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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,492 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,110 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,183 institutionsQ2 2023: 2,301 institutionsQ3 2023: 2,294 institutionsQ4 2023: 2,601 institutionsQ1 2024: 2,769 institutionsQ2 2024: 2,630 institutionsQ3 2024: 2,657 institutionsQ4 2024: 3,110 institutionsQ1 2025: 2,956 institutionsQ2 2025: 2,960 institutionsQ3 2025: 2,816 institutionsQ4 2025: 2,959 institutionsQ1 2026: 2,696 institutionsQ2 2026: 2,492 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,492$109.5B
Q1 20262,696$137.9B
Q4 20252,959$201.9B
Q3 20252,816$179.8B
Q2 20252,960$210.0B
Q1 20252,956$209.1B
Q4 20243,110$258.7B
Q3 20242,657$209.1B
Q2 20242,630$198.8B
Q1 20242,769$235.7B
Q4 20232,601$204.8B
Q3 20232,294$155.1B
Q2 20232,301$161.7B
Q1 20232,183$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Welch Group, LLC1,559$523.4K0.02%−37−2.3%Reduced
LBMC Investment Advisors, LLC1,566$523.6K0.04%−80−4.9%Reduced
Ransom Advisory, Ltd1,568$524.2K0.24%00.0%Unchanged
First Financial Corp1,572$525.6K0.24%−160−9.2%Reduced
JSF Financial, LLC1,572$525.7K0.14%+373+31.1%Added
Gallagher Fiduciary Advisors, LLC1,573$525.9K0.10%+444+39.3%Added
Beaton Management Co. Inc.1,575$527.0K0.27%00.0%Unchanged
Beverly Hills Private Wealth, LLC1,584$529.6K0.11%−65−3.9%Reduced
American National Bank1,585$529.9K0.06%−50−3.1%Reduced
Canton Hathaway, LLC1,588$531.0K0.13%00.0%Unchanged
One Wealth Management Investment & Advisory Services, LLC1,590$531.6K0.84%00.0%Unchanged
Reliant Investment Partners, LLC1,590$531.6K0.47%+1,590New
Guardian Asset Advisors, LLC1,604$536.6K0.34%+114+7.7%Added
FineMark National Bank & Trust1,606$536.9K0.02%+719+81.1%Added
Convergence Investment Partners, LLC1,611$538.7K0.12%−11−0.7%Reduced
Thompson David Blair1,613$539.3K0.39%+1,613New
Mattern Wealth Management LLC1,614$539.7K0.12%+170+11.8%Added
Pathway Financial Advisors LLC1,621$541.9K0.12%−13−0.8%Reduced
LJI Wealth Management, LLC1,621$542.0K0.11%+26+1.6%Added
Claret Asset Management Corp1,620$542.0K0.09%+464+40.1%Added
Brass Tax Wealth Management, Inc1,621$542.1K0.11%+1,621New
Olistico Wealth, LLC1,622$542.3K0.32%+50+3.2%Added
J. W. Coons Advisors, LLC1,623$542.6K0.14%−105−6.1%Reduced
Wedge Capital Management L L P1,626$543.6K0.01%−67−4.0%Reduced
Smith, Moore & Co.1,627$544.0K0.05%+159+10.8%Added
V2 Financial group LLC1,628$544.3K0.33%00.0%Unchanged
Fort Sheridan Advisors LLC1,629$544.6K0.08%+100+6.5%Added
TCI Wealth Advisors, Inc.1,630$544.9K0.05%+18+1.1%Added
Financial Advisory Corp1,630$545.0K0.20%−1,311−44.6%Reduced
Guerra Advisors Inc1,641$548.6K0.30%+1,641New
WMS Partners, LLC1,641$548.6K0.03%+100+6.5%Added
Jacobsen Capital Management1,646$550.3K0.23%+68+4.3%Added
Apexium Financial, LP1,647$550.6K0.03%+83+5.3%Added
RD Lewis Holdings, Inc.1,691$551.0K0.61%+1,691New
Cottage Street Advisors LLC1,650$551.7K0.29%−2−0.1%Reduced
Corps Capital Advisors, LLC1,654$553.0K0.56%+1,654New
Real Talk Capital, LLC1,657$553.9K0.73%+1,657New
Stokes Family Office, LLC1,660$554.8K0.06%−76−4.4%Reduced
Legacy Edge Advisors, LLC1,665$559.0K0.09%+12+0.7%Added
SlateStone Wealth, LLC1,676$560.0K0.05%+23+1.4%Added
Stock Yards Bank & Trust Co1,682$562.3K0.02%−944−35.9%Reduced
Private Portfolio Partners LLC1,688$564.5K0.10%+69+4.3%Added
Triad Wealth Partners, LLC1,689$564.7K0.20%+1,689New
Global Endowment Management, LP1,691$565.4K0.07%−827−32.8%Reduced
Breed's Hill Capital LLC1,692$565.8K0.30%+652+62.7%Added
IFG Advisors, LLC1,700$568.4K0.11%+300+21.4%Added
New Century Financial Group, LLC1,710$569.3K0.24%−328−16.1%Reduced
H&H Retirement Design & Management INC1,838$569.4K0.35%−197−9.7%Reduced
Balanced Rock Investment Advisor1,707$570.7K0.45%−104−5.7%Reduced
one8zero8, LLC1,707$570.7K0.12%+1,707New
Barnes Pettey Financial Advisors, LLC1,710$571.7K0.44%00.0%Unchanged
Intrua Financial, LLC1,713$572.9K0.09%−265−13.4%Reduced
Elefante Mark B1,714$573.0K0.52%+1,714New
Crescent Sterling, Ltd.1,719$574.7K0.59%+799+86.8%Added
Clarity Wealth Advisors, LLC1,720$575.1K0.16%−18−1.0%Reduced
Cornerstone Select Advisors, LLC1,721$575.4K0.55%+1,721New
Bullock Wealth Management Group1,726$577.1K0.34%−1,314−43.2%Reduced
Gsa Capital Partners LLP1,728$578.0K0.04%+1,728New
Oxford Financial Group Ltd1,732$579.1K0.04%−71−3.9%Reduced
IVC Wealth Advisors LLC1,733$579.4K0.32%−8−0.5%Reduced
Balboa Wealth Partners1,733$579.4K0.13%+410+31.0%Added
Pinnacle Bancorp, Inc.1,735$580.1K0.19%−32−1.8%Reduced
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors1,740$581.6K0.09%+848+95.1%Added
Sunpointe, LLC1,738$581.7K0.29%+43+2.5%Added
CoreCap Advisors, LLC1,740$581.9K0.03%+481+38.2%Added
Encompass Wealth Advisors, LLC1,744$583.2K0.24%+13+0.8%Added
Natural Investments, LLC1,756$587.0K0.16%+1,756New
Seven Mile Advisory1,762$589.1K0.38%+39+2.3%Added
JNBA Financial Advisors1,763$589.4K0.06%+201+12.9%Added
Aveo Capital Partners, LLC1,763$589.4K0.06%+118+7.2%Added
Richardson Financial Services Inc.1,758$590.2K0.41%+16+0.9%Added
Bigelow Investment Advisors, LLC1,768$591.1K0.28%−254−12.6%Reduced
Howland Capital Management LLC1,768$591.8K0.03%+39+2.3%Added
M3 Advisory Group, LLC1,770$591.8K0.42%+169+10.6%Added
Wayfinding Financial, LLC1,771$592.0K0.32%+1,771New
Lionshead Wealth Management, LLC1,773$592.8K0.43%+1,773New
Pacific Sage Partners, LLC1,773$592.8K0.14%00.0%Unchanged
Waters Parkerson & Co., LLC1,776$593.8K0.03%+19+1.1%Added
Rainier Family Wealth Inc1,777$594.1K0.72%+1,777New
Trilogy Capital Inc.1,780$595.1K0.03%+24+1.4%Added
Main Street Financial Solutions, LLC1,782$595.9K0.06%+527+42.0%Added
One Wealth Advisors, LLC1,786$597.1K0.09%+56+3.2%Added
Telos Capital Management, Inc.1,788$597.7K0.06%−123−6.4%Reduced
Good Life Advisors, LLC1,789$598.1K0.04%−427−19.3%Reduced
Floyd Financial Group LLC1,883$598.5K0.49%+1,883New
Semus Wealth Partners LLC1,791$598.9K0.40%+51+2.9%Added
Machina Capital S.A.S.1,792$599.1K0.25%−1,842−50.7%Reduced
Centurion Wealth Management LLC1,793$599.3K0.19%+20+1.1%Added
WS Portfolio Advisory, LLC1,800$601.8K2.45%+1,800New
Nutshell Asset Management Ltd1,800$601.8K0.38%+1,800New
Tennessee Valley Asset Management Partners1,800$601.8K0.10%+2+0.1%Added
Infrastructure Capital Advisors, LLC1,801$602.1K0.08%+1,701+1,701.0%Added
Spartan Planning & Wealth Management1,803$602.8K0.55%+1,803New
CVA Family Office, LLC1,804$603.1K0.10%+190+11.8%Added
Alliance Wealth Advisors, LLC1,804$603.2K0.16%+1,804New
Argonautica Private Wealth Management, Inc1,805$603.5K0.19%−5−0.3%Reduced
Aspire Capital Advisors LLC1,815$606.7K0.17%+66+3.8%Added
Waterway Wealth Management, LLC1,815$606.8K0.27%+1,815New
ArrowMark Colorado Holdings LLC1,818$607.8K0.01%00.0%Unchanged
Persium Advisors, LLC1,819$608.1K0.60%+1,819New