Prepared remarks
Good morning, ladies and gentlemen, and welcome to the YETI Holdings Second Quarter Fiscal 2026 Results Conference Call. The operator provided instructions to participants on how to ask questions. This call is being recorded on Thursday, August 13, 2026. I would now like to turn the conference over to Arvind Bhatia, Head of Investor Relations. Please go ahead.
Good morning, and thank you for joining us to discuss YETI Holdings' Second Quarter Fiscal 2026 results. Leading the call today will be Matt Reintjes, Chairman and CEO; and Scott Bomar, CFO. Following our prepared remarks, we will open the call for your questions. Before we begin, we would like to remind you that some of the statements that we make today on this call may be considered forward-looking, and such forward-looking statements are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements. For more information, please refer to the risk factors detailed in our most recently filed Form 10-K. We undertake no obligation to revise or update any forward-looking statements made today as a result of new information, future events or otherwise, except as required by law. During our call today, we will discuss certain non-GAAP measures. We use non-GAAP measures in certain context as we believe they more accurately represent the true operational performance and underlying results of our business. Reconciliations of these non-GAAP measures to their most directly comparable GAAP measures are included in the press release or in the presentation posted this morning to the Investor Relations section of our website at yeti.com. I would now like to turn the call over to Matt.
Thanks, Arvind, and good morning. We appreciate you all joining us today. YETI's second quarter reinforced the strength, resilience and breadth we are building across the business. We delivered nearly 9% top line growth, operating margins and EPS that exceeded our expectations and we executed $130 million in share repurchases in the quarter, which brings our total since 2024 to over $600 million, reflecting our focus on returning value to shareholders through the strength of our balance sheet and free cash flow generation. But what I want to emphasize is what Q2 continues to tell us about the business structurally. The business today is poised for scale. It's broader, operationally sharper and better equipped to win through uncertainty than at any other time in our history. Despite an uneven consumer backdrop with pockets of caution, value-seeking and ongoing macro uncertainty, YETI's customer is showing up as the brand broadens, our product platforms expand and the team continues to deliver.
That progress is not accidental. It reflects multiyear investments in brand, innovation, commercialization and global capabilities that are now driving the model. Scott will walk through the financials and our outlook in detail, so I'm going to focus my time on what matters most from an investor perspective. What we are seeing in the business, why we believe the underlying demand signals remain healthy and how we are positioning YETI to accelerate growth and generate durable returns over time. I'll start with 4 key takeaways from our second quarter. First, brand momentum continues to build, deepening our connection with consumers and driving increasing efficiency in our investments. In Q2, our national brand campaign, FOUR Letters, brought YETI to life through a powerful showcase of the pursuits and passions of our brand. It gave us a scalable platform to express what and who YETI stands for, one that strengthened awareness, expanded the brand's reach to new audiences and reinforced YETI's relevance across consumer groups.
We showed up in premium programming as well as digital, social and outdoor environments, including a presence in major live sports, highlighted by the most watched NBA finals game since 2016. We paired that reach with our active and deep presence, local activations across core and emerging communities around the world, reinforcing our brand continues to be rooted in culture, people and real-world use. This balance is important. Scale without credibility and trust is expensive. Credibility and trust without scale is limited. YETI is delivering both. We could appear on the biggest stages, and we also show up on the trail, among pitmasters, at a surf break, on the fence at a rodeo and walking the 18. That breadth is who we are and what we do and increasingly plays a role as we expand our innovation into more use cases, more geographies and more everyday moments. Strong engagement across our digital ecosystem and wholesale partners reinforces our confidence that the investments we have made in brand building and storytelling are strengthening consumer connection and that brand efficiency is a compounding advantage.
Second, innovation continues to drive the expansion of our product platforms across a wide range of product families. Our second quarter performance demonstrated that our brand is building upon our hard cooler and Drinkware legacy into more platforms across soft coolers, bags and protective cases that increase daily use and reliance. We are a brand that travels with the consumer through their day and through their week. That platform breadth gives us resilience and opportunity. It means growth isn't tethered to a single product cycle, channel or geography. Consumers continue to respond to YETI's durability, design and performance across categories. The combination of brand trust and product credibility is a strategic advantage, and it's what gives us staying power and allows us to enter new categories with relevance. Our Daytrip insulated bags are a great example of platform expansion, Camino totes are another where product momentum continues and the recent launch of the Camino Zip brings new sizes and additional functionality to an already strong product family.
We also saw continued strength in smaller, more personal-sized hard coolers with the Roadie 15 performing well and Roadie 8 generating positive early consumer response. In cases and storage, the GoBox family continued to build momentum across both consumer and professional use cases. As we have said before, there is more to come here, and we're excited to see where it goes. In Drinkware, we've been clear over the past few years about YETI's strategy to drive innovation and broaden our assortment across the platform. To put the category in context, we expect a roughly 600 basis point drag on our U.S. Drinkware growth in 2026 from three primary SKUs, all tied to the well-publicized but narrow, trend-driven momentum and share swapping that has played out in the category over the past few years. That is a significant headwind, but it has been more than counterbalanced by strong execution of our diversification and innovation strategy across the rest of the platform.
This is why we continue to show overall Drinkware growth versus what this significant drag would otherwise suggest. The products driving the headwind will largely complete their lap by year-end, resetting the base as we head into 2027. We continue to be very pleased with the underlying performance of the Drinkware platform, not only new innovation, but also some of our longest-standing models within YETI Drinkware. That reinforces our view of the durable opportunity in front of this category domestically and globally. The partners who have embraced our broad portfolio are seeing the benefits, outperformance, new consumer reasons to buy and stronger merchandising. Our product-led expansion has not only benefited YETI's U.S. Drinkware, but continues to drive opportunity globally. We're focused on breaking away with innovative products that address new occasions and consumer needs. Hydration remains the growth engine supported by core straw bottles, rambler jugs and stackable cups and core tumblers continue to validate everyday utility.
While food storage, our beverage buckets, Rambler bowls and carbon steel cookware demonstrate YETI's expanding opportunity in the home environment. Third, our omnichannel strategy continues to drive balanced and durable growth. In wholesale, we delivered another quarter of strong year-over-year sell-in and sell-through. This performance reflects continued support from our retail partners as they expand their commitments to the broader YETI portfolio and lean into the brand's momentum. Our wholesale approach hasn't changed. Premium positioning, healthy inventory and long-term shelf productivity. Our tracked channel inventory exited Q2 down, continuing the trend that we have communicated in the past, reflecting a healthy demand-driven channel. Within D2C, demand remained strong across e-commerce, Amazon and YETI stores, with corporate sales delivering meaningful improvement versus the first quarter trend.
We continue to see untapped and scalable near- and long-term global opportunity in this channel. Fourth, international remains a significant long-term growth opportunity, and we're deploying our disciplined market-by-market approach. Europe delivered strong year-over-year growth with momentum across both digital and wholesale channels as well as continued door expansion. What is particularly encouraging is the increasing breadth and diversity in the European markets with growth across Drinkware, hard coolers, soft coolers and bags. We are building awareness, localizing YETI playbook and maintaining premium positioning. Our recently opened pop-up store in Munich is a strong example. It sits in a premier high-visibility location, brings the brand to life through storytelling and service and has already drawn consumers willing to travel meaningful distances to experience the brand. Asia is still early in its journey, but the progress is there.
Japan in its first full year as a direct business delivered significant growth in the quarter. We are also advancing our expansion plans for Korea, China, Indonesia and Taiwan, and by the end of 2026, we expect to be live in 11 markets compared to 4 at this point last year. These are still early stage contributions, but the consumer response reinforces our conviction in the long-term international opportunity. In Australia and New Zealand, brand strength and focused go-to-market execution supported a strong Q2 growth even as macro conditions in those markets remain challenging. In Canada, growth was positive but weaker as healthy D2C performance was offset by softer-than-expected wholesale sales despite strong underlying consumer demand and sell-through trends. The big picture internationally is this. YETI is still in the early innings of a massive opportunity. Our brand can travel, our product platforms resonate, our international playbook remains the same: right assortment, right distribution, localized activation, disciplined investment and Q2 has proved that it translates across geographies.
Turning to operations. Our supply chain continues to respond well in a complex and dynamic environment. We are managing the significant impact of oil markets, raw material cost pressure, ocean and parcel headwinds and shipping delays across certain Asia trade lanes. We've taken proactive steps to reduce risk, including qualifying additional raw material sources, further diversifying our supply chain and scaling our structural enterprise productivity programs. We continue to invest in capabilities that strengthen our innovation engine and support long-term growth. Our global design and development network, now spanning five locations, is delivering a faster innovation cycle and a deeper pipeline than we had even 12 months ago. These investments are helping us prototype faster, collaborate more effectively with suppliers and accelerate the pace at which we bring new ideas to market. We're also investing in digital and customization capabilities.
Ranger, our AI-driven shopping assistant, continues to improve conversion and engagement. Artboard customization, a new enhancement to our yeti.com customization platform, is enabling multiple graphics, logos and text within a single design experience. These are exactly the kind of capabilities that make YETI more personal. Stepping back, Q2 reinforced several important themes about where we are as a business. Brand power compounds as YETI becomes a trusted companion across more parts of consumers' lives, whether sports, community, travel, home, work, outdoor, gifting or everyday routines, the brand's relevance and long-term value continues to grow. Platforms matter. Daytrip, Camino, Roadie, GoBox, stackables and food storage are not isolated products. They are scalable ecosystems that create repeat behavior and expand our addressable market. Diversification is working. We are not dependent on one moment, one product, one channel, one customer or one geography.
Wholesale, D2C, marketplaces, retail stores, corporate sales and international each play a role. And together, they create a more resilient, more durable business. And discipline matters more in this environment, not less. Consumers are intentional, retailers are selective, input costs are fluid, category competition is dynamic. This is exactly when brand strength, product credibility, inventory discipline and operational execution separate the strongest companies from the rest. Before I turn to the back half of 2026, I want to give you an early look at our upcoming Investor Day on September 17 here in Austin. We're looking forward to hosting investors and laying out the next chapter of YETI's growth story. Let me give you a sense of what we plan to cover. First is brand. We are earning our spot in more places and more moments. This is not a tagline. It's what's happening in the business.
The brand is showing up in new geographies, new communities and new daily routines and doing it with credibility. We will show you why we believe the breadth of YETI's brand relevance is durable, differentiated and still very early in its reach. Second, innovation. Our innovation engine is built to solve problems, not chase trends. We design for durability, performance and real-world use, and that is what earns us the right to expand into new categories. We will walk you through the capability of our global innovation centers, the conviction in our pipeline and why we believe the next wave of product platforms will be as impactful as those that built this company. Third, commercialization, right product, right place, across DTC and wholesale and increasingly around the world. We're focused on shelf velocity, expanding positioning and opening new doors globally. Great innovation only compounds when you commercialize it well, and we will lay out how we plan to do that.
Fourth, on the horizon. Add together a powerful brand, a global innovation engine and a disciplined commercialization model and the permission and opportunity for meaningful category expansion becomes very real. Fifth, a powerful financial model. Multiple durable growth engines, disciplined capital allocation, a clear credible path to outsized EPS growth leads to a financial model built to compound. That is a story we're building, and we're looking forward to telling it. Looking ahead, we have significant runway in front of us. In the back half of the year, we will continue to build around clear growth platforms: soft coolers, bags, cases and storage, personal hard coolers, hydration, custom and international expansion. We will support the business through key consumer moments, including a series of fall efforts and ultimately Q4 holiday gifting, and we will continue to bring innovation.
The underlying health of the business remains strong. The brand is expanding, the product portfolio is broadening. The channel model is more balanced, international scaling and the operating system continues to improve. YETI is a brand-led platform business powered by authentic consumer demand strengthened by disciplined innovation and scale through a diversified global omnichannel model. That is what gives us conviction in our ability to grow through cycles, protect the brand, expand margins over time, generate strong free cash flow and compound value for shareholders. I want to close by thanking our partners around the world and especially the YETI team. The second quarter reflected a tremendous amount of work from product and brand to sales and operations to our retail, digital, international and corporate teams. We are building YETI for the long term, and we're getting stronger every quarter. With that, I will turn it over to Scott.
Thanks, Matt, and good morning, everyone. Thank you for joining us. I'll begin with our performance for the quarter, after which I'll provide an update on our outlook for 2026. We look forward to taking your questions following my prepared remarks. Before I get into the details, let's talk about what I believe are the most important themes for the quarter. We delivered another period of broad-based growth, with sales increasing 9% across categories, channels and geographies, underscoring the strength and resilience of our business. At the same time, our gross margin performance continued to improve, reflecting strong operational execution. This execution, combined with the momentum we're seeing across the business and some OpEx timing factors I've discussed before, supports our expectation for meaningful operating margin expansion in the back half of the year. As a result, we're raising our full year operating margin outlook.
While the quarter benefited from refunds associated with IEEPA tariffs, the broader tariff and inflationary pressures remain a headwind. Our teams are actively focused on mitigating these pressures by driving productivity while continuing to invest to drive long-term growth. We also remain disciplined in our approach to capital allocation. We executed $130 million in share repurchases during the quarter, demonstrating our strong commitment to prioritizing shareholder returns. Overall, the quarter reinforced the strength of our operating model and our confidence in delivering our 2026 objectives. With that, let's dive into the details. Our second quarter results highlight the continued momentum we're seeing in the business, reinforcing the power of our diversified model and the strength of our long-term growth strategy. Starting with our overall top line performance. In the second quarter, we delivered sales of approximately $484 million or growth of 9% year-over-year.
We saw broad-based growth across categories, channels and regions, supported by strong consumer demand. Turning to our performance by category. Coolers & Equipment sales grew 16% to $232 million, driven by strength across bags, soft coolers, cases and storage and outdoor living. Innovation continues to resonate with consumers across channels highlighted by our Daytrip and Camino lines where demand was robust. In Drinkware, sales grew 2% to $241 million, our third consecutive quarter of growth in the category. Growth was driven by momentum across international markets and strong innovation. In the U.S., our Drinkware sales were flat amidst continued Drinkware market pressure and competition. However, end consumer demand for YETI Drinkware remained healthy, increasing mid-single digits in the U.S. during the quarter. Looking at our performance by channel. Sales in the wholesale channel increased 10% to $218 million, driven by strength across the U.S. and international markets.
Sell-through in the wholesale channel was robust and channel inventory remained healthy, positioning us well for the back half of the year. Direct-to-consumer sales increased 7% to $266 million, supported by continued strong demand across marketplaces, e-commerce and YETI retail stores. Speaking of YETI retail, we're pleased with the consumer response to our two new store openings in Boston and Atlanta during the quarter. Corporate sales declined slightly year-over-year, but improved markedly from the first quarter. Demand in the channel appears to be stable, and we expect continued improvement in the back half of the year. Moving to our performance by region. In the U.S., sales increased 6% to $391 million, driven by growth in Coolers & Equipment. In terms of channels, we saw robust demand in the wholesale channel as well as across marketplace and YETI retail stores. International sales grew 19% to $93 million, reflecting strong growth in Europe, Australia and Japan.
Brand strength continues to build across newer markets as we leverage our key channels to drive awareness and scale our international presence. In Europe, digital and marketplace demand was incredibly strong across core categories and wholesale strength was supported by ongoing door expansion and brand building momentum. Australia also saw strong digital channel growth combined with healthy sell-through trends at key wholesale partners. While Europe and Australia are facing challenging macroeconomic environments and constrained discretionary spending, our brand credibility, premium positioning and localized engagement is driving strong performance for us. Sales in Canada were below our expectations. While D2C sales were strong and wholesale consumer demand remained healthy, our wholesale partners maintained a cautious approach to inventory purchases, which resulted in softness in sell-in.
And then Japan, brand awareness continues to build. As we lap one year in the market, we remain excited about the upside potential. We've expanded to just over 500 wholesale doors, recently launched our e-commerce platform and continue to see growing consumer demand for the brand. Now moving down the P&L. Adjusted gross profit increased 12% to $288 million, and adjusted gross margin expanded 170 basis points to 59.5%. Operational improvements, including continued pricing discipline, product cost management and other factors drove 110 basis points of margin favorability. The net tariff benefit to adjusted gross margins was 60 basis points, reflecting a 170 basis point or $8.2 million benefit from refunds of IEEPA tariffs expensed in 2026, partially offset by a 110 basis point impact from higher year-over-year realized tariff costs. Adjusted SG&A increased 19% to $220 million and deleveraged 410 basis points to 45.4% of sales.
As expected, the largest contributor to the increase was the timing of our brand campaign, which shifted into the second quarter this year from the fourth quarter last year. We also experienced an unfavorable year-over-year impact from a higher short-term incentive compensation accrual. Beyond those items, SG&A reflected continued growth in productivity investments as well as elevated distribution and fulfillment costs driven by ongoing inflationary pressures across our supply chain. Adjusted operating income decreased 7% to $68 million or 14.1% of sales. Adjusted net income decreased 8% to $51 million or 10.5% of sales, and adjusted net income per diluted share increased 2% to $0.67. Turning to our balance sheet. We ended the quarter with approximately $60 million in cash as compared to $270 million in the prior year quarter. Inventory increased 5% in the second quarter to $359 million.
Total debt, excluding finance leases and unamortized deferred financing fees, was approximately $102 million compared to $76 million at the end of the second quarter of last year. Our capital allocation priorities remain unchanged. We remain committed to reinvesting in the business to drive sustainable growth. In addition, we continue to return value to shareholders through share repurchases. To that end, in the second quarter, we repurchased 2.8 million shares for $130 million under our existing $500 million share repurchase authorization. Now turning to an update on our fiscal 2026 outlook. We are pleased with our performance in the first half of the year and remain excited about the opportunity in front of us driven by the strength of the brand, exciting innovation across key categories and our strengthening global go-to-market strategy. We continue to expect full year sales growth of 7% to 8%.
From a phasing perspective, we anticipate the total sales growth rates will be relatively consistent throughout the rest of the year. We are also reiterating our growth expectations across channels, categories and geographies. By category, we continue to expect high single-digit to low double-digit growth in Coolers & Equipment, supported by the momentum we see across soft coolers, bags, hard coolers, cases and storage. In Drinkware, we continue to expect mid-single-digit growth for the year, driven by increased innovation, the continued broadening of the portfolio and global expansion. By channel, we expect wholesale to grow at a high single to low double-digit rate and direct-to-consumer to deliver mid-single-digit growth for the year. By region, in the U.S., we anticipate low to mid-single-digit growth for the full year. We continue to project international growth in the high teens to 20% for the full year.
With respect to adjusted gross margins, we are raising our expectation for the full year to reflect the gross margin performance year-to-date, including operational favorability and the impact of IEEPA tariff refunds, partially offset by continued inflationary pressures in commodity and inbound transportation costs. We now expect gross margins of 57.5% to 58%, up 100 basis points compared to prior guidance. On a year-over-year basis, the midpoint of the revised guidance implies a 40-basis-point increase versus the 60-basis-point decline implied in the prior guidance. Our guidance assumes tariff rates return to approximately 20% beginning in September. On operating expenses, we continue to expect to see expense growth to moderate in the back half compared to the growth in the first half of the year. As expected, this will be driven primarily by the timing shift of our brand campaign into Q2 this year compared to Q4 last year.
For the full year, we now expect OpEx growth of 6% to 8%. This is slightly higher than our prior outlook of 4% to 7% growth and reflects the increased inflationary pressures in distribution, fulfillment and other costs as well as our continued investment in growth and productivity initiatives, including international expansion. We expect to partially offset these pressures through ongoing cost discipline and operating leverage. We now expect 2026 adjusted operating income margin to be approximately 14.9%, up 30 basis points compared to our prior guidance of 14.6%. We expect adjusted operating income growth of 10% to 12% for the full year compared to the prior guidance of 8% to 10% growth. From a phasing perspective, we expect operating margins in the second half to increase approximately 280 basis points year-over-year, with the Q4 increase slightly above that. Turning to the remaining P&L items in our guidance.
We continue to expect an effective tax rate of approximately 24%. We now expect diluted shares outstanding of approximately 75.4 million compared to the prior guidance of 76.6 million. This reflects the impact of $130 million in share repurchases to date in 2026. We expect adjusted earnings per diluted share of $2.94 to $3, reflecting growth of 19% to 21% compared to prior guidance of $2.83 to $2.89, a growth of 14% to 17%. This increase in EPS relative to our prior guidance reflects strong year-to-date operating performance, the benefit of IEEPA tariff refunds I discussed earlier of $0.08, partially offset by increased inflationary pressures in commodity, transportation, distribution, fulfillment and other costs. We continue to expect capital expenditures of between $60 million and $70 million and free cash flow of between $200 million and $225 million in 2026. As it relates to our share repurchase program, as of July 4, 2026, there is approximately $370 million remaining on our share repurchase authorization.
As we close, I want to emphasize that we are pleased with both our performance and execution in the first half of the year. We delivered broad-based growth, expanded gross margins, continued to drive strong demand across our key categories and markets, returned meaningful capital to shareholders and increased our outlook for 2026. While the operating environment remains dynamic, we believe the strength of the YETI brand, our innovation pipeline, our growing international business and the discipline of our teams position us well for the remainder of the year and beyond. We remain focused on executing against our long-term growth strategy and creating sustainable value for our customers, shareholders and stakeholders. With that, I'll turn the call back to the operator for Q&A.
Questions and answers
The operator provided instructions to participants. Your first question comes from Brooke Roach from Goldman Sachs.
Matt, I was hoping that you could expand on your growth outlook for the U.S. market and the slowdown that's embedded in your forecast as you go up against some meaningfully tougher compares. Is there any way you could frame the underlying demand that you've seen as you've moved through the early back-to-school season, perhaps provide a little bit of quarter-to-date commentary about the demand that you've seen by channel, and outline what gives you confidence in the sustainability of continued growth in that core U.S. market from here?
Brooke, this is Scott. Thanks for the question. Thanks for joining us this morning. We were really pleased with the demand that we saw throughout the first half. We had steady consumer demand over the course of the first two quarters. In fact, in the United States, our consumer demand exceeded our reported sales. So all the trends are positive. And we don't really see anything derailing those trends. We had improved corporate sales in the quarter, improved international sales. The innovation is working, as you heard in Matt's prepared comments, we're really happy with the products that our commercial and product teams are bringing to market. So we have a lot of confidence in the trends that we're seeing in the business. We are mindful, however, that more than half the volume remains. There is some consumer uncertainty in the market. So we're confident in the trends, but being cautious in the outlook for the back half of the year.
Yes, Brooke, I would just add, I hope what you take away from the call and following the story for a long time is, we are very focused on driving innovation, driving our channels, supporting our channel partners, building this brand. We're not thinking quarter-to-quarter; we're thinking about the long-term opportunity, and that's how we're building the business. We feel really good about the first half of this year. We like the direction we're going in the back half of this year, but we're thinking about 2027, 2028, 2029.
Great. That's very helpful. And Matt, as you think about that 2027 to 2029 forecast, I know we'll get a lot more about this at Investor Day in a few weeks, but do you still believe that the double-digit growth outlook is still on the table in the near to medium term?
Yes. Thanks for calling that out. We're excited about Investor Day. It will be a great chance to see the talent we have on the team and how they're driving this business and why we've been able to perform and be resilient through past cycles. As we look out into the future, when you peel back the underlying drivers of the business, we believe this is not only a top line growth engine, but that the outsized EPS we can drive through operational improvements and free cash flow creates opportunity. We think more opportunities are in front of us than behind us. As we enter our 21st year as a company, we're incredibly excited and bullish on where we're heading.
Your next question comes from Randy Konik from Jefferies.
I want to unpack how you thought about your commentary around Drinkware. You talked about some headwinds abating by the end of the year. Maybe give us a little more detail on what you're seeing, how you're thinking about the product breadth and the geographic expansion of the product category ahead. It almost sounds like you think you'll have a new base and be able to reaccelerate the Drinkware business into next year and beyond because of distribution and new products. Is that accurate? Can you talk to that? Also, can you give us some help on where you've come from in terms of adding capability to drive more speed through the organization, get more products produced faster, and quantify changes in speed and ability to produce and distribute more? Lastly, Scott said demand exceeded reported sales, implying some sellouts. Talk about what you're doing to enhance the supply chain to meet increasing demand for products where you're seeing sellouts.
Randy, a couple of things. We have consistently said this over the quarters and years about Drinkware. What we called out today is the articulation of the power of the strategy: the relevance of our assortment and the type of team we have to continue to drive diversification of our Drinkware. While the world focused on a narrow portion of the Drinkware category, we've built out our product portfolio and that's driving the underlying strength. There is an acute drag from a narrow set of SKUs, but we've more than overcome that and driven growth on top of it. By the end of this year, we'll have largely cycled through those specific narrow SKUs, which should rebaseline the business and give us an opportunity to showcase the innovation and relevance of the brand across a broader Drinkware category. Domestically this sets us up well, and more importantly, the opportunity globally continues to become more in focus, realizable and relevant.
We're passionate about where we're going. On your supply chain and speed question, as we've continued to build our global and diversified supply chain it's created more nimbleness. We've invested to drive supply chain flexibility, increase capacity where needed and shorten lead times. As I mentioned on the call, we've also seen inflationary headwinds in 2026 that our supply chain team is actively working to combat. On innovation, both innovation and commercialization will be major topics at Investor Day. We've improved innovation cycle time and matured our commercialization approach. Building more product is one thing; getting it to the right place at the right time to intercept the right consumer is the next phase, and we're excited to discuss what we're doing there.
Randy, I'd just add that when I said consumer demand exceeded our reported sales in the U.S., that's a dynamic we like. On inventory, we feel really good about the inventory position at the moment. It's the healthiest position we've had in quite some time. The team has done great work getting in stock and preparing to deliver demand in the back half.
Your next question comes from Peter Benedict from Baird.
My first question is around the 20% tariff assumption starting in September. I think we can all agree anything is possible these days. I'm just curious if you have any line of sight into that. Is there something you're seeing that suggests that's highly probable or are you just trying to plan conservatively given the environment? Also, can you build a little more on the inflationary pressures you've been seeing? You called out raw material costs and supply chain stuff. Can you frame the largest buckets, what you're doing, how impactful they are and what you're doing to offset them going forward?
Definitely, the tariff discussion changes regularly. We don't have particular insight other than remaining investigations and the intent to potentially introduce more tariffs. We have no particular insight on whether that will or won't happen, but we're being conservative in our outlook. On inflationary pressures, these have gotten worse over the course of Q2. They fall into categories that hit the P&L in different places. Direct input cost pressures include stainless steel, magnets, oil-derivative products like resins that go into production. FX weighs on cost of goods as well. In OpEx, it's about fuel and transportation, and the price of oil and additional transportation costs have weighed heavily on the business. We watch this carefully. We operate on a moving average inventory, so when pressure or benefit hits, it takes time to be felt in the P&L. In spite of these pressures, we delivered a 170 basis point increase in gross margin year-over-year based on the work of our commercial, product and supply chain teams. We did have an $8 million benefit from tariffs, but much of that was offset by inflationary pressures. I'm proud of the team's work to deliver these gross margin results even with the headwinds.
Peter, the one thing I would add is we have active productivity programs inside the company to ensure the right cost structure and to help mitigate ongoing pressures that continue to arise.
Your next question comes from Phillip Blee from William Blair. Olivia May Witte is on for Phillip Blee.
International has been a bit choppy. This quarter you were up against easier comparisons. How are you thinking about a more stable growth rate going forward? What do inventory levels look like for sell-through demand in key markets? As Asia continues to ramp, can you provide color on the early contribution from Japan and how you expect additional market launches across the region to contribute to growth over the next several years?
We noted at the end of Q1 that timing elements can add quarter-to-quarter volatility, but we continue to see strong performance and demand signals globally. Each market has a different story. ANZ and Canada are more mature markets performing well; Australia and New Zealand had a really strong Q2. Europe is driving significant growth and is gaining scale and traction with the customer base; awareness is increasing across Europe. Asia is newly entered for us and very interesting with significant long-term growth aspirations. We've seen terrific traction in Japan. Our e-commerce site there is performing extremely well. Growth in Asia will be a multiyear build; it's not an immediate explosion, but we're happy with the results and the customer reaction in Japan. We're on track to deliver our growth expectations for the year for international as a portfolio.
Does the additional cash benefit from tariff refunds increase your appetite for opportunistic M&A? Or do priorities remain unchanged relative to before the refunds? More broadly, how are you thinking about balancing M&A, share repurchases, debt reduction and other capital deployment opportunities going forward?
Nothing changes the way we view inorganic innovation or acquiring materials, designs, talent or capabilities that help drive YETI's long-term growth algorithm.
We have no intention of changing our capital allocation priorities. Cash will go through our normal prioritization process: looking for growth, selective M&A opportunities and returning capital to shareholders if cash flow is available.
Your next question comes from Peter Keith from Piper Sandler.
On the FOUR Letters brand campaign during Q2, we thought that was excellent and received good feedback. It doesn't seem like you have national branding planned in the back half. Could you talk about longer tail benefits from FOUR Letters that are showing up in metrics like e-commerce traffic or search? Trying to understand the longer-term benefits of what we thought was a great campaign. Also, you mentioned a 600 basis point headwind in the U.S. from three SKUs in Drinkware. Could you unpack that a little more? What's happening, what are the three SKUs, and how does that align with mid-single-digit Drinkware growth for the year?
Peter, we agree the FOUR Letters campaign represented YETI well. The metrics in Q2 showed strong reach, diverse audiences and the ability to operate across linear and digital. We view this as a platform rather than a one-time campaign; our creative team has broken it into smaller digital-focused pieces to target different audiences and communities. You'll continue to see iterations through the rest of this year and beyond. As for Drinkware, over the last three years there was a trend-driven cycle concentrated in certain SKUs and audiences. YETI had some SKUs that benefited from that, and we've said that cycle would normalize. We wanted to give investors a sense of how hard that cycle hit; it's a way to show that our mid-single-digit Drinkware growth is occurring despite that headwind. That underscores the power of our strategy, portfolio diversification and the rest of the Drinkware assortment. We've seen this dynamic for several quarters and are confident in the category's durable opportunity.
Your next question comes from Joe Altobello from Raymond James.
I want to go back to gross margin. There's significant upside versus expectations, even excluding the refunds. You called out pricing discipline as a driver. Can you elaborate on what that means? Is it list price increases or changes in promotion, or a combination?
We have product and commercial leaders constantly evaluating product and channel profitability, and pricing is a key component. In the quarter we saw meaningful benefit from that. There are many factors that feed into gross margin: pricing decisions, operational optimization, supply chain productivity, working with suppliers, and FX benefits in the quarter. Pricing and promotion are part of the cadence of managing the business and our commercial and product teams are highly focused on driving product and channel profitability.
On international, you reiterated guidance for the year in the high teens to 20%. You're up 14% year-to-date with the Japan rollout. What gives you confidence to accelerate in the second half?
We see demand signals and healthy traction. There will be quarter-to-quarter noise, but trajectory and traction are positive. We've built capabilities with teams on the ground and supply chain to service markets. We're starting to see the momentum from multiple years of investment in international.
Your next question comes from Peter Grom from UBS.
A quick follow-up on Drinkware. The 2% growth in the quarter was a bit below your full year guidance range and consensus. How did performance come in relative to your internal expectations this quarter? The guidance implies acceleration in the back half; what's driving that improvement? Also, on OpEx, is the increase in guidance simply related to higher transportation costs or are you also increasing brand investment?
We view the quarter as quarter-to-quarter noise rather than a change in the underlying trend. Demand signals for Drinkware remain positive. Timing of launches and wholesaler purchasing patterns affect sequential variation. The narrow set of SKUs we discussed weighed on the quarter, but that was expected. There was nothing in Q2 that changes our full year outlook. Regarding OpEx, the lift is largely higher operational costs related to inflation, including distribution and fulfillment, but there is also incremental investment in productivity and growth-driving initiatives. So it's a mix.
You will continue to see a cadence of innovation: new products, new SKUs, new colors and cycles in and out. Quarter-to-quarter movement can be influenced by the timing of those activities, but we are pleased with broad-based demand and opportunity in Drinkware.
Your next question comes from Noah Zatzkin from KeyBanc Capital Markets.
Is there any way to quantify the incentive comp impact related to the tariff refunds in the quarter? I'm trying to determine how much of that might be one-time in nature. Also, can you remind us how large the corporate sales business is and provide color on its trajectory and the potential for a reversal of prior headwinds?
I'm not going to break out a specific number. When we referenced incentive comp earlier, that was simply a function of the year-over-year accrual relative to last year and was not related to tariffs. There's no consequential impact on full year incentive comp based on the refund. Corporate sales had a tough Q1 and a nice recovery in Q2. Corporate sales are roughly 25% of the D2C business. The team has a good strategy and plan and is leaning in. We weren't projecting a significant tailwind out of corporate sales, but the absence of a headwind is what happened. We feel good about the trajectory and expect it to cease being a discussion over the next couple of quarters.
Your next question comes from Anna Glaessgen from B. Riley Securities.
We've seen sell-through exceed sell-in for some time and tracked channel inventories were down. Does the guidance assume more balanced sell-through and sell-in at any point in the year? If not, when do you think they could reach parity?
The guidance implies a balance between sell-in and sell-through. It's hard to predict exact quarter-to-quarter movement, but we aren't expecting a big inventory build or continued decoupling. The team's goal is to match inventory levels to sell-through and that's how we thought about the guide.
There are no further questions at this time. I will turn the call back over to Matt for closing remarks.
Thank you, and thanks, everyone, for joining us today. I look forward to talking to you on our Q3 call and meeting some of you at our Investor Day.
Ladies and gentlemen, this concludes today's conference call. You may now disconnect. Thank you.