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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Childress Capital Advisors, LLC2,536$848.0K0.24%+154+6.5%Added
Drive Wealth Management, LLC2,537$849.2K0.21%+104+4.3%Added
Duncan Williams Asset Management, LLC2,547$851.5K0.34%+253+11.0%Added
Hill Island Financial LLC2,549$852.2K0.25%00.0%Unchanged
Vista Investment Management2,549$852.2K0.32%+62+2.5%Added
Kapstone Financial Advisors LLC2,408$852.4K0.45%−124−4.9%Reduced
Runnymede Capital Advisors, Inc.2,556$854.5K0.75%+2,556New
Avitas Wealth Management LLC2,572$859.9K0.12%−79−3.0%Reduced
Key Financial Inc2,572$859.9K0.20%+15+0.6%Added
Fountainhead AM, LLC2,574$860.5K0.16%+60+2.4%Added
Mitchell McLeod Pugh & Williams Inc2,574$860.6K0.18%+184+7.7%Added
Prentice Wealth Management LLC2,585$864.2K0.25%+79+3.2%Added
Eqis Capital Management, Inc.2,592$866.7K0.07%+526+25.5%Added
RFG Holdings, Inc.2,592$867.8K0.29%+254+10.9%Added
Alpha Wealth Funds, LLC2,600$869.3K0.91%+2,600New
Fortitude Family Office, LLC2,603$870.3K0.31%+55+2.2%Added
PFG Advisors2,604$870.7K0.05%+273+11.7%Added
Voloridge Investment Management, LLC2,608$871.9K0.00%+2,608New
BIP Wealth, LLC2,611$873.0K0.06%−2−0.1%Reduced
Evermay Wealth Management LLC2,611$873.6K0.13%−102−3.8%Reduced
Financial Advisory Service, Inc.2,617$874.9K0.07%−32−1.2%Reduced
Crown Wealth Group, LLC2,621$876.2K0.36%−2,953−53.0%Reduced
Atlanta Consulting Group Advisors, LLC2,622$876.7K0.32%−3,126−54.4%Reduced
Three Seasons Wealth, LLC2,621$877.4K0.43%−257−8.9%Reduced
Grove Bank & Trust2,628$878.6K0.12%−265−9.2%Reduced
Onefund, LLC2,630$879.3K0.84%+84+3.3%Added
Moss Adams Wealth Advisors LLC2,631$880.7K0.09%+234+9.8%Added
Holderness Investments Co2,644$884.0K0.19%+258+10.8%Added
LeClair Wealth Partners LLC2,650$886.0K0.59%+2,650New
Two Sigma Securities, LLC2,655$887.6K0.16%−64−2.4%Reduced
Cyr Financial Inc.2,662$889.9K0.81%−394−12.9%Reduced
NWF Advisory Services Inc.2,684$898.6K0.13%+2,684New
My Legacy Advisors, LLC2,802$899.9K0.35%+60+2.2%Added
Chemung Canal Trust Co2,695$901.0K0.19%−227−7.8%Reduced
Trueblood Wealth Management, LLC2,695$901.1K0.44%+319+13.4%Added
Aviso Wealth Management2,698$902.2K0.46%+73+2.8%Added
EHP Funds Inc.2,700$902.7K0.93%+2,700New
BKD Wealth Advisors, LLC2,700$902.8K0.02%+15+0.6%Added
White Knight Strategic Wealth Advisors, LLC2,702$903.4K0.38%+1,320+95.5%Added
Cornerstone Wealth Group, LLC2,725$911.1K0.07%+441+19.3%Added
Fayez Sarofim & Co2,746$918.1K0.00%+100+3.8%Added
Scientech Research LLC2,748$918.7K0.26%+2,748New
Heartland Bank & Trust Co2,754$920.7K0.50%+740+36.7%Added
High Note Wealth, LLC2,754$920.7K0.24%+51+1.9%Added
Nichols & Pratt Advisers LLP2,755$921.1K0.06%−50−1.8%Reduced
Proficio Capital Partners LLC2,791$933.2K0.08%+1,153+70.4%Added
Angeles Investment Advisors, LLC2,790$933.3K0.04%+17+0.6%Added
Morey & Quinn Wealth Partners, LLC2,794$934.2K0.79%+2,794New
Abbot Financial Management, Inc.2,798$935.5K0.47%00.0%Unchanged
Northern Oak Wealth Management Inc2,800$936.1K0.12%−225−7.4%Reduced
Nvest Financial, LLC2,806$938.3K0.48%+31+1.1%Added
West Family Investments, Inc.2,816$941.5K0.33%−44−1.5%Reduced
McGlone Suttner Wealth Management, Inc.2,816$941.5K0.16%+545+24.0%Added
Jackson Creek Investment Advisors LLC2,828$945.0K0.28%+84+3.1%Added
Retireful, LLC2,829$945.8K0.53%−244−7.9%Reduced
Greystone Financial Group, LLC2,831$946.6K0.16%−55−1.9%Reduced
S&CO Inc2,839$949.0K0.06%00.0%Unchanged
Sovran Advisors, LLC2,946$953.2K0.14%+2,946New
AGH Wealth Advisors, LLC2,853$953.8K0.88%+2,853New
Klingman & Associates, LLC2,855$954.5K0.06%+77+2.8%Added
Eads & Heald Wealth Management2,861$957.0K0.47%+20+0.7%Added
Mattson Financial Services, LLC3,498$957.4K0.31%+3,490+43,625.0%Added
Davis R M Inc2,865$957.9K0.02%−36−1.2%Reduced
Parkside Financial Bank & Trust2,865$957.9K0.13%−165−5.4%Reduced
ARS Wealth Advisors Group, LLC2,868$958.8K0.13%+16+0.6%Added
WealthCollab, LLC2,868$958.9K0.61%+2,237+354.5%Added
Sunflower Bank, N.A.2,871$959.9K0.27%+96+3.5%Added
Ecofi Investissements SA3,100$960.3K0.59%−700−18.4%Reduced
Talon Private Wealth, LLC2,873$960.5K0.20%+1,484+106.8%Added
Cascade Investment Group, Inc.2,875$961.2K0.69%+65+2.3%Added
Pine Haven Investment Counsel, Inc2,875$961.2K0.79%+100+3.6%Added
Absoluto Partners Gestao de Recursos Ltda2,886$964.9K1.10%+1,455+101.7%Added
Midland Wealth Advisors LLC2,887$965.2K0.06%−118−3.9%Reduced
Capula Management Ltd2,893$967.2K0.01%+2,803+3,114.4%Added
Riverbend Wealth Management, LLC2,892$969.1K0.86%+2,892New
Pointe Capital Management LLC2,910$972.9K0.56%+24+0.8%Added
Kennebec Savings Bank3,062$977.0K0.98%−99−3.1%Reduced
Bienville Capital Management, LLC2,924$978.8K0.24%00.0%Unchanged
First Affirmative Financial Network2,933$980.5K0.57%+134+4.8%Added
Alpha Family Trust2,935$981.3K0.55%00.0%Unchanged
Knuff & Co LLC2,940$982.9K0.30%00.0%Unchanged
Fairvoy Private Wealth, LLC2,943$984.0K0.26%+2,943New
Austin Private Wealth, LLC2,947$985.3K0.09%+271+10.1%Added
Carret Asset Management, LLC2,951$986.6K0.11%−60−2.0%Reduced
Vista Wealth Management Group, LLC2,974$994.4K0.06%+83+2.9%Added
Warm Springs Advisors Inc.2,975$994.6K0.92%+2,975New
Smithfield Trust Co2,974$995.0K0.05%+8+0.3%Added
Aspire Growth Partners LLC2,997$1.00M0.98%+2,997New
Concentrum Wealth Management3,003$1.00M0.35%+3,003New
Hazlett, Burt & Watson, Inc.3,015$1.01M0.45%−50−1.6%Reduced
First National Bank3,027$1.01M0.69%−97−3.1%Reduced
Corvex Management LP3,032$1.01M0.04%00.0%Unchanged
Icon Wealth Advisors, LLC3,035$1.01M0.08%+266+9.6%Added
United Community Bank3,040$1.02M0.40%+165+5.7%Added
Wealth Advisors of Iowa, LLC3,052$1.02M0.51%+24+0.8%Added
Blodgett Wealth Advisors, LLC3,052$1.02M0.80%+425+16.2%Added
Belpointe Asset Management LLC4,041$1.02M0.06%+15+0.4%Added
Tranquility Partners, LLC3,063$1.02M0.39%+89+3.0%Added
Watershed Private Wealth LLC3,064$1.02M0.40%−397−11.5%Reduced
OneAscent Financial Services LLC3,073$1.03M0.09%+1,614+110.6%Added