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Diversify Advisory Services, LLC

SEC CIK
0002021232
Latest filing
Aug 7, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Jan 16, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
611
−20 vs. Q3 2024
Portfolio value
$1.81B
−$45.9M (−2.5%) vs. Q3 2024
Filed
Jan 16, 2025
SEC
Holdings of Diversify Advisory Services, LLC in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
iShares Core MSCI Emerging Markets ETF46434G103ETF45,717$2.34M0.1%−8,581−15.8%Reduced–
COPConocoPhillipsStock23,796$2.43M0.1%+209+0.9%AddedHistory
NOWServiceNow, Inc.Stock2,399$2.46M0.1%−346−12.6%ReducedHistory
iShares Core MSCI Eafe ETF46432F842ETF37,427$2.61M0.1%+7,322+24.3%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF33,156$2.63M0.1%−125,969−79.2%Reduced–
MDTMedtronic plcStock32,714$2.64M0.1%−11,272−25.6%ReducedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF95,382$2.64M0.1%−287,414−75.1%ReducedConverted for a 4-for-1 split–
ACNAccenture plcStock7,592$2.66M0.1%−1,297−14.6%ReducedHistory
ProShares Ultrashort S&P 50074347G416ETF132,645$2.66M0.1%+132,645New–
LRCXLam Research CorpStock37,270$2.78M0.2%−280,890−88.3%ReducedConverted for a 10-for-1 splitHistory
WDAYWorkday, Inc.CL A11,263$2.81M0.2%+1,713+17.9%AddedHistory
iShares Core MSCI Total International Stock ETF46432F834ETF43,817$2.86M0.2%−19,039−30.3%Reduced–
iShares Tr464288588MBS ETF31,756$2.87M0.2%−4,574−12.6%Reduced–
HDHome Depot, Inc.Stock7,386$2.88M0.2%−1,088−12.8%ReducedHistory
Vanguard Long-Term Treasury ETF92206C847ETF53,303$2.89M0.2%+10,957+25.9%Added–
Schwab U.S. Large-Cap ETF808524201ETF125,675$2.89M0.2%−256,135−67.1%ReducedConverted for a 3-for-1 split–
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF89,964$2.93M0.2%+2,000+2.3%Added–
Vanguard Total Bond Market ETF921937835ETF41,723$2.97M0.2%−97,169−70.0%Reduced–
SCHWSchwab Charles CorpStock41,314$3.01M0.2%−983−2.3%ReducedHistory
iShares Core S&P Mid-Cap ETF464287507ETF48,657$3.01M0.2%+6,027+14.1%Added–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF69,275$3.06M0.2%−22,972−24.9%Reduced–
MAMastercard IncStock6,073$3.06M0.2%−861−12.4%ReducedHistory
Global X FDS37954Y483NASDAQ 100 COVER170,012$3.10M0.2%+781+0.5%Added–
PGProcter & Gamble CoStock19,538$3.10M0.2%−3,284−14.4%ReducedHistory
ZSZscaler, Inc.Stock16,321$3.10M0.2%+2,563+18.6%AddedHistory
DISWalt Disney CoStock28,601$3.11M0.2%−7,139−20.0%ReducedHistory
iShares Tr46434V282U S EQUITY FACTR52,466$3.15M0.2%+5,250+11.1%Added–
BRK.BBerkshire Hathaway IncStock7,160$3.17M0.2%−1,116−13.5%ReducedHistory
ABBVAbbVie Inc.Stock18,105$3.17M0.2%−6,472−26.3%ReducedHistory
iShares Tr46428743220 YR TR BD ETF37,149$3.17M0.2%+5,205+16.3%Added–
iShares Tr464288877EAFE VALUE ETF61,989$3.22M0.2%+10,502+20.4%Added–
iShares Tr464288885EAFE GRWTH ETF33,420$3.23M0.2%−4,644−12.2%Reduced–
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF35,528$3.25M0.2%+21,515+153.5%Added–
MOAltria Group, Inc.Stock64,044$3.26M0.2%−1,205−1.8%ReducedHistory
UNHUnitedHealth Group IncStock6,283$3.27M0.2%−2,132−25.3%ReducedHistory
iShares Ibonds Dec 2025 Term Corporate ETF46434VBD1ETF137,033$3.44M0.2%−5,571−3.9%Reduced–
XOMExxonMobil Holdings CorpCOM33,403$3.56M0.2%−8,419−20.1%ReducedHistory
Invesco Exch TRD SLF Idx FD46138J791BULSHS 2026 CB186,528$3.63M0.2%+8,840+5.0%Added–
BACBank of America CorpStock80,980$3.65M0.2%−17,777−18.0%ReducedHistory
BlackRock ETF Trust09290C103ISHARES US EQUIT73,186$3.71M0.2%−9,659−11.7%Reduced–
PMPhilip Morris International Inc.Stock32,228$3.78M0.2%−11,566−26.4%ReducedHistory
Vanguard Star FDS921909768VG TL INTL STK F67,932$3.96M0.2%+16,754+32.7%Added–
ISRGIntuitive Surgical IncCOM NEW7,227$3.96M0.2%+2,151+42.4%AddedHistory
Pgim ETF Tr69344A107PGIM ULTRA SH BD80,189$3.98M0.2%+4,397+5.8%Added–
Innovator ETFs Trust45782C383US EQTY PWR BUF99,703$3.99M0.2%−21,940−18.0%Reduced–
CSCOCisco Systems, Inc.Stock69,835$4.10M0.2%−18,382−20.8%ReducedHistory
BNY Mellon ETF Trust09661T206US MDCP CORE EQT40,579$4.11M0.2%−21,791−34.9%Reduced–
VZVerizon Communications IncStock109,890$4.15M0.2%−36,783−25.1%ReducedHistory
APPAppLovin CorpCOM CL A13,253$4.22M0.2%−2,296−14.8%ReducedHistory
Vanguard Ftse Developed Markets ETF921943858ETF88,866$4.22M0.2%−13,667−13.3%Reduced–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT24,509$4.25M0.2%−8,448−25.6%Reduced–
IAUiShares Gold TrustETF84,666$4.30M0.2%−5,733−6.3%ReducedHistory
PYPLPayPal Holdings, Inc.Stock52,301$4.36M0.2%−9,218−15.0%ReducedHistory
iShares Broad Usd Investment Grade Corporate Bond ETF464288620ETF88,050$4.38M0.2%+4,521+5.4%Added–
KOCoca Cola CoStock79,004$4.82M0.3%−14,101−15.1%ReducedHistory
CVXChevron CorpStock31,546$4.83M0.3%−7,278−18.7%ReducedHistory
LLYEli Lilly & CoStock6,114$4.89M0.3%−2,798−31.4%ReducedHistory
ROSTRoss Stores, Inc.COM33,380$5.07M0.3%−1,223−3.5%ReducedHistory
iShares Tr4642886613 7 YR TREAS BD44,175$5.07M0.3%−8,783−16.6%Reduced–
iShares U.S. Treasury Bond ETF46429B267ETF228,337$5.09M0.3%+14,095+6.6%Added–
SMCISuper Micro Computer, Inc.Stock156,852$5.11M0.3%+156,852NewHistory
LMTLockheed Martin CorpStock10,951$5.13M0.3%−1,129−9.3%ReducedHistory
iShares S&P 500 Growth ETF464287309ETF51,080$5.16M0.3%−7,061−12.1%Reduced–
KDKyndryl Holdings, Inc.Stock144,490$5.31M0.3%+144,490NewHistory
Vanguard Ftse Emerging Markets ETF922042858ETF124,520$5.33M0.3%−7,888−6.0%Reduced–
State Street Technology Select Sector SPDR ETF81369Y803ETF23,429$5.36M0.3%−2,144−8.4%Reduced–
Invesco Exch TRD SLF Idx FD46138J825BULSHS 2025 CB265,703$5.50M0.3%−19,605−6.9%Reduced–
ARMArm Holdings PLCADR40,344$5.67M0.3%+40,344NewHistory
iShares MSCI USA Quality Factor ETF46432F339ETF32,752$5.78M0.3%+2,085+6.8%Added–
TLNTalen Energy CorpCOM26,121$5.79M0.3%+26,121NewHistory
iShares Tr46436E7180-3 MTH TREASURY58,405$5.87M0.3%+1,737+3.1%Added–
Janus Detroit STR Tr47103U845HENDRSON AAA CL122,205$6.21M0.3%−60,522−33.1%Reduced–
JPMJPMorgan Chase & CoStock26,279$6.30M0.3%−4,855−15.6%ReducedHistory
AFRMAffirm Holdings, Inc.COM CL A116,743$6.46M0.4%+9,364+8.7%AddedHistory
Vanguard Mortgage-Backed Securities ETF92206C771ETF149,921$6.71M0.4%+4,726+3.3%Added–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF202,839$6.88M0.4%−40,604−16.7%Reduced–
iShares MSCI USA Min Vol Factor ETF46429B697ETF83,992$7.36M0.4%+1,046+1.3%Added–
JNJJohnson & JohnsonStock53,481$7.60M0.4%−4,254−7.4%ReducedHistory
State Street Industrial Select Sector SPDR ETF81369Y704ETF58,568$7.69M0.4%+51,286+704.3%Added–
VVisa Inc.Stock25,420$7.82M0.4%−3,405−11.8%ReducedHistory
State Street Energy Select Sector SPDR ETF81369Y506ETF89,632$7.92M0.4%−2,769−3.0%Reduced–
Vanguard Morningstar Total Stock Market ETF922908769ETF28,382$8.15M0.4%+897+3.3%Added–
SOFISoFi Technologies, Inc.Stock630,170$8.92M0.5%−183,419−22.5%ReducedHistory
iShares Tr46434V613CORE UNIVRSL USD233,357$10.4M0.6%−9,724−4.0%Reduced–
OPBKOP BancorpCOM736,600$10.8M0.6%00.0%UnchangedHistory
iShares Tr464288760US AER DEF ETF74,807$10.9M0.6%+3,316+4.6%Added–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF219,084$11.0M0.6%−458−0.2%Reduced–
TSLATesla, Inc.Stock32,164$12.7M0.7%+1,147+3.7%AddedHistory
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF161,887$14.2M0.8%+15,909+10.9%Added–
SMSM Energy CoCOM349,268$15.1M0.8%+11,191+3.3%AddedHistory
PANWPalo Alto Networks IncStock90,740$15.7M0.9%−5,004−5.2%ReducedConverted for a 2-for-1 splitHistory
SNOWSnowflake Inc.Stock100,284$16.3M0.9%+6,922+7.4%AddedHistory
TSMTaiwan Semiconductor Manufacturing Co LtdADR81,747$17.0M0.9%+35,898+78.3%AddedHistory
ETEnergy Transfer LPCOM UT LTD PTN917,815$17.8M1.0%+11,026+1.2%AddedHistory
AMDAdvanced Micro Devices IncStock174,177$20.2M1.1%+58,748+50.9%AddedHistory
GOOGAlphabet Inc.Stock105,549$20.4M1.1%−9,143−8.0%ReducedHistory
AVGOBroadcom Inc.Stock94,768$21.3M1.2%+31,492+49.8%AddedHistory
COSTCostco Wholesale CorpStock23,751$22.3M1.2%+268+1.1%AddedHistory
iShares Core S&P 500 ETF464287200ETF38,517$22.5M1.2%−585−1.5%Reduced–
GOOGLAlphabet Inc.Stock135,200$26.0M1.4%+10,342+8.3%AddedHistory

Options (1)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Diversify Advisory Services, LLC in Q4 2024
SecurityClassPutsCalls
Invesco QQQ Trust Series I46090E103ETF–$6.58K

Sold out since Q3 2024 (89)

Positions held at the end of Q3 2024 that are gone from this filing.

Positions of Diversify Advisory Services, LLC sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
Simplify Exchange Traded Fun82889N772HEALTH CARE ETF299,920$9.67M0.5%–
VALValaris LtdCL A137,572$6.93M0.4%History
iShares Tr464287234MSCI EMG MKT ETF147,854$6.73M0.4%–
BABAAlibaba Group Holding LtdADR52,746$5.30M0.3%History
JDJD.com, Inc.SPON ADS CL A115,426$4.66M0.3%History
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB220,465$4.65M0.3%–
BIDUBaidu, Inc.ADR43,048$3.96M0.2%History
iShares Tr46434VBG4IBONDS DEC24 ETF131,542$3.31M0.2%–
DTDynatrace, Inc.Stock32,897$1.76M0.1%History
NXTNextpower Inc.Stock29,386$941.7K0.1%History
BIIBBiogen Inc.COM4,719$877.3K<0.1%History
iShares Tr46435U184IBONDS 24 TRM HG31,509$733.2K<0.1%–
Invesco Exch TRD SLF Idx FD46138J833BULSHS 2024 HY31,960$722.9K<0.1%–
BRK.ABerkshire Hathaway IncCL A1$692.6K<0.1%History
Invesco Exch Traded FD Tr II46138E206CALIF AMT MUN27,704$684.3K<0.1%–
J P Morgan Exchange Traded F46641Q159INCOME ETF13,976$642.9K<0.1%–
Vanguard Index FDS922908652EXTEND MKT ETF3,443$636.2K<0.1%–
JPCNuveen Preferred & Income Opportunities FundCOM73,000$591.3K<0.1%History
Goldman Sachs ETF Tr381430479ACCESS INVT GR12,042$555.5K<0.1%–
CIVICivitas Resources, Inc.EQUITY US CM10,700$543.0K<0.1%History
OTISOtis Worldwide CorpStock5,136$528.9K<0.1%History
TRVTravelers Companies, Inc.Stock2,032$526.7K<0.1%History
CARRCarrier Global CorpStock6,044$484.4K<0.1%History
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF8,696$478.6K<0.1%–
AFLAflac IncStock4,259$477.7K<0.1%History
BITBBitwise Bitcoin ETFSHS BEN INT12,663$465.2K<0.1%History
DHRDanaher CorpStock1,576$411.8K<0.1%History
iShares Tr46435G268RUSEL 2500 ETF5,806$394.7K<0.1%–
iShares Tr46435G219INVT GRAD SY ETF8,529$387.3K<0.1%–
iShares Russell 2000 Growth ETF464287648ETF1,286$367.6K<0.1%–
NEMNEWMONT CorpStock6,208$364.3K<0.1%History
Invesco Actvely MNGD Etc FD46090F100OPTIMUM YIELD25,931$356.6K<0.1%–
iShares Tr464287630RUS 2000 VAL ETF2,070$344.1K<0.1%–
MMM3M CoStock2,571$338.7K<0.1%History
PRUPrudential Financial IncStock2,515$316.0K<0.1%History
First Tr Exchange-Traded FD33734H106SHS6,737$305.5K<0.1%–
CMICummins IncStock922$304.9K<0.1%History
Dimensional U.S. Small Cap ETF25434V500ETF4,385$284.2K<0.1%–
VNOMViper Energy, Inc.COM5,245$276.6K<0.1%History
GPCGenuine Parts CoStock2,375$268.7K<0.1%History
AMPAmeriprise Financial IncCOM506$262.9K<0.1%History
Vanguard World FD921910725ESG INTL STK ETF4,301$258.2K<0.1%–
State Street SPDR Portfolio S&P 500 High Dividend ETF78468R788ETF5,532$252.5K<0.1%–
CPCanadian Pacific Kansas City LtdCOM3,154$251.2K<0.1%History
First Tr Exchng Traded FD VI33740F516FT VEST US EQT6,589$251.0K<0.1%–
KMBKimberly Clark CorpStock1,819$250.5K<0.1%History
BSYBentley Systems IncCOM CL B4,999$248.2K<0.1%History
FCNFti Consulting, IncCOM1,066$244.6K<0.1%History
ITWIllinois Tool Works IncStock943$242.4K<0.1%History
iShares Russell 1000 Value ETF464287598ETF1,254$239.9K<0.1%–
iShares Core S&P US Value ETF464287663ETF2,492$239.6K<0.1%–
WSOWatsco IncCOM494$239.4K<0.1%History
ALLEAllegion plcORD SHS1,577$237.6K<0.1%History
JFRNuveen Floating Rate Income FundCOM26,625$235.4K<0.1%History
iShares Tr46436E874IBONDS 24 TRM TS9,728$233.1K<0.1%–
ICLRIcon PLCCOM820$232.5K<0.1%History
ADIAnalog Devices IncStock1,024$229.9K<0.1%History
First Tr Exchange-Traded Alp33735K108COM SHS1,700$229.8K<0.1%–
State Street SPDR Portfolio Aggregate Bond ETF78464A649ETF8,982$229.2K<0.1%–
HPQHP IncStock6,301$228.3K<0.1%History
EMREmerson Electric CoStock2,079$227.6K<0.1%History
iShares Tr464287572GLOBAL 100 ETF2,237$225.9K<0.1%–
iShares Tr46434V647GLOBAL REIT ETF8,674$225.5K<0.1%–
Ssga Active ETF Tr78467V608ST STR BL LN ETF5,370$225.2K<0.1%–
WPCW. P. Carey Inc.COM3,761$222.1K<0.1%History
KBRKBR, Inc.COM3,138$220.9K<0.1%History
VMIValmont Industries IncCOM748$220.5K<0.1%History
TTETotalEnergies SESPONSORED ADS3,360$217.9K<0.1%History
CASYCaseys General Stores IncCOM556$216.9K<0.1%History
Schwab Fundamental U.S. Large Company ETF808524771ETF8,900$214.2K<0.1%–
iShares U S ETF Tr46431W606IT RT HDG HGYL2,482$214.1K<0.1%–
Invesco Exch Traded FD Tr II46138E511PFD ETF17,052$210.2K<0.1%–
HUMHumana IncStock801$210.1K<0.1%History
PJTPJT Partners Inc.COM CL A1,394$203.1K<0.1%History
RYANRyan Specialty Holdings, Inc.CL A2,977$202.6K<0.1%History
ASXASE Technology Holding Co., Ltd.SPONSORED ADS19,411$200.7K<0.1%History
Invesco Exch TRD SLF Idx FD46138J536BULSHS 2024 MUNI8,069$200.2K<0.1%–
TMETencent Music Entertainment GroupSPON ADS14,095$166.3K<0.1%History
BVNBuenaventura Mining Co IncSPONSORED ADR10,439$145.6K<0.1%History
HLNHaleon plcADR14,121$139.9K<0.1%History
AVDLAvadel Pharmaceuticals PLCStock10,138$138.7K<0.1%History
ARIApollo Commercial Real Estate Finance, Inc.COM15,345$133.2K<0.1%History
NMZNuveen Municipal High Income Opportunity FundCOM10,000$113.9K<0.1%History
ADTADT Inc.COM10,669$74.3K<0.1%History
JMIAJumia Technologies AGSPONSORED ADS13,899$67.7K<0.1%History
ETHGrayscale Ethereum Staking Mini ETFCOM UNIT11,418$28.3K<0.1%History
HTZWWHertz Global Holdings, IncCommon Stock14,874$28.0K<0.1%History
QVCGAOld QVC Group, Inc.COM SER A14,145$8.05K<0.1%History
ELABPMGC Holdings Inc.COM25,000$2.59K<0.1%History