, Inc.4,908$510.4K0.32%−90−1.8%Reduced
Greatmark Investment Partners, Inc.4,935$513.2K0.09%+625+14.5%Added
Centennial Bank4,940$513.8K0.34%00.0%Unchanged
Groesbeck Investment Management Corp4,940$514.0K0.77%00.0%Unchanged
Zuckerman Investment Group, LLC4,960$515.8K0.08%00.0%Unchanged
JGP Wealth Management, LLC4,978$517.7K0.09%−34−0.7%Reduced
Advisory Resource Group4,979$517.8K0.15%−5,707−53.4%Reduced
Woodley Farra Manion Portfolio Management Inc4,990$519.0K0.04%+280+5.9%Added
Cerro Pacific Wealth Advisors LLC4,997$519.7K0.29%+209+4.4%Added
Aristides Capital LLC5,000$520.0K0.33%00.0%Unchanged
RKL Wealth Management LLC5,007$520.7K0.07%+552+12.4%Added
Gries Financial LLC5,020$522.0K0.15%+380+8.2%Added
Washington Trust Bank5,021$522.2K0.06%−250−4.7%Reduced
West Michigan Advisors, LLC5,027$522.8K0.30%−109−2.1%Reduced
Curated Wealth Partners LLC5,027$522.8K0.12%−49−1.0%Reduced
Register Financial Advisors LLC5,030$523.1K0.41%+80+1.6%Added
Steel Canyon Capital, LLC5,035$523.6K1.04%−10,041−66.6%Reduced
NEIRG Wealth Management, LLC5,037$523.8K0.09%−219−4.2%Reduced
Tillman Hartley LLC5,040$524.2K0.22%00.0%Unchanged
Versant Capital Management, Inc5,050$524.8K0.18%+360+7.7%Added
Retirement Planning Group5,054$525.6K0.06%−32−0.6%Reduced
Toth Financial Advisory Corp5,063$526.5K0.08%+194+4.0%Added
Fiduciary Alliance LLC5,065$526.8K0.13%−883−14.8%Reduced
Quad-Cities Investment Group, LLC5,078$528.1K0.37%−682−11.8%Reduced
Atticus Wealth Management, LLC5,080$528.3K0.20%−7,140−58.4%Reduced
Morling Financial Advisors, LLC5,080$528.3K0.57%+300+6.3%Added
Trinity Legacy Partners, LLC5,080$528.3K0.20%+1,040+25.7%Added
Salomon & Ludwin, LLC5,086$528.9K0.06%−57−1.1%Reduced