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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2023

Institutional positions in Alphabet Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,493
+135 vs. Q4 2022
Shares held
3.52B
−113.6M (−3.1%) vs. Q4 2022
Total value
$364.9B
+$43.1B (+13.4%) vs. Q4 2022
New holders
257
1,332 more added
Sold out
122
1,437 more reduced

75 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,493 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2023: $364.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2022.

Institutions holding GOOG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Alesco Advisors LLC2,456$255.4K0.01%+16+0.7%Added
Ruedi Wealth Management, Inc.2,460$255.8K0.16%00.0%Unchanged
Goldstone Financial Group, LLC2,463$256.2K0.08%+2,463New
Sterling Financial Planning, Inc.2,481$258.0K0.14%−479−16.2%Reduced
Legacy Capital Wealth Partners, LLC2,320$258.3K0.07%+2,320New
Pensionmark Financial Group, LLC2,485$258.4K0.05%+2,485New
Vantage Consulting Group Inc2,486$258.5K0.15%+35+1.4%Added
Syntax Advisors, LLC2,486$258.5K0.20%+35+1.4%Added
Retirement Group, LLC2,495$259.0K0.12%00.0%Unchanged
Dempze Nancy E2,492$259.2K0.24%−48−1.9%Reduced
Equitec Proprietary Markets, LLC2,500$260.0K0.25%−2,160−46.4%Reduced
Earnest Partners LLC2,500$260.0K0.00%00.0%Unchanged
Arcus Capital Partners, LLC2,500$260.0K0.09%00.0%Unchanged
BNC Wealth Management, LLC2,500$260.0K0.15%00.0%Unchanged
Ategra Capital Management, LLC2,517$261.8K0.15%−9,279−78.7%Reduced
Mascoma Wealth Management LLC2,420$261.9K0.08%−500−17.1%Reduced
Clearwater Capital Advisors, LLC2,520$262.1K0.03%−140−5.3%Reduced
tru Independence LLC2,520$262.1K0.08%00.0%Unchanged
West Financial Advisors, LLC2,520$262.1K0.07%+520+26.0%Added
HC Advisors, LLC2,522$262.3K0.16%+20+0.8%Added
Vista Private Wealth Partners. LLC2,437$263.4K0.12%−222−8.3%Reduced
Wambolt & Associates, LLC2,527$265.1K0.09%+2,527New
David J Yvars Group2,557$265.9K0.24%+17+0.7%Added
Partners in Financial Planning2,560$266.2K0.07%−140−5.2%Reduced
Grant Street Asset Management, Inc.2,560$266.2K0.11%00.0%Unchanged
Innovis Asset Management LLC2,560$266.2K0.11%00.0%Unchanged
Paragon Private Wealth Management, LLC2,560$266.2K0.22%+2,560New
Saxon Interests, Inc.2,562$266.4K0.15%00.0%Unchanged
LPWM LLC2,564$266.7K0.13%+2,564New
GenTrust, LLC2,575$267.8K0.02%−1,580−38.0%Reduced
Traverso Chambers Private Wealth Management, LLC2,580$268.3K0.07%00.0%Unchanged
Churchill Management Corp2,582$268.6K0.01%+10.0%Added
Aspire Wealth Management Corp2,583$268.6K0.22%+51+2.0%Added
Activest Wealth Management2,672$268.7K0.17%−41,727−94.0%Reduced
Hall Capital Management Co Inc2,590$269.4K0.16%00.0%Unchanged
Instrumental Wealth, LLC2,542$269.8K0.36%+2,542New
Manchester Financial Inc2,595$269.8K0.08%00.0%Unchanged
Verity & Verity, LLC2,598$270.2K0.03%−217−7.7%Reduced
MB, Levis & Associates, LLC2,599$270.3K0.19%+220+9.2%Added
BOK Financial Private Wealth, Inc.2,600$270.4K0.02%−180−6.5%Reduced
Global Wealth Management Investment Advisory, Inc.2,600$270.4K0.08%−100−3.7%Reduced
Barry Investment Advisors, LLC2,612$271.7K0.09%+68+2.7%Added
Tradewinds Capital Management, LLC2,616$272.1K0.09%−160−5.8%Reduced
Hudock, Inc.2,627$273.2K0.07%−916−25.9%Reduced
Afg Fiduciary Services Limited Partnership2,640$274.3K0.25%−500−15.9%Reduced
Integral Investment Advisors, Inc.2,640$274.6K0.20%−20−0.8%Reduced
Catalyst Capital Advisors LLC2,646$275.2K0.01%−1,017−27.8%Reduced
PACK Private Wealth, LLC2,650$275.6K0.22%00.0%Unchanged
Clifford Group, LLC2,658$276.4K0.34%+35+1.3%Added
Lakewood Asset Management LLC2,660$276.6K0.23%−215−7.5%Reduced
Flaharty Asset Management, LLC2,660$276.6K0.05%−200−7.0%Reduced
Westhampton Capital, LLC2,660$276.6K0.18%00.0%Unchanged
Requisite Capital Management, LLC2,660$276.6K0.09%00.0%Unchanged
Benchmark Financial Wealth Advisors, LLC2,665$277.1K0.14%−272−9.3%Reduced
Capital Square, LLC2,557$278.5K0.26%+11+0.4%Added
Independent Wealth Network Inc.2,684$279.1K0.18%+329+14.0%Added
Goodman Advisory Group, LLC2,685$279.2K0.15%−160−5.6%Reduced
PSI Advisors, LLC2,688$279.6K0.13%−330−10.9%Reduced
Aspen Investment Management Inc2,690$280.0K0.18%00.0%Unchanged
Northstar Advisory Group, LLC2,700$280.8K0.21%+200+8.0%Added
Ten Capital Wealth Advisors, LLC2,720$282.9K0.09%+1,080+65.9%Added
Prentice Wealth Management LLC2,725$283.4K0.14%+5+0.2%Added
Private Portfolio Partners LLC2,728$283.7K0.08%−47−1.7%Reduced
RDA Financial Network2,736$284.5K0.13%+2,736New
F/M Investments LLC2,740$285.0K0.29%00.0%Unchanged
Bogart Wealth, LLC2,740$285.0K0.02%+880+47.3%Added
Levy Wealth Management Group, LLC2,747$285.7K0.09%+2,747New
TTP Investments, Inc.2,755$286.5K0.23%+155+6.0%Added
Novare Capital Management LLC2,760$287.0K0.03%+20+0.7%Added
Hillman Capital Management, Inc.2,760$287.0K0.11%+546+24.7%Added
Gateway Wealth Partners, LLC2,769$288.0K0.04%+2,769New
Machina Capital S.A.S.2,774$288.5K0.25%+2,774New
McDonald Capital Investors Inc2,775$288.6K0.02%−1,005−26.6%Reduced
Acorn Financial Advisory Services Inc2,780$289.1K0.06%−256−8.4%Reduced
Cheviot Value Management, LLC2,788$290.0K0.07%00.0%Unchanged
Oliver Luxxe Assets LLC2,790$290.2K0.08%−50−1.8%Reduced
Raffa Wealth Management, LLC2,793$290.5K0.11%+10+0.4%Added
Eldridge Investment Advisors, Inc.2,800$291.0K0.10%−200−6.7%Reduced
Financial Insights, Inc.2,800$291.2K0.12%−1,440−34.0%Reduced
Schrum Private Wealth Management LLC2,800$291.2K0.34%00.0%Unchanged
Texas Capital Bancshares Inc2,800$291.2K0.18%+2,800New
Cadinha & Co LLC2,801$291.3K0.08%−1,500−34.9%Reduced
Jefferies Financial Group Inc.2,820$293.3K0.01%−17,489−86.1%Reduced
Cherry Creek Investment Advisors, Inc.2,820$293.3K0.21%00.0%Unchanged
Strait & Sound Wealth Management LLC2,821$293.4K0.29%−92−3.2%Reduced
Peregrine Asset Advisers, Inc.2,821$293.4K0.29%−100−3.4%Reduced
Youngs Advisory Group, Inc.2,827$294.0K0.16%−433−13.3%Reduced
Marshall & Sullivan Inc2,840$295.4K0.18%00.0%Unchanged
Red Tortoise LLC2,840$295.4K0.20%00.0%Unchanged
Holistic Financial Partners2,847$296.1K0.23%−56−1.9%Reduced
ABLE Financial Group, LLC2,848$296.2K0.19%+2,848New
McRae Capital Management Inc2,850$296.4K0.09%00.0%Unchanged
Parkside Advisors LLC2,850$296.5K0.10%00.0%Unchanged
Whitener Capital Management, Inc.2,860$297.4K0.12%−180−5.9%Reduced
Cadent Capital Advisors, LLC2,860$297.4K0.18%00.0%Unchanged
Keb Asset Management, LLC2,870$298.4K0.13%+150+5.5%Added
Richelieu Gestion PLC2,877$299.0K0.27%+633+28.2%Added
Rockingstone Advisors LLC2,879$299.4K0.18%+52+1.8%Added
Plotkin Financial Advisors, LLC2,879$299.4K0.28%+67+2.4%Added
Altus Wealth Group LLC2,880$299.5K0.20%+2,880New