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Diversify Advisory Services, LLC

SEC CIK
0002021232
Latest filing
Aug 7, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Jan 16, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
611
−20 vs. Q3 2024
Portfolio value
$1.81B
−$45.9M (−2.5%) vs. Q3 2024
Filed
Jan 16, 2025
SEC
Holdings of Diversify Advisory Services, LLC in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
GLWCorning IncCOM24,472$1.15M0.1%−352−1.4%ReducedHistory
iShares Tr464288307MRGSTR MD CP GRW15,474$1.17M0.1%+2,963+23.7%Added–
OBDCBlue Owl Capital CorpCOM81,006$1.18M0.1%+159+0.2%AddedHistory
iShares Tr46436E767ESG MSCI USA ETF23,915$1.18M0.1%−6,417−21.2%Reduced–
ADPAutomatic Data Processing IncStock4,146$1.19M0.1%−4,132−49.9%ReducedHistory
JPMorgan Ultra-Short Income ETF46641Q837ETF23,599$1.19M0.1%−1,946−7.6%Reduced–
iShares Flexible Income Active ETF092528603ETF23,114$1.20M0.1%+1,048+4.7%Added–
WFCWells Fargo & CompanyStock17,215$1.20M0.1%−10,156−37.1%ReducedHistory
PEPPepsiCo IncStock8,515$1.21M0.1%−10,926−56.2%ReducedHistory
ELFe.l.f. Beauty, Inc.COM9,761$1.22M0.1%+7,621+356.1%AddedHistory
MSMorgan StanleyStock9,918$1.22M0.1%−559−5.3%ReducedHistory
iShares Tr464288570ESG MSCI KLD ETF11,241$1.23M0.1%−4,574−28.9%Reduced–
AXPAmerican Express CoStock4,213$1.24M0.1%−1,290−23.4%ReducedHistory
Schwab US Dividend Equity ETF808524797ETF46,822$1.26M0.1%−83,042−63.9%ReducedConverted for a 3-for-1 split–
iShares Tr46435U713US INFRASTRUC28,529$1.29M0.1%−1,051−3.6%Reduced–
State Street Consumer Discretionary Select Sector SPDR ETF81369Y407ETF5,871$1.30M0.1%+643+12.3%Added–
Vanguard Scottsdale FDS92206C706INTER TERM TREAS22,676$1.30M0.1%−511−2.2%Reduced–
iShares Ibonds Dec 2026 Term Corporate ETF46435GAA0ETF54,572$1.31M0.1%+19,526+55.7%Added–
WMBWilliams Companies, Inc.COM23,651$1.31M0.1%+136+0.6%AddedHistory
XYZBlock, Inc.CL A15,931$1.31M0.1%+15,931NewHistory
APDAir Products & Chemicals, Inc.Stock4,493$1.32M0.1%−4,728−51.3%ReducedHistory
Invesco Exch Traded FD Tr II46138E354S&P500 LOW VOL19,337$1.32M0.1%−184−0.9%Reduced–
Janus Detroit STR Tr47103U753B-BBB CLO ETF26,927$1.32M0.1%+5,952+28.4%Added–
Vanguard Ftse All-World Ex-US Small-Cap ETF922042718ETF12,056$1.35M0.1%−3,611−23.0%Reduced–
Vanguard World FD921910840MEGA CAP VAL ETF10,975$1.36M0.1%−1,607−12.8%Reduced–
RTXRTX CorpStock11,797$1.36M0.1%−8,417−41.6%ReducedHistory
SHOPShopify Inc.Stock13,220$1.37M0.1%−734−5.3%ReducedHistory
Vanguard S&P 500 Growth ETF921932505ETF3,777$1.38M0.1%+352+10.3%Added–
SPDR Series Trust78468R408ST TERM HIGH ETF54,648$1.38M0.1%+2,648+5.1%Added–
Vanguard Mun BD FDS922907746TAX EXEMPT BD27,877$1.39M0.1%−3,985−12.5%Reduced–
SCCOSouthern Copper CorpStock14,728$1.39M0.1%00.0%UnchangedHistory
EWEdwards Lifesciences CorpStock19,001$1.40M0.1%−2,698−12.4%ReducedHistory
Invesco Exchange Traded FD T46137V597RAFI US 150034,857$1.43M0.1%+681+2.0%Added–
MRKMerck & Co., Inc.Stock14,514$1.44M0.1%−5,484−27.4%ReducedHistory
ESSEssex Property Trust, Inc.COM5,299$1.44M0.1%−4,331−45.0%ReducedHistory
EWBCEast West Bancorp IncCOM15,425$1.44M0.1%−10.0%ReducedHistory
PFEPfizer IncStock54,110$1.45M0.1%−352,076−86.7%ReducedHistory
Aim ETF Products Trust00888H406ALLIANZIM US EQT41,501$1.45M0.1%00.0%Unchanged–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF47,930$1.45M0.1%+2,433+5.3%Added–
TAT&T Inc.Stock67,656$1.47M0.1%+974+1.5%AddedHistory
DEDeere & CoStock3,618$1.48M0.1%−548−13.2%ReducedHistory
iShares Tr46434V274INTL EQTY FACTOR52,190$1.49M0.1%−9,891−15.9%Reduced–
BlackRock ETF Trust09290C509ISHA US AWAR ETF23,513$1.49M0.1%−10,945−31.8%Reduced–
iShares Tr464287549EXPND TEC SC ETF15,062$1.53M0.1%+15,062New–
SPDR Series Trust78464A383ST STR BACKE ETF71,810$1.53M0.1%−3,089−4.1%Reduced–
CMCSAComcast CorpStock42,209$1.53M0.1%−16,663−28.3%ReducedHistory
IBMInternational Business Machines CorpStock7,008$1.54M0.1%−8,081−53.6%ReducedHistory
Invesco Exchange Traded FD T46137V720LEISU ENTMT ETF29,780$1.54M0.1%−250−0.8%Reduced–
iShares Inc46434G764MSCI EMRG CHN27,899$1.54M0.1%−15,850−36.2%Reduced–
State Street Communication Services Select Sector SPDR ETF81369Y852ETF16,153$1.55M0.1%+5,244+48.1%Added–
Vanguard Morningstar Value ETF922908744ETF9,437$1.58M0.1%+2,143+29.4%Added–
J P Morgan Exchange Traded F46641Q670CORE PLUS BD ETF35,519$1.62M0.1%−15,064−29.8%Reduced–
ABTAbbott LaboratoriesStock14,514$1.63M0.1%−1,272−8.1%ReducedHistory
Schwab U.S. Small-Cap ETF808524607ETF64,400$1.64M0.1%−24,710−27.7%ReducedConverted for a 2-for-1 split–
KFYKorn FerryCOM NEW25,134$1.64M0.1%+53+0.2%AddedHistory
PLTRPalantir Technologies Inc.Stock24,575$1.65M0.1%+5,533+29.1%AddedHistory
LOWLowes Companies IncStock6,691$1.66M0.1%−1,176−14.9%ReducedHistory
First Tr Exchng Traded FD VI33740U844FT VEST U.S43,686$1.68M0.1%−4,832−10.0%Reduced–
iShares Tr464288414NATIONAL MUN ETF16,049$1.70M0.1%−3,418−17.6%Reduced–
CMGChipotle Mexican Grill IncCOM30,036$1.70M0.1%+3,800+14.5%AddedHistory
AMATApplied Materials IncStock9,910$1.70M0.1%+3,189+47.4%AddedHistory
Altshares Trust02210T108MERGER ARBITRAGE62,225$1.73M0.1%−801−1.3%Reduced–
WMWaste Management IncStock8,524$1.77M0.1%+482+6.0%AddedHistory
Innovator U.S. Equity Buffer ETF - October45782C771ETF41,564$1.79M0.1%00.0%Unchanged–
TMOThermo Fisher Scientific Inc.Stock3,349$1.82M0.1%−174−4.9%ReducedHistory
First Tr Exchng Traded FD VI33740U786FT VEST U.S49,090$1.82M0.1%−1,450−2.9%Reduced–
INTUIntuit Inc.Stock2,937$1.83M0.1%−722−19.7%ReducedHistory
WMTWalmart Inc.Stock20,310$1.89M0.1%+1,152+6.0%AddedHistory
ANETArista Networks, Inc.Stock16,525$1.89M0.1%+1,201+7.8%AddedConverted for a 4-for-1 splitHistory
iShares Tr46435G425ESG AWR MSCI USA14,981$1.91M0.1%−2,237−13.0%Reduced–
Pacer US Cash Cows 100 ETF69374H881ETF33,892$1.91M0.1%−2,030−5.7%Reduced–
AMGNAmgen IncStock7,320$1.92M0.1%−3,499−32.3%ReducedHistory
MCDMcDonalds CorpStock6,858$1.94M0.1%−3,959−36.6%ReducedHistory
GSGoldman Sachs Group IncStock3,464$1.94M0.1%−535−13.4%ReducedHistory
UNPUnion Pacific CorpStock8,660$1.95M0.1%−2,964−25.5%ReducedHistory
QCOMQualcomm IncStock12,475$1.96M0.1%−4,206−25.2%ReducedHistory
ABNBAirbnb, Inc.Stock15,257$1.98M0.1%−3,451−18.4%ReducedHistory
VanEck Semiconductor ETF92189F676ETF8,027$1.98M0.1%+528+7.0%Added–
iShares Core S&P Small Cap ETF464287804ETF17,859$2.02M0.1%+192+1.1%Added–
Simplify Exchange Traded Fun82889N863VOLATILITY PREM99,661$2.02M0.1%+18,131+22.2%Added–
VRTXVertex Pharmaceuticals IncStock4,946$2.03M0.1%+131+2.7%AddedHistory
PINSPinterest, Inc.CL A66,106$2.03M0.1%+44,869+211.3%AddedHistory
iShares Tr464287721U.S. TECH ETF12,845$2.03M0.1%−1,996−13.4%Reduced–
ORCLOracle CorpStock13,139$2.03M0.1%−8,133−38.2%ReducedHistory
Vanguard Morningstar Growth ETF922908736ETF5,020$2.04M0.1%+1,204+31.6%Added–
Innovator ETFs Trust45782C417US EQTY PWR BUF55,420$2.05M0.1%−15,250−21.6%Reduced–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF30,096$2.06M0.1%−4,806−13.8%Reduced–
BXBlackstone Inc.COM12,678$2.09M0.1%−8,436−40.0%ReducedHistory
First Tr Exchng Traded FD VI33740F474FT VEST US EQT58,306$2.11M0.1%−13,021−18.3%Reduced–
iShares S&P 500 Value ETF464287408ETF11,252$2.12M0.1%−902−7.4%Reduced–
ZTSZoetis Inc.Stock13,047$2.13M0.1%−2,593−16.6%ReducedHistory
State Street Health Care Select Sector SPDR ETF81369Y209ETF15,537$2.17M0.1%−11,567−42.7%Reduced–
iShares Russell 2000 ETF464287655ETF10,052$2.18M0.1%−92,014−90.2%Reduced–
NFLXNetflix IncStock2,627$2.20M0.1%+328+14.3%AddedHistory
ADBEAdobe Inc.Stock5,454$2.21M0.1%−5,556−50.5%ReducedHistory
State Street Financial Select Sector SPDR ETF81369Y605ETF46,806$2.21M0.1%−848−1.8%Reduced–
ASMLASML Holding NVADR3,025$2.24M0.1%+66+2.2%AddedHistory
OKTAOkta, Inc.CL A26,888$2.27M0.1%+26,888NewHistory
Vanguard High Dividend Yield Index ETF921946406ETF18,112$2.28M0.1%−734−3.9%Reduced–
CRMSalesforce, Inc.Stock7,358$2.34M0.1%−2,430−24.8%ReducedHistory

Options (1)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Diversify Advisory Services, LLC in Q4 2024
SecurityClassPutsCalls
Invesco QQQ Trust Series I46090E103ETF–$6.58K

Sold out since Q3 2024 (89)

Positions held at the end of Q3 2024 that are gone from this filing.

Positions of Diversify Advisory Services, LLC sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
Simplify Exchange Traded Fun82889N772HEALTH CARE ETF299,920$9.67M0.5%–
VALValaris LtdCL A137,572$6.93M0.4%History
iShares Tr464287234MSCI EMG MKT ETF147,854$6.73M0.4%–
BABAAlibaba Group Holding LtdADR52,746$5.30M0.3%History
JDJD.com, Inc.SPON ADS CL A115,426$4.66M0.3%History
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB220,465$4.65M0.3%–
BIDUBaidu, Inc.ADR43,048$3.96M0.2%History
iShares Tr46434VBG4IBONDS DEC24 ETF131,542$3.31M0.2%–
DTDynatrace, Inc.Stock32,897$1.76M0.1%History
NXTNextpower Inc.Stock29,386$941.7K0.1%History
BIIBBiogen Inc.COM4,719$877.3K<0.1%History
iShares Tr46435U184IBONDS 24 TRM HG31,509$733.2K<0.1%–
Invesco Exch TRD SLF Idx FD46138J833BULSHS 2024 HY31,960$722.9K<0.1%–
BRK.ABerkshire Hathaway IncCL A1$692.6K<0.1%History
Invesco Exch Traded FD Tr II46138E206CALIF AMT MUN27,704$684.3K<0.1%–
J P Morgan Exchange Traded F46641Q159INCOME ETF13,976$642.9K<0.1%–
Vanguard Index FDS922908652EXTEND MKT ETF3,443$636.2K<0.1%–
JPCNuveen Preferred & Income Opportunities FundCOM73,000$591.3K<0.1%History
Goldman Sachs ETF Tr381430479ACCESS INVT GR12,042$555.5K<0.1%–
CIVICivitas Resources, Inc.EQUITY US CM10,700$543.0K<0.1%History
OTISOtis Worldwide CorpStock5,136$528.9K<0.1%History
TRVTravelers Companies, Inc.Stock2,032$526.7K<0.1%History
CARRCarrier Global CorpStock6,044$484.4K<0.1%History
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF8,696$478.6K<0.1%–
AFLAflac IncStock4,259$477.7K<0.1%History
BITBBitwise Bitcoin ETFSHS BEN INT12,663$465.2K<0.1%History
DHRDanaher CorpStock1,576$411.8K<0.1%History
iShares Tr46435G268RUSEL 2500 ETF5,806$394.7K<0.1%–
iShares Tr46435G219INVT GRAD SY ETF8,529$387.3K<0.1%–
iShares Russell 2000 Growth ETF464287648ETF1,286$367.6K<0.1%–
NEMNEWMONT CorpStock6,208$364.3K<0.1%History
Invesco Actvely MNGD Etc FD46090F100OPTIMUM YIELD25,931$356.6K<0.1%–
iShares Tr464287630RUS 2000 VAL ETF2,070$344.1K<0.1%–
MMM3M CoStock2,571$338.7K<0.1%History
PRUPrudential Financial IncStock2,515$316.0K<0.1%History
First Tr Exchange-Traded FD33734H106SHS6,737$305.5K<0.1%–
CMICummins IncStock922$304.9K<0.1%History
Dimensional U.S. Small Cap ETF25434V500ETF4,385$284.2K<0.1%–
VNOMViper Energy, Inc.COM5,245$276.6K<0.1%History
GPCGenuine Parts CoStock2,375$268.7K<0.1%History
AMPAmeriprise Financial IncCOM506$262.9K<0.1%History
Vanguard World FD921910725ESG INTL STK ETF4,301$258.2K<0.1%–
State Street SPDR Portfolio S&P 500 High Dividend ETF78468R788ETF5,532$252.5K<0.1%–
CPCanadian Pacific Kansas City LtdCOM3,154$251.2K<0.1%History
First Tr Exchng Traded FD VI33740F516FT VEST US EQT6,589$251.0K<0.1%–
KMBKimberly Clark CorpStock1,819$250.5K<0.1%History
BSYBentley Systems IncCOM CL B4,999$248.2K<0.1%History
FCNFti Consulting, IncCOM1,066$244.6K<0.1%History
ITWIllinois Tool Works IncStock943$242.4K<0.1%History
iShares Russell 1000 Value ETF464287598ETF1,254$239.9K<0.1%–
iShares Core S&P US Value ETF464287663ETF2,492$239.6K<0.1%–
WSOWatsco IncCOM494$239.4K<0.1%History
ALLEAllegion plcORD SHS1,577$237.6K<0.1%History
JFRNuveen Floating Rate Income FundCOM26,625$235.4K<0.1%History
iShares Tr46436E874IBONDS 24 TRM TS9,728$233.1K<0.1%–
ICLRIcon PLCCOM820$232.5K<0.1%History
ADIAnalog Devices IncStock1,024$229.9K<0.1%History
First Tr Exchange-Traded Alp33735K108COM SHS1,700$229.8K<0.1%–
State Street SPDR Portfolio Aggregate Bond ETF78464A649ETF8,982$229.2K<0.1%–
HPQHP IncStock6,301$228.3K<0.1%History
EMREmerson Electric CoStock2,079$227.6K<0.1%History
iShares Tr464287572GLOBAL 100 ETF2,237$225.9K<0.1%–
iShares Tr46434V647GLOBAL REIT ETF8,674$225.5K<0.1%–
Ssga Active ETF Tr78467V608ST STR BL LN ETF5,370$225.2K<0.1%–
WPCW. P. Carey Inc.COM3,761$222.1K<0.1%History
KBRKBR, Inc.COM3,138$220.9K<0.1%History
VMIValmont Industries IncCOM748$220.5K<0.1%History
TTETotalEnergies SESPONSORED ADS3,360$217.9K<0.1%History
CASYCaseys General Stores IncCOM556$216.9K<0.1%History
Schwab Fundamental U.S. Large Company ETF808524771ETF8,900$214.2K<0.1%–
iShares U S ETF Tr46431W606IT RT HDG HGYL2,482$214.1K<0.1%–
Invesco Exch Traded FD Tr II46138E511PFD ETF17,052$210.2K<0.1%–
HUMHumana IncStock801$210.1K<0.1%History
PJTPJT Partners Inc.COM CL A1,394$203.1K<0.1%History
RYANRyan Specialty Holdings, Inc.CL A2,977$202.6K<0.1%History
ASXASE Technology Holding Co., Ltd.SPONSORED ADS19,411$200.7K<0.1%History
Invesco Exch TRD SLF Idx FD46138J536BULSHS 2024 MUNI8,069$200.2K<0.1%–
TMETencent Music Entertainment GroupSPON ADS14,095$166.3K<0.1%History
BVNBuenaventura Mining Co IncSPONSORED ADR10,439$145.6K<0.1%History
HLNHaleon plcADR14,121$139.9K<0.1%History
AVDLAvadel Pharmaceuticals PLCStock10,138$138.7K<0.1%History
ARIApollo Commercial Real Estate Finance, Inc.COM15,345$133.2K<0.1%History
NMZNuveen Municipal High Income Opportunity FundCOM10,000$113.9K<0.1%History
ADTADT Inc.COM10,669$74.3K<0.1%History
JMIAJumia Technologies AGSPONSORED ADS13,899$67.7K<0.1%History
ETHGrayscale Ethereum Staking Mini ETFCOM UNIT11,418$28.3K<0.1%History
HTZWWHertz Global Holdings, IncCommon Stock14,874$28.0K<0.1%History
QVCGAOld QVC Group, Inc.COM SER A14,145$8.05K<0.1%History
ELABPMGC Holdings Inc.COM25,000$2.59K<0.1%History