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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,492 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,110
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,198 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,110 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,183 institutionsQ2 2023: 2,301 institutionsQ3 2023: 2,294 institutionsQ4 2023: 2,601 institutionsQ1 2024: 2,769 institutionsQ2 2024: 2,630 institutionsQ3 2024: 2,657 institutionsQ4 2024: 3,110 institutionsQ1 2025: 2,956 institutionsQ2 2025: 2,960 institutionsQ3 2025: 2,816 institutionsQ4 2025: 2,959 institutionsQ1 2026: 2,696 institutionsQ2 2026: 2,492 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,492$109.5B
Q1 20262,696$137.9B
Q4 20252,959$201.9B
Q3 20252,816$179.8B
Q2 20252,960$210.0B
Q1 20252,956$209.1B
Q4 20243,110$258.7B
Q3 20242,657$209.1B
Q2 20242,630$198.8B
Q1 20242,769$235.7B
Q4 20232,601$204.8B
Q3 20232,294$155.1B
Q2 20232,301$161.7B
Q1 20232,183$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Mirabaud & Cie SA985$329.3K0.11%−8,290−89.4%Reduced
Arvest Investments, Inc.987$330.1K0.05%+24+2.5%Added
Oak Family Advisors, LLC988$330.3K0.13%+988New
Onyx Bridge Wealth Group LLC989$330.8K0.05%−10−1.0%Reduced
Counterweight Ventures, LLC993$332.0K0.23%00.0%Unchanged
Madrona Financial Services, LLC995$332.7K0.09%+71+7.7%Added
Cura Wealth Advisors, LLC998$333.7K0.15%+998New
Mosley Wealth Management944$334.2K0.21%+67+7.6%Added
MIG Capital, LLC1,000$334.3K0.03%−65,802−98.5%Reduced
Highview Capital Management LLC1,000$334.3K0.13%00.0%Unchanged
Financial Insights, Inc.1,001$334.7K0.12%−864−46.3%Reduced
Cornerstone Advisory, LLC1,028$335.5K0.04%+251+32.3%Added
Signal Advisors Wealth, LLC1,002$335.6K0.04%−150−13.0%Reduced
Archetype Wealth Partners1,005$336.0K0.05%−36−3.5%Reduced
Leonard Rickey Investment Advisors P.L.L.C.1,006$336.3K0.08%+79+8.5%Added
MRP Capital Investments, LLC1,006$336.3K0.31%−504−33.4%Reduced
Monticello Wealth Management, LLC1,011$338.1K0.03%+1,011New
Clifford Swan Investment Counsel LLC1,013$338.7K0.01%00.0%Unchanged
New Wave Wealth Advisors LLC1,015$339.3K0.14%−165−14.0%Reduced
Wintrust Investments LLC1,018$340.0K0.30%−111−9.8%Reduced
Frisch Financial Group, Inc.1,018$340.0K0.10%+1+0.1%Added
Capital Asset Advisory Services LLC1,023$340.6K0.02%+70+7.3%Added
Thompson Investment Management, Inc.1,020$341.0K0.05%00.0%Unchanged
Ridgewood Investments LLC1,020$341.0K0.16%00.0%Unchanged
Westfuller Advisors, LLC1,022$342.1K0.22%+1+0.1%Added
Oarsman Capital, Inc.1,026$343.1K0.06%−56−5.2%Reduced
Wambolt & Associates, LLC1,027$343.4K0.11%00.0%Unchanged
Willner & Heller, LLC1,028$343.6K0.30%00.0%Unchanged
Prasad Wealth Partners, LLC1,028$343.6K0.11%+1,028New
McAlister, Sweet & Associates, Inc.1,030$344.4K0.49%00.0%Unchanged
Signature Wealth Management Partners, LLC1,032$345.0K0.24%−15−1.4%Reduced
Wulff, Hansen & Co.1,035$346.0K0.33%+35+3.5%Added
Rakuten Securities, Inc.1,036$346.4K0.14%+240+30.2%Added
ZWJ Investment Counsel Inc1,036$346.5K0.01%+72+7.5%Added
M1 Capital Management LLC1,037$346.7K0.19%+1,037New
Howe & Rusling Inc1,037$346.7K0.03%+2+0.2%Added
Hutchens & Kramer Investment Management Group, LLC1,038$347.0K0.19%+125+13.7%Added
Insight Advisors, LLC1,035$347.6K0.06%+12+1.2%Added
Kavar Capital Partners Group, LLC1,040$347.7K0.06%−100−8.8%Reduced
Abacus Planning Group, Inc.1,048$350.4K0.06%+4+0.4%Added
Crescent Grove Advisors, LLC1,050$351.5K0.03%+203+24.0%Added
Red Wave Investments LLC1,053$352.0K0.12%00.0%Unchanged
Westmount Partners, LLC1,055$352.6K0.11%+15+1.4%Added
Lifeworks Advisors, LLC1,055$352.7K0.06%+223+26.8%Added
Diversified Enterprises, LLC1,056$353.1K0.03%+127+13.7%Added
Sentinus, LLC1,056$353.1K0.10%+71+7.2%Added
Collective Family Office LLC1,058$353.7K0.10%−19−1.8%Reduced
Foster Group, Inc.1,058$353.7K0.01%+30+2.9%Added
Northeast Investment Management1,059$354.1K0.02%−35−3.2%Reduced
Farmers & Merchants Investments Inc1,060$354.4K0.01%−50−4.5%Reduced
Delta Financial Group, Inc.1,062$355.0K0.08%−71−6.3%Reduced
Genesis Private Wealth, LLC1,062$355.1K0.20%+1,062New
Kathmere Capital Management, LLC1,064$355.7K0.03%+76+7.7%Added
First American Trust, FSB1,065$356.0K0.04%−42−3.8%Reduced
DLK Investment Management, LLC1,065$356.1K0.15%+63+6.3%Added
BluePointe Capital Management, LLC1,066$356.8K0.20%+171+19.1%Added
Sonata Capital Group Inc1,067$357.0K0.15%00.0%Unchanged
Motive Wealth Advisors1,068$357.1K0.19%+212+24.8%Added
LexAurum Advisors, LLC1,068$357.1K0.07%+270+33.8%Added
Capital Planning Advisors, LLC1,070$357.7K0.06%+25+2.4%Added
Marion Wealth Management1,070$357.8K0.09%+165+18.2%Added
Mendel Money Management1,073$358.7K0.16%00.0%Unchanged
Weybosset Research & Management LLC1,075$359.0K0.12%00.0%Unchanged
Neo Ivy Capital Management1,074$359.0K0.07%+1,074New
Synergy Financial Management, LLC1,178$360.9K0.03%+1,178New
Lifestyle Asset Management, Inc.1,081$361.4K0.20%−4−0.4%Reduced
Jump Financial, LLC1,081$361.4K0.01%+1,081New
Helium Advisors LLC1,082$361.7K0.29%+1,082New
Ameriflex Group, Inc.1,059$361.7K0.17%+1,059New
Forza Wealth Management, LLC1,082$361.7K0.16%+94+9.5%Added
Nadler Financial Group, Inc.1,082$361.7K0.04%00.0%Unchanged
Balanced Wealth Group LLC1,062$362.7K0.16%+3+0.3%Added
Regal Investment Advisors LLC1,086$363.2K0.03%−108−9.0%Reduced
Colonial Trust Co1,087$363.3K0.05%+21+2.0%Added
Clear Creek Financial Management, LLC1,087$363.5K0.04%+1,087New
Mengis Capital Management, Inc.1,090$364.4K0.07%00.0%Unchanged
Klingenstein Fields & Co LP1,091$364.8K0.01%−18−1.6%Reduced
Shoker Investment Counsel, Inc.1,091$364.8K0.12%00.0%Unchanged
Consilio Wealth Advisors, LLC1,096$366.5K0.15%+56+5.4%Added
GWN Securities Inc.1,100$367.4K0.10%+1,100New
Bramshill Investments, LLC1,100$367.8K0.06%00.0%Unchanged
Fortitude Advisory Group L.L.C.1,101$368.1K0.22%−160−12.7%Reduced
Financial Partners Group, Inc1,102$368.3K0.05%−316−22.3%Reduced
EdgeRock Capital LLC1,102$368.5K0.24%+156+16.5%Added
FDx Advisors, Inc.1,105$369.0K0.11%−161−12.7%Reduced
USAdvisors Wealth Management, LLC1,105$369.0K0.12%+1,105New
WMG Financial Advisors, LLC1,106$369.8K0.16%+26+2.4%Added
TCFG Wealth Management, LLC1,107$370.2K0.19%−9−0.8%Reduced
Variant Private Wealth, LLC1,110$371.2K0.35%+1,110New
NFP Retirement, Inc.1,111$371.3K0.03%+68+6.5%Added
Aries Wealth Management1,113$372.1K0.10%00.0%Unchanged
Element Wealth, LLC1,114$372.3K0.19%+2+0.2%Added
Gordian Capital Singapore Pte Ltd1,114$372.5K0.20%−230−17.1%Reduced
Abel Hall, LLC1,114$372.6K0.24%+77+7.4%Added
JGP Wealth Management, LLC1,116$373.1K0.05%+122+12.3%Added
BXM Wealth LLC1,119$374.1K0.52%+1,119New
Benchmark Investment Advisors LLC1,120$374.5K0.24%−10−0.9%Reduced
Allen Capital Group, LLC1,120$374.6K0.05%+98+9.6%Added
Oregon Pacific Wealth Management, LLC1,121$374.8K0.37%+1,121New
Peddock Capital Advisors, LLC1,124$375.8K0.09%00.0%Unchanged