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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Prosperity Consulting Group, LLC5,304$1.77M0.13%+324+6.5%Added
Bowman & Co S.C.5,316$1.78M0.92%+219+4.3%Added
Brown, Lisle/Cummings, Inc.5,328$1.78M0.53%+174+3.4%Added
Choate Investment Advisors5,342$1.79M0.04%+1,193+28.8%Added
Keudell/Morrison Wealth Management5,342$1.79M0.47%−16−0.3%Reduced
Coastwise Capital Group, LLC5,347$1.79M1.43%−401−7.0%Reduced
KRS Capital Management, LLC5,361$1.79M1.27%−59−1.1%Reduced
111 Capital5,409$1.81M0.38%+5,409New
Aigen Investment Management, LP5,425$1.81M0.32%+5,425New
Capital Advisors Wealth Management, LLC5,437$1.82M0.32%+17+0.3%Added
Dohj, LLC5,442$1.82M0.42%+68+1.3%Added
Smith, Salley & Associates5,442$1.82M0.12%+418+8.3%Added
Guerra Pan Advisors, LLC5,453$1.82M1.32%00.0%Unchanged
Itau Unibanco Holding S.A.5,448$1.83M0.06%+5,448New
1st Source Bank5,469$1.83M0.10%−50−0.9%Reduced
Oxler Private Wealth LLC5,474$1.83M0.60%+5+0.1%Added
Apella Capital, LLC5,475$1.83M0.07%+3+0.1%Added
Evoke Wealth, LLC5,469$1.83M0.05%+617+12.7%Added
Myriad Asset Management US LP5,483$1.83M1.23%+5,483New
Legal Advantage Investments, Inc.5,496$1.84M0.97%−50−0.9%Reduced
Aviso Financial Inc.5,500$1.84M0.09%+21+0.4%Added
Inspire Trust Co, N.A.5,500$1.84M0.47%+2,500+83.3%Added
Lazari Capital Management, Inc.5,506$1.84M0.73%+63+1.2%Added
Northwest Bank & Trust Co5,597$1.85M1.36%+3+0.1%Added
Community Bank, N.A.5,529$1.85M0.24%+135+2.5%Added
Parcion Private Wealth LLC5,537$1.85M0.14%+3+0.1%Added
Morangie Management LLC5,534$1.85M1.51%+5,534New
Puzo Michael J5,576$1.86M0.52%+4,826+643.5%Added
Arrowroot Family Office, LLC5,582$1.87M0.97%+888+18.9%Added
Castle Wealth Management LLC5,584$1.87M0.74%−319−5.4%Reduced
Claro Advisors LLC5,598$1.87M0.25%+122+2.2%Added
Agf Management Ltd5,599$1.87M0.01%+2,085+59.3%Added
Resources Management Corp5,607$1.88M0.26%−400−6.7%Reduced
Plancorp, LLC5,625$1.88M0.08%+537+10.6%Added
Invera Wealth Advisors, LLC5,634$1.89M1.87%−541−8.8%Reduced
Clare Market Investments LLC5,652$1.89M0.45%+1,426+33.7%Added
Mainstay Capital Management LLC5,654$1.89M0.29%+189+3.5%Added
HWG Holdings LP5,665$1.89M0.62%+5,665New
Roman Butler Fullerton & Co5,482$1.90M0.60%+2,409+78.4%Added
Millington Financial Advisors, LLC5,618$1.91M1.11%+789+16.3%Added
Leo Wealth, LLC5,705$1.91M0.17%−2,768−32.7%Reduced
NVWM, LLC5,944$1.91M0.48%+3,379+131.7%Added
Gilbert & Cook, Inc.5,731$1.92M0.27%−37−0.6%Reduced
Capstone Triton Financial Group, LLC5,736$1.92M1.20%+47+0.8%Added
Everhart Financial Group, Inc.5,751$1.92M0.40%+665+13.1%Added
Doliver Advisors, LP5,782$1.93M0.54%−294−4.8%Reduced
Convergence Financial, LLC5,787$1.93M0.39%+42+0.7%Added
Acorn Financial Advisory Services Inc5,795$1.94M0.32%−198−3.3%Reduced
Scott & Selber, Inc.5,804$1.94M0.58%−128−2.2%Reduced
Lindbrook Capital, LLC5,805$1.94M0.18%+23+0.4%Added
Renasant Bank5,812$1.94M1.26%−874−13.1%Reduced
Platform Technology Partners5,819$1.95M0.59%−24−0.4%Reduced
Atala Financial Inc5,825$1.95M1.37%+5,825New
Eos Management, L.P.5,843$1.95M0.82%+5,843New
Rehmann Capital Advisory Group5,845$1.95M0.12%+62+1.1%Added
Parr McKnight Wealth Management Group, LLC5,847$1.95M0.28%+5,847New
GraniteShares Advisors LLC5,848$1.96M1.24%−1,421−19.5%Reduced
Riverview Capital Advisers, LLC5,850$1.96M0.59%00.0%Unchanged
Maxi Investments CY Ltd5,856$1.96M0.38%−34,118−85.4%Reduced
CX Institutional5,858$1.96M0.08%+221+3.9%Added
LMG Wealth Partners, LLC5,861$1.96M0.43%+368+6.7%Added
TRUE Private Wealth Advisors5,865$1.96M0.24%+10.0%Added
Raab & Moskowitz Asset Management LLC5,869$1.96M0.48%+965+19.7%Added
Legacy Advisors, LLC5,880$1.97M0.19%+1,221+26.2%Added
Redmond Asset Management, LLC5,884$1.97M0.49%−273−4.4%Reduced
Delta Financial Advisors LLC5,906$1.97M0.73%+2,035+52.6%Added
Cornerstone National Bank & Trust Co5,935$1.98M0.91%+19+0.3%Added
Keel Point, LLC5,940$1.99M0.16%−627−9.5%Reduced
Albion Financial Group5,953$1.99M0.14%−1,866−23.9%Reduced
Trivant Custom Portfolio Group, LLC5,981$2.00M1.17%−103−1.7%Reduced
Ramirez Asset Management, Inc.5,986$2.00M0.40%00.0%Unchanged
Teza Capital Management LLC5,997$2.00M0.30%+5,997New
Valliance Asset Management Ltd6,000$2.01M3.60%+6,000New
Landscape Capital Management, L.L.C.6,019$2.01M0.21%+6,019New
Donoghue Forlines LLC6,021$2.01M0.67%+1,567+35.2%Added
PFG Investments, LLC6,029$2.02M0.13%−589−8.9%Reduced
Cornell Pochily Investment Advisors, Inc.6,049$2.02M0.71%−51−0.8%Reduced
Sanders Morris Harris LLC6,061$2.03M0.30%00.0%Unchanged
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management6,066$2.03M0.06%+556+10.1%Added
Jacobi Capital Management LLC6,082$2.03M0.15%−99−1.6%Reduced
CBOE Vest Financial, LLC6,084$2.03M0.04%+883+17.0%Added
IMA Wealth, Inc.6,124$2.05M0.25%−50−0.8%Reduced
Fiduciary Group LLC6,137$2.05M0.21%−657−9.7%Reduced
Stablepoint Partners, LLC6,179$2.07M0.38%−10−0.2%Reduced
Transcend Wealth Collective, LLC6,200$2.07M0.15%−7,103−53.4%Reduced
Lewis Asset Management, LLC6,200$2.07M1.58%−443−6.7%Reduced
Ancora Advisors, LLC6,203$2.07M0.05%+1,079+21.1%Added
Asset Dedication, LLC6,205$2.07M0.16%−3,540−36.3%Reduced
Semmax Financial Advisors Inc.6,301$2.08M0.55%−624−9.0%Reduced
Gladius Capital Management LP6,224$2.08M1.20%+2,144+52.5%Added
Quadcap Wealth Management, LLC6,231$2.08M0.31%+187+3.1%Added
Brendel Financial Advisors LLC6,234$2.08M1.26%+6,234New
HF Advisory Group, LLC6,282$2.10M0.97%+872+16.1%Added
Howard Capital Management Inc.6,290$2.10M0.03%+548+9.5%Added
Schmidt P J Investment Management Inc6,293$2.10M0.36%−643−9.3%Reduced
St. Johns Investment Management Company, LLC6,304$2.11M0.98%−248−3.8%Reduced
Mfg Wealth Management, Inc.6,307$2.11M1.93%+6,307New
Steinberg Asset Management LLC6,320$2.11M1.56%−139−2.2%Reduced
Rossmore Private Capital6,320$2.11M0.26%00.0%Unchanged
Kaizen Financial Strategies6,325$2.11M1.20%−907−12.5%Reduced