Prepared remarks
Good morning, and welcome to Deere & Company Third Quarter Earnings Conference Call. Your lines have been placed on listen-only mode, until the question-and-answer session of today’s conference. I would now like to turn the call over to Mr. Josh Beal, Director of Investor Relations. Thank you. You may begin.
Hello. Welcome, and thank you for joining us on today's call. Joining me on the call today are John May, Chief Executive Officer; Josh Jepsen, Chief Financial Officer; Luke Gakstatter, Senior Vice President, Ag and Turf Sales and Marketing for Americas and Australia; and Josh Rohleder, Manager of Investor Communications. Today, we'll take a closer look at Deere's third quarter earnings, then spend some time talking about our markets and our current outlook for fiscal 2024. After that, we'll respond to your questions. Please note that slides are available to complement the call this morning. They can be accessed on our website at johndeere.com/earnings. First, a reminder, this call is broadcast live on the Internet and recorded for future transmission and use by Deere & Company. Any other use, recording or transmission of any portion of this copyrighted broadcast without the expressed written consent of Deere is strictly prohibited.
Participants in the call, including the Q&A session, agree that their likeness and remarks in all media may be stored and used as part of the earnings call. This call includes forward-looking statements concerning the Company's plans and projections for the future that are subject to uncertainties, risks, changes in circumstances and other factors that are difficult to predict. Additional information concerning factors that could cause actual results to differ materially is contained in the Company's most recent Form 8-K, risk factors in the annual Form 10-K as updated by reports filed with the Securities and Exchange Commission. This call also may include financial measures that are not in conformance with accounting principles generally accepted in the United States of America, GAAP. Additional information concerning these measures, including reconciliations to comparable GAAP measures, is included in the release and posted on our website at johndeere.com/earnings under Quarterly Earnings and Events. I will now turn the call over to Josh Rohleder.
Good morning, and thank you for joining. John Deere completed the Q3 with disciplined performance amid a tough macro backdrop. Financial results for the quarter included an 18.5% margin for the equipment operations. Ag fundamentals remain muted and market demand in construction and forestry has tempered alongside continued price competition, resulting in another quarter of overall challenging market conditions. Despite tougher markets in both Ag and Construction, we continued to execute to our plan focusing on proactive inventory and cost management. Notably for the quarter, we adjusted the rest of our production schedules in our earthmoving product lines to target lower year end field inventory levels. As a result, order books across all segments are effectively full for the remainder of the fiscal year, as we position our business to respond to changes in retail demand. These actions, along with a continued focus on cost control, are essential to keeping our business healthy as we continue to invest in future growth.
We now begin with Slide 3 and our results for the Q3. Net sales and revenues were down 17% to $13.152 billion while net sales for the equipment operations were down 20% to $11.387 billion. Net income attributable to Deere & Company was $1.734 billion or $6.29 per diluted share. Double clicking into our individual business segments, we'll start with Production and Precision Ag on Slide 4. Net sales of $5.099 billion were down 25% compared to the third quarter last year, primarily due to lower shipment volumes, which were partially offset by price realization. Price realization was positive by slightly more than 2.5 points. Currency translation was negative by a little more than 1 point. Operating profit was $1.162 billion with a 22.8% operating margin for the segment. The year-over-year decrease was primarily due to lower shipment volumes and employee separation program expenses. These were partially offset by price realization and lower warranty expenses.
Next, we'll turn to Small Ag & Turf on Slide 5. Net sales were down 18% year-over-year, totaling $3.053 billion in the third quarter because of lower shipment volumes partially offset by price realization. Price realization was positive by more than 1.5 points. Currency translation was negative by just under 0.5 point. Operating profit declined year-over-year to $496 million leading to a 16.2% operating margin. The decrease was primarily due to lower shipment volumes and higher warranty expenses, which were partially offset by price realization. Slide 6 gives our 2024 industry outlook for Ag and Turf markets globally. Across all major markets, we continue to see muted demand resulting from a challenging macro environment. Global stocks of grains continue to rebuild with excellent growing conditions leading to better than expected production and lower commodity prices. High interest rates and geopolitical uncertainty further weigh on customers' purchase decisions, resulting in reduced demand across all end markets.
In the U.S. and Canada, we continue to expect large Ag equipment industry sales to be down approximately 15% during the quarter. Demand continues to be pressured by declining farm margins and elevated used inventory levels in late model year machines, which is partially offset by an elevated fleet age, rising farmland values, and stable farm balance sheet. Within Small Ag and Turf in the U.S. and Canada, industry demand estimates remain down approximately 10%. Further declines in the Turf and Compact Utility Tractor segments, which are more sensitive to interest rates, are partially offset by improving dairy and livestock fundamentals. Turning to Europe, the industry is forecasted to be down approximately 15%, reflecting yield headwinds and weakened margins. Volatile weather patterns continue to drive commodity price and arable cash flow uncertainty, which is enhanced by slightly elevated input costs.
However, dairy and livestock fundamentals remain healthy, providing moderate stability to the segment. In South America, we expect industry sales of tractors and combines to decline between 15% and 20%. Commodity price softening and elevated interest rates continue to pressure grower profitability, especially in Brazil, our largest market in the region. Fundamentals are further pressured by better than expected production in Brazil despite regional weather challenges and a slower than forecasted recovery in Argentina. Industry sales in Asia are forecasted down moderately. Moving on to our segment forecast beginning on Slide 7. Production and Precision Ag, our net sales forecast remains down between 20 and 25% for the full year. The forecast now assumes roughly two points of positive price realization and flat currency translation for the full year. For the segment's operating margin, our full year forecast remains between 20.5% and 21.5% despite muted demand.
Slide 8 covers our forecast for the Small Ag and Turf segment. We expect net sales to remain down between 20% and 25%. The guide now includes two points of positive price realization and flat currency translation. The segment's operating margin continues to be forecasted between 13.5% and 14.5% in line with slowing net sales. Shifting now to construction and forestry on Slide 9, net sales for the quarter were down 13% year-over-year to $3.235 billion due to lower shipment volumes. Price realization was negative by one point. Currency translation was also negative by more than half a point. Operating profit of $448 million was down year-over-year resulting in a 13.8% operating margin due primarily to lower shipment volumes, unfavorable sales mix, and negative price realization. Slide 10 provides an update to our 2024 construction and forestry industry outlook. Industry sales for earthmoving equipment in the U.S. and Canada is now expected to be down 5% to 10% while compact construction equipment in the U.S. and Canada is now expected to be flat to down 5%.
Demand for earthmoving and compact construction equipment is down from robust levels in 2023 and increasingly competitive as rental refitting decelerates and used inventory levels rise. While U.S. government infrastructure spending remains supportive and manufacturing investments continue to increase, we are witnessing a sequential slowdown in single-family housing starts amid interest rate uncertainty. This is compounded by continued declines in multifamily housing starts and persistent weakness in the commercial real estate sector. Global forestry markets are projected to remain down around 10% as all global markets continue to be challenged. The global world building market forecast remains flat to down five as strong infrastructure spending in the U.S. is offset by continued softness in Western Europe. Moving on to Construction & Forestry segment outlook on Slide 11. 2024 net sales estimates are now expected to be down between 10% and 15% as moderating demand is coupled with planned underproduction.
That sales guidance for the year now includes about half a point of positive price realization in flat currency translation. The segment's operating margin is now projected to be around 15%, reflecting a tougher competitive environment, decelerating demand, and the underproduction of construction equipment. Transitioning to our financial services operations on Slide 12. The Worldwide Financial Services net income attributable to Deere & Company in the third quarter was $153 million. Net income was lower due to a higher provision for credit losses and less favorable financing spreads which were partially offset by a higher average portfolio and favorable discrete tax items. For fiscal year 2024, our outlook for net income is now at $720 million as benefits from a higher average portfolio balance are expected to be more than offset by a higher provision for credit losses and less favorable financing spreads.
Subsequent to the quarter, we announced an agreement with Banco Bradesco to invest and become 50% owners in our Brazilian financing subsidiary, Banco John Deere. This strategic decision reduces incremental financing risks while allowing for continued investment in growth in the Brazilian market. The transaction is expected to close in the second fiscal quarter of 2025. In our quarterly results, we classified Banco John Deere as a business held for sale, which resulted in the net impact of a pretax and after-tax loss of $15 million accounted for in SGA within the Financial Services segment. Next, Slide 13 outlines our guidance for Deere & Company's net income, our effective tax rate, and operating cash flow. For fiscal year '24, we maintain our outlook for net income at approximately $7 billion. Next, our guidance continues to incorporate an effective tax rate between 23% and 25%. And lastly, cash flow from the equipment operations is now projected to be in the range of $6 billion to $6.5 billion. And finally, on Slide 14, I'd like to hand it over to John May to say a few words.
Thank you, Josh. The third quarter was another solid quarter, thanks to the efforts of the entire John Deere team in partnership with our outstanding dealer network and supply base. As mentioned in the opening comments, our customers across nearly all business segments are facing headwinds, including softer commodity prices and elevated interest rates. Against this backdrop, I'm extremely proud of our team's unwavering commitment to and execution of our key priorities. They have navigated the business cycle through proactive inventory management and disciplined cost control, while continually striving to deliver value to our customers. Effective cycle management begins with ensuring that inventory levels are appropriately aligned to end market demand. Throughout 2024, we've prudently and proactively adjusted production schedules in our large Ag business at a faster pace than ever before in order to reduce field inventory in our end markets.
This quarter, we made a similar adjustment for many of our earthmoving product lines in North America in response to signs of moderating demand. We will also continue to focus on reducing used inventory levels, particularly in North American large Ag for the remainder of the year. As we approach the start of fiscal 2025, the leading levels of field inventory resulting from these actions will best position our operations in both segments to respond effectively to changes in market demand. Proactively managing our production schedules also facilitates disciplined cost control. In this lower volume environment, we've made challenging decisions that impact both our factories and our offices to ensure that our cost structure aligns with current market demand. And while these actions have been hard and certainly not something we take lightly, they help us maintain our competitiveness throughout the business cycle, allowing us to continue investing in the products and solutions that empower our customers to address their unique challenges.
That is our ultimate purpose, delivering value for our customers. In the near term, this means continuing to build and ship the highest quality and most productive equipment to our customers. I want to extend my heartfelt gratitude to all of our John Deere team members who have maintained this commitment at the highest level throughout 2024 despite necessary adjustments we've had to make in our operations. None of this happens without a high-performing team that shows up to deliver for our customers every single day. In the medium and long term, our ability to deliver value for our customers is rooted in Deere's unique position to help them do more with less by developing precision solutions that leverage our extensive product portfolio, our vertically integrated tech stack and unparalleled service and support. Looking ahead, we are optimistic about the opportunities before us. Our machines are delivering ever greater cost savings and promoting sustainable operations for our customers.
We see significant potential to leverage our existing technologies across various production systems, enabling us to scale innovation and enhance value delivery across our customer base. Ultimately, this results in a continually expanding offering of solutions that drive improved outcomes for our customers, dealers and Deere alike.
Thank you, John. This concludes our formal comments. We'll now shift to discussions on a few topics specific to the quarter. Starting off with Deere's performance in the third quarter, net sales declined approximately 20% year-over-year. But we still saw our operating margin come in at over 18%. Clearly, a challenging macro environment. But we've managed to hold margins. Josh Beal, can you give the outlook with what happened this quarter?
Absolutely. Thanks, Josh. As you mentioned, our strong margin performance is encouraging given the difficult market backdrop, particularly as we pull the inventory management levers that John noted. In both Ag segments, we saw declines in net sales as end-user demand continued to soften. However, by keeping inventories in check, we've been able to maintain solid price realization. In addition, our strategic partnerships with our supply base are helping drive down material and freight costs which are offsetting overhead efficiencies as we bring down production rates at our factories. In construction, we saw a downshift in demand and an uptick in used inventories as rental refleeting cooled and home starts slowed to meet interest rate uncertainty, all while a competitive market environment drove increased incentive spending. This put pressure on both volumes and price in the quarter. And as a result, we adjusted our North American construction equipment production schedule for the rest of the year to lower our ending field inventories and better position us for 2025. And with roughly 2 months of order visibility in this segment, we are confident in our ability to execute our plan.
Great recap, Josh. On your note about the challenging quarter and decline in demand, farm fundamentals are clearly top of mind right now with corn, soy, and wheat prices all down more than 15% year-over-year, which brings down farm margins as well. Can you walk us through what we're seeing and what this means for both farmers and equipment demand?
Sure. It's definitely a different and tougher environment today than it was a year ago. If you take North America as an example, on the one hand, farmers are experiencing one of their best crops in years, thanks to excellent weather conditions. But on the other hand, the high levels of production resulting from these strong expected yields are causing crop prices to decline. As you mentioned, although input costs are projected to be down this year, it's not enough to offset the lower commodity prices. The need to project year-over-year declines in farm net incomes, which ultimately puts pressure on equipment demand. Brazil is experiencing a similar situation to North America with Ag commodity prices softening due to replenish global supplies, another year of near record yields and the expansion of soybean acreage. Muted profitability for Brazilian customers is magnified by persistently high interest rates in the region, leading to further pullbacks in equipment sales.
In Europe, farm investments continue to soften as weather uncertainty pressures crop yield estimates. And while living conditions remain tight, input costs have remained elevated in the region, leading to depressed margins and weaker farmer sentiment. However, steady prices and reduced input costs in the dairy and livestock segment are providing some moderating tailwinds in what is otherwise a challenging equipment demand environment in the region.
This is Jepsen. One important note regarding fleet fundamentals that in North America, we continue to see an elevated fleet age, which enables replacement purchases. Additionally, strong balance sheets are providing support in a downturn, driven by farm land values that are up nearly 5% year-over-year. So while it's definitely a challenging market for customers, there are some supportive factors to account for.
Yes. This is John. I'd like to share an additional thought. Last week, I was in Brazil speaking with some of our customers in the region about the near and long-term prospects for agriculture in the country. In the near-term, while the market has experienced a decline, it appears to be more stable now than it was just a few months ago, which is encouraging for 2025. Looking ahead, there is a strong sense of optimism regarding the region's prospects with significant opportunities still on the horizon. One customer mentioned that his business has structurally improved over the years. He is eager to continue investing in solutions and technologies that enhance productivity and profitability. Deere is committed to supporting this need through ongoing investments in the region as we continue to introduce new products and technologies specifically designed in Brazil for Brazil.
Perfect. Now with that context on Ag fundamentals, I'd like to move on to our early order programs in North America to better understand how this is translating into equipment sales for model year '25. Luke, our EOPs typically account for roughly 90% of our production for seasonal products each year. Can you walk us through what's transpired so far as we begin to get some insights into next year?
Absolutely, Josh. It's probably best to start with what's changed in our process year-over-year. Historically, our early order programs would leverage multiple phases to help shape demand and fill our production schedule. Under this approach, generally speaking, the earlier an order is placed in the program, the greater the discount for the customer. During the last few years of constrained supply, this all changed, and we leveraged more of an allocation approach and attempted to meet our dealer and customer needs in a time of high demand. Given the return to more moderated demand, we have returned to our traditional approach of multiple phases with tiered discounts for products like planters, air seeders, sprayers, and combines. Planters and sprayers opened earlier this summer and are currently in their second or third phase, while combines just opened last week with list price increases across all EOPs currently in the 2% to 3% range.
Tractors, as a reminder, are on a rolling order book with roughly 4 months of visibility, providing confidence in our production plans as we close out the cycle. Now, as we shift and talk about progress on our early order programs, coming off last year's near-peak demand levels, the model year '25 sprayer EOP is currently down double-digits. That said, orders are tracking slightly above pre-2022 EOP volumes. Planter sales are also down double-digits and down relatively more than sprayers on a year-over-year basis. It's worth noting that historically, we have seen greater variability with implement sales throughout the Ag cycle when compared to self-propelled products. Given that the North American planters were another product line well above mid-cycle volumes in 2024, it is not unexpected to see a larger reduction of planters relative to sprayers this year. Additionally, history would tell us that in times of uncertainty, we typically see more activity at the end of the EOP phases compared to the beginning as customers time their purchases to better align delivery with their seasonal needs.
The current high interest rate environment further extends this trend as both customers and dealers look to minimize carrying costs and be as efficient as possible with their assets. While planter and sprayer EOP orders are down for model year '25, tech adoption continues to accelerate as customers adopt precision solutions to help increase profitability amidst a tougher macro environment. Across our more established solutions, we have seen average adoption rates well above 80%, and with Exact Supply, in particular, up nearly 10 points. For our newest and most advanced offerings like Exact Shop and See & Spray, we are seeing healthy adoption rates during the first, and in particular, our See & Spray technology has achieved high single-digit take rates in its first full year of commercial availability at a pace commensurate with historical precedents.
One thing to highlight beyond just the take rates for our latest solutions is the feedback we're receiving from both customers and dealers on the efficacy of the technology. We continue to hear that See & Spray savings are meeting or exceeding expectations and that the ROI pencils out. That said, See & Spray does require significant shifts in the way our customers manage their crop care programs, everything from what chemicals they buy, to how much they buy, to how often they're tendering their equipment in the field must change, which is a significant investment on the part of the customers. We understand this, which is why we are more committed than ever to dealer engagement and customer success ensuring we provide the solutions, support, and most importantly, the outcomes that our customers need to succeed.
Thanks for the additional detail, Josh. And Luke, if I can come back to you once more. We've covered Ag fundamentals, which in turn has resulted in early indications on our planters and sprayer EOP sales. How does this relate to inventory levels? Can you give us an update on how we're progressing in our inventory management plan?
Yes, you bet. And just as a reminder, our decision to underproduce is rooted in our learnings from the last cycle. Given that, we began taking actions last year and again this year to drive inventories lower. And while this has caused some short-term pain, it is the right plan to manage the cycle and better sets us up for whichever way the market could turn. With that, I would start by highlighting our situation in Brazil. This market has remained challenged, as you noted earlier. However, we have significantly underproduced the market, and despite the industry demand declining more than anticipated, we have still seen inventory decline so far this year and fully anticipate that this trend will accelerate throughout the remainder. Relative to the North American large Ag segment, we are beginning to see the impacts of our proactive inventory management decisions with absolute units of new inventory declining double digits over the past quarter, outpacing the industry.
We expect further reductions to occur during the fourth quarter, which is in line with historical trends. And while we expect our inventory to sales ratios, which remain below industry levels, to end the year at roughly the same level as last year, this reflects a material decrease in the absolute number of inventory. In fact, to put this into perspective, on an absolute basis, we are forecasting to end the year with less than 1 row crop tractor per dealer.
If I might jump in and quickly add some color to Luke's comment on rest of the year reductions in North America. The underproduction of large tractors we highlighted last quarter will be a significant driver of the implied margin decline in our fourth quarter. For example, our guide contemplates planned shutdowns of our 8 Series tractor production line in Waterloo, Iowa for about 50% of the total production days in the quarter, which will have a material impact on our decremental margins. It's important to note here that these are shutdown days rather than line rate shifts as we work to implement our planned underproduction for fiscal 2024 as efficiently as possible while remaining agile enough to respond to any future demand changes next year.
That's a great point to highlight, Josh. And in fact, we're taking that approach at other factories around the world. For example, our 6 Series tractors in Monheim, Germany are also planning a similar shutdown for roughly 1/3 of their fourth quarter production days, which will have an impact on small Ag margins as well. But to shift back to inventory levels, Luke, can you walk us through the used side?
Certainly. On the used inventory side, we've seen total units increase across all product lines year-over-year. While combines reached near 10-year averages last quarter, we have since seen volumes retreat as dealers manage normal seasonal fluctuations. As we approach the end of the year and move into 2025, one of our main focus areas is improving used inventory. Recently, we gathered our dealer CEOs and key leaders at various locations across North America. Our message to our dealers is clear: prioritizing production in used inventory is essential right now, and we are committed to assisting them in reducing excess inventory. Additionally, we've implemented further programs and tactics to support them. A key example is our increase in pool funds, which are earnings from new sales that dealers can use as incentives for used equipment. We anticipate that this and other tactics will aid them in selling late-model, high-horsepower tractors and combines, positioning us well for next year.
Reflecting on my meetings with the dealers, I left with a strong sense of optimism regarding three core points. First, there is a remarkably strong alignment and focus between Deere and our dealers on managing used inventory differently from past cycles. Second, our strategy of high-quality products combined with world-class technology, supported by the best dealers in the industry, is proving to be a successful approach that delivers additional value to our customers. I heard several examples of this last week. Third, despite challenges in the industry, there remains strong support for Deere and dealers to continue evolving in ways that significantly enhance customer value. This includes even higher levels of technology utilization, along with increased investment in technology and lifecycle solutions.
Yes, this is John. I'd like to add one additional point to share. I recently spoke with one of our largest dealers in the U.S. who said he does not expect this downturn to be as prolonged as the last cycle. He noted that the proactive steps we are taking to manage inventory are reinforcing that sentiment. As Luke mentioned, Deere and our dealer network are working together to navigate this cycle differently. We are taking action more quickly and making more aggressive decisions to ensure that inventory levels remain balanced as markets soften, and our dealers are working closely with each customer to better rationalize equipment replacement schedules this time. We fundamentally believe that these actions will lead to more favorable cycle dynamics than in previous downturns.
Thanks, Luke and John. That's a great summary on both the current state of the industry as well as the proactive measures we're taking to manage it. Turning now to Construction & Forestry. We previously mentioned some increased volatility this quarter. Josh Beal, can you further break down what's happened and what that means for the final quarter of the year?
Yes, definitely, Josh. This is really a story of two businesses, earthmoving and roadbuilding. While our roadbuilding business continues to experience more stable volumes, we've seen some hesitation in earthmoving equipment purchases. Project demand for our earthmoving customers has remained relatively unchanged. However, those same customers are seeing increased competition on their job bids as well as higher financing costs and overall higher equipment carrying costs following recent years of high inflation. That means that while still profitable, many customers are experiencing lower profitability compared to just a year ago. As a result, we are seeing some slowdown in order velocity, which is reflected in our guidance update. Additionally, rental CapEx spending has diminished with investments in construction equipment at multi-year lows following years of robust refleeting. Recall that Deere, along with the industry, has been rebuilding our field inventory levels over the past several years.
But with the recent softening that we've seen, we are taking steps, similar to those in our Ag business, to underproduce retail demand in both our construction and compact construction equipment segments through the remainder of the year to best position ourselves for 2025. From a pricing perspective, we continue to see robust competition in the market. This, coupled with rising inventory levels has required the deployment of additional incentives into the market, resulting in net pricing declines this past quarter.
Great. Thanks, Josh. And now for a final question. This quarter included a few special items. Josh Jepsen, can you walk us through those as well as the overall state of the business before we open up the line to investors?
Yes, absolutely, Josh. I'd like to start by echoing John's appreciation to our entire John Deere team for their adaptability and resilience to the changes in demand and their continued commitment to delivering for our customers. This quarter, we made difficult decisions to structure the business to align with current market conditions. This involved a mid-single-digit reduction in our global salaried workforce, resulting in a one-time expense of approximately $150 million for the business, $124 million of which was booked in the third quarter, while delivering roughly $230 million in run rate savings. The net impact for 2024 is expected to be an expense of about $25 million. Given the velocity of the market pullback we've seen this year, this has also created volatility in our working capital. As a result, we've seen a downward revision to our operating cash flow guide. However, it's important to note that there are cost management actions, whether that be our supply management teams that are driving down production costs, are focused on reducing inbound and outbound freight or engineering teams working diligently to design out costs from new equipment and retrofit solutions are yielding savings in 2024 on material and freight which gives us confidence in our ability to deliver on our net income guide of approximately $7 billion this fiscal year.
These cost management actions are an example of the many things our team is doing every day to drive a structurally better business that has capital available to invest in value-enhancing products, solutions, and support to help make our customers more productive, profitable, and sustainable each and every day. As we do that, all stakeholders of John Deere will benefit.
Thanks, Josh. Now let's open it up to questions from our investors. Now we're ready to begin the Q&A portion of the call. The operator will extract you on the polling procedure. In consideration of others and to allow more of you to participate in the call, please limit yourself to one question. If you have additional questions, we ask that you rejoin the queue.
Questions and answers
Our first question comes from Jamie Cook from Truist Securities.
I guess just my first question or my one question, I'll get back in the queue. I was surprised you guys were able to raise your price assumptions for 2024 in precision and production Ag to 2% from 1.5%, just given the fundamentals. So can you talk to what the factors were behind that? Any color on pricing per region? And does that include discounting? And just receptivity to the price increases you announced for 2025?
Thanks, Jamie. Thanks for the question. Yes, I mean as you think about pricing for the year, and we've talked before, we tend to think about normalized pricing in that range of 2% to 3%. We've really seen that all year in both our North American market and in our European markets. As you know, as we've talked before, in Brazil, we have been talking about negative price this year in 2024 with the high inventories that we had to enter the year. Notably in the quarter, we had actually flattish price realization, actually slightly positive in Brazil. So we've seen that turn a little bit. It harkens back to some of the stabilization that John mentioned in the market. Additionally, in the back half of the year, we had planned some incentives as we were facing used inventory levels. We didn't have to deploy as many of those in the quarter, and we're seeing favorable pricing there as well. As you talked about early order programs for 2025 and the price there, I think Luke gave some color on how that's building over the course of the year, I think at a very sort of normal rate to what we've seen historically in time to build. So that pricing seems appropriate.
Jamie, it's Josh Jepsen. One thing I would add to a little bit to your question is our incentives included in that number. And they are. So when we talk about incremental pool funds that Luke mentioned to help move used in the full year, that's in so that raise in the net price from 1.5 to 2 for production precision Ag embeds what we're doing from an incentive perspective. Continuing to be disciplined in how we manage that and mindful of how we best position inventory, both new and used as we roll into '25.
Next, we'll go to the line of Angel Castillo from Morgan Stanley.
Just wanted to dig in a little bit more into the Construction segment. You talked about implementing an underproduction strategy similar to what you've been doing in Ag. Could you talk about the magnitude of that? How much you're planning to underproduce? And you noted, I think, rising inventories. So as we think about how long this can kind of persist, do you anticipate for this to be kind of continuing into fiscal 1Q or 2Q? And just kind of what the magnitude is that do you think you need to work through in terms of underproduction and just how that maybe relates to your ability to get price in the next few quarters?
Yes. Thanks for the question, Angel. Maybe starting on the field inventories. As you recall, we have been building inventories over the past year or so. But this year, construction equipment has been producing in line with demand. We feel like we've got field inventories at a level that's very normal within our inventory band. As we mentioned, we did see some softening over the past quarter. We had a couple of months of down retail sales for the industry actually came out last night as well. So I think it's now three months running of down retail sales for the industry and a little bit of softening in order velocity. Given that, we've made the decision to proactively bring down inventory levels to the lower end of those bands, again sitting at pretty normal levels now on construction equipment. That will amount to about mid-single-digit underproduction in construction equipment for this year. On Compact Construction, we were still building some inventory this year. We'll underproduce a little bit in the fourth quarter there, but not for compact is still pretty much production in line, in fact, building inventories this year net on compact construction.
Yes, Angel, as we consider inventory levels and our plans moving forward, we believe that the underproduction strategy will align well with our retail plans in the fourth quarter. This positions us favorably for the upcoming year, and we do not anticipate significant changes, but our goal is to align inventory growth with retail as we progress.
Next, we'll go to the line of Tami Zakaria from JPMorgan.
I wanted to continue discussing pricing. You mentioned a 2% to 3% pricing increase in the end of the period order book for seasonal agricultural products. Can you provide any insights on what you're observing in the construction sector? Are there any orders lined up for the next fiscal year? And if possible, could you share what kind of pricing trends you're seeing in that area?
Tami, we wouldn't have a guide yet for '25 on pricing. I think definitely in the construction market, we talked about increased levels of price competition. We're seeing that. We did lower our full year guide down to 0.5 points for 2024, given some of the increased pressure. That would imply for Q4, flattish pricing for the segment. We're definitely balancing price with share as we navigate the competition in the market. Again, for the full year, we're expecting to see about 0.5 points of price.
Next, we'll go to the line of Jerry Revich from Goldman Sachs.
John, in the prepared remarks, and Luke, you mentioned this as well, the focus on keeping those downturn shorter than in prior cycles. I'm wondering, as you folks look at the moving pieces for '25 that you shared with us on this call, it sounds like we've got headwinds from the weaker demand that you laid out in the early order program, but we've got tailwinds from other production of $2 billion of dealer inventory destock this year. We have list price increases, and it sounds like there's some cost takeout opportunities. So I'm wondering if there are any other moving pieces that we should be keeping in mind as we think about '25 as consensus estimates have earnings essentially flat '25 versus '24.
Yes. I'll maybe start, Jerry, and then John, feel free to jump in. As we think about the dynamics that we're seeing on early order programs, one thing to note is that the sprayer and planter EOP when they were opened last summer, we still had corn prices above $6 a bushel, and they closed at over $5 a bushel. Luke mentioned this in his comments that those are two product lines that were basically at peak volumes again in 2024. Some early indication there as we're seeing that cycling, as we've talked about down double digits on both those. It's not necessarily a read-through to all product lines just given the dynamics of those individual product lines. Given that, we've been talking about this all year, is the setup for controlling what we can control, and that starts with inventory management. As we talked in large Ag, this is a global statement. But globally, high single-digit underproduction for the segment across all regions is really setting us up to be well positioned at the low end of our inventory band as we enter the year.
In addition to that, making those production adjustments, there have been some cost headwinds that have come into the business this year. As we ramped down production, we've seen some overhead inefficiencies as we've made those adjustments. That kind of nets out to a positive tailwind next year as well as some of the cost actions that we've taken. Josh Jepsen mentioned the run rate savings on the workforce adjustment that will be tailwinds into '25 as well. Again, we don't know fully what the year looks like in 2025. We're getting some early reads, but you're doing what we can, both from an inventory and cost standpoint to set us up.
Yes, Jerry, thanks for the question. When we noticed a decrease in demand, we immediately revisited previous times when the industry faced similar downturns and recognized several errors we made, as well as those made by the industry as a whole. This time, we chose to focus on what we could control and responded swiftly, collaborating closely with our dealer network. Our goal is to reduce inventories, align production with retail demand, eliminate excess costs, and restructure the business to operate more efficiently. In the past, reacting to such situations could take us 2 to 2.5 years, but we took action in the first quarter. I'm proud of the team for their quick response. Although these changes can be challenging for employees, they are necessary. Additionally, it's crucial for the team to stay focused on disciplined execution during this period, ensuring that we effectively manage inventory and maintain high-quality production that meets our customers' needs while restructuring the business to remain profitable and support reinvestment in our operations and portfolio. Thank you for your question.
Next, we'll go to the line of David Raso from Evercore ISI.
Yes, the essence of the question pertains to how we should view the fourth quarter, particularly in terms of annualizing the run rate while considering seasonality. I have a clarification regarding the fourth quarter. The net income guidance for the year suggests an EPS of around $4.20 for the fourth quarter. However, looking at the business segment level, it seems to imply only $3. I'm uncertain if this discrepancy is due to a one-time event in the fourth quarter, such as significant non-service pension income from improved asset returns, which isn't reflected in the segments. We do have guidance on the tax rate and all segments, including FinCo. Given the significance of how the fourth quarter is perceived, what accounts for the $1.20 EPS difference? My main question is whether we can anticipate normal seasonality for the first and second quarters of '25 in global Agriculture. Typically, global Ag sees a decline of about 20% in the first quarter compared to the fourth, followed by a recovery over time, around 50%.
Should we expect the fourth quarter to follow a similar trend, with a 20% dip in the first quarter followed by an increase, or is the fourth quarter low enough that it doesn’t need to decline sequentially? This is the key part of my inquiry. Is there any clarification on the fourth quarter number and its relation to normal seasonality? Have we made adjustments due to the extent of the cuts in the fourth quarter?
David, thanks for the question. This is Jepsen. I think maybe to start, we don't think the fourth quarter is indicative of how you would run into 2025. The biggest reason is the underproduction in those shutdowns that we've talked about. So Waterloo tractors, half of the production days in the fourth quarter were not producing. Harvester combined is something like 2/3 of the production days we're not operating. Similarly, Monheim, Josh Rohleder mentioned 1/3 of days, we're underproducing pretty significantly in construction equipment in the fourth quarter as well. That is, even though typically, we have some shutdown and more on the seasonal products like combines, we've pulled that back much more significantly in the fourth quarter. You're right, margins and EPS will suffer as a result of that. But we don't think that is a good launching point from an EPS perspective or how we run from a margin perspective into 1Q '25. While we don't have a 1Q '25 guide, I would say because of that on our production, probably the typical seasonal patterns in sales should not follow what maybe they would have historically.
Come on the gap in the fourth quarter. What clarification, please.
I think what you see there, it's really the operational aspects of what we see flowing through from a margin perspective. That's the biggest driver. I don't see anything significant from a kind of below the line that would drive a significant delta there.
Next, we'll go to the line of Kristen Owen from Oppenheimer.
Also a little bit of clarification on some of the prepared comments and some of the Q&A afterwards. I just want to make sure I understand inventory to sales ratio in the third quarter looks like that was flat from Q2. Just help us understand the difference in end user demand versus those production declines? And then how we should still think about building to a target of 10% inventory to sales. Is that still the outlook? Just a little bit more granularity on some of those comments that you made on the inventory to sales ratio.
Thank you for your question, Kristen. Regarding tractors with over 100 horsepower, the inventory to sales ratio has remained relatively stable quarter-over-quarter. It's important to analyze the broader category of 100 horsepower tractors. For those above 220 horsepower, we've seen the inventory to sales ratio drop to around 20% as we conclude Q3, which is typical. In terms of actual units, we experienced about a 10% decrease in the field this quarter. Our progress aligns with our expectations. Last year, we finished with an inventory to sales ratio of about 15% for 220 horsepower and above, and we aim to maintain or improve upon that level. We might see a slight increase compared to the 10% we discussed last quarter, but we still anticipate staying at or below the 15% inventory to sales ratio we had for 220-plus last year.
Kristen, this is Jepsen. I think one thing, too, if you look at 100 plus, we're around 30%, 31% inventory to sales ratio. I think the industry ex-Deere is closer to 70%. So we're running particularly lean in that and we feel good about that and how we're executing in that regard. We're going to keep kind of as John mentioned, controlling what we can there and managing inventories and working really closely with the dealers to execute on those new end-use plans.
Next, we'll go to the line of Joel Jackson from BMO Capital Markets.
Could you provide more insight on the early feedback regarding See & Spray? You mentioned that the efficacy and return on investment are meeting your expectations during the initial phase. Can you elaborate on that? What specific components are performing well, and what lessons have you learned that might require improvement? As you gain more experience, how do you anticipate handling the volume?
Joe, welcome to the call. It's great to hear from you. I'll start and then Luke can provide some feedback from the field. As you know, this year we have a limited release of See & Spray, both with our ultimate solution and the premium retrofit. We're very encouraged by the results we've seen in the field from operators who have used the technology. Josh Jepsen reported that they're achieving herbicide savings that meet or exceed our expectations; for instance, over 50% savings for those using the sensor premium. This technology is new and significantly alters how our growers manage their operations, affecting everything from chemical purchasing to application in the field. The effectiveness of the system is also prompting a change in operations. Customers are beginning to understand this during their first year of use, with our top customers applying See & Spray to a lot of acres as they learn to utilize it effectively. Some other participants in this limited release are currently in a trial phase as they determine the best ways to integrate the technology into their operations. The overall sentiment is positive regarding the technology and its effectiveness, and now it’s about how to adopt and implement it in their businesses. Luke, do you have anything to add?
I think that's well said, Josh. Looking at the performance we've seen in 2024, we've been very encouraged by the number of acres utilizing See & Spray. We're also pleased with the feedback from both customers and dealers. Josh, you mentioned earlier that one of our biggest opportunities is collaborating with growers as they consider their overall production system, particularly in terms of tendering and setup. We continue to work with our dealers to assist customers in navigating these opportunities.
Yes. This is Jepsen. Maybe one thing to add, just for perspective. When we rolled out ExactEmerge, we were revolutionizing planting, doubling the speed of planting, more precise in terms of seed placement. First year for that was 2015, and we did about a 10% take rate. To be in not a terribly dissimilar spot with See & Spray, which is arguably probably a bigger step function change and maybe a bit more disruptive to how do you have to plan and execute. We think it's a good start. Obviously, tons of opportunity, and we're going to keep working on this and delivering that outcome for the customer becomes really important.
Next, we'll go to Mig Dobre from Baird.
I would like some clarification regarding inventories. Looking at Slide 15, which discusses inventories in Canada and the U.S., it seems that your unit inventories for both wheel drive tractors and combines are flat compared to a year ago. Please correct me if I'm mistaken. If that is indeed the case, I'm curious about how your production cuts will impact these figures. Is there a natural lag we should consider? As we prepare for your next quarter report or Q1 of '25, how should we interpret these metrics in light of the production cuts?
Yes, great question, Mig. It's good to hear from you. Regarding North America, specifically the inventory, it's important to note that our focus has primarily been on aligning production with retail demand. One area where we are underproducing is in row crop tractors, particularly in the 220-horsepower range. We expect to see a significant amount of this production occurring in the fourth quarter. As we mentioned, the Waterloo facility will be closed for half of the days in the quarter, leading to notable underproduction, especially since the fourth quarter typically sees strong retail demand for tractors. This will lead to a considerable drawdown on the row crop side. We also anticipate underproduction in combines, which aligns with normal seasonal patterns, though we may experience more underproduction this year. As Josh noted, the Harvester facility will be shut down for two-thirds of the days in the quarter, resulting in significant drawdown there as well. Overall, we are in line with normal seasonal trends for many of these product lines, but we expect to see the typical drawdown, potentially exceeding the usual levels in Q4.
Yes, Josh, I think another important point here is, in my career, I've never witnessed the level of alignment with our dealer network that we have today, focused on proactively managing this cycle while investing in our future together. Our dealers are this time playing a critical role in providing differentiated support that is critical to uptime reliability and overall customer support. So we have full alignment with our dealers. They're working on inventories and they're continuing to serve the customers in an industry-leading way. So we're really pleased with where we are.
And for our final question, we'll go to the line of Chad Dillard from Bernstein.
I have a question regarding decrementals in the fourth quarter. Could you explain the impact of under-absorption due to underproduction? For instance, it appears that the incremental figure for production precision is around 15% compared to the usual 35%. Could you elaborate on those factors?
Chad, this is Jepsen. Yes, decremental is a bit higher in 4Q compared to what we've done through the year, the underproduction is the biggest driver, far and away. I don't have a good impact on just the fourth quarter. But if you look at the full year, the underproduction is probably 1.5 points to 2 points of margin drag. That's more than what we would have contemplated earlier in the year, but in that range for the full year. Fair to say the majority of that impacts 4Q and a bit to David's question really weighs on what we see from an absolute margin perspective, but also decrementals in the quarter.
Thanks all. That's all the time we have for today. We appreciate everybody calling in, and thanks for joining us.
Thank you all for participating in the Deere & Company third quarter earnings conference call. That concludes the call for today. You may disconnect at this time, and have a great rest of your day.