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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Liberty Wealth Management LLC1,821$608.7K0.10%+923+102.8%Added
McDaniel Terry & Co1,823$610.0K0.05%00.0%Unchanged
Amussen Hunsaker Associates LLC1,827$610.8K0.09%−89−4.6%Reduced
Revolve Wealth Partners, LLC1,827$610.8K0.09%+205+12.6%Added
Iams Wealth Management, LLC1,836$613.8K0.28%−6−0.3%Reduced
Essex LLC1,841$615.5K0.13%+27+1.5%Added
Arcataur Capital Management LLC1,845$616.8K0.21%−10−0.5%Reduced
Silver Coast Investments LLC1,846$617.2K0.23%−109−5.6%Reduced
Annis Gardner Whiting Capital Advisors, LLC1,846$617.9K0.17%+83+4.7%Added
Wisconsin Wealth Advisors, LLC1,853$619.4K0.91%+1,853New
Baxter Bros Inc1,855$620.2K0.08%+8+0.4%Added
MBL Wealth, LLC1,856$620.5K0.06%+625+50.8%Added
Aviance Capital Partners, LLC1,857$620.9K0.09%−4,940−72.7%Reduced
Jeppson Wealth Management, LLC1,859$621.5K0.23%−49−2.6%Reduced
Northern Financial Advisors Inc1,865$623.5K0.50%−58−3.0%Reduced
Wealthstar Advisors, LLC1,869$624.9K0.27%+1,869New
Sage Private Wealth Group, LLC1,869$625.0K0.47%−57−3.0%Reduced
Brandywine Oak Private Wealth LLC1,878$627.8K0.06%+2+0.1%Added
Arvest Bank Trust Division1,880$628.5K0.04%+492+35.4%Added
Avalon Trust Co1,884$629.9K0.04%+28+1.5%Added
Peninsula Wealth, LLC1,886$630.6K0.11%+47+2.6%Added
Nicholas Hoffman & Company, LLC.1,886$630.6K0.03%+321+20.5%Added
Uniting Wealth Partners, LLC1,887$630.9K0.30%+1,887New
Ramiah Investment Group1,895$633.6K0.58%−205−9.8%Reduced
Beck Bode, LLC1,899$634.9K0.12%−899−32.1%Reduced
Wolverine Asset Management LLC1,901$635.6K0.01%+1,901New
Magnetar Financial LLC1,903$636.2K0.01%+1,903New
Hilltop National Bank1,908$637.9K0.19%−60−3.0%Reduced
Financial Life Planners1,906$638.2K0.53%+1,906New
United Advisor Group, LLC1,911$638.9K0.13%+196+11.4%Added
Poehling Capital Management, LLC1,914$639.9K0.16%−955−33.3%Reduced
Battery Global Advisors, LLC1,914$640.7K0.34%00.0%Unchanged
Phillips Wealth Planners LLC2,020$642.1K0.64%+134+7.1%Added
Howard Wealth Management, LLC1,922$642.7K0.35%+1,922New
Citizens National Bank Trust Department1,924$643.3K0.14%+35+1.9%Added
Alliance Wealth Advisors, LLC1,927$644.3K0.37%00.0%Unchanged
Ferguson Wellman Capital Management, Inc1,932$645.9K0.01%+155+8.7%Added
Patron Partners Advisors, LLC1,939$648.3K0.35%+146+8.1%Added
Berry Wealth Group, LP1,942$649.2K0.47%+87+4.7%Added
Redwood Financial Network Corp1,946$650.6K0.48%−95−4.7%Reduced
Geller Advisors LLC1,947$651.7K0.04%+93+5.0%Added
New Republic Capital, LLC1,949$651.8K0.43%+265+15.7%Added
Winthrop Advisory Group LLC1,950$651.9K0.08%+51+2.7%Added
Meeder Asset Management Inc1,951$652.3K0.05%+1,285+192.9%Added
Everpar Advisors LLC1,957$654.3K0.33%+205+11.7%Added
Triumph Capital Management1,964$656.6K0.22%+1,964New
Brady Martz Wealth Solutions, LLC2,034$658.1K0.16%+2,034New
Waypoint Wealth Partners Inc.1,970$658.6K0.18%+100+5.3%Added
Florida Financial Advisors, LLC1,972$659.2K0.29%+1,030+109.3%Added
Kensington Investment Counsel, LLC1,972$659.3K0.28%−1,132−36.5%Reduced
Kane Investment Management, Inc.1,981$662.3K0.37%+1,981New
Capital Performance Advisors LLP1,988$664.6K0.21%+25+1.3%Added
Prosperity Wealth Management, Inc.1,988$664.6K0.27%+1,988New
Northwest Financial Advisors1,988$664.7K0.55%+2+0.1%Added
Altfest L J & Co Inc1,989$664.9K0.08%−85−4.1%Reduced
Roberts Glore & Co Inc1,994$666.7K0.20%−30−1.5%Reduced
Focused Wealth Management, Inc1,994$666.8K0.09%+28+1.4%Added
Ewa, LLC1,998$667.9K0.25%−3−0.1%Reduced
Grace & Mercy Foundation, Inc.2,000$668.7K0.15%00.0%Unchanged
Alley Investment Management Company, LLC2,000$668.7K0.08%00.0%Unchanged
Latko Wealth Management, Ltd.2,003$670.0K0.40%+3+0.2%Added
Gabelli Funds LLC2,005$670.3K0.01%−350−14.9%Reduced
D'Orazio & Associates, Inc.2,013$673.0K0.10%+44+2.2%Added
FFT Wealth Management LLC2,018$674.8K0.05%+143+7.6%Added
Tyche Wealth Partners LLC2,019$675.0K0.14%−10−0.5%Reduced
TFB Advisors LLC2,024$676.7K0.19%+38+1.9%Added
Riversedge Advisors, LLC2,024$676.7K0.15%+104+5.4%Added
Carson Advisory Inc.2,026$677.5K0.47%+70+3.6%Added
Vista Cima Wealth Management LLC2,027$677.7K0.70%+2,027New
Modern Wealth Management, LLC2,036$680.9K0.03%+687+50.9%Added
Capital Advantage, Inc.2,038$681.5K0.12%+2,038New
LVW Advisors, LLC2,044$683.4K0.08%+198+10.7%Added
Oak Ridge Investments LLC2,044$683.4K0.05%+2,044New
Independent Solutions Wealth Management, LLC2,050$685.4K0.15%−90−4.2%Reduced
McHugh Group, LLC2,050$685.4K0.51%+2,050New
Fi3 FINANCIAL ADVISORS, LLC2,048$685.5K0.26%+102+5.2%Added
Blackhawk Capital Partners LLC.2,052$686.0K0.36%−341−14.2%Reduced
Pines Wealth Management, LLC2,162$687.2K0.30%+2,162New
Boston Trust Walden Corp2,056$687.4K0.00%+17+0.8%Added
Addison Advisors LLC2,058$688.1K0.19%+6+0.3%Added
FF Advisors,LLC1,947$689.8K0.47%−8−0.4%Reduced
Seeds Investor LLC2,065$690.3K0.20%+351+20.5%Added
Saiph Capital, LLC2,068$691.5K0.31%+217+11.7%Added
Synergy Financial Group, LTD2,068$691.5K0.58%−9−0.4%Reduced
SFM, LLC2,070$692.2K0.49%+28+1.4%Added
Impact Capital Partners LLC2,075$693.7K0.25%+2,075New
626 Financial, LLC2,085$697.2K0.38%00.0%Unchanged
Leuthold Group, LLC2,087$697.7K0.08%+2,087New
Eagle Strategies LLC2,089$698.5K0.12%+3+0.1%Added
Covenant Partners, LLC2,093$699.8K0.22%−165−7.3%Reduced
Headinvest, LLC2,096$700.8K0.13%−98−4.5%Reduced
Tandem Capital Management Corp2,099$701.8K0.38%+2,099New
Beacon Financial Advisory LLC2,101$702.5K0.23%−71−3.3%Reduced
ORG Wealth Partners, LLC2,104$703.5K0.22%−7−0.3%Reduced
Axq Capital, LP2,111$705.8K0.32%+1,213+135.1%Added
ASB Consultores, LLC2,116$707.4K0.29%+296+16.3%Added
Fort Point Capital Partners LLC2,119$708.4K0.08%−39−1.8%Reduced
Accel Wealth Management2,123$709.7K0.27%−161−7.0%Reduced
Western Pacific Wealth Management, LP2,128$711.5K0.57%+12+0.6%Added
Walkner Condon Financial Advisors LLC2,133$713.0K0.14%+40+1.9%Added