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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Wrapmanager Inc3,786$1.27M0.32%+23+0.6%Added
Csenge Advisory Group3,799$1.27M0.07%−670−15.0%Reduced
IronOak Wealth LLC.3,797$1.27M1.42%+3,797New
Anchor Investment Management, LLC3,804$1.27M0.12%−486−11.3%Reduced
Cape Investment Advisory, Inc.3,815$1.28M0.50%−8−0.2%Reduced
Shum Financial Group, Inc.3,815$1.28M1.10%−78−2.0%Reduced
Gen-Wealth Partners Inc3,826$1.28M0.55%−114−2.9%Reduced
Angeles Wealth Management, LLC3,838$1.28M0.11%+109+2.9%Added
Cornerstone Wealth Management, LLC3,841$1.28M0.09%−437−10.2%Reduced
Continuum Advisory, LLC3,871$1.29M0.17%+196+5.3%Added
Sunbelt Securities, Inc.3,861$1.30M0.11%−701−15.4%Reduced
Romano Brothers and Company3,878$1.30M0.16%−13−0.3%Reduced
Newman Dignan & Sheerar, Inc.3,878$1.30M0.33%−35−0.9%Reduced
Bradyco, Inc.3,894$1.30M0.80%+3,894New
Monetta Financial Services Inc3,900$1.30M1.05%00.0%Unchanged
BFSG, LLC3,902$1.30M0.15%−152−3.7%Reduced
Essential Planning, LLC.4,106$1.31M0.01%+4,106New
Mirador Capital Partners LP3,911$1.31M0.24%+481+14.0%Added
Virtus ETF Advisers LLC3,913$1.31M0.53%+3,913New
Fukoku Mutual Life Insurance Co3,916$1.31M0.09%−1,500−27.7%Reduced
Milestone Asset Management, LLC3,921$1.31M0.29%+708+22.0%Added
Blueprint Investment Partners LLC3,926$1.31M0.21%+1,026+35.4%Added
Kidder Stephen W3,928$1.31M0.40%+3,928New
BluePath Capital Management, LLC4,120$1.31M0.72%+474+13.0%Added
Valmark Advisers, Inc.3,936$1.32M0.02%+902+29.7%Added
AlphaCore Capital LLC3,938$1.32M0.28%−2,459−38.4%Reduced
Aprio Wealth Management, LLC3,945$1.32M0.19%+1,038+35.7%Added
Palumbo Wealth Management LLC3,945$1.32M0.49%+266+7.2%Added
Magnolia Capital Advisors LLC3,955$1.32M0.34%+1,549+64.4%Added
Amica Retiree Medical Trust3,957$1.32M1.25%−346−8.0%Reduced
Greykasell Wealth Strategies, Inc.3,958$1.32M0.74%+3,958New
Drucker Wealth 3.0, LLC3,961$1.32M0.31%+205+5.5%Added
Fire Capital Management LLC3,966$1.33M0.99%+3,966New
Waterloo Capital, L.P.3,971$1.33M0.14%+2,009+102.4%Added
Gemmer Asset Management LLC3,978$1.33M0.13%+2,554+179.4%Added
Community Bank & Trust, Waco, Texas3,981$1.33M0.31%+10.0%Added
Salem Investment Counselors Inc3,989$1.33M0.04%−100−2.4%Reduced
Bridges Investment Management Inc3,992$1.33M0.02%−52−1.3%Reduced
Ted Buchan & Co3,996$1.34M0.63%+153+4.0%Added
Elwood Capital Partners LP4,000$1.34M1.89%+4,000New
BSW Wealth Partners4,001$1.34M0.20%+321+8.7%Added
Wincap Financial LLC4,002$1.34M1.36%+4,002New
Carnegie Lake Advisors LLC4,020$1.34M0.54%00.0%Unchanged
Exchange Traded Concepts, LLC4,027$1.35M0.03%−526−11.6%Reduced
Aster Capital Management (DIFC) Ltd4,035$1.35M0.52%+3,907+3,052.3%Added
Unified Investment Management4,049$1.35M1.54%+4,049New
Generali Investments Towarzystwo Funduszy Inwestycyjnych4,050$1.35M0.79%00.0%Unchanged
Interchange Capital Partners, LLC4,066$1.36M0.49%−314−7.2%Reduced
Sargent Investment Group, LLC4,253$1.36M0.22%−766−15.3%Reduced
LCM Capital Management Inc4,062$1.36M0.77%+116+2.9%Added
Byrne Asset Management LLC4,069$1.36M0.97%−90−2.2%Reduced
Minot DeBlois Advisors LLC4,120$1.38M1.26%+4,120New
Crux Wealth Advisors4,121$1.38M0.77%+4,121New
Perennial Investment Advisors, LLC4,129$1.38M0.16%+482+13.2%Added
Accurate Wealth Management, LLC4,340$1.38M0.27%+1,217+39.0%Added
Octavia Wealth Advisors, LLC4,139$1.39M0.17%−57−1.4%Reduced
Prostatis Group LLC4,145$1.39M0.40%−20−0.5%Reduced
Key Client Fiduciary Advisors, LLC4,155$1.39M0.62%−565−12.0%Reduced
Michael B. Yongue4,161$1.39M1.10%−57−1.4%Reduced
Aldebaran Financial Inc.4,145$1.39M1.63%−590−12.5%Reduced
Strategic Investment Advisors4,170$1.39M0.15%−508−10.9%Reduced
Putney Financial Group LLC4,171$1.39M1.24%+4,171New
Souders Financial Advisors4,181$1.40M0.20%−205−4.7%Reduced
Diligent Investors, LLC4,182$1.40M0.32%00.0%Unchanged
Paces Ferry Wealth Advisors, LLC4,191$1.40M0.68%−173−4.0%Reduced
Seven Springs Wealth Group, LLC4,196$1.40M0.52%+54+1.3%Added
Baker Tilly Wealth Management, LLC4,201$1.40M0.55%+208+5.2%Added
West Branch Capital LLC4,223$1.41M0.45%+1,576+59.5%Added
Simon Quick Advisors, LLC4,226$1.41M0.08%+903+27.2%Added
Terry L. Blaker4,227$1.41M0.05%+4+0.1%Added
Founders Financial Securities LLC4,249$1.42M0.13%+601+16.5%Added
Dudley Capital Management, LLC4,263$1.43M0.73%−11−0.3%Reduced
Montecito Bank & Trust4,270$1.43M0.25%+477+12.6%Added
Trillium Asset Management, LLC4,274$1.43M0.04%−66−1.5%Reduced
Patriot Financial Group Insurance Agency, LLC4,281$1.43M0.19%+98+2.3%Added
Barlow Wealth Partners, Inc.4,458$1.43M0.18%+4,458New
Fairscale Capital, LLC4,317$1.44M1.24%−64−1.5%Reduced
Jmac Enterprises LLC4,322$1.45M0.23%−3−0.1%Reduced
Brucke Financial, Inc.4,242$1.45M1.25%+4,242New
Orrstown Financial Services Inc4,344$1.45M0.39%+150+3.6%Added
Carr Financial Group Corp4,347$1.45M0.46%−475−9.9%Reduced
Marietta Investment Partners LLC4,355$1.46M0.32%+257+6.3%Added
Birinyi Associates Inc4,358$1.46M0.40%00.0%Unchanged
Bank Ozk4,375$1.46M0.61%−191−4.2%Reduced
Richards, Merrill & Peterson, Inc.4,378$1.46M0.76%+4,378New
Jaffetilchin Investment Partners, LLC4,389$1.47M0.11%+261+6.3%Added
Allred Capital Management, LLC4,394$1.47M0.57%+177+4.2%Added
Bank of Hawaii4,397$1.47M0.08%+218+5.2%Added
Copperleaf Capital, LLC4,401$1.47M0.93%+2,460+126.7%Added
Laidlaw Wealth Management LLC4,403$1.47M0.64%+2,101+91.3%Added
Abc Arbitrage SA4,414$1.48M0.21%+4,414New
Meridian Financial Partners LLC4,414$1.48M0.78%+19+0.4%Added
Edgestream Partners, L.P.4,415$1.48M0.06%+4,415New
Carmel Capital Partners, LLC4,435$1.48M0.60%+294+7.1%Added
Nabity-Jensen Investment Management Inc4,440$1.48M1.12%00.0%Unchanged
Aventura Private Wealth, LLC4,441$1.48M0.80%+4,441New
First Citizens Bank & Trust Co4,473$1.50M0.03%+1,712+62.0%Added
Stamos Capital Partners, L.P.4,490$1.50M0.35%−5,870−56.7%Reduced
Nebula Research & Development LLC4,499$1.50M0.18%+4,499New
Bridgeway Capital Management, LLC4,500$1.50M0.03%−8,400−65.1%Reduced