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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2022

Institutional positions in Alphabet Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,432
+181 vs. Q3 2022
Shares held
3.64B
−101.4M (−2.7%) vs. Q3 2022
Total value
$322.3B
−$37.7B (−10.5%) vs. Q3 2022
New holders
320
1,216 more added
Sold out
139
1,466 more reduced

76 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 3,433 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2022: $322.3B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2022.

Institutions holding GOOG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Granite Bay Wealth Management, LLC2,800$248.0K0.16%+540+23.9%Added
Delos Wealth Advisors, LLC2,800$248.4K0.38%−360−11.4%Reduced
Schrum Private Wealth Management LLC2,800$248.4K0.29%00.0%Unchanged
Hengehold Capital Management LLC2,802$248.6K0.03%+2+0.1%Added
St. Clair Advisors, LLC2,802$248.6K0.16%+382+15.8%Added
Plotkin Financial Advisors, LLC2,812$249.5K0.25%−3−0.1%Reduced
Verity & Verity, LLC2,815$249.8K0.03%+30+1.1%Added
BCS Wealth Management2,819$250.0K0.10%00.0%Unchanged
Cherry Creek Investment Advisors, Inc.2,820$250.2K0.19%00.0%Unchanged
Rockingstone Advisors LLC2,827$250.8K0.19%+2,827New
Prelude Capital Management, LLC2,836$251.6K0.02%+2,836New
Marshall & Sullivan Inc2,840$252.0K0.16%−560−16.5%Reduced
Oliver Luxxe Assets LLC2,840$252.0K0.07%00.0%Unchanged
Red Tortoise LLC2,840$252.0K0.17%+2,840New
Goodman Advisory Group, LLC2,845$252.0K0.15%00.0%Unchanged
McRae Capital Management Inc2,850$252.9K0.07%00.0%Unchanged
Parkside Advisors LLC2,850$252.9K0.09%+2,850New
Cadent Capital Advisors, LLC2,860$253.8K0.15%−80−2.7%Reduced
Flaharty Asset Management, LLC2,860$253.8K0.05%+120+4.4%Added
Phillips Financial Management, LLC2,862$253.9K0.03%+244+9.3%Added
Lakewood Asset Management LLC2,875$255.0K0.21%+2,875New
Full Sail Capital, LLC2,878$255.4K0.02%−438−13.2%Reduced
Friedenthal Financial2,891$257.0K0.18%00.0%Unchanged
Advisors Management Group Inc2,897$257.0K0.10%+54+1.9%Added
Verum Partners LLC2,900$257.3K0.32%+2,900New
Holistic Financial Partners2,903$257.6K0.23%+43+1.5%Added
Affinia Financial Group, LLC2,895$258.4K0.22%+165+6.0%Added
Newman & Schimel, LLC2,915$258.6K0.12%+250+9.4%Added
Mascoma Wealth Management LLC2,920$259.1K0.08%−100−3.3%Reduced
Opes Wealth Management LLC2,920$259.1K0.09%+40+1.4%Added
Andesa Financial Management Inc.2,921$259.2K0.14%−489−14.3%Reduced
Peregrine Asset Advisers, Inc.2,921$259.2K0.28%−5,258−64.3%Reduced
Benchmark Financial Wealth Advisors, LLC2,937$260.6K0.14%−28−0.9%Reduced
Premier Asset Management LLC2,940$260.9K0.33%−25−0.8%Reduced
Silverleafe Capital Partners, LLC2,940$260.9K0.17%00.0%Unchanged
Rockbridge Investment Management, LCC2,940$260.9K0.05%−580−16.5%Reduced
Peterson Wealth Services2,943$261.1K0.15%−17,436−85.6%Reduced
Drake & Associates, LLC2,954$262.1K0.14%−2−0.1%Reduced
Sterling Financial Planning, Inc.2,960$262.6K0.16%00.0%Unchanged
Trilogy Capital Inc.2,960$262.6K0.02%+140+5.0%Added
Somerville Kurt F2,965$263.1K0.05%−15−0.5%Reduced
Edmonds Duncan Registered Investment Advisors, LLC2,968$263.3K0.09%+306+11.5%Added
TFB Advisors LLC2,979$264.3K0.22%+2,979New
Paradigm Asset Management Co LLC2,980$264.4K0.07%−21,500−87.8%Reduced
Day & Ennis, LLC2,980$264.4K0.10%00.0%Unchanged
Omega Financial Group, LLC3,100$264.4K0.14%+420+15.7%Added
AIMZ Investment Advisors, LLC3,000$266.0K0.13%00.0%Unchanged
Eldridge Investment Advisors, Inc.3,000$266.0K0.09%+200+7.1%Added
Wick Capital Partners, LLC2,998$266.0K0.15%+258+9.4%Added
Lockerman Financial Group, Inc.3,000$266.2K0.78%00.0%Unchanged
Mitchell Sinkler & Starr3,000$266.2K0.09%+40+1.4%Added
HTG Investment Advisors, Inc.3,000$266.2K0.27%+3,000New
Element Wealth, LLC3,001$266.3K0.22%+140+4.9%Added
Marotta Asset Management3,002$266.4K0.06%+382+14.6%Added
Matrix Private Capital Group LLC3,015$267.5K0.17%−1,267−29.6%Reduced
Trinity Financial Advisors LLC3,015$267.5K0.18%−390−11.5%Reduced
Tarbox Family Office, Inc.3,016$267.6K0.06%+2,860+1,833.3%Added
PSI Advisors, LLC3,018$267.8K0.14%+268+9.7%Added
Pflug Koory, LLC3,015$268.0K0.15%+13+0.4%Added
Financial Advisors Network, Inc.3,024$268.3K0.07%−312−9.4%Reduced
Strait & Sound Wealth Management LLC2,913$268.5K0.29%+2,913New
Vertex Planning Partners, LLC3,029$268.8K0.10%+3,029New
Acorn Financial Advisory Services Inc3,036$269.4K0.06%+81+2.7%Added
Horizon Wealth Management, LLC3,040$269.7K0.22%−7,377−70.8%Reduced
Whitener Capital Management, Inc.3,040$269.7K0.12%−25−0.8%Reduced
Shearwater Capital LLC3,040$269.7K0.27%00.0%Unchanged
Hoxton Planning & Management, LLC3,041$269.8K0.14%+3,041New
Brown Miller Wealth Management, LLC3,046$270.3K0.17%−353−10.4%Reduced
Index Fund Advisors, Inc.3,060$272.0K0.02%−4,102−57.3%Reduced
Trust Co3,060$272.0K0.04%00.0%Unchanged
Compass Financial Group, INC3,060$272.0K0.10%+3,060New
Truepoint, Inc.3,067$272.1K0.01%−273−8.2%Reduced
Transamerica Financial Advisors, Inc.3,071$273.0K0.04%+394+14.7%Added
Southland Equity Partners LLC3,079$273.2K0.11%+104+3.5%Added
Northern Oak Wealth Management Inc3,080$273.3K0.04%00.0%Unchanged
Michael B. Yongue3,080$273.3K0.26%00.0%Unchanged
Joseph P. Lucia & Associates, LLC3,080$273.3K0.20%+720+30.5%Added
44 Wealth Management LLC3,086$273.8K0.09%−321−9.4%Reduced
Johnson Bixby & Associates, LLC3,089$274.1K0.06%00.0%Unchanged
Next Capital Management LLC3,100$275.0K0.15%−80−2.5%Reduced
Arjuna Capital3,103$275.3K0.13%00.0%Unchanged
South Street Advisors LLC3,105$275.5K0.06%+325+11.7%Added
Sandy Cove Advisors, LLC3,107$275.7K0.22%+867+38.7%Added
Nvest Financial, LLC3,110$275.9K0.35%+455+17.1%Added
Pathway Financial Advisers, LLC3,115$276.4K0.11%+3,115New
Planning Center, Inc.3,120$276.8K0.08%+3,120New
Montz Harcus Wealth Management LLC3,130$277.7K0.28%00.0%Unchanged
S.C. Financial Services, Inc.3,132$277.9K0.43%+112+3.7%Added
Seascape Capital Management3,137$278.0K0.15%−44−1.4%Reduced
Afg Fiduciary Services Limited Partnership3,140$278.2K0.26%−900−22.3%Reduced
Crescent Grove Advisors, LLC3,140$278.6K0.03%−3,225−50.7%Reduced
Windsor Group LTD3,170$279.0K0.06%−10−0.3%Reduced
New England Capital Financial Advisors LLC2,812$279.2K0.20%+2,812New
National Wealth Management Group, LLC3,157$280.1K0.34%+558+21.5%Added
Financial Network Wealth Management LLC3,160$280.4K0.15%00.0%Unchanged
Absolute Capital Management, LLC3,175$281.7K0.31%−5,000−61.2%Reduced
TD Ameritrade Investment Management, LLC3,177$282.0K0.00%−485−13.2%Reduced
CVA Family Office, LLC3,180$282.2K0.07%−60−1.9%Reduced
Lorne Steinberg Wealth Management Inc.3,180$282.2K0.12%+3,180New
Monument Capital Management3,188$282.9K0.10%+12+0.4%Added