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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,492 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,110
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,198 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,110 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,183 institutionsQ2 2023: 2,301 institutionsQ3 2023: 2,294 institutionsQ4 2023: 2,601 institutionsQ1 2024: 2,769 institutionsQ2 2024: 2,630 institutionsQ3 2024: 2,657 institutionsQ4 2024: 3,110 institutionsQ1 2025: 2,956 institutionsQ2 2025: 2,960 institutionsQ3 2025: 2,816 institutionsQ4 2025: 2,959 institutionsQ1 2026: 2,696 institutionsQ2 2026: 2,492 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,492$109.5B
Q1 20262,696$137.9B
Q4 20252,959$201.9B
Q3 20252,816$179.8B
Q2 20252,960$210.0B
Q1 20252,956$209.1B
Q4 20243,110$258.7B
Q3 20242,657$209.1B
Q2 20242,630$198.8B
Q1 20242,769$235.7B
Q4 20232,601$204.8B
Q3 20232,294$155.1B
Q2 20232,301$161.7B
Q1 20232,183$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Veracity Capital LLC1,125$376.2K0.14%−11−1.0%Reduced
First Heartland Consultants, Inc.1,126$376.5K0.04%−725−39.2%Reduced
Forte Asset Management LLC1,125$376.6K0.20%00.0%Unchanged
MainStreet Investment Advisors LLC1,129$377.5K0.05%+66+6.2%Added
Pinnacle West Asset Management, Inc.1,130$378.0K0.27%00.0%Unchanged
Evernest Financial Advisors, LLC1,134$379.3K0.10%−1−0.1%Reduced
Sigma Investment Counselors Inc1,135$379.6K0.02%+4+0.4%Added
Everett Harris & Co1,140$381.1K0.00%+13+1.2%Added
Opal Wealth Advisors, LLC1,141$381.5K0.11%+166+17.0%Added
MJP Associates Inc1,142$381.8K0.07%+411+56.2%Added
Sterling Investment Counsel, LLC1,142$381.8K0.25%−2,637−69.8%Reduced
Elgethun Capital Management1,144$382.3K0.09%+145+14.5%Added
Enterprise Financial Services Corp1,145$382.8K0.21%+6+0.5%Added
Jackson Square Capital, LLC1,148$383.8K0.09%+334+41.0%Added
Transce3nd, LLC1,148$384.0K0.13%+1,148New
Astoria Portfolio Advisors LLC.1,187$384.0K0.14%−77−6.1%Reduced
Mine & Arao Wealth Creation & Management, LLC.1,149$384.2K0.18%+15+1.3%Added
Fiduciary Alliance LLC1,153$385.5K0.04%−109−8.6%Reduced
Indiana Trust & Investment Management CO1,158$387.2K0.13%00.0%Unchanged
Integrity Alliance, LLC.1,159$387.5K0.04%+1,159New
May Hill Capital, LLC1,164$389.2K0.15%+1,164New
FSM Wealth Advisors, LLC1,221$390.8K0.10%+1,221New
VanderPol Investments L.L.C.1,169$390.8K0.85%+47+4.2%Added
Dempze Nancy E1,170$391.2K0.23%+1,170New
GFS Advisors, LLC1,173$392.0K0.06%+1,173New
Werlinich Asset Management, LLC1,168$392.1K0.23%00.0%Unchanged
Fermata Advisors, LLC1,174$392.5K0.07%−722−38.1%Reduced
Huntleigh Advisors, Inc.1,175$392.8K0.08%+1,175New
Sabal Trust CO1,176$393.2K0.02%00.0%Unchanged
Mosaic Family Wealth Partners, LLC1,176$393.2K0.06%+102+9.5%Added
CRA Financial Services, LLC1,176$393.3K0.07%+16+1.4%Added
FSB Premier Wealth Management, Inc.1,180$394.5K0.16%+251+27.0%Added
Reuter James Wealth Management, LLC1,186$396.5K0.07%+65+5.8%Added
Capital Advisory Group Advisory Services, LLC1,189$397.5K0.14%−26−2.1%Reduced
Pettee Investors, Inc.1,190$397.9K0.20%+156+15.1%Added
Sovereign Financial Group, Inc.1,193$398.7K0.09%−36−2.9%Reduced
Gallacher Capital Management LLC1,199$400.9K0.20%−109−8.3%Reduced
McLean Asset Management Corp1,200$401.1K0.12%+235+24.4%Added
First National Bank Sioux Falls1,200$401.2K0.17%00.0%Unchanged
Figure 8 Investment Strategies LLC1,201$401.5K0.39%+1,201New
Spirepoint Private Client, LLC1,201$401.6K0.05%+6+0.5%Added
KWB Wealth1,467$401.6K0.05%+685+87.6%Added
Crewe Advisors LLC1,202$401.9K0.06%−445−27.0%Reduced
Cassaday & Co Wealth Management LLC1,204$402.6K0.01%+426+54.8%Added
Trinity Financial Advisors LLC1,218$403.1K0.15%+216+21.6%Added
Teamwork Financial Advisors, LLC1,208$404.1K0.05%−139−10.3%Reduced
PSI Advisors, LLC1,213$405.2K0.12%−661−35.3%Reduced
Pennington Partners & Co., LLC1,215$406.8K0.20%+1,215New
Broadway Wealth Solutions, Inc.1,217$407.0K0.31%+1,217New
Stegent Equity Advisors, Inc.1,218$407.2K0.41%+11+0.9%Added
CSS LLC1,220$407.9K0.02%−2,980−71.0%Reduced
Rothschild Capital Partners, LLC1,220$407.9K0.10%+1,220New
OneAscent Wealth Management LLC1,220$408.0K0.17%+87+7.7%Added
JBR Co Financial Management Inc1,222$408.6K0.25%+10+0.8%Added
Glassy Mountain Advisors, Inc.1,224$409.2K0.14%00.0%Unchanged
Peoples Bank1,225$409.5K0.28%00.0%Unchanged
Accredited Investors Inc.1,228$410.6K0.02%−390−24.1%Reduced
Bedel Financial Consulting, Inc.1,183$411.7K0.06%−35−2.9%Reduced
Scissortail Wealth Management, LLC1,232$411.9K0.11%+1,220+10,166.7%Added
Dynamic Wealth Strategies, LLC1,234$412.6K0.37%+44+3.7%Added
Destination Wealth Management1,237$413.6K0.01%+351+39.6%Added
Lightspeed Management Company, L.L.C.1,237$413.6K0.15%+1,237New
Yoder Wealth Management, Inc.1,239$414.2K0.23%+28+2.3%Added
Inman Jager Wealth Management, LLC1,240$414.6K0.32%+1,240New
Prosperity Financial Group, Inc.1,242$415.4K0.21%+218+21.3%Added
Adapt Wealth Advisors, LLC1,243$415.6K0.20%−20−1.6%Reduced
American State Bank (Iowa)1,245$416.2K0.25%00.0%Unchanged
Exane Asset Management1,205$417.1K0.24%+1,205New
Gradient Capital Advisors, LLC1,249$417.7K0.13%00.0%Unchanged
Tobam1,249$418.0K0.13%−376−23.1%Reduced
GSG Advisors LLC1,253$418.8K0.13%+53+4.4%Added
Argentarii, LLC1,254$419.1K0.21%+1,254New
LRI Investments, LLC24,480$420.5K0.04%−488−2.0%Reduced
Richard W. Paul & Associates, LLC1,258$420.6K0.15%−56−4.3%Reduced
Five Oceans Advisors1,260$421.3K0.19%+14+1.1%Added
Mindset Wealth Management, LLC1,261$421.5K0.15%+12+1.0%Added
Powers Advisory Group, LLC1,262$422.1K0.21%−10−0.8%Reduced
TFC Financial Management1,263$422.3K0.07%+50+4.1%Added
Sitrin Capital Management LLC1,266$423.8K0.21%00.0%Unchanged
Leigh Baldwin & Co., LLC1,270$424.6K0.36%+1,270New
Opes Wealth Management LLC1,270$424.6K0.09%−46−3.5%Reduced
Wealth Dimensions Group, Ltd.1,274$425.9K0.10%+52+4.3%Added
World Equity Group, Inc.1,274$425.9K0.09%+1,274New
Sulzberger Capital Advisors, Inc.1,275$426.3K0.49%+1,275New
Intellectus Partners, LLC1,281$428.9K0.09%00.0%Unchanged
Fulcrum Capital LLC1,283$428.9K0.09%−155−10.8%Reduced
Custom Index Systems, LLC1,284$429.3K0.23%+1,284New
Fairtree Asset Management (Pty) Ltd1,288$430.6K0.41%+1,288New
Fielder Capital Group LLC1,289$431.0K0.13%+38+3.0%Added
Resurgent Financial Advisors LLC1,290$431.3K0.25%−8−0.6%Reduced
Manchester Capital Management LLC1,290$431.3K0.05%+150+13.2%Added
Janney Capital Management LLC1,293$432.0K0.03%−6−0.5%Reduced
West Tower Group, LLC1,300$434.6K0.96%+1,300New
Cerro Pacific Wealth Advisors LLC1,591$435.3K0.14%+18+1.1%Added
Tempus Wealth Planning, LLC1,304$435.8K0.13%+1+0.1%Added
SOA Wealth Advisors, LLC.1,305$436.3K0.08%−30−2.2%Reduced
Bellecapital International Ltd.1,313$439.0K0.08%−46−3.4%Reduced
Wealth Group, Ltd.1,313$439.0K0.28%+10+0.8%Added
GLOBALT Investments LLC1,319$441.0K0.02%00.0%Unchanged
Bestgate Wealth Advisors, LLC1,319$441.0K0.88%+1,319New