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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Verdence Capital Advisors LLC2,135$713.7K0.06%−39−1.8%Reduced
RFG - Bristol Wealth Advisors, LLC2,142$716.0K0.24%+2,142New
Coign Capital Advisors LLC2,146$717.5K0.66%+2,146New
Confluence Wealth Services, Inc.2,146$718.0K0.05%−8−0.4%Reduced
Investors Research Corp2,148$718.1K0.16%−169−7.3%Reduced
Wilson & Boucher Capital Management, LLC2,175$727.2K0.52%00.0%Unchanged
Crumly & Associates Inc.2,177$727.8K0.20%−67−3.0%Reduced
Berbice Capital Management LLC2,180$728.8K0.58%+2,180New
WBH Advisory Inc2,184$730.3K0.07%+20+0.9%Added
Pinnacle Wealth Management Advisory Group, LLC2,185$730.5K0.07%+25+1.2%Added
Silver Oak Securities, Inc2,180$732.0K0.07%+1,209+124.5%Added
Hengehold Capital Management LLC2,192$732.9K0.07%00.0%Unchanged
BankPlus Wealth Management LLC2,194$733.7K0.55%+2,194New
Capital Investment Advisory Services, LLC2,202$736.3K0.07%−2−0.1%Reduced
Peterson Wealth Services2,205$737.2K0.22%+89+4.2%Added
White Pine Capital LLC2,212$739.5K0.25%+135+6.5%Added
Bingham Private Wealth, LLC2,215$740.5K0.79%+2,215New
Westover Capital Advisors, LLC2,219$741.9K0.16%−4−0.2%Reduced
Apollon Financial, LLC2,220$742.1K0.18%+73+3.4%Added
Everest Management Corp.2,230$745.6K0.66%+2,230New
Lakeview Capital Partners, LLC2,234$746.9K0.16%+184+9.0%Added
Pinnacle Wealth Planning Services, Inc.2,238$748.2K0.11%−2,357−51.3%Reduced
SevenBridge Financial Group, LLC2,308$748.7K0.14%+790+52.0%Added
Notis-McConarty Edward2,240$748.9K0.36%+2,240New
Berger Financial Group, Inc2,245$750.5K0.05%−22−1.0%Reduced
ISAM Funds (UK) Ltd2,248$751.6K0.56%+2,248New
Dogwood Wealth Management LLC2,248$751.8K0.40%+2,248Added
Montag A & Associates Inc2,248$752.5K0.04%+75+3.5%Added
17 Capital Partners, LLC2,252$752.9K0.48%00.0%Unchanged
Marino, Stram & Associates LLC2,257$754.5K0.17%+120+5.6%Added
Delta Investment Management, LLC2,263$756.4K0.15%−7,962−77.9%Reduced
Advisor OS, LLC2,266$757.8K0.09%+734+47.9%Added
Hartford Funds Management Co LLC2,267$758.0K0.07%−183−7.5%Reduced
AssuredPartners Investment Advisors, LLC2,268$758.1K0.15%+2,268New
IFG Advisory, LLC2,269$758.5K0.04%+2,269New
Virtue Capital Management, LLC2,276$760.8K0.15%−180−7.3%Reduced
Magnus Financial Group LLC2,285$763.9K0.07%+51+2.3%Added
Cim Investment Mangement Inc2,292$766.3K0.22%−24−1.0%Reduced
Traveka Wealth, LLC2,297$767.9K0.42%+301+15.1%Added
Alberta Investment Management Corp2,300$769.0K0.01%−9,200−80.0%Reduced
RAM Investment Partners, LLC2,302$769.5K0.19%+139+6.4%Added
Parkside Advisors LLC2,299$769.5K0.18%00.0%Unchanged
Clarendon Private LLC2,302$769.6K0.81%+2,302New
Cascades Capital Asset Management, LLC2,302$769.7K0.41%00.0%Unchanged
Migdal Insurance & Financial Holdings Ltd.2,310$775.0K0.01%−307−11.7%Reduced
Brio Consultants, LLC2,319$775.3K0.12%+170+7.9%Added
Gerber Kawasaki Wealth & Investment Management2,320$775.8K0.03%+81+3.6%Added
One River Asset Management, LLC2,319$778.6K1.17%+2,319New
Woodard & Co Asset Management Group Inc2,331$779.2K0.17%+2,331New
Root Financial Partners, LLC2,335$780.6K0.10%+401+20.7%Added
Relyea Zuckerberg Hanson LLC2,336$781.0K0.11%+118+5.3%Added
Appleton Partners Inc2,337$781.0K0.06%−187−7.4%Reduced
Studio Investment Management LLC2,347$785.6K0.17%−54−2.2%Reduced
Sphera Management Technology Funds Ltd2,350$785.7K0.62%+2,350New
Severin Investments, LLC2,351$785.9K0.78%+2,351New
Lingohr & Partner Asset Management GmbH2,342$786.0K1.63%−723−23.6%Reduced
Truvestments Capital LLC2,353$786.5K0.20%+77+3.4%Added
Global Trust Asset Management, LLC2,359$788.7K0.30%+8+0.3%Added
Raleigh Capital Management Inc.2,367$791.5K0.31%+509+27.4%Added
Sentry Investment Management LLC2,368$792.0K0.38%−2,037−46.2%Reduced
Heritage Wealth Management, Inc.2,373$793.4K0.26%−50−2.1%Reduced
Beaumont Financial Advisors, LLC2,384$796.9K0.06%+364+18.0%Added
Gamco Investors, Inc. Et Al2,385$797.4K0.01%−274−10.3%Reduced
Sierra Capital LLC2,390$799.0K0.09%00.0%Unchanged
Zullo Investment Group, Inc.2,393$800.3K0.32%+43+1.8%Added
Worth Financial Advisory Group, LLC2,394$800.4K0.49%−44−1.8%Reduced
Catalyst Private Wealth, LLC2,396$801.1K0.36%−127−5.0%Reduced
CastleKnight Management LP2,400$802.4K0.09%−3,100−56.4%Reduced
Strategies Wealth Advisors, LLC2,469$806.5K0.10%+2,469New
Cary Street Partner Investment Advisory LLC2,428$811.8K0.53%−30,076−92.5%Reduced
Quest Partners LLC2,432$813.1K0.11%+2,432New
City State Bank2,433$813.4K0.29%00.0%Unchanged
Joel Isaacson & Co., LLC2,434$813.8K0.04%+85+3.6%Added
Regent Peak Wealth Advisors LLC2,447$818.2K0.18%+84+3.6%Added
Xcel Wealth Management, LLC2,455$820.8K0.23%−40−1.6%Reduced
LaSalle St. Investment Advisors, LLC2,455$821.0K0.25%+772+45.9%Added
Advisory Alpha, LLC2,457$821.6K0.03%+205+9.1%Added
Legacy Capital Group California, Inc.2,459$822.1K0.25%−1,160−32.1%Reduced
Millstone Evans Group, LLC2,463$823.5K0.56%+2,463New
Gryphon Financial Partners LLC2,466$824.3K0.12%−879−26.3%Reduced
Kuhn & Co Investment Counsel2,467$824.8K0.70%00.0%Unchanged
Leavell Investment Management, Inc.2,468$825.9K0.04%+650+35.8%Added
Elevated Capital Advisors, LLC2,472$826.6K0.23%+563+29.5%Added
Mathes Company, Inc.2,475$827.0K0.30%−50−2.0%Reduced
Sivia Capital Partners, LLC2,474$827.1K0.41%−185−7.0%Reduced
State of Wyoming2,486$831.1K0.11%+1,503+152.9%Added
Solstein Capital, LLC2,487$831.5K0.46%00.0%Unchanged
Soltis Investment Advisors LLC2,493$833.6K0.08%−434−14.8%Reduced
B&L Asset Management LLC2,506$837.8K0.53%+137+5.8%Added
Williams Jones Wealth Management, LLC.2,507$838.2K0.01%+117+4.9%Added
Colonial River Wealth Management, LLC2,511$839.7K0.41%−574−18.6%Reduced
Ables, Iannone, Moore & Associates, Inc.2,514$840.5K0.52%00.0%Unchanged
JT Stratford LLC2,515$840.8K0.14%−326−11.5%Reduced
Kozak & Associates, Inc.2,530$842.1K0.19%+10+0.4%Added
Windsor Capital Management, LLC2,523$843.7K0.25%−18−0.7%Reduced
YANKCOM Partnership2,530$845.9K0.45%+2,530New
Greenwich Wealth Management LLC2,529$846.0K0.06%−142−5.3%Reduced
Avidian Wealth Solutions, LLC2,532$846.4K0.04%+330+15.0%Added
AdvisorNet Financial, Inc2,534$847.1K0.07%+18+0.7%Added
Atlantic Trust, LLC2,534$847.2K0.18%+1,950+333.9%Added