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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,492 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,110
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,198 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,110 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,183 institutionsQ2 2023: 2,301 institutionsQ3 2023: 2,294 institutionsQ4 2023: 2,601 institutionsQ1 2024: 2,769 institutionsQ2 2024: 2,630 institutionsQ3 2024: 2,657 institutionsQ4 2024: 3,110 institutionsQ1 2025: 2,956 institutionsQ2 2025: 2,960 institutionsQ3 2025: 2,816 institutionsQ4 2025: 2,959 institutionsQ1 2026: 2,696 institutionsQ2 2026: 2,492 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,492$109.5B
Q1 20262,696$137.9B
Q4 20252,959$201.9B
Q3 20252,816$179.8B
Q2 20252,960$210.0B
Q1 20252,956$209.1B
Q4 20243,110$258.7B
Q3 20242,657$209.1B
Q2 20242,630$198.8B
Q1 20242,769$235.7B
Q4 20232,601$204.8B
Q3 20232,294$155.1B
Q2 20232,301$161.7B
Q1 20232,183$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
My Personal CFO, LLC833$278.4K0.14%+1+0.1%Added
Stiles Financial Services Inc833$278.6K0.10%−119−12.5%Reduced
Meridian Wealth Partners, LLC834$278.9K0.04%+42+5.3%Added
Auxano Advisors, LLC835$279.2K0.07%+835New
SkyOak Wealth, LLC836$279.5K0.06%00.0%Unchanged
Archvest Wealth Advisors, Inc.836$279.5K0.20%00.0%Unchanged
Keyes, Stange & Wooten Wealth Management, LLC837$279.8K0.16%−27−3.1%Reduced
Algert Global LLC837$279.8K0.01%+837New
Israel Discount Bank of New York837$279.8K0.20%−46−5.2%Reduced
Omnia Family Wealth, LLC836$279.9K0.12%+28+3.5%Added
Carrera Capital Advisors837$280.2K0.07%+74+9.7%Added
Brueske Advisory Services, LLC839$280.5K0.25%+839New
Well Done, LLC1,029$281.4K0.05%00.0%Unchanged
Global Strategic Investment Solutions, LLC842$281.6K0.03%−99−10.5%Reduced
Warther Private Wealth, LLC843$281.8K0.10%−74−8.1%Reduced
Washington Trust Advisors, Inc.844$282.1K0.02%−88−9.4%Reduced
Cercano Management LLC844$282.2K0.01%+844New
Heritage Wealth Advisors845$282.5K0.01%−229−21.3%Reduced
Gray Wealth Management Inc.847$283.2K0.11%+7+0.8%Added
Challenger Wealth Management848$283.5K0.24%+848New
Intellus Advisors LLC850$284.2K0.05%+850New
Total Wealth Planning & Management, Inc.850$284.2K0.28%+850New
Breakwater Capital Group852$284.8K0.06%00.0%Unchanged
DT Investment Partners, LLC852$284.9K0.02%+45+5.6%Added
DGS Capital Management, LLC852$284.9K0.07%+852New
CenterStar Asset Management, LLC854$285.4K0.63%−54−5.9%Reduced
Arcadia Investment Management Corp855$285.9K0.05%00.0%Unchanged
Byrne Financial Freedom, LLC856$286.2K0.13%+856New
Canvas Wealth Advisors, LLC859$287.2K0.07%+21+2.5%Added
Puff Wealth Management, LLC864$288.9K0.50%+864New
Account Management LLC865$289.2K0.34%00.0%Unchanged
Somerset Trust Co866$289.5K0.11%+866New
Tower Wealth Partners, Inc.867$289.9K0.15%−13−1.5%Reduced
Clark Financial Services Group Inc869$290.0K0.22%−8−0.9%Reduced
River & Mercantile Asset Management LLP867$290.0K0.06%−2,163−71.4%Reduced
Old Port Advisors868$290.2K0.08%+85+10.9%Added
Hobbs Wealth Management, LLC871$291.2K0.33%+871New
Granite Group Advisors, LLC872$291.5K0.19%−11−1.2%Reduced
Security National Bank of So Dak873$291.9K0.16%00.0%Unchanged
Wealth Architects, LLC873$291.9K0.03%−351−28.7%Reduced
Money Concepts Capital Corp875$292.7K0.02%+127+17.0%Added
Journey Advisory Group, LLC1,140$293.1K0.04%00.0%Unchanged
Rialto Wealth Management, LLC877$293.3K0.10%+877New
BlueStem Wealth Partners, LLC879$293.7K0.04%+879New
Smith Group Asset Management, LLC880$294.2K0.02%+880New
Burkett Financial Services, LLC883$295.1K0.12%−96−9.8%Reduced
Whelan Financial883$295.2K0.12%+883New
Rossby Financial, LCC883$295.2K0.19%+883New
RPS Advisory Solutions LLC888$296.9K0.18%−15−1.7%Reduced
Dunhill Financial, LLC888$297.0K0.14%+498+127.7%Added
Baron Silver Stevens Financial Advisors, LLC891$297.9K0.05%00.0%Unchanged
Holistic Planning, LLC894$298.9K0.11%+6+0.7%Added
Apriem Advisors894$298.9K0.03%+894New
South Plains Financial, Inc.896$299.5K0.23%+896New
Warren Street Wealth Advisors, LLC896$299.6K0.12%+34+3.9%Added
Elk River Wealth Management, LLC897$300.3K0.05%00.0%Unchanged
Safeguard Investment Advisory Group, LLC898$300.4K0.08%−38−4.1%Reduced
Coordinated Financial Services, Inc.900$301.0K0.23%+900New
Wellington Wealth Strategies, LLC.915$301.9K0.28%−1,407−60.6%Reduced
Postrock Partners LLC904$302.2K0.15%+904New
First Financial Group Corp905$302.6K0.33%+905New
Gill Capital Partners, LLC906$302.9K0.11%00.0%Unchanged
Vawter Financial, Ltd.911$304.6K0.18%−232−20.3%Reduced
Berkshire Money Management, Inc.912$304.9K0.03%+912New
Hoxton Planning & Management, LLC916$306.2K0.12%+105+12.9%Added
Gateway Wealth Partners, LLC916$306.3K0.08%+916New
LifeWealth Investments, LLC917$306.6K0.20%+917New
McAdam, LLC921$307.8K0.02%+137+17.5%Added
Acorn Creek Capital LLC923$308.6K0.16%+38+4.3%Added
May Barnhard Investments LLC928$310.3K0.15%00.0%Unchanged
KDT Advisors, LLC929$310.6K0.46%+929New
Wealth Effects LLC930$310.9K0.11%+65+7.5%Added
Bremer Bank National Association931$311.3K0.06%−190−16.9%Reduced
Yoffe Investment Management, LLC937$313.1K0.47%+937New
Momentous Wealth Management, Inc.937$313.3K0.26%+937New
Lattice Capital Management, LLC938$313.6K0.26%00.0%Unchanged
Kennedy Investment Group941$314.5K0.14%−90−8.7%Reduced
Curated Wealth Partners LLC941$314.6K0.04%+2+0.2%Added
Advyzon Investment Management, LLC941$314.6K0.12%+941New
Garner Asset Management Corp944$316.0K0.15%00.0%Unchanged
Meriwether Wealth & Planning, LLC949$317.3K0.23%+949New
Mirabella Financial Services LLP950$317.6K0.03%−6,734−87.6%Reduced
Sone Capital Management, LLC951$317.9K0.04%+951New
Covestor Ltd952$318.0K0.20%−94−9.0%Reduced
Intrepid Financial Planning Group LLC953$318.6K0.13%00.0%Unchanged
1858 Wealth Management, LLC958$320.3K0.25%+41+4.5%Added
Stenger Family Office, LLC962$321.6K0.11%+962New
Oak Hill Wealth Advisors, LLC962$321.7K0.08%+962New
Horizon Bancorp Inc963$322.0K0.15%+28+3.0%Added
Rooted Wealth Advisors, Inc.992$322.0K0.13%+256+34.8%Added
Center For Asset Management LLC964$322.3K0.21%+964New
Aspen Grove Capital, LLC969$324.4K0.07%−145−13.0%Reduced
Aurora Private Wealth, Inc.971$325.0K0.24%−59−5.7%Reduced
Aire Advisors, LLC975$325.9K0.07%+57+6.2%Added
Advanced Asset Management Advisors Inc975$326.0K0.09%00.0%Unchanged
Summit Wealth Group, LLC976$326.0K0.09%00.0%Unchanged
Sonoma Private Wealth LLC976$326.4K0.53%+976New
Clifford Group, LLC977$326.6K0.25%00.0%Unchanged
Epiq Partners, LLC979$327.3K0.18%00.0%Unchanged
Highline Wealth Partners LLC985$329.2K0.11%+17+1.8%Added