Prepared remarks
Good afternoon, ladies and gentlemen, and welcome to Rumble Inc.'s Q4 2025 Earnings Call. This call is being recorded on March 5, 2026. I would now like to turn the conference over to Shannon Devine, Investor Relations for Rumble. Please go ahead.
Thank you, operator. I'm here today with Chris Pavlovski, Founder, Chairman and CEO of Rumble; and Brandon Alexandroff, CFO. A press release detailing our fourth quarter and full year 2025 results was released today and is available on our Investor Relations website. Before we begin the formal presentation, I would like to remind everyone that statements made on this call may include predictions, estimates or other information that might be considered forward-looking. All forward-looking statements are made only as of the date of this call and should be considered in conjunction with the company's cautionary statements in our earnings release and the factors included in our filings with the SEC. Future company updates will be available via press release and the company's identified social media channels. I will now turn the call over to Rumble's Founder, Chairman and CEO, Chris Pavlovski.
Good afternoon, everyone, and thank you for joining us. 2025 was a year where my team focused on building and expanding the Rumble product, building out our sales operation and putting together assets that would transform Rumble into an impactful player in cloud. I'm happy to say we've successfully executed on these initiatives. As we enter 2026, we have reached a critical inflection point and Rumble is now primed for a new era of aggressive growth. I'm going to start with 3 Rumble video product initiatives that have been completed and a growth update. First, we addressed user feedback to make the platform more resilient. Our design, interface, stability and features are now far more competitive with YouTube and even exceeding in specific areas. Second, launching Rumble Wallet with Tether to become the first major platform to allow tipping in Bitcoin, USD Tether and Tether Gold was another key initiative that we brought to the public in the first week of 2026. By leveraging Tether's stablecoin technology, we now have a solution for creators to bypass the friction and predatory fees of traditional payment rails. Third, Rumble Shorts. After carefully listening to our community, we introduced Rumble Shorts to deliver better user discovery of content. Rumble Shorts are short vertical videos that play in a continuous swipeable feed, which introduces a fast, engaging way to watch and interact. Users can easily consume shorts from their favorite content creators, discover new ones and send tips through Rumble Wallet, which fuels platform growth and enables monetization. After being in a non-election year and moving into a midterm election year, early signs are showing that growth is back. In Q4, MAUs are up quarter-over-quarter, driven primarily by international growth. And more recently, less than 10 days ago, Rumble hit a new all-time high of concurrent streamers on the platform. Dan Bongino is back as of February, and Asmongold, a top Twitch streamer, expressed that he is going to be joining Rumble. But it doesn't end there. After only a month since the launch of Rumble Shorts on the web and only a little more than a week or 2 on Android and iOS, the results are staggering. Rumble Shorts has been delivering records. And to quantify that, as of this past weekend, it broke the 1 million unique video views milestone in a single day, up from 669,000 only 1 week prior. It's still very early, but our teams are blown away with the success we've seen so far. We plan to market Rumble Shorts heavily, given the stickiness and early response from our core audience. Now on to sales. Regarding our sales organization, as we have mentioned many times, prior to the 2024 election, brand sales faced significant headwinds. Since the '24 election, some of those headwinds have shifted into distinct tailwinds as we captured several brands, including Netflix, Morgan and Morgan, Perplexity, Crypto.com, and most recently, we've added Paramount, Amazon Prime and Fox Nation. To capture this opportunity, we appointed Greg Sherrill as President of Sales, who has had senior leadership positions at Magnite, AT&T and Comcast. Greg has already made strides in repositioning Rumble within the advertising ecosystem, improving our product as we seek to build meaningful integrations across demand-side platforms and supply side platforms and building a professionalized sales operation capable of converting our massive reach into high-value brand partnerships. While we work through the product development cycles, partnership and sales pipelines, we expect to see the returns in the back half of '26 and primarily into 2027. In the meantime, our content teams have been working diligently to capitalize on our recently announced $50 million per year advertising deal with Tether over the next 2 years. The strategy is simple: use the $100 million commitment as the advertising anchor to bring in incremental major influencers and podcasters to the platform. It's an incredible opportunity for the company, and we have been laying the foundation in recent months to capture this revenue opportunity. We expect this to materially ramp in the second and third quarter. The excitement for Rumble as a video platform and the sales infrastructure being put into place is at the highest we've seen it. Growth is back and the platform has never been more ready to capture the moment as we move into the midterm election year. Now let's talk about cloud, which is equally as exciting, but even more transformative. We continue to expect that our acquisition of Northern Data will close in the second quarter of this year, and we are as excited as ever about this transaction. Specifically, earlier today, Northern Data announced they are on pace for roughly 85% GPU utilization by the end of February 2026, which is an incredible accomplishment. This utilization represents extremely strong demand in the market. Since finalizing the definitive agreement on November 10, 2025, we have met with several GPU-as-a-Service customers and presented the industrial logic for the acquisition. The reception has been quite positive, not only from a variety of such customers, but also key strategic suppliers in the GPU ecosystem. These market participants see significant value in Rumble's Northern Data acquisition and have expressed keen interest in Rumble delivering Blackwell generation GPUs. Furthermore, many of these customers and suppliers have expressed the desire to begin working together as soon as possible. The pace and size of this growing pipeline, including strong Blackwell demand has been extremely encouraging. The pipeline in Northern Data's improved utilization demonstrates the level of growing GPU-as-a-Service demand, and Rumble couldn't be better positioned to serve it. As I said when we announced we're going public, Rumble's ambition was to compete with YouTube, Google Ads and all the hyperscalers. With the addition of Rumble Shorts, we can now add TikTok to the list. Every day our team continues to build is one day closer to realizing that vision. As we move through 2026, I think it's important to contextualize the hand we have. Midterm elections are around the corner, and our video platform is in the best state it's ever been to capture the potential audience growth. Second, our sales team is energized by a favorable ad market. Third, we expect Tether's advertising commitment to materially start to ramp in the second and third quarter. Fourth, we expect our acquisition of Northern Data to close in the second quarter of 2026, which we strongly believe will be transformative and redefine our revenue profile. Fifth, as detailed in Northern Data's announcement earlier today, Northern Data is nearing 85% GPU utilization, evidencing extremely high GPU demand. Sixth, multiple customers and suppliers have expressed interest in working together on GPU-as-a-Service opportunities as soon as possible. And seventh, Rumble Shorts is on absolute fire. I have to say it's never been more exciting to be at the helm of this company, and I cannot wait to see what this company looks like later in the year.
I will now take you through our fourth quarter and full year 2025 financials at a very high level before turning the call over to the operator for Q&A. For the full year 2025, we reported revenues of $100.6 million, an increase of 5% compared to $95.5 million in 2024. Our first time achieving this $100 million milestone. For the fourth quarter, we reported revenues of $27.1 million, a sequential increase of 9% from $24.8 million in the third quarter of 2025 and a year-over-year decrease of $3.2 million, of which $2.8 million was attributable to a decrease in audience monetization revenues and $0.4 million to lower other initiatives revenues. The fourth quarter year-over-year decrease in audience monetization revenues was driven by a $5.5 million reduction in advertising, tipping and platform hosting fees, partially offset by a $2.7 million increase in subscription and licensing fees. The decrease in other initiatives revenues was due to a $0.5 million reduction in advertising inventory monetized by our publisher network, partially offset by a $0.1 million increase in cloud services. ARPU increased to $0.46 for the fourth quarter, up 2% sequentially from the third quarter of 2025, a continued positive indicator of our monetization progress. Average global MAUs reached 52 million for the quarter, an 11% sequential increase from Q3, driven primarily by our initial investment in international expansion. Cost of services in the fourth quarter decreased 26% year-over-year to $25.6 million, primarily from an $8.8 million reduction in programming and content expenses. For the full year, cost of services decreased by $31.1 million to $107.4 million, primarily from a $33.9 million reduction in programming and content expenses, offset by an increase in other cost of services of $2.8 million. Adjusted EBITDA loss for the fourth quarter was $16 million compared to a loss of $13.4 million in the fourth quarter of 2024. For the full year of 2025, adjusted EBITDA loss improved to $74.3 million compared to a loss of $92.1 million in '24, an improvement of $17.8 million, primarily driven by the reduction in programming and content expenses and revenue growth. You will see in our financial statements a net loss for the fourth quarter of $32.7 million, which compares to a net loss of $236.8 million in the fourth quarter of 2024. I want to note that the prior year figure included $184.7 million in the change in fair value of derivative liability related to the Tether strategic investment. We ended the quarter with total liquidity of $256.4 million, including $237.9 million in cash and cash equivalents and $18.5 million in Bitcoin holdings. Our Bitcoin holdings are carried at fair value and remeasured each quarter. For the full year, net cash used in operating activities was $70.4 million, an improvement from $87 million in 2024. As Chris described, we entered 2026 with momentum across video, advertising and cloud. The Tether advertising commitment, the build-out of our sales operation under Greg Sherrill, and the pending Northern Data acquisition all represent meaningful catalysts for revenue growth. We have the liquidity, the strategy and the team to capitalize on each of them. That concludes my prepared remarks. Before I turn the call over to the operator, I invite you all to join Chris this afternoon at 6:30 p.m. Eastern Time in an exclusive post-earnings interview with Matt Kohrs to be streamed live on the Matt Kohrs Rumble channel. That concludes my prepared remarks. Operator, we're now ready to open the line for questions.
Questions and answers
Our question comes from Thomas Forte, Maxim Group.
Great. So first off, Chris and Brandon, congrats on the broad-based momentum. I have 3 questions. I'll go one at a time. The first question I had is, how is the addition of Greg Sherrill as your first President of Sales for Rumble Advertising expected to change your go-to-market strategy?
Tom, this is Chris. Thanks for the question. So traditionally, Rumble prior to the 2024 election was not pursuing brand dollars for various reasons, mostly because we were boycotted and weren't able to work with a lot of the agencies prior to the 2024 election. That has completely changed post 2024 election. So the environment is much different. And as I stated earlier, many brands have started to work with us that I previously mentioned. And the idea with Greg now is to finally go on the offense to those agencies and start bringing the ad dollars not by taking phone calls, but by being proactive and going to the top and the largest agencies in the world and obtaining those ad dollars for the Rumble advertising center, both for video, for our publishers, and for eventually our new Rumble Shorts product, etc. So the strategy going forward is very much about being on the offense and going after net new ad dollars from big brands.
Excellent. And then you sort of teased my second question there. So how might a new content type such as Rumble Shorts serve as a catalyst for advertising revenue?
So in this stage right now, in this quarter and in the next quarter, we're going to keep advertising off Rumble Shorts and really focus on growth and see how far we can push that. Obviously, we're seeing some pretty amazing internal results that I already went through. But coming later in the year in Q3 and Q4, my teams have already developed what that is going to look like and how we're going to start inserting that. We're looking at taking a very similar approach to Instagram and TikTok in terms of integrating ads that will all come through RAC and maybe we might use some other partners to help us with that. But in the very short term, we're going to just keep the ad load off until we evaluate in the third quarter. The last thing we want to do is hinder this growth that we're seeing. So we're going to push that as high as we can and see where that takes us before integrating the ads. But the ad component is very important. We're going to need to monetize for the creators, and that is something that we must do. I see us doing that by the end of the year.
Excellent. And then last one for me. So can you briefly explain how your current relationship with content creator and former Deputy Director, FBI, Dan Bongino, is similar to and different from your prior relationship before he left the platform to join the FBI?
I can't go into the specifics of our agreements, but I will mention that before he went to the FBI, he chose to bring his content onto our platform. After his time with the FBI, we now have his content exclusively, including the video podcast. That's about all I can share without delving into details, but the video podcast is currently exclusive to Rumble, whereas it wasn't contractually exclusive before.
Our next question comes from Jason Helfstein from Oppenheimer.
Definitely always keeping it interesting, not boring. I'll ask 3 and then I'll jump back in the queue and then follow up. So first, I think you made a point that engagement kind of benefited from international. And so if you would strip that out, like the ARPU would have actually increased more on a quarter-to-quarter basis. I don't know if there's more color you can give us there.
Jason, this is Chris. So yes, we saw some international growth. We've obviously been pushing the international in the last quarter by launching a bunch of new languages. Our monetization in the international markets is very negligible, very low in comparison to the U.S. market. So if you were to look at it on a U.S. basis, then yes, I would say that would be correct. But at this point right now, we're kind of still testing the international markets. And whether or not we peel that out and kind of look at ARPU in different countries, it remains to be seen, but we just kind of want to see what really sticks internationally and what works internationally. And then obviously, what markets are going to be easiest for us to monetize internationally and then kind of go from there before we peel out those ARPUs with different countries.
Okay. And then on Northern Data, what still needs to happen for the close in the second quarter? Just take us through what's left in the process.
So at this point right now, we're on track to close in the second quarter. That's been the schedule since the very start. Everything is running on schedule and on track to close for the second quarter. Obviously, we've still got to go through the tendering process, etc. And that's all on schedule to close up by the end of the second quarter.
Okay. So like literally like outside of some procedural or document or something, like is there any way at which any Northern Data shareholders could block the transaction at this point by not tendering?
No, not that, no.
Okay. And then I guess, congrats on the positive gross profit in the quarter. It looks like the minimum guarantees were down like another $1 million sequentially. I mean, Brandon, do you see the pattern that pattern of lower minimum guarantees continuing into '26? Or do you plan to reinvest the Tether commitments into more content and kind of almost start again with the minimum guarantees?
Yes. If you take a step back to where we were a year ago, we talked about kind of reducing those minimum guarantees and moving materially towards breakeven. But with the Tether investment and the opportunity we have there with the Tether contracts, I think we said we're going to hit the gas again and start investing again. So I think you'll see some of those investments continue to grow over 2026. But at the same time, we've learned a lot from a lot of those contracts. And we would like to and plan to move towards having profitable agreements. So you'll see continued increase in cost, but we expect the revenue to be increasing at the same time.
Our next question comes from Rohit Kulkarni from ROTH Capital Markets.
A couple of big picture ones. One on just the drivers behind kind of the advertising sales growth, maybe break down ARPU versus audience growth. What are the next 2 to 3 quarters given the org that you have and the new ad units and new ad surfaces. Maybe just break down how you are thinking about the algorithm behind ad sales growth? Would love to get your thoughts. And then I have a couple of follow-ups.
Thank you, Rohit, for your question. Regarding ad sales, we expect that Greg and his team will begin to increase efforts later in 2026. The ad sales cycle typically spans 6 months to a year for major brands. It involves getting to the upfront, securing bookings, managing RFPs, placing orders, and then delivering products. We anticipate this 6-month to year-long cycle before seeing significant spending from these major brands. Additionally, with RAC, we have a considerable amount of inventory ready to monetize, and our technology deployment for ad sales is well-prepared. Greg just joined the team recently, in January, so he has been focused on initial meetings. After those, he will move into securing bookings, and we expect everything to come together in late 2026 and primarily in 2027. However, as you mentioned, we have some new ad units, like Rumble Shorts, launching later this year, which could also positively impact the latter half of 2026.
Okay. And then I guess just on the AI cloud and Northern Data, to the extent you can provide any more color on like how should we think about just the return on investment and kind of how much CapEx do you feel you would need to do over the next kind of 12 months, 24 months? And how do you keep up with a space that is increasingly fragmented and probably getting very competitive?
Yes. This is actually a great question. What we've seen in the last couple of months is the demand is unbelievable in this space. The demand for GPUs, even for the H100s and definitely for the Blackwells, is off the charts from our perspective. As Northern Data continues to get their utilization up and as you saw, around 85% by the end of this quarter, we're really in a position where we're going to have to invest and really grow this business. And obviously, that is the intent here is to grow it and grow it rapidly. So we're meeting with a lot of customers. The way in which we want to execute on that is we want to secure the contracts in hand from these customers and then go out and purchase the GPUs. That way, everything is set up in a very good way for the company in a way that will provide us really good returns. So we're out there meeting these customers as we speak every day, and we're really kind of setting up the future here for when this transaction closes. And also, even if it happens prior to the transaction, Rumble Cloud will be very open to doing deals prior to the transaction closing as well because we do have the capital on hand, and these investments look to have really good returns. So we're very keen on moving as quickly as possible, potentially with some of the clients we've already met with.
Okay. Great. And one specific one on the AI cloud, if you could. Is there a specific kind of amount of megawatts or number of GPUs that you feel you could scale up to by end of this year or in 12 months after the transaction closes? That's the metric that investors would love to track?
That's more of a Northern Data question. But what I can say is that there is capacity to scale immediately in some of their data centers with the GB300s, and that is something that we're very much looking into. There's an immediate scaling that we could do with the current data center set that they have. And then obviously, they have other sites like Maysville that require development and have a lot of megawatts potential there. But yes, there is immediate capability to scale with some of their current sites.
We have a follow-up question from Jason Helfstein, Oppenheimer.
Regarding the $150 million that Tether has allocated for data center usage, how do you prioritize these expenditures? If demand exceeds what can be met with the $150 million, will Tether be prioritizing outside clients, or will Tether be prioritized first? Any insight on this would be appreciated.
Thanks, Jason. So yes, we're going to treat Tether like any other customer. With their demand and the commitment they have, we're going to have to expand and provide what we are committed to providing them. And obviously, depending on their needs and the way they scale, we'll accommodate that as well. But my philosophy here is that, obviously, there’s a lot of demand in this AI space. A lot of people want to make commitments and pay for H100s or Blackwells and whatnot. We're here to just step on the gas pedal and really grow this business. That's the intent. That's why we're acquiring Northern Data. We obviously have a lot of potential customers even outside of Tether, and we're looking at all of them, and we want to service as many as we can. And obviously, Tether is one that we definitely want to service as well.
Regarding your comments on the Browns, Dolphins, and Buccaneers in the NFL, we can see the impact of these initiatives on revenue. So far, none of these teams appear to have significantly contributed to revenue. When they scale up, it seems like each team might bring in a few hundred thousand dollars to around $500,000. I've noticed that revenue from other initiatives has decreased by $400,000 from the start of the year to now. Some clients have come and gone, but I'm curious about the potential size of the NFL business as an example.
Well, I can't speak to specific contracts and deals on our current cloud side. But the way we look at sports as a category is that they're very new in the cloud space. They're really just starting to use video in terms of keeping all that data and analyzing it for plays. We see this as a pool that will grow quite significantly in the coming years as they continue to keep more content in the cloud and scale with us. So that's just one segment. For us, we're looking at all different segments, not just NFL teams, but we're looking in various other areas as well. But yes, in terms of sports, we see long-term potential to grow them.
Ladies and gentlemen, there are no further questions at this time, and this concludes today's conference call. Thank you for your participation. You may now disconnect.