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SimpliFi, Inc.

SEC CIK
0001716983
Latest filing
Jul 24, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Jan 24, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
41
0 vs. Q3 2024
Portfolio value
$218.7M
−$6.85M (−3.0%) vs. Q3 2024
Filed
Jan 24, 2025
SEC
Holdings of SimpliFi, Inc. in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
Schwab Emerging Markets Equity ETF808524706ETF10,126$269.7K0.1%+62+0.6%Added–
SRESempraStock3,275$287.3K0.1%+24+0.7%AddedHistory
ARK Innovation ETF00214Q104ETF5,501$312.3K0.1%00.0%Unchanged–
NOCNorthrop Grumman CorpStock699$328.0K0.2%00.0%UnchangedHistory
iShares Tr464289875CORE 40 MODE ETF8,337$362.2K0.2%−738−8.1%Reduced–
Invesco Exchange Traded FD T46137V548INTL DIVI ACHI21,765$398.5K0.2%+109+0.5%Added–
J P Morgan Exchange Traded F46641Q332EQUITY PREMIUM7,032$404.5K0.2%−396−5.3%Reduced–
Invesco Exch Traded FD Tr II46138G508SR LN ETF19,471$410.3K0.2%−604,356−96.9%Reduced–
State Street SPDR Portfolio S&P 500 High Dividend ETF78468R788ETF9,620$416.0K0.2%−1,358−12.4%Reduced–
Vanguard Star FDS921909768VG TL INTL STK F7,482$440.9K0.2%+513+7.4%Added–
Invesco Exchange Traded FD T46137V738LARGE CAP VALUE8,878$504.9K0.2%−31−0.3%Reduced–
iShares MSCI Eafe ETF464287465ETF6,841$517.3K0.2%+11+0.2%Added–
iShares Tr464289859CORE 80 20 ETF7,225$553.5K0.3%+150+2.1%Added–
Invesco QQQ Trust Series I46090E103ETF1,139$582.5K0.3%+22+2.0%Added–
VanEck ETF Trust92189F460CEF MUNI INCOME30,453$655.0K0.3%−1,228−3.9%Reduced–
Invesco Exch Traded FD Tr II46138G862FLOAT RATE ETF28,733$710.0K0.3%00.0%Unchanged–
Vanguard Malvern FDS922020805STRM INFPROIDX16,945$820.5K0.4%+223+1.3%Added–
iShares Tr464288646ISHS 1-5YR INVS17,819$921.2K0.4%+17,819New–
BRK.BBerkshire Hathaway IncStock2,150$974.6K0.4%00.0%UnchangedHistory
BlackRock ETF Trust II092528207ISHAR INTER ETF45,041$1.06M0.5%00.0%Unchanged–
SPDR Series Trust78464A284ST NUVE HIGH ETF42,382$1.08M0.5%−9,634−18.5%Reduced–
iShares Tr464289867CORE 60 BALA ETF19,278$1.11M0.5%−768−3.8%Reduced–
VZVerizon Communications IncStock28,468$1.14M0.5%+281+1.0%AddedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF4,427$1.28M0.6%+168+3.9%Added–
iShares Tr464288356CALIF MUN BD ETF24,200$1.39M0.6%−597−2.4%Reduced–
Invesco Exch Traded FD Tr II46138E206CALIF AMT MUN57,749$1.43M0.7%−2,957−4.9%Reduced–
iShares Tr4642874407-10 YR TRSY BD19,771$1.83M0.8%−101−0.5%Reduced–
Victory Portfolios II92647X830SHS FR CA FL ETF70,610$2.41M1.1%+1,275+1.8%Added–
VanEck Morningstar Wide Moat ETF92189F643ETF27,158$2.52M1.2%+165+0.6%Added–
WisdomTree Tr97717W323EM MKTS QTLY DIV196,528$4.92M2.2%+680+0.3%Added–
Graniteshares ETF Tr38747R306HIPS US HIGH INC584,658$7.51M3.4%+60,697+11.6%Added–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT57,637$10.1M4.6%−237−0.4%Reduced–
ETF Ser Solutions26922A321DISTILLATE US202,424$11.1M5.1%−2,107−1.0%Reduced–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF380,139$11.6M5.3%−4,146−1.1%Reduced–
Vanguard Dividend Appreciation ETF921908844ETF59,593$11.7M5.3%−511−0.9%Reduced–
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF398,300$11.9M5.4%+398,300New–
SPYSPDR S&P 500 ETF TrustETF27,242$16.0M7.3%−113−0.4%ReducedHistory
iShares Russell 2000 ETF464287655ETF72,877$16.1M7.4%−327−0.4%Reduced–
SPDR Index Shs FDS78463X434ST STR MSCI EAFE263,305$19.1M8.7%+3,525+1.4%Added–
iShares Iboxx $ Investment Grade Corporate Bond ETF464287242ETF343,149$36.7M16.8%+5,917+1.8%Added–
WisdomTree Tr97717X511YIELD ENHANCD US860,814$36.9M16.9%+10,683+1.3%Added–

Sold out since Q3 2024 (2)

Positions held at the end of Q3 2024 that are gone from this filing.

Positions of SimpliFi, Inc. sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
SPDR Series Trust78468R200ST STR RATE ETF26,872$829.0K0.4%–
PIMCO ETF Tr72201R627SR LN ACTIVE ETF5,223$267.1K0.1%–